airSlate

What airSlate does

airSlate is a privately held SaaS company founded in 2006 and headquartered in the Boston area, operating a portfolio of no-code business process automation, electronic signature, document management, and marketing intelligence products. The company serves individual professionals, small and medium businesses, and enterprise customers across functions including business operations, marketing, HR, and legal. Its core platform architecture centers on cloud-based document automation (pdfFiller, DocHub), legally binding e-signatures without user limits (SignNow), a workflow automation engine (altaFlow, formerly WorkFlow), an 85,000+ state-specific legal forms library (US Legal Forms), a landing-page and conversion platform acquired in 2023 (Instapage), and an AI-powered Marketing Intelligence Platform combining landing pages, SEO, PPC, email, and analytics.

The technology stack includes generative AI document creation, automatic language detection with layout-preserving translation, OCR for scanned documents, and AI-driven batch processing for multilingual workflows. airSlate generates revenue through subscription-based access to its product portfolio, distributed across multiple go-to-market motions: a product-led growth engine through self-serve sign-up on DocHub, pdfFiller, SignNow, and Instapage, alongside an enterprise field-sales motion and a partner/reseller program for mid-market and larger customers. The company reports 430M+ users worldwide, 20M documents processed monthly, 1.8M business deals eSigned each month, and 1M+ landing pages launched monthly, though specific revenue and pricing tiers are not publicly disclosed.

The company has raised approximately $181.5M in cumulative funding across rounds in 2017, 2021, and 2022, with G Squared leading the most recent disclosed equity round at $51.5M in June 2022 alongside a strategic partnership and investment from UiPath. Subsequent strategic moves include the acquisitions of DocHub (July 2022) and Instapage (October 2023), the rebranding of WorkFlow to altaFlow, the 2026 launch of a generative AI PDF Editor, and the co-founding of the D3 defence-tech investment fund with TA Ventures in July 2023. airSlate maintains 501-1,000 employees and continues to operate as an independent private company with no public listing.

Name

airSlate

Legal name

airSlate Inc.

Website

https://airslate.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

airSlate is a privately held SaaS company that builds no-code workflow automation, e-signature, document management, and marketing intelligence products, serving over 430 million SMB and enterprise users worldwide through brands including SignNow, pdfFiller, DocHub, Instapage, and altaFlow.

Ownership category

akta.pro rank

Product category

Document Workflow Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

akta.pro secondary industry

Workflow Automation & No-Code Collaboration (BPAMAMAK)

Keywords

• Document automation software
• Electronic signature platform
• Workflow automation solutions
• PDF editing tools
• No-code business process automation

Headquarters

HQ city

Brookline

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscriptions - Multiple Product Platforms: airSlate generates revenue through subscription-based access to its suite of automation products including SignNow (e-signatures), pdfFiller (PDF editing), DocHub (collaboration), Instapage (landing pages), altaFlow (workflow automation), and US Legal Forms (legal document access). Products operate as separate platforms with potential cross-selling opportunities within the airSlate ecosystem.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

airSlate provides no-code SaaS solutions for business process automation, document management, and electronic signatures. Its product portfolio includes SignNow (e-signatures), pdfFiller and DocHub (PDF editing), altaFlow (workflow automation), Instapage (landing pages), US Legal Forms (legal documents), and an AI-powered Marketing Intelligence Platform. The offerings are delivered as cloud-based software targeting both individual professionals and enterprise teams.

Product overview

airSlate is a workflow automation company offering a suite of automation products that keep work moving. The portfolio consists of document automation products (SignNow for e-signatures, pdfFiller and DocHub for PDF editing), a legal forms database (US Legal Forms), a workflow automation platform (altaFlow, formerly WorkFlow), a landing page platform (Instapage, acquired in 2023), and an AI-powered Marketing Intelligence Platform. The products are designed to be intuitive and fully customizable, connecting people, data, and apps through automation to help teams work smarter and grow faster.

Differentiator

Problem solved

Functional benefit

Brands

• SignNow: Electronic signature platform enabling teams to collect legally binding eSignatures without user limits
• pdfFiller
• DocHub
• Instapage
• altaFlow
• US Legal Forms
• Marketing Intelligence Platform

Products and services

• SignNow Electronic signature platform that enables teams to collect legally binding eSignatures without user limits or interruptions. Targets businesses needing e-signature workflows.
• pdfFiller Cloud-based PDF editing platform that allows users to create, edit, collaborate, and e-sign PDF documents from a single platform. Includes an AI PDF Editor that generates professional-grade documents from text prompts.
• DocHub Online PDF editing platform that enables users to edit, sign, and share PDFs with easy-to-use tools that work directly inside Google apps.
• altaFlow Document automation platform (formerly airSlate WorkFlow) that helps users build, automate, and integrate workflows in one place, designed for no-code business process automation.
• US Legal Forms Online database providing access to over 85,000 state-specific legal forms and packages, enabling users to find and fill legal documents.
• Instapage Cloud-based landing page platform for creating, optimizing, and personalizing high-converting landing pages for every ad and audience in one place.
• Marketing Intelligence Platform AI-powered automation platform that runs marketing end-to-end, integrating landing page development, SEO, PPC, email marketing, and analytics to help businesses grow faster with less busywork.
• pdfFiller AI PDF Editor Generative AI PDF editor that creates professional-grade documents from text prompts, supports automatic language detection, full-text translation with layout preservation, and OCR for scanned documents. Available to paid pdfFiller subscribers across web, mobile, and desktop.

Quantifiable outcome

• 20M documents processed each month
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• UiPathcoreTechnology or Integration · 16 June 2022Strategic partnership announced June 2022 focusing on integrating automated document workflows into UiPath's RPA platform. The partnership aims to expand airSlate's customer base and product development by embedding document automation capabilities within UiPath's enterprise automation ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DocuSign: Market-leading e-signature platform competing directly with airSlate's SignNow. Both target SMB and enterprise agreement workflows with subscription SaaS pricing and developer APIs.
• PandaDoc: Document workflow automation platform combining proposal creation, e-signature, and CPQ. Closely comparable to airSlate's combination of pdfFiller + SignNow + altaFlow for sales-driven document processes.
• Dropbox Sign (HelloSign): E-signature and document workflow product from Dropbox, competing head-on with SignNow. Targets SMB and prosumer users with self-serve SaaS pricing.
• Formstack: Forms, e-signature, and document workflow automation platform. Closely overlaps with airSlate's US Legal Forms, SignNow, and altaFlow in regulated workflow use cases.
• Conga: Document generation, contract lifecycle management, and e-signature platform anchored in Salesforce ecosystems. Competes with airSlate's altaFlow and SignNow for enterprise document automation.
• Jotform: Online form builder with PDF editing, e-signature, and workflow automation add-ons. Direct overlap with pdfFiller, DocHub, SignNow, and US Legal Forms in SMB form-driven workflows.
• Nintex: Process and workflow automation platform with document generation capabilities. Comparable to airSlate's altaFlow positioning for mid-market and enterprise automation buyers.

Broad incumbents

• Adobe (Document Cloud / Acrobat Sign): Adobe bundles PDF editing (Acrobat), e-signature (Acrobat Sign), and document workflows inside its broader Document Cloud and Creative Cloud suites, directly overlapping airSlate's pdfFiller, DocHub, and SignNow offerings with cross-product bundling.
• Microsoft Power Automate: Microsoft's low-code workflow and RPA platform bundled inside Microsoft 365 and Dynamics. Competes with altaFlow and the airSlate Marketing Intelligence Platform for enterprise automation budgets, leveraging massive incumbent distribution.

Emerging players

• Zapier: No-code workflow automation and integration platform connecting thousands of SaaS apps. Adjacent competitor to altaFlow and the airSlate Marketing Intelligence Platform for SMB and prosumer automation use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/airSlate
• YouTubeyoutube.com/c/airSlate
• Facebookfacebook.com/airSlate
• LinkedInlinkedin.com/company/airslate
• Instagraminstagram.com/airslate

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about airSlate