What ParlayPlay does

ParlayPlay is a daily fantasy sports (DFS) platform founded in 2021 and headquartered in New York that targets casual fantasy sports players and DFS enthusiasts in the US market. The platform enables users to select player prop outcomes across more than 13 sports leagues, including MLB, NBA, NFL, WNBA, FIFA, CSGO, LoL, PGA, ATP, UFC, CFL, Cricket, and LPGA, and combine those selections into parlays for multiplied payouts. The core product is supplemented by Free2Play contests, a Rewards loyalty program, Track Picks for performance monitoring, a social Feed for community engagement, and a Payout Boost feature offering up to 35% enhanced winnings on qualifying selections.

The technology architecture integrates real-time sports data feeds from SportsDataIO to power prop pick outcomes, live game information, and odds across all supported sports. The platform is delivered through three distribution channels: a self-serve web platform at parlayplay.io, a native iOS application on the Apple App Store, and a native Android application on Google Play Store, with low-friction onboarding and no sales intervention. Underlying proprietary features include Boosted Picks, Prop Pick Games, and Parlay Combos, which together define the differentiated product experience.

ParlayPlay operates a product-led, freemium go-to-market model with transaction-based revenue mechanics. Users can enter free-to-play contests at no cost or pay entry fees for paid contests from which the platform takes a rake. Promotional acquisition levers include a 100% first-deposit match up to $100 and a $5 free entry that requires no deposit. Customer segments include casual fantasy sports players seeking quick-turnaround contests, active DFS players looking for alternative platforms with boosted payouts and broader sport coverage, and US residents in restrictive states such as Georgia where traditional sports betting is not legal but DFS remains accessible. The company was founded by co-founders Olivier Go, Florens Roell (Growth), and William Pullen (Tech), operates with 1-10 employees, and raised approximately $3.82M in a July 2024 funding round from undisclosed investors.

Name

ParlayPlay

Legal name

ParlayPlay

Website

https://parlayplay.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ParlayPlay is a US-based daily fantasy sports platform founded in 2021 that enables consumers to build parlays from player prop outcomes across 13-plus sports leagues, distributed via web and mobile apps using a freemium, self-serve model.

Ownership category

akta.pro rank

Product category

Daily Fantasy Sports

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Daily Fantasy Sports (DFS) Operators (MPAEAHAA)

akta.pro secondary industries

Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG), Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD), Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI)

Keywords

• Daily fantasy sports
• Player prop betting
• Parlay picks platform
• Fantasy sports contests
• Sports prediction gaming

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Paid Contest Entries: Users pay entry fees to participate in fantasy sports contests with potential prize winnings. The platform takes a rake from entry fees.
2. Deposit Match Promotions: Revenue generated from player deposits, with the platform matching deposits up to $100 as promotional incentives to drive engagement and retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ParlayPlay operates a daily fantasy sports (DFS) platform where users select player prop outcomes across multiple sports leagues (MLB, NBA, NFL, WNBA, FIFA, esports, golf, tennis, UFC, CFL, Cricket, LPGA) and combine them into parlay picks for enhanced payout multipliers. The platform offers free-to-play contests alongside paid entry contests, with a Boosted Picks feature providing up to 35% payout boost on winning selections. It is delivered via a self-serve web platform at parlayplay.io and native iOS and Android apps, using a freemium model with a $5 free entry and $100 first-deposit match.

Product overview

ParlayPlay is a single unified daily fantasy sports platform that enables users to build parlays by selecting player prop outcomes across multiple sports leagues including MLB, NBA, NFL, WNBA, FIFA, CSGO, LoL, PGA, ATP, UFC, CFL, Cricket, and LPGA. The core platform combines picks into parlays for enhanced multipliers, supplemented by Free2Play contests, a Rewards program, Track Picks for performance monitoring, and a Feed for social engagement. A Payout Boost feature offers up to 35% bonus on winnings.

Differentiator

Problem solved

Functional benefit

Products and services

• ParlayPlay Daily Fantasy Sports Platform A self-serve daily fantasy sports platform that lets individual consumers select player prop outcomes across MLB, NBA, NFL, WNBA, FIFA, CSGO, LoL, PGA, ATP, UFC, CFL, Cricket, and LPGA, and combine picks into parlays for multiplied payouts. Distributed via web (parlayplay.io), iOS, and Android apps, and monetized through paid contest entry fees with a Boosted Picks feature offering up to 35% payout boost on winning selections.

Quantifiable outcome

• Up to 35% payout boost on winning picks

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• SportsDataIOcoreTechnology or IntegrationSportsDataIO provides real-time sports data feeds powering the ParlayPlay platform. The company displays 'Powered by SportsDataIO' branding and integrates their data for player stats, game information, and prop pick outcomes across MLB, NBA, NFL, and other supported sports.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorApple provides the iOS app distribution platform for ParlayPlay's mobile application. Users can download the ParlayPlay app through Apple's App Store marketplace.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorGoogle provides the Android app distribution platform for ParlayPlay's mobile application. Users can download the ParlayPlay app through Google Play Store marketplace.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• PrizePicks: PrizePicks is the largest US pick'em/player-prop DFS operator, offering athlete prop picks across major sports with similar payout-multiplier mechanics. It is the most direct head-to-head competitor to ParlayPlay's prop-pick product.
• Underdog Fantasy: Underdog offers pick'em and best-ball DFS formats across major US sports, targeting casual players with mobile-first experiences. It directly overlaps with ParlayPlay's player-prop and parlay positioning.
• Betr: Betr operates a pick'em-style DFS product alongside real-money sports betting, with a similar Gen Z / mobile-native target customer. It competes with ParlayPlay on prop-pick mechanics and casual-fantasy user acquisition.
• Sleeper: Sleeper started in season-long fantasy and has expanded into pick'em and DFS products, targeting Gen Z and mobile-first users with social/community features. It overlaps with ParlayPlay's casual-fantasy, mobile-native positioning.
• Monkey Knife Fight: Monkey Knife Fight is a US pick'em DFS operator offering player-prop style contests across major sports. It targets a similar casual, prop-pick user base as ParlayPlay.
• Betr Picks: Betr Picks is the pick'em DFS product within Betr, focused on simple over/under player prop entries with social elements. It directly mirrors ParlayPlay's low-friction, prop-pick product for casual users.

Broad incumbents

• DraftKings: DraftKings is a publicly traded DFS and sports-betting operator with a full suite of contest types, sports coverage and massive marketing budgets. It is a broad incumbent whose paid acquisition spend and brand awareness set the competitive ceiling for ParlayPlay.
• FanDuel: FanDuel is the largest US DFS operator (Flutter subsidiary) offering traditional, single-game and pick'em-style contests. It competes for the same casual and DFS-enthusiast user base as ParlayPlay, with far greater scale and marketing firepower.

Emerging players

• Splash Sports: Splash Sports is an emerging DFS operator focused on peer-to-peer contests with a mobile-first product. It overlaps with ParlayPlay's casual-fantasy, mobile-prop experience at a smaller scale.
• OwnersBox: OwnersBox offers DFS contests with lineup-building mechanics and a mobile experience, overlapping with ParlayPlay's casual DFS positioning in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/parlay_play

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParlayPlay