Walmart

What Walmart does

Walmart Inc. (NYSE: WMT) is the world's largest retailer, operating approximately 4,600 stores across the United States and a presence in 34 countries through subsidiaries including Sam's Club, Walmart de México y Centroaméricarica (Walmex), Flipkart (India), PhonePe, and Asda. Founded in 1962 by Sam Walton in Rogers, Arkansas, and headquartered in Bentonville, Arkansas, the company serves roughly 150 million weekly shoppers, capturing 20.3% of the U.S. grocery market and employing approximately 2.1 million people globally. FY2026 revenue was approximately $713.2 billion, and the company reached a $1 trillion market capitalization and joined the Nasdaq-100 in January 2026.

Walmart operates a hybrid omnichannel platform combining physical retail, e-commerce (Walmart.com), a third-party marketplace, and a subscription service (Walmart+ with ~30 million members). Its technology stack includes AI-powered supply chain optimization, shelf-scanning computer vision (via Symbotic), agentic AI employee assistants, micro-fulfillment centers ($1B invested), drone delivery (with Wing), and a retail media network (Walmart Connect, generating ~$6.4B in FY2026). Private-label brands (Great Value, Marketside, bettergoods) and expanding verticals — including Walmart Health, Walmart Pharmacy, OnePay fintech, and Walmart Business B2B — extend the platform beyond traditional retail.

Walmart's revenue is generated through merchandise sales (physical and e-commerce), Walmart+ subscription fees, Walmart Connect advertising commissions, marketplace seller commissions, and emerging transaction-based revenue from OnePay. Customer segments span value-conscious consumers, higher-income households earning $100K+ (75% of recent market share gains), SMB and enterprise B2B customers via Walmart Business, and healthcare consumers. The company is led by CEO John Furner, who succeeded Doug McMillon in January 2026.

Name

Walmart

Legal name

Walmart Inc.

Website

https://walmart.com

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Walmart is the world's largest retailer, operating ~4,600 U.S. stores and serving 150 million weekly shoppers across 34 countries through grocery, general merchandise, Walmart+ subscription (~30M members), Walmart Connect advertising, and expanding healthcare and fintech services.

Ownership category

akta.pro rank

Product category

Mass Merchandise Retail

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), Department Stores (4551), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Merchandise/Department Store Omnichannel (CRAFAEAF)

akta.pro secondary industries

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA), General Merchandise Online Retailers (CRAFADAA)

Keywords

• Discount retail
• Grocery retail
• Omnichannel commerce
• Retail media network
• Supply chain logistics

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Merchandise Sales (Physical + E-commerce): Walmart generates the majority of revenue from selling physical goods across categories including grocery, general merchandise, health & wellness, and electronics, both in-store and online. E-commerce grew 26% year-over-year globally, with marketplace sales jumping nearly 50%.
2. Walmart+ Subscription: Annual and monthly membership subscription offering free next-day delivery, fuel discounts, and Paramount+ streaming. Approximately 30 million subscribers as of 2026.
3. Walmart Connect Advertising: Walmart's retail media network monetizes Walmart's 150 million customer base and shopper data by selling advertising placements to brands and suppliers. Generated approximately $6.4 billion in revenue in fiscal year 2026.
4. Walmart-backed Fintech (OnePay): Walmart has backed OnePay, a fintech company leveraging Walmart's retail distribution network and shopper data to offer financial services. OnePay has acquired 7 million customers by leveraging Walmart's 150 million shoppers and 1.5 million employees.
5. Walmart Marketplace / Third-Party Seller Commission: Walmart operates a marketplace enabling third-party sellers to list products on Walmart.com, earning commissions on transactions. Marketplace sales grew nearly 50% year-over-year.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Walmart operates a comprehensive omnichannel retail platform combining approximately 4,600 physical stores across 34 countries with the Walmart.com e-commerce marketplace spanning groceries, general merchandise, electronics, fashion, health, and pharmacy categories. The company monetizes its 150 million shopper base through first-party merchandise sales, the Walmart+ subscription membership program, Walmart Connect retail media advertising, third-party marketplace commissions, OnePay financial services, and ancillary services such as pharmacy, photo, and drone delivery.

Product overview

Walmart operates as a comprehensive omnichannel retail platform combining physical stores with digital commerce. The core offering centers on Walmart.com's e-commerce marketplace spanning groceries, general merchandise, electronics, fashion, health, and specialty categories, supported by Walmart+ membership program providing free delivery and streaming benefits. The ecosystem includes Walmart Connect advertising platform, OnePay financial services suite, Walmart Pharmacy and Walmart Health clinics, and proprietary private label brands including Great Value (value grocery), bettergoods (premium snacks), and Marketside (fresh foods). Additional services include drone delivery, photo printing, and Walmart Business B2B solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Walmart.com E-commerce Platform Walmart's primary e-commerce platform offering online shopping across groceries, general merchandise, electronics, fashion, health, and specialty items with delivery and pickup options for individual consumers.
• Walmart+ Walmart's membership program offering free delivery, fuel discounts, Paramount+ streaming subscription, and exclusive member deals to subscribers. Approximately 30 million subscribers as of 2026.
• Walmart Connect Walmart's retail media and advertising platform enabling brands to reach shoppers across Walmart's digital and physical properties. Generated approximately $6.4 billion in advertising revenue in fiscal year 2026.
• Walmart Business Business-focused platform offering bulk purchasing, business supplies, and commercial solutions for small business and enterprise customers including Point of Sale solutions, commercial janitorial, food service, and hospitality offerings.
• OnePay Walmart's suite of financial products including credit card, debit card, loans, and wallet services. Walmart-backed fintech that has acquired 7 million customers by leveraging Walmart's 150 million shoppers and 1.5 million employees.
• Walmart Pharmacy In-store and digital pharmacy services including prescription refills, transfers, telehealth, and medication management for individual consumers.
• Walmart Health Walmart's health clinics offering primary care, telehealth (via MeMD acquisition), and health screening services to consumers across the United States.
• Sam's Club Membership-only warehouse club chain operated as a wholly owned subsidiary of Walmart, offering bulk groceries and general merchandise to consumer and business members.
• Great Value Walmart's private label brand for grocery and household essentials offering everyday low prices across multiple categories.
• Marketside Walmart's fresh foods brand offering bread, produce, and prepared foods sold exclusively at Walmart.
• bettergoods Walmart's premium private label snack brand featuring better-for-you and specialty food items.
• Walmart Drone Delivery Walmart's drone delivery service enabling fast delivery of small items to customer homes in eligible areas, operated in partnership with Wing (Alphabet).
• Walmart Photo Photo printing and personalized gift service offering prints, canvas prints, photo books, custom cards, and merchandise to consumers.
• Flipkart E-commerce marketplace and Flipkart Minutes quick commerce service operated in India as a wholly owned subsidiary of Walmart.
• Walmart Marketplace Third-party seller marketplace on Walmart.com enabling external sellers to list products, expanding assortment and generating commission revenue. Marketplace sales grew nearly 50% year-over-year.

Quantifiable outcome

• Grocery market share of 20.3%, nearly 2.5x the next largest competitor
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• General MillscoreStrategic or Co-development Partner · 17 July 2026General Mills, ADM, and Walmart announced a strategic collaboration to accelerate regenerative agriculture across 40,000 Midwest wheat acres. General Mills sources wheat from ADM for products sold through Walmart and Sam's Club. The program provides farmers with technical assistance and financial incentives to adopt regenerative practices such as no-till and cover crops, supporting General Mills' goal of 1 million regenerative acres by 2030 and Walmart's 50 million acres protection goal.
• ADM (Archer-Daniels-Midland)coreStrategic or Co-development Partner · 17 July 2026ADM, General Mills, and Walmart partnered on a 40,000-acre regenerative agriculture program in the Midwest. ADM serves as the key agricultural supplier managing wheat sourcing and providing growers with technical assistance and financial incentives to adopt regenerative practices. The collaboration links ADM's nearly 5 billion regenerative acres globally with downstream buyers like Walmart and General Mills.
• BSF / Sea Best (Jacksonville Seafood Wholesaler)minorChannel Partner/ Reseller/ Distributor · 1 January 2024Merman's Revenge, a seafood sauce brand that won a golden ticket at Walmart's 2024 Open Call, partnered with Jacksonville, Florida-based seafood wholesaler BSF and its Sea Best brand to develop a collaborative seafood boil product. Walmart began carrying Merman's Revenge in March 2025, generating USD 4 million in sales.
• OnePaycoreStrategic or Co-development PartnerOnePay is a Walmart-backed fintech led by former Goldman Sachs executive Omer Ismail. It has acquired 7 million customers by leveraging Walmart's 150 million shoppers and 1.5 million employees, achieving near-zero customer acquisition costs. OnePay is expanding beyond Walmart by targeting corporate partners like Workday and recently hired its first chief marketing officer to fuel further growth.
• SymboticcoreStrategic or Co-development PartnerSymbotic provides warehouse robotics and automation to Walmart, with Walmart accounting for 85% of Symbotic's 2025 revenue. Symbotic holds a $22.7 billion backlog (vast majority tied to Walmart). Walmart also acquired Symbotic's advanced robotics business, integrating robotics deeper into its supply chain. Symbotic signed Medline in April 2026 as its first customer outside the food and grocery sector.
• ReturnProminorStrategic or Co-development PartnerReturnPro, a reverse logistics company founded by dyslexic entrepreneur Sender Shamiss, processes $2.5 billion in retail return value annually and works with major retailers including Walmart. ReturnPro refurbishes and resells returned merchandise, increasing Walmart's recovery rates from 5-10% with liquidation to 45-60%. The company is also partnering with Clarity to deploy AI-powered X-ray scanning equipment to detect counterfeit returns.

Scale indicators11 records

Recent moves6 records

Expansion highlights15 records

Direct peers

• Amazon: Amazon is Walmart's most direct peer in omnichannel retail, competing head-to-head in e-commerce, grocery (Whole Foods, Fresh), marketplace, and subscription (Prime vs Walmart+). Amazon Advertising is the closest analog to Walmart Connect, and both operate logistics networks designed to compress delivery times at scale.
• Costco: Costco is a direct peer as a warehouse club / supercenter operator with a paid membership model (Executive Membership) analogous to Walmart+. Costco holds 8.3% U.S. grocery share and competes with Walmart on bulk value, Kirkland Signature private label, and fresh / private-label quality.
• Target: Target is a direct omnichannel general-merchandise peer, competing on apparel, home, grocery, and pickup/delivery. Target Circle membership, owned brands (Goodfellow, Cat & Jack), and store-as-fulfillment strategy mirror Walmart+ and Walmart's private-label playbook.
• Kroger: Kroger is the largest U.S. pure-play grocer with 8.7% share (vs Walmart's 20.3%) and a direct competitor across fresh, private label (Simple Truth), loyalty (Boost membership), and omnichannel pickup/delivery. Kroger's attempted Albertsons merger (blocked) shows the competitive intensity Walmart faces from scaled grocery peers.
• Home Depot: Home Depot is a direct peer in large-format omnichannel retail with a comparable store footprint, B2B/pro loyalty programs (Pro Xtra vs Walmart Business), and significant supply-chain automation investment. Both operate as category-dominant big-box retailers with similar logistics intensity.
• Dollar General: Dollar General is a direct competitor in value retail, increasingly overlapping with Walmart Neighborhood Markets in rural and small-format grocery. Both compete on everyday low prices with comparable private-label strategies and supply-chain intensity in low-income markets.
• Lowe's: Lowe's is a direct peer in large-format omnichannel retail, competing on home improvement, pro/B2B accounts (Lowe's for Pros vs Walmart Business), supply-chain automation, and pickup/delivery. Comparable store base, customer demographic, and capex intensity make Lowe's a relevant operational benchmark.

Broad incumbents

• Alibaba: Alibaba is a broad incumbent global e-commerce and marketplace operator (Taobao, Tmall, Cainiao logistics) with adjacent retail media (Alimama). Comparable to Walmart in marketplace + advertising + logistics integration, but operating primarily in China rather than directly competing in the U.S.

Regional players

• Tesco: Tesco is a global supermarket and general-merchandise peer with a Clubcard loyalty program analogous to Walmart+ and significant private-label brands. Tesco operates primarily in the UK/Ireland and competes with Walmart's UK footprint (Asda), but is a relevant international benchmark for omnichannel grocery economics.

Emerging players

• CVS Health: CVS Health is an emerging peer in retail healthcare, overlapping with Walmart Health, Walmart Pharmacy, and MeMD telehealth. Both are pursuing pharmacy-plus-clinic models to monetize foot traffic, with comparable insurance/Medicare-adjacent strategies and care-delivery footprints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Walmart
• LinkedInlinkedin.com/company/walmart
• Facebookfacebook.com/walmart

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries17 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A35 records

Investments56 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walmart