What FOX Sports does

FOX Sports is the sports broadcasting division of Fox Corporation (NASDAQ: FOXA), operating as Fox Sports Interactive Media, LLC since 1994 and headquartered in Los Angeles. The company delivers multi-platform sports media across the Fox broadcast network, FS1 cable channel, FOX One subscription streaming service ($19.99/month), Tubi free ad-supported streaming (100M+ MAUs), iHeartMedia audio distribution, and physical venues including ReachTV airport screens and Cosm immersive domes. Its content portfolio is anchored by long-duration exclusive rights: the NFL NFC broadcast package through 2033 and the FIFA World Cup 2026 English-language rights ($485M deal valued at $1-1.5B on the open market). Coverage spans NFL, MLB, FIFA World Cup, college football, NASCAR, INDYCAR, MLS, and NBA, supported by high-profile talent including Tom Brady on a 10-year, $375M deal.

The technical stack combines HDR broadcasting from the Los Angeles production hub, AR graphics tailored to all 48 World Cup participating teams, AI-powered highlight generation, and RealTime4K streaming delivered through the Comcast Xfinity partnership. Distribution technology includes Multiview and Fan View features on Xfinity X1 and Xumo Stream Box, plus YouTube simulcasts targeting younger audiences. The revenue model is multi-stream: premium sports advertising ($200K-$750K per 30-second World Cup spot, scaling above $2M for USMNT semifinal inventory), subscription fees (FOX One), AVOD monetization (Tubi), sportsbook affiliate revenue (FOX Sports Betting platform), and rights licensing fees from distribution partners. The customer base spans advertisers seeking premium sports inventory, broadcast affiliates (cable and streaming partners), U.S. sports fans across broadcast and digital, and betting-oriented consumers, with documented reach of 84 million Americans during 2026 World Cup coverage and 1B+ digital/social views in the tournament's first five days.

FOX Sports pursues a sales-led go-to-market targeting advertisers with premium live sports inventory, while simultaneously building direct-to-consumer reach through streaming and audio partnerships. Recent strategic emphasis has centered on the 2026 World Cup as a flagship property, with parallel bets on emerging channels: creator partnerships (iShowSpeed on YouTube), prediction markets (Polymarket), family audiences (Sesame Street), and out-of-home venues (Cosm domes, ReachTV airports). The business is event-cyclical but expanding its always-on footprint through Tubi, FS1 original programming (The Herd, First Things First), and the new 'FIFA World Cup on FOX After Hours With James Corden' late-night show.

Name

FOX Sports

Legal name

Fox Sports Interactive Media, LLC

Website

https://foxsports.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

FOX Sports is the sports broadcasting division of Fox Corporation, delivering NFL, MLB, FIFA World Cup, and other live sports across broadcast, cable (FS1), streaming (FOX One, Tubi), audio (iHeartMedia), and physical venues to advertisers and U.S. sports fans.

Ownership category

akta.pro rank

Product category

Sports Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

National & Regional Sports TV Networks (Linear) (MPABAJAA)

akta.pro secondary industries

Sports FAST Channels & Free Ad-Supported Streaming (MPAKAOAD), Sports Live Streaming Platforms (MPACACAF), In-Venue & Out-of-Home Sports Digital Broadcast Networks (MPAKAOAK), Sports Radio Networks & Talk Stations (MPABAJAB)

Keywords

• Sports broadcasting network
• Live sports coverage
• Sports streaming service
• Sports media rights
• Sports advertising

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Advertising Revenue: Primary revenue driver through sale of advertising spots during live sports broadcasts. Fox charges $200,000-$300,000 per 30-second World Cup advertising slot, with premium USMNT slots reaching up to $750,000. Hydration breaks alone generating $250-$600 million in ad revenue from 104 World Cup matches.
2. Broadcasting Rights Fees: Fox paid $485 million for US TV rights to the 2026 FIFA World Cup. Rights estimated to be worth $1-1.5 billion on open market, representing significant asset value. Broadcasting rights are a core asset for the network.
3. Subscription/Streaming Revenue: FOX One streaming platform at $19.99/month, Tubi ad-supported free streaming generating ad revenue from viewership. Fox holds exclusive English-language rights to 104 World Cup matches.
4. Sports Betting Partnerships: Betting-related revenue through sportsbook partnerships and promotional integrations. World Cup betting report generates viewership and engagement driving betting activity.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

FOX Sports operates a multi-platform sports media ecosystem that delivers live sports broadcasts, scores, news, video highlights, and betting content across broadcast television (FOX), cable (FS1), streaming services (FOX One, Tubi), digital audio (iHeartRadio), and physical venues (airport screens, Cosm domes). The network holds exclusive English-language broadcast rights to major sports properties including the NFL NFC package through 2033 and all 104 matches of the 2026 FIFA World Cup.

Product overview

FOX Sports operates a multi-platform sports media ecosystem consisting of its core website and mobile app (providing live scores, streaming video, news, and betting), the FOX One streaming subscription service, the FS1 cable network, and comprehensive FIFA World Cup 2026 broadcast rights. The network covers NFL, MLB, NBA, college football, INDYCAR, NASCAR, soccer (including World Cup), and other sports, with original programming including The Herd with Colin Cowherd, First Things First, and The Joel Klatt Show. The 2026 World Cup coverage represents a flagship property with 104 matches across platforms, featuring studio analysts and match commentators.

Differentiator

Problem solved

Functional benefit

Products and services

• FOX Sports Website and App The primary digital platform for FOX Sports content delivery, providing live scores, schedules, streaming video, betting odds, news articles, and video highlights across NFL, MLB, NBA, soccer, college football, INDYCAR, NASCAR, and other sports.
• FOX One Streaming Platform Fox's subscription streaming platform that provides access to all 104 FIFA World Cup 2026 matches and other live sports content, available at $19.99/month across devices and via cable TV provider authentication.
• FS1 (Fox Sports 1) Fox's cable sports network broadcasting live sports including 34 World Cup matches, college football, NASCAR, MLB, and original programming; achieved record viewership during 2026 World Cup coverage.
• FIFA World Cup 2026 Coverage Comprehensive English-language broadcast of the 2026 FIFA World Cup featuring 104 matches across broadcast FOX, FS1, and streaming platforms, including studio analysis, match commentary, and original programming.
• FOX Sports Betting Sports betting platform integrated with FOX Sports content, providing betting odds, expert analysis, betting tips, promos, and sportsbook partner links for NFL, MLB, World Cup, NBA, NHL, INDYCAR, NASCAR, and other sports.
• 2026 FIFA World Cup FOX Hub on Tubi Free ad-supported streaming hub on Tubi providing FIFA World Cup 2026 programming including FOX Sports content, original docuseries, talk shows, creator content, and classic films.
• FIFA World Cup on FOX After Hours With James Corden Late-night studio show airing on Fox Sports following FIFA World Cup 2026 match broadcasts, featuring entertainment-focused coverage and commentary.

Quantifiable outcome

• Record-breaking USMNT viewership: 18.04 million for Paraguay match (most-watched men's World Cup telecast in English-language U.S. history)
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• PolymarketminorGTM or Marketing Partner · 29 June 2026Polymarket launched World Cup knockout prediction campaign with Fox Sports as media partner. Fox published promotional codes offering users bonus funds for specific matches including Paraguay vs Germany and Canada vs South Africa. Partnership reflects Fox's strategy to expand beyond traditional audiences by targeting prediction market users.
• New York PostminorGTM or Marketing Partner · 29 June 2026Polymarket partnered with New York Post and Fox Sports for World Cup prediction campaign. Both outlets published promotional codes offering users bonus funds for specific knockout matches, expanding reach of the crypto prediction platform to mainstream sports audiences.
• Sesame StreetminorGTM or Marketing Partner · 22 June 2026Sesame Street partnership with Fox Sports to engage younger audiences with World Cup coverage. Characters interview players and help explain soccer to new fans. Partnership includes Elmo publicly declaring support for USMNT on social media as part of broader effort to introduce soccer to children during the tournament.
• YouTubecoreChannel Partner/ Reseller/ Distributor · 18 June 2026FIFA, Fox Sports, and YouTube partnered with streamer iShowSpeed to become the first U.S. content creator to stream live World Cup matches with official game feeds. Simulcasts scheduled for select group stage matches in U.S. cities and continuing through knockout rounds, targeting younger audiences who consume sports outside traditional television.
• ReachTVcoreChannel Partner/ Reseller/ Distributor · 8 June 2026Fox Sports and ReachTV partnership to broadcast all 104 FIFA World Cup 2026 matches live across U.S. airports, reaching 51 million monthly travelers. ReachTV distributes coverage through screens in airport terminals and gate areas nationwide, providing unique reach to captive audiences during travel.
• Comcast XfinitycoreTechnology or Integration · 8 June 2026Comcast Xfinity partnership to deliver World Cup coverage with RealTime4K streaming across Xfinity X1 and Xumo Stream Box platforms. Features include Multiview, Fan View, AI-powered highlights, and seamless access to Fox One streaming alongside Peacock Spanish-language coverage. Xfinity positions itself as year-round soccer destination with aggregated major leagues and tournaments.
• IndeedminorGTM or Marketing Partner · 4 June 2026Fox Sports and Indeed partnered to create the 'Chief World Cup Watcher' position - a $50,000 role to watch all 104 World Cup matches from a custom glass cube in Times Square. The hire creates social media content throughout the tournament from June 11 to July 19, 2026 as part of Fox's broader marketing strategy targeting consumers without traditional cable subscriptions.
• Boys & Girls Clubs of AmericaminorOthers · 21 May 2026Fox Corporation and FOX Sports committed $500,000 to Boys & Girls Clubs of America as part of community impact initiatives leading up to FIFA World Cup 2026. Investment will expand affordable youth soccer programming to over 26,000 Club youth, train over 160 coaches, and certify at least 80 teen referees across the country.
• FIFAcoreStrategic or Co-development Partner · 18 May 2026Fox Sports holds exclusive English-language broadcast rights to all 104 FIFA World Cup 2026 matches under a $485 million deal. FIFA approved Fox's creator-access clauses in broadcast contracts, allowing partnerships with streamers like iShowSpeed. The relationship positions Fox as the primary home for major international soccer tournaments including Euro 2028 and Copa America 2028.
• iHeartMediacoreChannel Partner/ Reseller/ Distributor · 13 May 2026Fox Sports and iHeartMedia partnership to distribute all 104 FIFA World Cup 2026 matches across iHeartRadio's broadcast radio and digital streaming platforms. Coverage available on iHeartRadio app and over 100 broadcast stations nationwide, including special coverage of U.S. Men's National Team group stage games. The partnership extends Fox's audio reach beyond traditional television audiences.
• CosmminorChannel Partner/ Reseller/ Distributor · 5 May 2026Cosm signed media rights deal with Fox Sports and FIFA to broadcast 2026 World Cup at its shared reality dome venues. Three Cosm locations in Inglewood, Dallas, and Atlanta (all World Cup host cities) offer 87-foot diameter domes with wraparound 12K LED screens and pitchside cameras, providing immersive front-row viewing experiences as alternative to expensive live match tickets.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Apple TV+ (MLS Season Pass):
• Amazon Prime Video Sports: Amazon Prime Video is an emerging but increasingly dominant bidder for premium U.S. sports rights, including Thursday Night Football and select NBA games. While not a traditional sports broadcaster, it represents the most credible new entrant in the rights auction market and exerts pricing pressure on Fox's renewal economics.

Direct peers

• ESPN (Disney): ESPN is Fox Sports' most direct U.S. competitor, operating linear (ESPN, ESPN2), cable, streaming (ESPN+), and betting integrations with comparable NFL, college sports, and major-event rights. It is the leading English-language sports broadcaster in the U.S. and the primary rival for premium rights auctions.
• CBS Sports (Paramount): CBS Sports competes head-to-head with Fox for NFL rights (CBS holds the AFC package, Fox holds NFC), NCAA March Madness, and PGA Tour coverage. It operates a comparable linear-plus-streaming-plus-betting model under Paramount+, directly bidding against Fox in the same rights markets.
• NBC Sports (Comcast): NBC Sports is a direct peer through its NFL Sunday Night Football package, NHL, Premier League, and Olympics coverage distributed across NBC, USA Network, Peacock, and Telemundo. It is a primary rival in the World Cup rights space (NBC held WC rights before 2018) and competes for the same advertising dollars.
• TNT Sports (Warner Bros. Discovery): TNT Sports carries NBA, MLB (post-2027), NHL, and college sports across TNT, TBS, truTV, and Max streaming. It competes directly with Fox/FS1 for sports advertising budgets, affiliate fees, and viewer attention in the U.S. linear sports market.
• DAZN: DAZN is a global sports streaming platform specializing in boxing, MMA, soccer, and other premium live rights. It is a direct peer in the digital sports distribution and subscription model that competes for rights like FIFA Women's World Cup and various soccer properties overlapping with Fox's portfolio.

Emerging players

• YouTube Sports: YouTube streams live sports including NFL Sunday Ticket (since 2023) and is a key partner in Fox's 2026 World Cup creator-distribution strategy (iShowSpeed simulcasts). It is an emerging player reshaping sports distribution to younger audiences and a partner/competitor in audience monetization.

Others

• FanDuel (Flutter): FanDuel is a leading U.S. sportsbook that integrates with Fox Sports content, odds, and promotions. It is an ecosystem partner and indirect peer in monetizing sports audiences, particularly relevant given Fox's expanding sports betting and prediction market integrations.
• ESPN BET (Penn Entertainment): ESPN BET is a sportsbook integrated with ESPN's content and odds, paralleling Fox Sports Betting. It represents the betting-content integration model Fox is pursuing, making it both a comparable case study and a competitor for sports-betting affiliate revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FOXSports
• YouTubeyoutube.com/foxsports
• Facebookfacebook.com/foxsports
• LinkedInlinkedin.com/company/foxsports
• Instagraminstagram.com/foxsports
• TikToktiktok.com/@foxsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOX Sports