Synthesia

What Synthesia does

Synthesia is a London-headquartered AI video generation platform founded in 2017 that enables businesses to create professional video content from text scripts using photorealistic AI avatars, text-to-speech voiceovers in 160+ languages, and automated lip-sync, eliminating the need for cameras, actors, studios, or editing skills. The platform combines proprietary generative AI models for avatar animation, speech synthesis, computer vision, and process automation into a single browser-based workflow, supplemented by modular features such as video translation, AI dubbing, AI screen recording, motion graphics, custom avatars, interactivity, and analytics.

The company operates a hybrid go-to-market model: a self-serve product-led growth motion with a free tier (10 minutes of video per month) drives bottom-up adoption across individuals and SMBs, while a direct enterprise sales motion secures Fortune 100 accounts with custom pricing, SAML SSO, audit trails, API access, and dedicated support. Synthesia also distributes through 100+ pre-built integrations with LMS (Moodle, Docebo, Articulate, 360learning), CRM (HubSpot), communication (Intercom), and productivity (Microsoft PowerPoint, Notion) platforms, plus a public REST API and Zapier connector. Primary customer segments are Learning & Development, Sales Enablement, Human Resources, and Marketing teams in enterprises, with growing adoption in manufacturing, healthcare, and financial services.

Synthesia is on track to reach $200 million in annual recurring revenue by the end of 2026, serving more than 50,000 customer teams and over 1 million users globally with a Net Revenue Retention rate above 140%. The company is privately held, was last valued at $4 billion following a $200 million Series E round led by Google Ventures in January 2026, and is investing over $25 million to open new offices in Austin, Berlin, Paris, and Zurich while expanding headcount by more than 70% in 2026.

Name

Synthesia

Legal name

Synthesia Limited

Website

https://synthesia.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Synthesia is an AI-native video generation platform that enables enterprises to create professional videos with AI avatars and voiceovers in 160+ languages from text scripts, serving over 50,000 business teams globally across L&D, sales enablement, HR, and marketing functions.

Ownership category

akta.pro rank

Product category

AI Video Generation Software

NAICS

Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)

akta.pro secondary industries

Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK), Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB)

Keywords

• AI video generation
• Synthetic media avatars
• Text-to-speech platform
• Video localization software
• Enterprise training video

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Monthly and annual subscription plans including free tier, Starter ($18/month), Creator, and Enterprise tiers. Enterprise pricing is custom/quote-based with unlimited video minutes and advanced features.
2. Usage-Based (Credits): Credit-based system where users consume credits for video generation, avatar creation, and advanced features
3. Freemium: Free plan providing 10 minutes of video per month, 9 stock avatars, and access to 160+ language voices to drive adoption and conversion

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Synthesia provides an AI video generation platform that enables businesses to create professional studio-quality videos from text scripts using AI avatars, AI-generated voiceovers, and automatic lip-sync, without cameras, actors, or studios. The platform supports 160+ languages with one-click translation and dubbing, and is sold through tiered subscriptions (Free, Starter, Creator, Enterprise) with usage-based credits for advanced features. Customers include Learning & Development, Sales Enablement, HR, and Marketing teams at enterprises such as Heineken, Merck, SAP, Zoom, and Mondelez.

Product overview

Synthesia is an AI video generation platform for business that provides a unified platform for creating, localizing, managing, and publishing AI-powered videos. The core product is the AI Video Generator, which works in conjunction with a library of 240+ AI Avatars, an AI Voice Generator supporting 1000+ voices in 160+ languages, and the AI Video Assistant for converting documents into videos. The platform offers modular features including Video Translator, AI Dubbing, AI Screen Recorder, AI Motion Graphics, and AI Script Generator for specific workflow needs. Additional capabilities like Brand Kit, Live Collaboration, Interactivity, and Analytics provide enterprise-grade tools for team workflows and performance tracking. The platform also supports custom avatar creation as an add-on service, with an Enterprise tier offering API access, SAML SSO, and unlimited video generation.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Video Generator

Quantifiable outcome

• 90% time savings on video production compared to traditional methods
• +7 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• LVMHflagshipStrategic or Co-development Partner · 1 June 2026Synthesia won LVMH's Best Business Innovation Award at VivaTech 2026. Synthesia is working with LVMH houses and was named one of three Innovation Award winners.
• KnowBe4coreTechnology or Integration · 1 May 2026KnowBe4's Content Creation Agent integrates with Synthesia for AI-powered video localization. Synthesia is used within KnowBe4's security awareness training platform for creating multilingual training content.
• ArticulatecoreTechnology or IntegrationIntegration with Articulate's e-learning authoring tools for seamless video embedding in training courses.
• HubSpotcoreTechnology or IntegrationCRM integration enabling video content in marketing and sales workflows.
• Microsoft PowerPointcoreTechnology or IntegrationNative PowerPoint integration allowing conversion of presentations to AI videos.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• HeyGen: HeyGen is a direct competitor offering AI avatar video generation with multilingual lip-sync for enterprise marketing, sales, and training use cases. Overlaps almost entirely with Synthesia on product surface (avatars, voices, dubbing) and target buyer (Fortune 500 L&D and marketing).
• Colossyan: Colossyan provides an AI video creation platform with stock and custom avatars focused on enterprise learning, training, and corporate communications. Closely comparable in feature set and customer base to Synthesia, with particular overlap in L&D and compliance training.
• Elai.io: Elai.io is an AI video generation platform that turns text into avatar-led videos, targeting enterprise training and marketing teams. Directly comparable to Synthesia on text-to-video avatars, multilingual support, and LMS workflows.
• D-ID: D-ID builds AI-generated talking-head videos from still images and text, with APIs for enterprise integration. Comparable to Synthesia on avatar-based video generation, multilingual voices, and developer/API distribution.
• Hour One: Hour One generates AI avatar videos from text, used in enterprise communications, training, and product marketing. Direct competitor to Synthesia on photorealistic avatars and text-to-video creation.
• DeepBrain AI: DeepBrain AI provides AI avatar and video synthesis technology aimed at enterprise training, retail kiosks, and customer service. Overlaps with Synthesia on avatar generation, multilingual TTS, and enterprise deployment.
• Synthesys: Synthesys offers AI voiceover and avatar video generation for marketing, training, and explainer videos. Direct overlap with Synthesia's text-to-speech, avatar, and enterprise video use cases.

Emerging players

• Runway: Runway is a generative AI video platform focused on creative and cinematic video generation from text and image prompts. Increasingly competes with Synthesia in AI video creation, though more oriented toward creative professionals than enterprise training workflows.
• Veed.io: Veed.io is a browser-based AI video creation and editing platform targeting marketing and content teams. Partial overlap with Synthesia on AI-assisted video creation, with a stronger consumer/SMB orientation and growing enterprise footprint.

Broad incumbents

• Adobe: Adobe bundles generative AI video capabilities (Firefly Video, Adobe Express, Creative Cloud) into its incumbent creative and enterprise suite. Represents a broad incumbent threat that could offer comparable avatar/video AI inside workflows where Adobe already has enterprise penetration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SynthesiaVideo
• LinkedInlinkedin.com/company/synthesia-technologies
• TikToktiktok.com/@simplydigital
• Xx.com/synthesiaIO
• Facebookfacebook.com/synthesiaio

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds9 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synthesia