Definitive Healthcare

What Definitive Healthcare does

Definitive Healthcare is a publicly traded (NASDAQ: DH) data and analytics company founded in 2011 and headquartered in Framingham, Massachusetts, with additional offices in Sweden and India. It is purpose-built for the commercial side of the healthcare market, serving biopharma, medtech, healthcare providers, healthcare software/IT vendors, consulting firms, and financial services clients with intelligence on hospitals, physicians, claims, payors, and consumers. The company reports roughly 501-1,000 employees and approximately 2,330 customers as of Q4 2025.

The company's core technology is the Atlas Dataset, a proprietary healthcare data platform that combines reference data, affiliation data, all-payor medical and prescription claims, expert profiles, and de-identified consumer data — all linked through Definitive ID, a proprietary identifier that uniquely maps healthcare entities and their relationships. Products are organized into four suites: View Suite (hospital, physician, group, claims, and facility reference data), Monocl Expert Suite (key opinion leader and scientific expert intelligence), Populi Suite (consumer and market analytics including Digital Audiences, Population Intelligence, Market Intelligence, Network Intelligence, Provider Intelligence, and Market Forecast), and Carevoyance (medtech sales acceleration). The platform is delivered through direct enterprise sales, free trials, native CRM integrations with Salesforce and HubSpot, data warehouse sharing via Snowflake and Databricks, REST APIs, and SFTP. Acquisitions of HIMSS Analytics (2019), Monocl (2020), PatientFinder (2020), Analytical Wizards (2022), and Populi (2023) shaped the current product portfolio.

Definitive Healthcare generates revenue primarily through annual SaaS subscriptions, supplemented by professional services including data integration, advanced analytics, and activation consulting. Subscription revenue declined 3% YoY in Q4 2025; professional services grew 49% YoY in the same quarter. Q4 2025 revenue was $61.5M (down 1% YoY), Q1 2026 was $55.9M (down 6% YoY), and full-year 2026 guidance is $220-226M, implying 6-9% YoY decline. Management has guided for a return to growth in FY2027 supported by retention improvements and expanded CRM/data warehouse distribution partnerships.

Name

Definitive Healthcare

Legal name

Definitive Healthcare, LLC

Website

https://definitivehc.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Definitive Healthcare (NASDAQ: DH) is a public healthcare commercial intelligence provider offering its Atlas Dataset platform to biopharma, medtech, providers, healthcare IT, and consulting clients, covering hospitals, physicians, claims, payors, and consumer data through subscription SaaS and professional services.

Ownership category

akta.pro rank

Product category

Healthcare Data Analytics

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Healthcare Master Data Management (MDM) & Patient/Provider Identity Data (HLACAIAB)

akta.pro secondary industries

Real-World Data (RWD) Platforms & Clinical Data Curation (HLACAIAJ), Healthcare Data Quality, Profiling & Observability (HLACAIAE), Healthcare Terminology, Ontology & Code Set Management (SNOMED/LOINC/ICD/RxNorm) (HLACAIAF), Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN), Clinical & Translational Informatics (Clinical Data Integration/Real-World Data for R&D) (HLAGAJAF)

Keywords

• Healthcare data analytics
• Healthcare commercial intelligence
• Medical claims data
• Physician reference data
• Healthcare market intelligence

Headquarters

HQ city

Framingham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Primary revenue stream from annual SaaS subscriptions providing access to data products and analytics platforms. Subscription revenue declined 3% year-over-year in Q4 2025. Full-year 2026 guidance projects revenue of $220-226 million.
2. Professional Services: Strategic consulting services including data integration, advanced analytics, and activation services. Professional services grew 49% year-over-year in Q4 2025, offsetting some subscription declines.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Definitive Healthcare operates a SaaS data and analytics platform that aggregates proprietary healthcare commercial intelligence across hospitals, physicians, payors, claims, consumers, and medical/scientific experts. Its Atlas Dataset and Definitive ID link healthcare ecosystem entities, powering subscription products (View Suite, Monocl Expert Suite, Populi Suite, Carevoyance) used by life sciences, medtech, providers, healthcare IT, and consulting firms for market sizing, HCP targeting, sales intelligence, and patient analytics. Revenue is generated primarily through annual SaaS subscriptions, with additional professional services for data integration and advanced analytics.

Product overview

Definitive Healthcare offers a platform-plus-modules architecture centered on the Atlas Dataset, a proprietary healthcare data platform connecting reference, affiliation, claims, expert, and consumer datasets. The View Suite provides reference data products (HospitalView, PhysicianView, PhysicianGroupView, SurgeryCenterView, ImagingView, LongTermCareView, ClinicView, ConnectedCareView) covering hospitals, physicians, payors, and care facilities. The Monocl Expert Suite enables identification and engagement of medical/scientific experts and KOLs worldwide. The Populi Suite offers consumer and market analytics including Digital Audiences, Population Intelligence, Network Intelligence, Provider Intelligence, and Market Forecast. Carevoyance provides sales acceleration for medtech teams. Additional offerings include Advanced Analytics consulting services and Data Management & Integrations for CRM, data warehouse, and API connectivity. All products are powered by the Definitive ID, a proprietary identifier mapping every entity in the healthcare ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlas Dataset Proprietary healthcare data platform connecting the entire healthcare ecosystem through reference, affiliation, claims, expert, behavioral health, and consumer datasets. Powers all Definitive Healthcare products and enables market intelligence across hospitals, physicians, payors, and consumers.
• Definitive ID Proprietary identifier assigned to every entity in the healthcare ecosystem, enabling entity resolution and mapping of industry relationships to inform growth strategies.
• View Suite Comprehensive suite of reference data products covering hospitals, physicians, physician groups, surgery centers, imaging centers, long-term care, clinics, and connected care organizations. Provides affiliation, referral, quality, financial, and clinical metrics.
• HospitalView Data product providing insights on 9,000+ hospitals, health systems, and integrated delivery networks (IDNs) including affiliations, leadership, performance, financial metrics, and technology usage.
• PhysicianView Data product providing detailed insights and contacts on 3 million+ physicians, nurses, and allied health professionals including specialty, practice location, affiliations, and clinical activity.
• PhysicianGroupView Data product covering 130,000+ physician groups to understand organizational relationships, affiliations, and referral patterns across group-level dynamics.
• Atlas All-Payor & Prescription Claims Claims dataset providing billions of medical and prescription claims from commercial, Medicare, Medicaid, federal programs, and other payors covering hundreds of millions of unique patients for patient journey analysis and clinical activity insights.
• ImagingView Data product covering 22,000+ imaging centers with quality metrics, affiliations, capacity, and geography data for evaluating imaging center networks and market opportunities.
• SurgeryCenterView Data product covering 14,000+ ambulatory surgery centers with volume, ownership, and specialty information for ASC targeting and network analysis.
• LongTermCareView Data product covering 100,000+ nursing, assisted living, home health, and hospice organizations with quality metrics and facility characteristics for post-acute care market analysis.
• ClinicView Data product covering 60,000+ federally-qualified health centers, clinics, and facilities serving diverse patient populations for understanding essential access points.
• ConnectedCareView Data product covering 4,500+ ACOs, HIEs, and payer profiles including covered lives data for understanding value-based care, interoperability, and payer reach.
• Monocl Expert Suite Suite of products for identifying and engaging medical and scientific experts including key opinion leaders, researchers, and academics across all therapeutic areas worldwide. Includes ExpertInsight, ExpertClaims, and Conference data products.
• Monocl ExpertInsight Product for identifying relevant experts and key opinion leaders by research, publication activity, collaborations, and therapeutic area to inform strategic decisions and KOL engagement.
• Monocl ExpertClaims Product providing medical claims insights to drive identification and prioritization of clinical leaders worldwide by combining expert profiles with clinical activity data.
• Monocl Conferences Product providing rich conference data and insights for tracking expert engagement at medical and scientific conferences worldwide.
• Populi Suite Suite of consumer analytics products including Digital Audiences, Population Intelligence, and Market Intelligence for campaign targeting, patient analytics, and market trend analysis.
• Digital Audiences HIPAA-compliant digital audience targeting product built from 500+ health attributes for privacy-safe HCP and DTC targeting in digital advertising campaigns.
• Population Intelligence Product providing patient and consumer analytics from 225+ million de-identified consumers with clinical interest models and propensity scoring for campaign targeting and activation.
• Market Intelligence Interactive market analytics and trend analysis product for understanding market volumes, competitive insights, and service line performance using claims and consumer datasets.
• Network Intelligence Product for healthcare providers providing claims, affiliation, and referral pattern analytics to improve network integrity, reduce outmigration, and identify growth opportunities.
• Provider Intelligence Product providing affiliation and attribute data on 2.8 million+ healthcare professionals and 301,000+ organizations for provider outreach, targeting, recruitment, and directory management.
• Market Forecast Product combining projected U.S. Census population data, historical all-payor claims, proprietary data science, and predictive analytics for 3, 5, or 10-year market outlooks and service line forecasting.
• Carevoyance Sales acceleration engine providing data-driven targeting, segmentation, territory planning, and customer-facing reporting for medtech and healthcare sales teams.
• Advanced Analytics Consulting and analytics services offering clinical planning, affiliation analytics, managed care analysis, omnichannel optimization, and patient/claims analytics using AI/ML and proprietary methodologies.
• Data Management & Integrations Services for integrating Definitive Healthcare data into customer systems including CRM augmentation (Salesforce, HubSpot), Snowflake/Databricks data sharing, direct API access, custom file transfers, entity resolution, data mastering, hierarchy management, and implementation support.

Quantifiable outcome

• Medtech client closed deals for 400+ urgent care sites within four months, generating $7M return in first year
• +7 more outcomes

Named customers36 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or Integration · 21 May 2026Definitive Healthcare announced a new HubSpot CRM integration as part of multiple product enhancements. The integration enables sales, marketing, and strategy teams to access healthcare intelligence directly within HubSpot workflows, enriching CRM data with healthcare professional and organizational information.
• Salesforce (AgentExchange)coreTechnology or Integration · 21 May 2026Definitive Healthcare announced direct access to healthcare professional data within Salesforce via AgentExchange. This enables medical affairs, sales, and strategy teams to access Definitive Healthcare intelligence within Salesforce ecosystems for AI-powered agent workflows.
• Emporia ResearchcoreStrategic or Co-development Partner · 10 April 2026Emporia Research announced enhanced healthcare targeting capabilities through collaboration with Definitive Healthcare. The enhancement allows for more precise recruitment of healthcare professionals based on detailed criteria such as organizational role, affiliations, prescribing behavior, and credentialing. This enables healthcare organizations to target decision makers and staff with greater precision.
• BomboracoreGTM or Marketing Partner · 30 October 2025Bombora launched Curated Ecosystem Audiences, a new digital audience solution for B2B advertisers. Definitive Healthcare is an initial launch partner alongside Crunchbase, G2, and HG Insights. The partnership enables targeted advertising across various platforms by leveraging Definitive Healthcare's proprietary healthcare B2B data.
• SalubrumminorStrategic or Co-development Partner · 17 October 2025Salubrum, a vertical AI company focused on healthcare growth, partnered with Definitive Healthcare to enhance patient activation. The partnership aims to automate healthcare marketing and displace traditional agencies, leveraging proprietary data and AI to target high-intent patients.
• Salesforce Life Sciences Partner NetworkcoreTechnology or Integration · 8 May 2025Salesforce launched Life Sciences Partner Network to support pharma and medtech organizations transitioning from legacy systems to digital labor solutions through its AI-powered Agentforce platform. Definitive Healthcare is mentioned as a collaborator facilitating data integration, AI workflows, and training.
• Millennia (Case Study Partner)minorImplementation/ SI/ Consulting PartnerConsulting case study partner that integrated Definitive Healthcare data into Salesforce. Millennia gained market insight through data integration, with company-wide account and contact standards enabling clear view of total addressable market.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LexisNexis Risk Solutions (Healthcare): Healthcare division of RELX offering provider data, patient identity resolution, and care management analytics. Overlaps with Definitive Healthcare's Definitive ID, provider attribution, and care coordination use cases, leveraging LexisNexis's broader consumer and identity data assets.
• IQVIA: The largest healthcare data, analytics, and commercial intelligence provider globally. Competes directly with Definitive Healthcare in biopharma R&D and commercial targeting via RWD, claims, and HCP data assets, but at much larger scale with proprietary clinical trial and prescription datasets.
• Optum (UnitedHealth Group): Optum's data and analytics arm within UnitedHealth Group combines claims, clinical, and provider data at unmatched scale. Overlaps with Definitive Healthcare in payer/provider analytics, HCP targeting, and value-based care analytics, and bundles these capabilities into enterprise health system deals.

Direct peers

• Veeva Systems: Public life sciences SaaS leader (NYSE: VEEV) covering CRM, regulatory, and commercial data for biopharma. Competes with Definitive Healthcare in biopharma commercial intelligence via Veeva Vault and Veeva CRM, particularly for HCP engagement and master data management.
• Health Catalyst: Public healthcare data and analytics company (NASDAQ: HCAT) serving providers, payers, and life sciences. Competes with Definitive Healthcare's provider-facing analytics and value-based care offerings via ConnectedCareView and Populi Network Intelligence.
• Komodo Health: Direct competitor offering a healthcare map of de-identified patient encounters built from claims and HCP data. Targets the same biopharma and medtech commercial intelligence use cases as Definitive Healthcare's Atlas and Populi suites, often cited alongside DH in RWD platform evaluations.
• Premier Inc. Public healthcare improvement company (NASDAQ: PINC) offering data, analytics, and supply chain solutions to providers. Competes with Definitive Healthcare in provider-side market intelligence, supply chain analytics, and population health data for hospitals and IDNs.

Emerging players

• Press Ganey: Patient experience and healthcare performance analytics firm increasingly expanding into provider market intelligence. Overlaps with Definitive Healthcare's provider analytics and consumer/patient insights offerings, particularly for health systems benchmarking.
• Trilliant Health: Healthcare analytics company focused on provider strategy, market planning, and patient demand forecasting. Overlaps with Definitive Healthcare's Populi Market Forecast, Provider Intelligence, and healthcare provider use cases with comparable all-payor claims-based analytics.
• Clarify (formerly Clarify Health Solutions): Healthcare analytics company combining claims, clinical, and social determinants data. Competes with Definitive Healthcare's Populi Market Intelligence and Carevoyance sales enablement products in biopharma commercial targeting and provider performance analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/DefinitiveHealthcare
• LinkedInlinkedin.com/company/definitive-healthcare-llc
• Xx.com/definitivehc
• Facebookfacebook.com/definitivehc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Definitive Healthcare