What Splash Sports does

Splash Sports, operated by Splash Sports, Inc. (formerly BetterPool), is a peer-to-peer real-money gaming platform headquartered in Denver, Colorado. The platform enables sports fans to create, join, and manage skill-based contests against friends and community members across formats including Survivor pools, Pick'Em, Tiers, One & Done, Daily Fantasy, Confidence, and Knockout pools. It operates across 44 U.S. states, the District of Columbia, and Canada (excluding Quebec and with limited Android offering in Maine), reaching a reported user base of 6.5 million on the homepage and 15 million on the partnerships page, with 600,000+ contests played and 1 billion+ cumulative picks.

The platform's technology stack includes automated entry collection and winner payouts (processed through PaySafe), photo-ID identity verification paired with geolocation compliance, a customizable Commissioner Hub for contest organizers, live leaderboards, and in-contest chat. Distribution is primarily self-serve through iOS, Android, and web applications. Splash Sports owns two acquired platforms, RunYourPool and OfficeFootballPool, purchased in June 2023, which serve as organic traffic channels funneling free-to-play users into paid contests. A community-led growth strategy encompasses Discord, X, Facebook, Instagram, TikTok, influencer partnerships, and brand marketing campaigns, with notable enterprise engagements including Jack Links, TaylorMade, and the NBA.

Revenue is generated through two streams: (1) transaction-based commissions on contest entry fees, which typically range from $5 to $1,000 depending on contest type and prize pool, and (2) brand partnership and sponsorship revenue from enterprise marketing clients. In June 2026, Splash Sports launched Splash Market, a prediction markets product developed in partnership with Polymarket, alongside the world's largest NFL survivor contest with $21 million in guaranteed prizes. The company is backed by $14.5 million in Series B funding led by Dream Ventures (October 2025) and counts NFL, NHL, MLB, and Premier League owners among its investors.

Name

Splash Sports

Legal name

Splash Sports, Inc.

Website

https://splashsports.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Splash Sports is a Denver-based peer-to-peer real-money gaming platform enabling sports fans to organize and play skill-based contests like Survivor and Pick'Em against friends across 44 U.S. states and Canada. Revenue derives from contest entry-fee commissions and brand marketing partnerships with clients including Jack Links and TaylorMade.

Ownership category

akta.pro rank

Product category

Daily Fantasy Sports & Peer-to-Peer Sports Gaming

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Daily Fantasy Sports (DFS) Operators (MPAEAHAA)

akta.pro secondary industry

Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI)

Keywords

• Daily fantasy sports
• Peer-to-peer gaming
• Sports contest platform
• Real money gaming
• Survivor pools

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Contest Entry Fee Commission: Splash Sports collects entry fees from participants in paid contests and retains a commission while distributing the remainder to winners. The platform operates as a peer-to-peer gaming platform where the house does not take a position against players.
2. Brand Partnerships and Sponsorship: Marketing partnerships with brands (e.g., Jack Links, TaylorMade, NBA) who use the platform to create branded contests for customer engagement, lead generation, and brand awareness campaigns.
3. Acquisition-Driven Platform Growth: Revenue is generated through the acquired RunYourPool and OfficeFootballPool platforms, which were acquired to expand the user base and cross-sell premium paid contests to free-to-play users.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Splash Sports operates a peer-to-peer real-money sports gaming platform that enables individuals and groups to create and join skill-based contests including Survivor, Pick'Em, Tiers, One & Done, Daily Fantasy, Confidence, and Knockout pools across NFL, NBA, NCAAB, PGA, MLB, and other sports. The platform securely collects entry fees, manages automated winner payouts, and provides commissioner tools, live leaderboards, in-contest chat, identity verification, and geolocation compliance across 44+ U.S. states, D.C., and Canada. A prediction markets product (Splash Market) is offered via a Polymarket integration, alongside acquired platforms RunYourPool and OfficeFootballPool.

Product overview

Splash Sports is a peer-to-peer real money gaming platform operated by Splash Inc. (formerly BetterPool) that offers a comprehensive suite of fantasy sports contest products. The platform provides multiple game formats including Survivor pools (NFL, NBA, NCAAB), Pick'Em, Tiers (NBA, Golf), One & Done, Daily Fantasy Contests, QuickPicks, Confidence Pools, and NFL Pick X Pool. The portfolio includes both the core Splash Sports platform and two acquired brands—RunYourPool and OfficeFootballPool. Key platform features include a Commissioner Hub for hosting contests, in-contest chat for social interaction, and a Responsible Gaming Program partnered with Birches Health. In June 2026, Splash Sports also launched Splash Market in partnership with Polymarket for prediction markets, along with a $21 million guaranteed NFL survivor contest.

Differentiator

Problem solved

Functional benefit

Products and services

• Splash Sports Platform Peer-to-peer real-money gaming platform that lets individuals and groups create and join sports contests, with automated entry collection, secure payouts, identity verification, geolocation compliance, live leaderboards, and commissioner tools. Available via iOS, Android, and web across 44+ U.S. states, D.C., and Canada.
• Survivor Pools (NFL, NBA, NCAAB) Elimination-style sports contests in which participants pick one team to win each week (or day); once a team is used it cannot be selected again. Offered across NFL, NBA, and NCAAB with paid and free contests, including a $25 NCAAB Survivor entry and $1,000 NFL Survivor entries.
• Pick'Em (NFL Pick'Em, NFL Pick X Pool) Prediction contests where participants pick winners (or against the spread/total) for each game; season-long and weekly editions with variants such as NFL Pick X Pool that add variable risk-reward mechanics.
• Tiers (NBA Tiers, Golf Majors Tiers) Fantasy formats where players are categorized into tiered groups each week (or tournament); participants select one player from each tier to form a lineup without positional requirements, scoring based on real-life performance.
• One & Done (NFL, PGA) Season-long contests combining Survivor and Tiers mechanics in which participants select players who, once used, cannot be picked again for the rest of the contest. Supported with Touchdown or Fantasy Points scoring for NFL and money-based scoring for PGA.
• Daily Fantasy Contests Short-term fantasy sports contests in which participants draft a new team for each competition period and compete for cash prizes based on accumulated fantasy points.
• NFL Confidence Pool NFL Pick'Em variant where participants rank their picks by confidence level, earning more points for picks they feel strongest about across the season.
• NCAAB Survivor (March Madness format) March Madness elimination contest where participants pick one team per day across 10 slates; a team that wins advances and cannot be used again. Includes a $100,000 prize pool contest at $25 per entry.
• Golf Majors Tiers Tiers-format fantasy contests for golf majors (Masters, PGA Championship, U.S. Open, The Open Championship, THE PLAYERS, and FedExCup) with Dollar Winnings or Total Strokes scoring options.
• Splash Market (Prediction Markets) Prediction markets product integrated into the Splash app via the Polymarket partnership, enabling users to trade on real-world event outcomes alongside traditional fantasy contests.
• RunYourPool Sports pool platform acquired by Splash Inc. that offers fantasy sports contests and pool management tools, operating as an organic distribution channel funneling free users into paid Splash Sports contests.
• OfficeFootballPool Football pool platform acquired by Splash Inc. specializing in office and group football pool competitions, retained as an owned distribution channel for the Splash Sports platform.
• Soccer Contests (2026 World Cup) Over $3 million in guaranteed-prize soccer contests launched ahead of the 2026 FIFA World Cup, including what the company describes as the largest real-money soccer contest ever held.

Quantifiable outcome

• 500% year-over-year growth in guaranteed NFL contest volume to $6.4 million for NFL kickoff season.
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• PolymarketflagshipStrategic or Co-development Partner · 1 June 2026Polymarket partnered with Splash Sports to launch Splash Market, a prediction markets product integrated into the Splash app, and the world's largest NFL survivor pool with a guaranteed $21 million prize. The contest is available to users in 35+ US states and Canada, accessing Polymarket's existing 2M+ active user base.
• Birches HealthcoreStrategic or Co-development Partner · 1 January 2025Birches Health serves as Splash Sports' responsible gaming partner, providing specialized care for users concerned about gaming habits. The partnership includes a dedicated support page on Splash Sports, a helpline (833-483-3838), and email support ([email protected]).
• PaySafecoreTechnology or Integration · 1 October 2023PaySafe is the payment processing partner for Splash Sports, handling secure deposits, entry fees, and payouts for the platform's real-money gaming contests. This partnership ensures the security of financial transactions for users.
• RunYourPoolcoreOEM/ Whitelabel/ Licensing Partner · 1 June 2023Splash Inc. acquired RunYourPool in June 2023 as part of its platform expansion strategy. RunYourPool operates as a sports pool platform serving as an organic traffic channel that funnels free users to paid Splash Sports contests.
• OfficeFootballPoolcoreOEM/ Whitelabel/ Licensing Partner · 1 June 2023Splash Inc. acquired OfficeFootballPool in June 2023 alongside RunYourPool to expand its sports pool portfolio. OfficeFootballPool serves as another owned distribution channel for the Splash Sports platform.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Underdog Fantasy: Peer-to-peer and pick'em style DFS operator targeting casual and serious sports fans across NFL, NBA, and other major US sports. Most direct comparable to Splash Sports on product format (contest-based, skill-focused, real-money) and target user.
• PrizePicks: Major US pick'em fantasy sports operator offering real-money player prop contests across MLB, NBA, NFL, NHL. Closely comparable competitor on contest-based real-money DFS, though with deeper pockets from larger rounds of funding.
• SuperDraft: Smaller multi-sport DFS operator emphasizing multiplier-style contests across NFL, NBA, MLB, etc. Direct competitor with similar product positions but smaller scale; competes for the same casual DFS user that Splash targets.

Emerging players

• Betr: Mobile-first sportsbook and DFS hybrid founded by Jake Paul, focusing on simple bet types and pick'em contests. Comparable to Splash Sports on DFS contest orientation, while also pushing into sportsbook adjacent experiences.
• ParlayPlay: Mobile pick'em DFS app offering free and paid contests. Comparable to Splash Sports on format flexibility (picks, pick'em, player props) and target demographic, though with a more limited sport coverage.
• Kalshi: US-regulated event contract / prediction market exchange. Relevant as a peer to Splash Sports' new Splash Market prediction-markets product launched in partnership with Polymarket, covering sports outcome contracts.

Broad incumbents

• DraftKings: The largest publicly listed US DFS and sportsbook operator with multi-state licensing and full B2C contest, sportsbook, and iGaming coverage. Overlaps with Splash Sports on DFS and free-to-play contest formats but operates at vastly larger scale across the entire US sports wagering stack.
• FanDuel: Flutter-owned DFS and sportsbook incumbent offering full-season contests, daily fantasy, and integrated sports betting. Comparable on DFS contest mechanics and prize pools; positions as the largest direct competitor to every DFS operator in the market.
• ESPN Fantasy Sports: The largest free-to-play fantasy sports and bracket challenge platform, including Tournament Challenge and season-long fantasy leagues. Adjacent competitor and substitute for casual sports fans, especially during NFL/NCAAB seasons where Splash Sports competes for attention.

Regional players

• OwnersBox: Canada-focused daily fantasy and sportsbook operator. Comparable to Splash Sports on DFS contests and Canada market presence (Splash also operates in Canada), but operates as a regional peer under different provincial regulatory regimes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/splashsports_
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/splashinc
• Instagraminstagram.com/splashsports
• TikToktiktok.com/@splashsports_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash Sports