GenLogs
GenLogs is an AI-powered freight intelligence company that uses a proprietary nationwide network of 1,000+ roadside sensors and computer vision to deliver ground-truth visibility into commercial vehicle activity for freight brokers, shippers, insurers, and law enforcement across the United States.
- Company typePrivate
- Founded2023
- HeadquartersArlington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GenLogs does
GenLogs is a freight intelligence company founded in 2023 and headquartered in Arlington, Virginia, that operates a proprietary nationwide network of more than 1,000 roadside cameras and sensors supplemented by satellite feeds to capture, read, and analyze commercial truck imagery in real time. Its computer-vision pipeline extracts identifying attributes — USDOT numbers, MC numbers, VINs, license plates, cab numbers, and trailer logos — from approximately 15-16 million images per day, accumulating a 4.2 billion-image dataset that covers an estimated 96% of active U.S. motor carriers. The company claims this generates roughly 1,000 times the carrier observations available from FMCSA self-reported data, enabling ground-truth verification that is independent of ELDs or onboard IoT devices.
The core product, Truck Intelligence™, is delivered through vertical-specific surfaces for freight brokers/3PLs, shippers, insurance underwriters, and law enforcement, plus a public REST API with HMAC-SHA512-signed webhooks. Revenue is generated primarily via demo-gated enterprise subscriptions, API and webhook data access, and contracts with government and port authorities (e.g., a co-funded pilot with JAXPORT and the Florida DOT). Notable modules include the Asset Locator (freemium for up to three missing assets), Intermodal Insights for port-to-rail visibility, a Carrier Vetting Assessment that produces time-stamped documentation for legal/insurance defensibility, and the Freight Intelligence broker portal at brokers.genlogs.io. Distribution is anchored by deep integrations with Transfix TMS, SONAR/FreightWaves, Greenscreens.ai, Highway, Salesforce, and Mariner Logistics' Sentinel Protocol.
GenLogs serves roughly 100 enterprise customers including J.B. Hunt, Werner Enterprises, NFI, Echo Global Logistics, AIPSO, Flock Freight, Armstrong Transport Group, and JAXPORT, spanning logistics, insurance, and government. The company has raised approximately $81 million across an initial SEC Form D seed filing of $3.5M (Dec 2023), a $6M+ Seed (Sept 2024, led by Autotech Ventures and Steel Atlas), a $14.6M Series A (Feb 2025, led by Venrock and HOF Capital), and a $60M Series B (Feb 2026, led by Battery Ventures with Marcus Ryu joining the board). It plans to double headcount from ~75 to ~150 by end of 2026 and to extend monitoring services into Mexico beginning March 2026.
GenLogs firmographics
Firmographics- Name
- GenLogs
- Legal name
- GenLogs Corporation
- Website
- https://genlogs.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GenLogs is an AI-powered freight intelligence company that uses a proprietary nationwide network of 1,000+ roadside sensors and computer vision to deliver ground-truth visibility into commercial vehicle activity for freight brokers, shippers, insurers, and law enforcement across the United States.
- Ownership category
- akta.pro rank
GenLogs industry classification
Industry- Product category
- Freight Intelligence Software
- NAICS
- General Freight Trucking (4841), Motor Vehicle Body and Trailer Manufacturing (33621)
- SIC
- Trucking (No Local) (4213)
- akta.pro primary industry
- Video Telematics & AI Dashcams (TLAEANAA)
- akta.pro secondary industries
- Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI), Cybersecurity, Identity & OTA Update Management for Connected Vehicles (TLAEAFAO), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
Keywords
Where GenLogs is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
GenLogs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription (Truck Intelligence™): Recurring subscription access to the Truck Intelligence™ SaaS platform with tiered features for carrier sourcing, compliance/vetting, and visibility; demo-gated, not publicly priced.
- API & Data Access: API-based access to carrier observations, carrier vetting assessments, shipper lanes/facilities, and alerts with JWT/API-key authentication, role-based permissions, and webhook delivery — enabling embedded data monetization within partner TMS and supply-chain platforms.
- Enterprise / Government Contracts: Contract-based deployments for ports (e.g., JAXPORT pilot co-funded with Florida DOT), law enforcement, and large shippers; includes professional services around data integration and pilot rollouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Demo-gated enterprise subscription (pricing not publicly disclosed) |
| Freemium | Pay-as-you-go | Free Find-Lost-Assets service (up to 3 assets) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
GenLogs product offering
Product offeringCore offering
GenLogs operates an AI-powered Truck Intelligence™ platform that combines a nationwide network of more than 1,000 proprietary roadside cameras and sensors with satellite imagery and aggregated datasets to capture, OCR-read, and analyze approximately 16 million commercial truck images per day. The platform delivers ground-truth visibility into U.S. commercial vehicle activity, including USDOT, MC, VIN, license plate, cab number, and trailer logo extraction, and exposes this data through carrier sourcing, vetting assessments, alerts, visual sightings, and an enterprise API for brokers, shippers, insurers, law enforcement, and government buyers.
Product overview
GenLogs operates a single unified platform, the AI-powered Truck Intelligence™ Platform, that combines a nationwide network of over 1,000 roadside cameras and sensors with satellite data and proprietary datasets to provide ground-truth visibility into commercial vehicle activity across the United States. The platform is delivered through four primary surfaces that all sit on top of the same sensor/data backbone: (1) the Truck Intelligence™ Platform itself (with vertical pages for Brokers, Shippers, Insurance, and Law Enforcement), (2) the Asset Locator add-on module for finding lost or stolen assets and configuring hot/normal email alerts, (3) the broker-facing Freight Intelligence Tool at brokers.genlogs.io (which includes the Onboarded Carriers sub-feature and powers the Trailer Repositioning use case), and (4) the public GenLogs API and Alert Webhooks for partners and enterprise customers, which exposes Carrier Recommendations, Carrier Profile, Carrier Vetting Assessment, Shipper Lanes/Facilities, Visual Sightings, and Alerts. The Intermodal Insights feature extends the platform to ports and intermodal rail ramps. Across all surfaces, GenLogs applies proprietary computer vision and OCR to extract USDOT, MC, VIN, license plate, cab, and trailer identifiers; uses anomaly detection to surface chameleon carriers and behavioral red flags; and produces predictive, structured outputs that power carrier sourcing, vetting, insurance underwriting, and law enforcement investigations.
Differentiator
Problem solved
Functional benefit
Brands
- Truck Intelligence™: Core platform brand of GenLogs, an AI-powered nationwide truck intelligence platform leveraging roadside sensors, satellites, and proprietary datasets to track commercial vehicle patterns across the United States.
- Asset Locator
- Freight Intelligence
Products and services
- Truck Intelligence™ Platform GenLogs' flagship AI-powered platform that leverages trillions of data points from a nationwide network of roadside sensors, satellites, and proprietary datasets to provide ground-truth visibility into all commercial vehicle activity in the United States for brokers, shippers, law enforcement, finance, and insurance customers.
- GenLogs API Public REST API at api.genlogs.io authenticated via JWT access tokens and API keys, exposing Carrier Recommendations, Carrier Profile, Carrier Contacts, Onboarded Carriers, Carrier Vetting Assessment, Shipper Lanes/Facilities, Visual Sightings, and Alert Webhooks for embedding GenLogs intelligence into customer TMS, CRM, and supply-chain platforms.
- Freight Intelligence Tool Broker-facing portal (brokers.genlogs.io) that combines carrier sourcing, vetting, and trailer repositioning workflows. It enables users to identify dark capacity from onboarded carriers, match them to lanes GenLogs has observed them service, and leverage Onboarded Carriers for trusted procurement.
- Asset Locator Service within the Truck Intelligence platform that helps customers search for up to three missing or stolen assets free of charge, set up email alerts (normal every 24 hours; hot every 15 minutes), and receive timestamped images and identifying matches from GenLogs' sensor network.
Quantifiable outcome
- 264,743 carriers identified and 600M+ truck images captured since Nov 2024
- +4 more outcomes
Companies that use GenLogs
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
GenLogs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature3 records
GenLogs partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- TransfixflagshipStrategic TMS integration partnership announced at Manifest 2026 in Las Vegas (Feb 9, 2026); integrates GenLogs' nationwide roadside sensor network, cameras, and AI freight intelligence directly into the Transfix TMS for shipment tracking, fraud detection, and carrier capacity discovery.
- SONAR (FreightWaves)flagshipIntegration partnership (Sept 2025) embedding GenLogs' carrier data — historical lane performance, contact info, reliability scores, safety metrics — into SONAR's Supply Chain Intelligence platform 'Find Capacity' feature.
- Greenscreens.aicoreStrategic partnership announced Feb 5, 2025 integrating Greenscreens.ai's ML-powered dynamic pricing engine with GenLogs' nationwide truck-tracking sensor network, enabling freight brokerages to source spot capacity and price within a unified workflow.
- HighwaycorePartnership announced Feb 6, 2025 to simplify carrier sourcing, onboarding, and freight matching by combining Highway's carrier identity data with GenLogs' real-world truck intelligence.
- SalesforcecoreSalesforce integration bringing shipper intelligence directly into CRM workflows (announced June 22, 2026) for sales and business development teams.
- Mariner LogisticscoreIntegrated into Mariner's Sentinel Protocol multi-source carrier and driver verification standard (alongside Highway, CargoNet, and E3 Shield) to verify carrier identity, equipment, driver credentials, and cargo theft risk post Montgomery v. Caribe Transport.
- Armstrong Transport GroupcoreCollaboration (April 2026) in which Armstrong leverages GenLogs' Truck Intelligence™ platform to strengthen carrier vetting, unlock new capacity opportunities, and support business development across its freight brokerage.
- ITS LogisticscoreStrategic technology partnership combining ITS' human-led fraud prevention strategy with GenLogs for real-time carrier verification and silent sales detection, achieving a 0.04% critical incident rate amid rising cargo theft.
- JAXPORT (Jacksonville Port Authority)coreOne-year pilot program (announced via Forbes, March 2026) co-funded by JAXPORT and Florida DOT using GenLogs' highway cameras reading truck DOT numbers to prevent freight fraud and improve port throughput; likely to be made permanent.
Scale indicators16 records
Recent moves8 records
Expansion highlights7 records
GenLogs competitors and assessment
Company assessmentDirect peers
- Highway: Highway is a carrier identity and onboarding platform that, like GenLogs, targets freight brokers and 3PLs for carrier vetting and fraud prevention. The two are also integration partners inside Mariner Logistics' Sentinel Protocol, making Highway the most directly comparable carrier-verification peer.
Broad incumbents
- Samsara: Samsara is a scaled fleet management and IoT/telematics platform serving commercial trucking fleets and brokers. It overlaps with GenLogs in providing visibility and operational data on trucks, but relies on vehicle-installed hardware rather than roadside-sensor computer vision.
- Motive (formerly KeepTruckin): Motive offers AI dash cams, ELDs, fleet safety, and spend management for commercial fleets. It competes for the same fleet/operations budget as GenLogs and overlaps in vision-based truck identification, but is anchored in onboard hardware rather than a passive roadside sensor network.
- FourKites: FourKites is a leading supply-chain visibility platform for shippers, brokers, and 3PLs, providing real-time shipment tracking across modes. It competes with GenLogs for shipper/3PL visibility and carrier-verification budgets, but relies on carrier-provided ELD/GPS data rather than independent roadside imagery.
- project44: project44 is a global supply-chain visibility network serving shippers, LSPs, and brokers. Like GenLogs, it offers carrier identification and performance data, but its core is a carrier-API connectivity layer rather than a proprietary computer-vision dataset.
- Geotab: Geotab is a large telematics and fleet-intelligence platform providing GPS tracking, vehicle data, and risk analytics for commercial fleets. It competes for the same fleet-visibility and risk-underwriting budgets as GenLogs, but is built around vehicle-installed hardware rather than roadside observation.
- Truckstop: Truckstop is a leading freight marketplace and carrier-verification platform (including the Carrier411 asset). It competes with GenLogs for broker-side carrier sourcing and vetting, and offers adjacent identity data, though without a roadside-sensor/camera dataset.
- Trimble Transportation: Trimble Transportation provides transportation management, visibility, and fleet solutions across the freight ecosystem. It overlaps with GenLogs in shipper/3PL visibility and carrier data, but as part of a much broader enterprise software portfolio rather than a niche freight-intelligence platform.
Emerging players
- Flock Safety: Flock Safety operates a nationwide network of license-plate-recognition cameras primarily for law enforcement and HOAs. It is comparable to GenLogs in the roadside-camera-network and computer-vision DNA, though it focuses on passenger-vehicle LPR for public safety rather than commercial-truck intelligence.
Others
- Convoy: Convoy was a digital freight network that closed in 2023 but pioneered broker-side carrier vetting and freight fraud prevention workflows. It is comparable as a historical benchmark for the digital brokerage/fraud-prevention category GenLogs serves, even though Convoy is no longer operating.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
GenLogs social profiles
Digital presenceGenLogs financial estimates
Financial estimateRevenue estimate
Valuation estimate
GenLogs leadership team
Management profileNumber of profiles
Profiles5 records
GenLogs funding detail
Funding detailFunding overview
Funding rounds9 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GenLogs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GenLogs
What does GenLogs do?
GenLogs operates an AI-powered Truck Intelligence™ platform that combines a nationwide network of more than 1,000 proprietary roadside cameras and sensors with satellite imagery and aggregated datasets to capture, OCR-read, and analyze approximately 16 million commercial truck images per day. The platform delivers ground-truth visibility into U.S. commercial vehicle activity, including USDOT, MC, VIN, license plate, cab number, and trailer logo extraction, and exposes this data through carrier sourcing, vetting assessments, alerts, visual sightings, and an enterprise API for brokers, shippers, insurers, law enforcement, and government buyers.
Is GenLogs a public or private company?
GenLogs is a private company. It is classified as venture growth investor backed and is currently operating.
When was GenLogs founded?
GenLogs was founded in 2023. It employs 51 to 100 people.
Where is GenLogs based?
GenLogs is headquartered in Arlington, United States, in the North America region.
How does GenLogs make money?
Three revenue lines are on record. Platform Subscription (Truck Intelligence™) is the primary driver. The others are API & Data Access and enterprise / Government Contracts.
Who are GenLogs's main competitors?
Highway is listed as a direct peer. Broad incumbents are Samsara, Motive (formerly KeepTruckin), FourKites, project44, Geotab, Truckstop and Trimble Transportation. Flock Safety is listed as an emerging player. Convoy is listed as an others.
Does GenLogs have an API?
Yes. The GenLogs API is a REST API (served at https://api.genlogs.io) designed to provide a robust and scalable solution for integration needs. Authenticated via JWT access tokens (Access-Token header) and x-api-key, it supports endpoints for carrier sourcing (Source Carriers by Lane, Source Shippers by Lane, Source Shippers by Region), Carrier Recommendations, Carrier Profile, Carrier Contacts, Onboarded Carriers management (CRUD + bulk), Carrier Vetting Assessment and Rules, Shipper Lanes, Shipper Facilities, Facility Network Map, Visual Sightings (Carrier Observation, by VIN, last-seen image), and Alerts (create, list, edit, run summary, mismatch alerts). It also exposes a webhooks system (Alert Webhooks) with HMAC-SHA512 signature verification, HTTPS-only endpoints, secret keys (minimum 16 characters), and signed JSON payloads for real-time alert match notifications (event: alert.matches_found). Documentation is published via GitBook and is also available as Markdown; the docs page is queryable with an ask query parameter for AI agents. Code samples are provided in curl, JavaScript, and Python. Developer documentation is at docs.genlogs.io.
What industry is GenLogs in?
GenLogs's product category is Freight Intelligence Software. Its primary akta.pro industry code is TLAEANAA, Video Telematics & AI Dashcams, with a secondary code of TLAEAFAF, Driver Behavior, Safety Scoring & Usage-Based Telematics. Its NAICS code is 4841 and its SIC code is 4213.