airSlate
airSlate is a privately held SaaS company that builds no-code workflow automation, e-signature, document management, and marketing intelligence products, serving over 430 million SMB and enterprise users worldwide through brands including SignNow, pdfFiller, DocHub, Instapage, and altaFlow.
- Company typePrivate
- Founded2006
- HeadquartersBrookline, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What airSlate does
airSlate is a privately held SaaS company founded in 2006 and headquartered in the Boston area, operating a portfolio of no-code business process automation, electronic signature, document management, and marketing intelligence products. The company serves individual professionals, small and medium businesses, and enterprise customers across functions including business operations, marketing, HR, and legal. Its core platform architecture centers on cloud-based document automation (pdfFiller, DocHub), legally binding e-signatures without user limits (SignNow), a workflow automation engine (altaFlow, formerly WorkFlow), an 85,000+ state-specific legal forms library (US Legal Forms), a landing-page and conversion platform acquired in 2023 (Instapage), and an AI-powered Marketing Intelligence Platform combining landing pages, SEO, PPC, email, and analytics.
The technology stack includes generative AI document creation, automatic language detection with layout-preserving translation, OCR for scanned documents, and AI-driven batch processing for multilingual workflows. airSlate generates revenue through subscription-based access to its product portfolio, distributed across multiple go-to-market motions: a product-led growth engine through self-serve sign-up on DocHub, pdfFiller, SignNow, and Instapage, alongside an enterprise field-sales motion and a partner/reseller program for mid-market and larger customers. The company reports 430M+ users worldwide, 20M documents processed monthly, 1.8M business deals eSigned each month, and 1M+ landing pages launched monthly, though specific revenue and pricing tiers are not publicly disclosed.
The company has raised approximately $181.5M in cumulative funding across rounds in 2017, 2021, and 2022, with G Squared leading the most recent disclosed equity round at $51.5M in June 2022 alongside a strategic partnership and investment from UiPath. Subsequent strategic moves include the acquisitions of DocHub (July 2022) and Instapage (October 2023), the rebranding of WorkFlow to altaFlow, the 2026 launch of a generative AI PDF Editor, and the co-founding of the D3 defence-tech investment fund with TA Ventures in July 2023. airSlate maintains 501-1,000 employees and continues to operate as an independent private company with no public listing.
airSlate firmographics
Firmographics- Name
- airSlate
- Legal name
- airSlate Inc.
- Website
- https://airslate.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- airSlate is a privately held SaaS company that builds no-code workflow automation, e-signature, document management, and marketing intelligence products, serving over 430 million SMB and enterprise users worldwide through brands including SignNow, pdfFiller, DocHub, Instapage, and altaFlow.
- Ownership category
- akta.pro rank
airSlate industry classification
Industry- Product category
- Document Workflow Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
- akta.pro secondary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
Keywords
Where airSlate is headquartered
LocationHeadquarters
- HQ city
- Brookline
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
airSlate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscriptions - Multiple Product Platforms: airSlate generates revenue through subscription-based access to its suite of automation products including SignNow (e-signatures), pdfFiller (PDF editing), DocHub (collaboration), Instapage (landing pages), altaFlow (workflow automation), and US Legal Forms (legal document access). Products operate as separate platforms with potential cross-selling opportunities within the airSlate ecosystem.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
airSlate product offering
Product offeringCore offering
airSlate provides no-code SaaS solutions for business process automation, document management, and electronic signatures. Its product portfolio includes SignNow (e-signatures), pdfFiller and DocHub (PDF editing), altaFlow (workflow automation), Instapage (landing pages), US Legal Forms (legal documents), and an AI-powered Marketing Intelligence Platform. The offerings are delivered as cloud-based software targeting both individual professionals and enterprise teams.
Product overview
airSlate is a workflow automation company offering a suite of automation products that keep work moving. The portfolio consists of document automation products (SignNow for e-signatures, pdfFiller and DocHub for PDF editing), a legal forms database (US Legal Forms), a workflow automation platform (altaFlow, formerly WorkFlow), a landing page platform (Instapage, acquired in 2023), and an AI-powered Marketing Intelligence Platform. The products are designed to be intuitive and fully customizable, connecting people, data, and apps through automation to help teams work smarter and grow faster.
Differentiator
Problem solved
Functional benefit
Brands
- SignNow: Electronic signature platform enabling teams to collect legally binding eSignatures without user limits
- pdfFiller
- DocHub
- Instapage
- altaFlow
- US Legal Forms
- Marketing Intelligence Platform
Products and services
- SignNow Electronic signature platform that enables teams to collect legally binding eSignatures without user limits or interruptions. Targets businesses needing e-signature workflows.
- pdfFiller Cloud-based PDF editing platform that allows users to create, edit, collaborate, and e-sign PDF documents from a single platform. Includes an AI PDF Editor that generates professional-grade documents from text prompts.
- DocHub Online PDF editing platform that enables users to edit, sign, and share PDFs with easy-to-use tools that work directly inside Google apps.
- altaFlow Document automation platform (formerly airSlate WorkFlow) that helps users build, automate, and integrate workflows in one place, designed for no-code business process automation.
- US Legal Forms Online database providing access to over 85,000 state-specific legal forms and packages, enabling users to find and fill legal documents.
- Instapage Cloud-based landing page platform for creating, optimizing, and personalizing high-converting landing pages for every ad and audience in one place.
- Marketing Intelligence Platform AI-powered automation platform that runs marketing end-to-end, integrating landing page development, SEO, PPC, email marketing, and analytics to help businesses grow faster with less busywork.
- pdfFiller AI PDF Editor Generative AI PDF editor that creates professional-grade documents from text prompts, supports automatic language detection, full-text translation with layout preservation, and OCR for scanned documents. Available to paid pdfFiller subscribers across web, mobile, and desktop.
Quantifiable outcome
- 20M documents processed each month
- +3 more outcomes
Companies that use airSlate
Customer profileSegments5 records
Ideal customer profiles4 records
airSlate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature7 records
airSlate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UiPathcoreStrategic partnership announced June 2022 focusing on integrating automated document workflows into UiPath's RPA platform. The partnership aims to expand airSlate's customer base and product development by embedding document automation capabilities within UiPath's enterprise automation ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
airSlate competitors and assessment
Company assessmentDirect peers
- DocuSign: Market-leading e-signature platform competing directly with airSlate's SignNow. Both target SMB and enterprise agreement workflows with subscription SaaS pricing and developer APIs.
- PandaDoc: Document workflow automation platform combining proposal creation, e-signature, and CPQ. Closely comparable to airSlate's combination of pdfFiller + SignNow + altaFlow for sales-driven document processes.
- Dropbox Sign (HelloSign): E-signature and document workflow product from Dropbox, competing head-on with SignNow. Targets SMB and prosumer users with self-serve SaaS pricing.
- Formstack: Forms, e-signature, and document workflow automation platform. Closely overlaps with airSlate's US Legal Forms, SignNow, and altaFlow in regulated workflow use cases.
- Conga: Document generation, contract lifecycle management, and e-signature platform anchored in Salesforce ecosystems. Competes with airSlate's altaFlow and SignNow for enterprise document automation.
- Jotform: Online form builder with PDF editing, e-signature, and workflow automation add-ons. Direct overlap with pdfFiller, DocHub, SignNow, and US Legal Forms in SMB form-driven workflows.
- Nintex: Process and workflow automation platform with document generation capabilities. Comparable to airSlate's altaFlow positioning for mid-market and enterprise automation buyers.
Broad incumbents
- Adobe (Document Cloud / Acrobat Sign): Adobe bundles PDF editing (Acrobat), e-signature (Acrobat Sign), and document workflows inside its broader Document Cloud and Creative Cloud suites, directly overlapping airSlate's pdfFiller, DocHub, and SignNow offerings with cross-product bundling.
- Microsoft Power Automate: Microsoft's low-code workflow and RPA platform bundled inside Microsoft 365 and Dynamics. Competes with altaFlow and the airSlate Marketing Intelligence Platform for enterprise automation budgets, leveraging massive incumbent distribution.
Emerging players
- Zapier: No-code workflow automation and integration platform connecting thousands of SaaS apps. Adjacent competitor to altaFlow and the airSlate Marketing Intelligence Platform for SMB and prosumer automation use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
airSlate social profiles
Digital presenceairSlate financial estimates
Financial estimateRevenue estimate
Valuation estimate
airSlate leadership team
Management profileNumber of profiles
Profiles10 records
airSlate subsidiaries and ownership
Company hierarchySubsidiaries6 records
airSlate funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
airSlate M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about airSlate
What does airSlate do?
airSlate provides no-code SaaS solutions for business process automation, document management, and electronic signatures. Its product portfolio includes SignNow (e-signatures), pdfFiller and DocHub (PDF editing), altaFlow (workflow automation), Instapage (landing pages), US Legal Forms (legal documents), and an AI-powered Marketing Intelligence Platform. The offerings are delivered as cloud-based software targeting both individual professionals and enterprise teams.
Is airSlate a public or private company?
airSlate is a private company. It is classified as venture growth investor backed and is currently operating.
When was airSlate founded?
airSlate was founded in 2006. It employs 501 to 1,000 people.
Where is airSlate based?
airSlate is headquartered in Brookline, United States, in the North America region.
How does airSlate make money?
One revenue line is on record: saaS Subscriptions - Multiple Product Platforms.
Who are airSlate's main competitors?
Direct peers on record are DocuSign, PandaDoc, Dropbox Sign (HelloSign), Formstack, Conga, Jotform and Nintex. Broad incumbents are Adobe (Document Cloud / Acrobat Sign) and Microsoft Power Automate. Zapier is listed as an emerging player.
Does airSlate have an API?
No public API is recorded for airSlate.
What industry is airSlate in?
airSlate's product category is Document Workflow Automation Software. Its primary akta.pro industry code is HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms, with a secondary code of BPAMAMAK, Workflow Automation & No-Code Collaboration. Its NAICS code is 513210 and its SIC code is 7372.