GoodShip
- Company typePrivate
- Founded2022
- HeadquartersBellevue, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
GoodShip firmographics
Firmographics- Name
- GoodShip
- Legal name
- GoodShip Inc.
- Website
- https://goodship.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
GoodShip industry classification
Industry- Product category
- Freight Orchestration & Procurement Software
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)
- akta.pro primary industry
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
- akta.pro secondary industries
- Shipper-Carrier Direct Contracting Networks (TLAEAJAC), Carrier Compliance & Onboarding for Procurement (Insurance, W-9, Authority, SLAs) (TLAEAIAE)
Keywords
Where GoodShip is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GoodShip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (All-Inclusive): All-inclusive SaaS subscription model with unlimited users, bids, market rate lookups, and more. No add-ons or modules required. Free for carriers. Implementation typically takes 4 weeks with no developer resources required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All-Inclusive SaaS Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
GoodShip product offering
Product offeringCore offering
GoodShip is an all-in-one freight orchestration and procurement SaaS platform that unifies transportation data from shippers' TMS, ERP, and budget systems with real-time market rate benchmarks (DAT, Truckstop, FreightWaves SONAR, Triumph Intelligence). It enables shippers, brokers, and carriers to run transportation procurement (RFPs, mini-bids), analyze lane and carrier performance against the market, manage carrier scorecards and relationships, and collaborate across teams, all powered by Laney, an embedded AI transportation analyst that delivers conversational analytics grounded in customer-specific network data.
Product overview
GoodShip is an all-in-one freight orchestration and procurement SaaS platform designed for enterprise shippers, brokers, and carriers. The platform unifies transportation data, surfaces real-time insights, and helps teams move from reactive firefighting to coordinated, data-driven decision-making across truckload, LTL, and spot markets. The core platform is built around four interconnected modules: Transportation Procurement (for running RFPs and mini-bids with AI-powered award optimization), Analytics and Recommendations (for unified dashboards and market benchmarking), Carrier Management (for scorecards and carrier self-service), and Collaboration (for in-app messaging and cross-functional coordination). At the center sits Laney, the industry's first AI Transportation Analyst, which provides conversational access to all platform data. The platform integrates with major rate data providers (DAT, FreightWaves SONAR, Truckstop, Triumph Intelligence), TMS systems (including Princeton TMX), and GenLogs for carrier discovery. All features are included in the subscription with unlimited users, bids, and market rate lookups.
Differentiator
Problem solved
Functional benefit
Brands
- Laney AI: The industry's first AI transportation analyst, embedded within the GoodShip platform, enabling users to ask questions and instantly receive insights, reports, and recommendations through a conversational interface.
Products and services
- GoodShip Platform
- Laney AI Transportation Analyst
- Transportation Procurement
- Analytics and Recommendations
- Carrier Management
- Collaboration
Quantifiable outcome
- 20% decrease in late loads for customers
- +3 more outcomes
Companies that use GoodShip
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
GoodShip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature7 records
GoodShip partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Triumph (NYSE: TFIN)coreGoodShip integrated Triumph Intelligence Market Buy Rates and Verified Buy Rates into its platform for brokers. Verified Buy Rates are powered by broker-specific ML models based on historical performance; Market Buy Rates use real transaction data covering approximately 65% of brokered freight in North America. The integration is live and immediately available to joint customers.
- GenLogscoreGoodShip and GenLogs partnered to introduce Carrier Discovery inside the GoodShip platform, bringing GenLogs' real-world truck intelligence (from a proprietary nationwide sensor network capturing carrier identities, equipment details, and lane patterns via computer vision and AI) directly into GoodShip's orchestration and procurement workflows. Available to GoodShip customers in late Q1 2026.
- Princeton TMXcoreGoodShip launched a premier two-way TMS integration with Princeton TMX, enabling effortless onboarding and real-time synchronization for mutual customers. GoodShip actions are immediately reflected in Princeton TMX. Partnership announced October 2024.
- DAT Freight & AnalyticscoreGoodShip partners with DAT to integrate DAT iQ rate benchmarking into its all-in-one freight orchestration and procurement platform. DAT's embedded rate benchmarking helps customers benchmark their transportation network performance and uncover cost savings. Partnership announced August 2024.
- TruckstopcoreGoodShip integrates Truckstop Rate Insights tool within its smart recommendation engine, providing contextualized actionable insights about carrier network performance and cost. Users can run procurement events in-platform and compare bids to current and predicted market rates via the Truckstop API.
- FreightWaves SONARcoreFreightWaves SONAR provides industry-leading real-time market data integrated into GoodShip's platform. SONAR data is embedded in GoodShip's analytics dashboard, providing market rate benchmarks alongside customer network data. Partnership began in November 2022.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
GoodShip competitors and assessment
Company assessmentDirect peers
- Turvo: Turvo provides a cloud-based TMS and supply chain collaboration platform for shippers, brokers, and carriers. It overlaps most directly with GoodShip's orchestration, procurement, and analytics modules and serves many of the same mid-market and enterprise shippers in F&B, retail, and CPG.
- Uber Freight: Uber Freight operates a digital freight network combining brokerage, TMS-adjacent tooling, and procurement capabilities. It directly competes with GoodShip in shipper procurement, lane pricing, and carrier sourcing across North American truckload and intermodal.
- MercuryGate: MercuryGate is a TMS provider with strong procurement, rate management, and carrier selection capabilities for shippers and 3PLs. It competes directly with GoodShip's Transportation Procurement and Analytics modules for enterprise shipper spend.
- Triumph (Transplace/TFI): Triumph provides transportation management, brokerage, and rate intelligence (Market Buy Rates and Verified Buy Rates). It is both a partner (its rate data is embedded in GoodShip) and a direct competitor for shipper and broker procurement workflows.
- Loadsmart: Loadsmart is a digital freight brokerage and procurement platform offering instant quoting, carrier sourcing, and TMS integrations. It competes with GoodShip in shipper-carrier matching, RFP/mini-bid workflows, and spot pricing for North American freight.
Broad incumbents
- Blue Yonder: Blue Yonder (formerly JDA) is a large supply chain platform offering TMS, procurement, and orchestration capabilities as part of a broader portfolio. It overlaps with GoodShip at the enterprise procurement and analytics layer but typically sells as part of a wider SCM suite.
- project44: project44 is a supply chain visibility and orchestration platform serving shippers, carriers, and 3PLs globally. While focused on visibility, it increasingly bundles procurement and analytics features that overlap with GoodShip's analytics and orchestration modules.
- FourKites: FourKites provides supply chain visibility and predictive analytics across modes. It competes with GoodShip's analytics and recommendation capabilities, particularly for large enterprise shippers managing multi-modal networks.
- Körber Supply Chain: Körber (including its TMS / HighJump heritage) offers TMS, WMS, and procurement solutions as part of a broader supply chain software portfolio. It targets similar enterprise shippers and overlaps with GoodShip's procurement and orchestration capabilities.
Emerging players
- Stord: Stord is a cloud supply chain platform combining warehousing, freight, and orchestration services. Co-founder Ryan Soskin previously led Freight at Stord; the companies are adjacent rather than direct competitors but share enterprise shipper buyers and overlap on freight procurement workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GoodShip social profiles
Digital presenceGoodShip financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodShip leadership team
Management profileNumber of profiles
Profiles8 records
GoodShip funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodShip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodShip
What does GoodShip do?
GoodShip is an all-in-one freight orchestration and procurement SaaS platform that unifies transportation data from shippers' TMS, ERP, and budget systems with real-time market rate benchmarks (DAT, Truckstop, FreightWaves SONAR, Triumph Intelligence). It enables shippers, brokers, and carriers to run transportation procurement (RFPs, mini-bids), analyze lane and carrier performance against the market, manage carrier scorecards and relationships, and collaborate across teams, all powered by Laney, an embedded AI transportation analyst that delivers conversational analytics grounded in customer-specific network data.
Is GoodShip a public or private company?
GoodShip is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoodShip founded?
GoodShip was founded in 2022. It employs 51 to 100 people.
Where is GoodShip based?
GoodShip is headquartered in Bellevue, United States, in the North America region.
How does GoodShip make money?
One revenue line is on record: saaS Subscription (All-Inclusive).
Who are GoodShip's main competitors?
Direct peers on record are Turvo, Uber Freight, MercuryGate, Triumph (Transplace/TFI) and Loadsmart. Broad incumbents are Blue Yonder, project44, FourKites and Körber Supply Chain. Stord is listed as an emerging player.
Does GoodShip have an API?
No public API is recorded for GoodShip.
What industry is GoodShip in?
GoodShip's product category is Freight Orchestration & Procurement Software. Its primary akta.pro industry code is TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms, with a secondary code of TLAEAJAC, Shipper-Carrier Direct Contracting Networks. Its NAICS code is 48851 and its SIC code is 4731.