Synthesys
Synthesys is a London-based AI video agent platform that orchestrates frontier models (Sora 2, VEO 3.1, Wan, Kling, Seedream) to generate videos with 1,000+ avatars and 400+ voices in 140+ languages, serving marketing teams, L&D departments, e-commerce brands, and growth agencies via subscription plans.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Synthesys does
Synthesys (legally NOUVEAU MEDIA LTD) is a London-based AI video generation platform founded in 2020 by Nick Koukoulakis. The company operates an AI Video Agent that orchestrates multiple frontier generative models (Sora 2, Google VEO 3.1, Wan 2.5, Kling 3, and Seedream) to autonomously produce video output from a single text prompt, URL, product image, or script. The platform combines 1,000+ AI avatars, 400+ studio-quality voices across 140+ languages, and a custom-trained frame-accurate lip-sync model that matches mouth movements to each language's phonemes. Core products include the AI Video Generator, AI Voice Generator, AI Avatar Generator, AI UGC Video Generator, AI Dubbing, AI Commercial Generator, and the recently launched Recast AI Face Swap.
The company's revenue model is primarily subscription-based, with three self-serve tiers (Indie at $29/month, Studio at $59/month, Agency at $119/month) and an Enterprise tier introduced in 2025 with custom multi-year contracts. A usage-based credit system governs generation consumption across tools and models. Distribution is product-led growth via app.synthesys.live, augmented by a 40% lifetime-recurring affiliate program, marketplace listings on Canva Apps and HubSpot, and content-led SEO. Synthesys reports having served 50,000+ active creators and businesses and generated over 1,000,000 videos; named customers include Coca-Cola, Yahoo, TCS, AT&S, Heat and Control, and Jetex. The company is bootstrapped and founder-owned, operates with 11-50 employees, and has not disclosed external funding.
Synthesys firmographics
Firmographics- Name
- Synthesys
- Legal name
- NOUVEAU MEDIA LTD
- Website
- https://synthesys.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Synthesys is a London-based AI video agent platform that orchestrates frontier models (Sora 2, VEO 3.1, Wan, Kling, Seedream) to generate videos with 1,000+ avatars and 400+ voices in 140+ languages, serving marketing teams, L&D departments, e-commerce brands, and growth agencies via subscription plans.
- Ownership category
- akta.pro rank
Synthesys industry classification
Industry- Product category
- AI Video Generation Software
- NAICS
- Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB)
Keywords
Where Synthesys is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Synthesys business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Subscription Plans: Three-tier subscription model: Indie ($29/mo), Studio ($59/mo), Agency ($119/mo). Includes credit allocation for video generations with fair usage limits. Existing customers locked into original prices during active subscription.
- Usage-Based Credits: Credit system where generation costs vary by tool, model, and complexity. Higher-tier models like Sora 2 consume more credits. Enterprise customers negotiate custom credit terms.
- Affiliate Program: 40% lifetime recurring commission for affiliates. No cap or expiration on commissions. Minimum payout threshold of $100. Monthly leaderboard challenges with bonus prizes for top performers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Indie plan for individual creators and small businesses |
| Subscription | Monthly | Studio plan for professionals and small teams |
| Subscription | Monthly | Agency plan for agencies and high-volume users |
| Subscription | Multi-year contract | Enterprise tier for large organizations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Synthesys product offering
Product offeringCore offering
Synthesys operates an AI video agent platform that orchestrates multiple frontier AI models to autonomously generate video content from text prompts, URLs, or scripts. The platform combines a 1,000+ AI avatar library, 400+ studio-quality voices in 140+ languages with frame-accurate lip-sync, voice cloning from 10 seconds of audio, and product-link/URL-to-video conversion. Output formats include UGC ads, commercials, training videos, product demos, talking photos, dubbing, and face-swap recasting for marketing, e-commerce, L&D, agency, and individual creator use cases.
Product overview
Synthesys is an AI video agent platform — a unified product ecosystem centered on a multi-model orchestration engine that autonomously generates any video format from a single prompt. The core platform (AI Video Agent / AI Video Generator) serves as the central orchestration layer, coordinating frontier AI models (Sora 2, Google VEO 3.1, Wan 2.5, Kling 3, Seedream) to produce video output. Key module products include the AI Voice Generator (neural TTS with 400+ voices in 140+ languages and voice cloning), the AI Avatar Generator (1,000+ presenters with custom digital twin creation), and the AI UGC Video Generator (creator-style social ad content). The portfolio also includes purpose-built sub-products for specific formats and platforms: AI Dubbing (multilingual lip-sync dubbing), AI Commercial Generator (broadcast-quality TV/YouTube ads), AI TikTok Ad Generator, AI Facebook Ad Generator, AI Product Video Generator, AI Spokesperson Video Creator, Speech-to-Speech (voice transfer), Recast — AI Face Swap, AI Talking Photos, and AI Animated Videos. The platform is offered as a SaaS subscription (Indie, Studio, Agency plans) with full commercial rights on all plans. Founded in London in 2020 by Nick Koukoulakis.
Differentiator
Problem solved
Functional benefit
Brands
- Recast: AI Face Swap product — new feature launched for face swapping in video content.
Products and services
- AI Video Generator Core platform that orchestrates frontier AI models to autonomously generate video content from text prompts, URLs, or scripts for marketers, agencies, e-commerce brands, L&D teams, and individual creators.
- AI Voice Generator Generates studio-quality AI voice-overs across 400+ voices in 140+ languages, with voice cloning from 10 seconds of audio for marketers, creators, and training teams.
- AI Avatar Generator Generates AI avatar videos using a library of 1,000+ avatars across corporate, lifestyle, education, and sales categories for use in ads, training, and explainer content.
- Speech-to-Speech Voice Cloning Clones a speaker's voice from as little as 10 seconds of audio and applies it across 140+ languages for localized voice-overs and avatar narration.
- AI UGC Video Generator Generates user-generated-content-style videos with AI avatars and voices for paid social, e-commerce, and brand advertising use cases.
- AI Dubbing Automatically dubs video content into 140+ languages using voice cloning and frame-accurate lip-sync, intended for global marketing, training, and content localization.
- AI Commercial Generator Generates AI avatar-led TV- and digital-style commercial videos for brands and agencies seeking rapid commercial creative production.
- AI Video Ad Generator Generates AI avatar-driven video ads for paid and organic channels, supporting rapid creative iteration for marketers and e-commerce brands.
- AI Avatar Video Generator Generates talking-avatar videos using the 1,000+ avatar library for sales, training, explainers, and marketing communications.
- AI TikTok Ad Generator Generates TikTok-format AI avatar and UGC-style ads optimized for short-form vertical placement on TikTok.
- AI Facebook Ad Generator Generates AI avatar and UGC-style ads tailored for Facebook's paid social formats and placements.
- AI Product Video Generator Converts product page URLs and assets into AI avatar-led product videos for e-commerce brands and DTC marketers.
- AI Spokesperson Video Creator Generates AI spokesperson-led videos for marketing, sales outreach, and explainer content using the avatar and voice libraries.
- Recast — AI Face Swap Recasts the face in an existing video using AI face-swap technology, enabling personalized and localized video variants.
- AI Talking Photos Animates still photos into AI avatar-led talking videos using voice and lip-sync, for creators, marketers, and social content.
- Hybrid AI VSL (Video Sales Letter) Generates AI hybrid video sales letters combining avatar narration with product visuals for direct-response marketers.
- AI Animated Videos Generates AI-driven animated explainer videos for marketing, training, and product communications.
- Enterprise Tier (Custom) Custom-priced enterprise tier of the Synthesys AI video agent platform, tailored for large organizations with dedicated support, volume usage, and production-grade SLAs.
Quantifiable outcome
- 90-95% cost reduction vs traditional video production
- +5 more outcomes
Companies that use Synthesys
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Synthesys technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature6 records
Synthesys partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- OpenAI (Sora 2)coreIntegration of OpenAI's Sora 2 model into the multi-model orchestration layer for cinematic motion generation. Synthesys routes optimal tasks to Sora 2 for photorealistic video output.
- Google (VEO 3.1)coreIntegration of Google VEO 3.1 into the orchestration layer for high-quality video generation. Part of the multi-model approach selecting optimal AI for each scene.
- Kling (Kuaishou)coreIntegration of Kuaishou's Kling 3 model for complex movement and motion in video generation. Selected for specific task types based on content requirements.
- Wan (ByteDance)coreIntegration of ByteDance's Wan 2.5 model for rapid iteration video generation. Used for quick turnaround content needs.
- SeedreamcoreIntegration of Seedream model into the orchestration layer for image-to-video generation capabilities.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Synthesys competitors and assessment
Company assessmentBroad incumbents
- ElevenLabs: Best-in-class AI voice and audio platform; comparable on the voice cloning, multilingual TTS, and dubbing capabilities that underpin Synthesys's audio stack.
Direct peers
- Pictory: AI video creation from text and scripts aimed at marketers and content teams; overlaps on prompt-to-video workflows and PLG distribution.
- Fliki: Text-to-video AI platform with avatars, voiceover, and multilingual output; directly comparable product surface to Synthesys's AI Video Generator.
- Runway: AI video generation platform with both generative video and editing tools; competes for the same creator, agency, and marketing use cases with frontier-model-led output.
- Colossyan: AI avatar video generator for enterprise learning and communications; competes for the same L&D and corporate training budget pools as Synthesys.
- D-ID: AI talking avatar and face animation platform; comparable technology stack around avatars, lip-sync, and multilingual video localization.
- Elai.io: AI avatar video generation platform targeting marketing, L&D, and e-commerce; comparable avatar-led workflow and subscription pricing structure.
- Synthesia: Closest direct competitor: AI avatar video generation platform with multilingual lip-sync, enterprise customers, and a similar PLG-plus-enterprise GTM. Comparable pricing tiering and avatar-led workflow.
- HeyGen: AI video generation platform focused on avatars, multilingual dubbing, and UGC-style content for marketing and sales teams. Overlaps directly on Synthesys's core value proposition.
Emerging players
- Murf AI: AI voice generation platform with studio-quality voices and multilingual support; competes for the AI voiceover budget that Synthesys also targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Synthesys social profiles
Digital presenceSynthesys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synthesys leadership team
Management profileNumber of profiles
Profiles1 record
Synthesys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synthesys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synthesys
What does Synthesys do?
Synthesys operates an AI video agent platform that orchestrates multiple frontier AI models to autonomously generate video content from text prompts, URLs, or scripts. The platform combines a 1,000+ AI avatar library, 400+ studio-quality voices in 140+ languages with frame-accurate lip-sync, voice cloning from 10 seconds of audio, and product-link/URL-to-video conversion. Output formats include UGC ads, commercials, training videos, product demos, talking photos, dubbing, and face-swap recasting for marketing, e-commerce, L&D, agency, and individual creator use cases.
Is Synthesys a public or private company?
Synthesys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Synthesys founded?
Synthesys was founded in 2020. It employs 11 to 50 people.
Where is Synthesys based?
Synthesys is headquartered in London, United Kingdom, in the Europe region.
How does Synthesys make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are usage-Based Credits and affiliate Program.
Who are Synthesys's main competitors?
ElevenLabs is listed as a broad incumbent. Direct peers are Pictory, Fliki, Runway, Colossyan, D-ID, Elai.io, Synthesia and HeyGen. Murf AI is listed as an emerging player.
Does Synthesys have an API?
No public API is recorded for Synthesys.
What industry is Synthesys in?
Synthesys's product category is AI Video Generation Software. Its primary akta.pro industry code is HDAAAFAK, Voice Cloning, Dubbing & Audio Generative Media, with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 512 and its SIC code is 7812.