New England Patriots

What New England Patriots does

The New England Patriots are a privately held professional American football franchise competing in the National Football League, based at Gillette Stadium in Foxborough, Massachusetts, and owned by the Kraft family through Kraft Sports and Entertainment LLC. The franchise operates the standard NFL economic model, generating revenue from national and local media rights, ticket sales (season packages and individual games via Ticketmaster), corporate sponsorships (including Sports Illustrated Tickets and New Balance), merchandise through the Patriots ProShop, and non-NFL stadium events such as FIFA World Cup matches. Digital distribution runs through patriots.com, iOS/Android mobile applications, and owned audio/video properties including the "Patriots Unfiltered" and "Patriots Catch-22" podcasts plus the "Forged in Foxborough" documentary series on Amazon Prime, with social channels across Facebook, Instagram, X, Snapchat, YouTube, and TikTok.

On-field operations are led by head coach Mike Vrabel (hired 2024) and offensive coordinator Josh McDaniels, with quarterback Drake Maye and newly acquired wide receiver A.J. Brown (trade from Philadelphia Eagles, June 2026) forming the offensive nucleus. Eliot Wolf, as EVP of Player Personnel, has publicly prioritized contract extensions for Drake Maye and cornerback Christian Gonzalez. The team reached Super Bowl LX in the 2025 season after a 14-3 regular season, losing to the Seattle Seahawks, and operates a $720M financing facility led by Sixth Street (closed September 2025). Sub-brands include the Patriots Foundation (philanthropy), Patriots Cheerleaders, and the Patriots Hall of Fame; related-party entities Kraft Soccer LLC, NPS LLC, and the New England Revolution (MLS) sit under the same ownership umbrella.

Name

New England Patriots

Legal name

New England Patriots LLC

Website

https://patriots.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

The New England Patriots are a privately held NFL franchise owned by the Kraft family, based at Gillette Stadium in Foxborough, Massachusetts, generating revenue from media rights, ticket sales, sponsorships, merchandise, and stadium events for fans across the New England region and international NFL Global Markets.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211), Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

American Football Leagues (MPAKAAAB)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

Keywords

• Professional football team
• NFL franchise
• Sports entertainment
• Team merchandise sales
• Stadium event hosting

Headquarters

HQ city

Foxboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from season ticket packages and individual game tickets for home games at Gillette Stadium, with tickets sold through Ticketmaster
2. Media Rights: NFL broadcast deals and local radio partnerships
3. Merchandise and Licensing: Sale of official Patriots merchandise through the ProShop, including apparel, memorabilia, and fan gear
4. Sponsorship: Corporate sponsorships including stadium naming rights, in-game advertising, and partnership activations with brands like Sports Illustrated Tickets and New Balance
5. Stadium Events: Revenue from hosting non-NFL events including FIFA World Cup matches and other entertainment events at Gillette Stadium

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The New England Patriots operate as an NFL franchise delivering professional American football entertainment through live home games at Gillette Stadium in Foxborough, Massachusetts. Revenue is generated from season ticket packages and individual game tickets (sold via Ticketmaster), official team merchandise through the Patriots ProShop, broadcast and streaming media rights under NFL distribution, corporate sponsorships and stadium advertising, and hosting of non-NFL events such as FIFA World Cup matches at Gillette Stadium. The franchise also operates a digital ecosystem (website, mobile app, podcasts, and the Forged in Foxborough documentary series) that supports fan engagement and content distribution.

Product overview

The New England Patriots operate a digital ecosystem centered around Patriots.com, their official website and content platform. The portfolio includes the primary web platform delivering news, video, podcasts, and team information; the Patriots ProShop for official merchandise; a mobile application for iOS and Android; 'Forged in Foxborough' original documentary series; and seasonal training camp fan experiences. The digital offerings are integrated with third-party services including Ticketmaster for ticketing and various social media platforms for content distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Patriots Foundation: The charitable arm of the New England Patriots supporting charitable and philanthropic agencies throughout New England.
• Patriots ProShop
• Patriots Cheerleaders

Products and services

• Patriots.com Official website of the New England Patriots providing news, video content, podcasts, schedule information, team roster, ticketing, and merchandise access for fans.
• Patriots ProShop Official online merchandise store offering team apparel, gear, and memorabilia for the New England Patriots.
• Patriots Mobile App Official mobile application providing fans with team content, video streaming, schedule updates, and exclusive features on iOS and Android platforms.
• Forged in Foxborough Original video documentary series providing behind-the-scenes access to the New England Patriots organization, featuring player stories, coaching insights, and exclusive locker room content, distributed via Amazon Prime.
• Training Camp Annual training camp experience offering fans opportunities to watch practices and engage with the team during preseason preparation.

Quantifiable outcome

• Reached Super Bowl LX in 2025 season

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Sports Illustrated TicketscoreGTM or Marketing Partner · 17 June 2026Sports Illustrated Tickets has expanded its official fan experience sponsorship with the New England Patriots to include Germany, Austria, and Switzerland through the NFL's Global Markets Program. The expansion includes sponsor spots for the Patriots' 2026 Legends Tour with activations scheduled across Germany including a FIFA World Cup watch party and IFAF Flag Football World Championships. The original multiyear deal was signed in 2024.
• New BalancecoreGTM or Marketing PartnerTitle sponsor for Patriots Training Camp presented by New Balance. Long-standing partnership with New Balance for official apparel and training gear.
• Gillette Stadium (Kraft Sports & Entertainment)coreOthersThe Patriots organization operates through Kraft Sports & Entertainment, managing stadium operations, team business, and related entities including Kraft Soccer LLC, NPS LLC, and the New England Revolution soccer team.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dallas Cowboys: NFL franchise with comparable national brand recognition, top-tier valuation, diversified revenue across tickets, merchandise, and media rights, and historic Super Bowl success — the most directly comparable NFL peer to the Patriots.
• New York Giants: NFL franchise in a major Northeast media market with historic Super Bowl pedigree, comparable ticket and sponsorship economics, and similar post-dynasty competitive trajectory.
• Pittsburgh Steelers: NFL franchise with a six-Super Bowl championship pedigree mirroring the Patriots, similarly loyal regional fan base, and analogous post-dynasty roster-rebuild profile.
• San Francisco 49ers: NFL franchise with comparable on-field success, large fan base, modern stadium economics at Levi's Stadium, and recent Super Bowl contention — a close peer on revenue mix and competitive trajectory.
• Green Bay Packers: NFL franchise with comparable historical championship pedigree, similar community-owned/legacy ownership narrative and stable regional fan-base economics.
• Kansas City Chiefs: Current NFL dynasty with sustained Super Bowl contention, Patrick Mahomes-led media value, and rapidly growing national brand — a direct peer for benchmarking championship-window economics.
• Philadelphia Eagles: NFL franchise in the Northeast corridor that has been a frequent Patriots trade and competitive partner (joint practices, A.J. Brown acquisition), with comparable market and brand economics.
• Chicago Bears: NFL franchise in a top-three U.S. media market with comparable historic brand value, similar post-dynasty rebuild narrative, and overlapping media-rights and sponsorship dynamics.
• Los Angeles Rams: NFL franchise with comparable modern stadium economics (SoFi Stadium), recent Super Bowl success, and a heavy emphasis on original content and digital fan engagement.
• Denver Broncos: NFL franchise with comparable post-Peyton Manning rebuild narrative, regional fan-base economics, and similar media-rights and ticketing scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/patriots
• YouTubeyoutube.com/patriots
• Facebookfacebook.com/newenglandpatriots
• Instagraminstagram.com/patriots
• LinkedInlinkedin.com/company/new-england-patriots

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New England Patriots