Dashmote
Amsterdam-based AI location intelligence platform founded in 2015, serving global beverage, CPG, and hospitality brands with AI-scored field sales leads, food delivery insights, generative AI agents, and restaurant optimization across 50+ countries.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Dashmote does
Dashmote is an Amsterdam-based AI location intelligence company founded in 2015, serving enterprise customers in the hospitality, retail, CPG, and beverage verticals across 50+ countries. The company builds end-to-end AI solutions that ingest public and commercial data — including food delivery platform data, images, and menus — and produce 120+ structured data points per outlet, accumulating a claimed 300M+ datapoints across its global footprint.
The product portfolio centers on DashLeads (AI-scored leads for field sales), DashONE (food delivery and market intelligence), DashSalesAI (a generative AI agent for field sales workflows), Market Execution and Market Intelligence modules, and DeliverMore (a freemium restaurant optimization platform with 2,000+ onboarded SMB restaurants). Underlying technology combines predictive analytics, computer vision for menu/image extraction, optimization, anomaly detection, and recommendation engines; the company describes itself as AI-native and applies agentic internal development using Claude Code and AI agent loops. The team pedigree includes alumni of Google, McKinsey, and Rocket Internet.
Dashmote employs 60+ people across offices in Amsterdam, New York, Shanghai, and Austria. Revenue mechanics span multiple models: enterprise subscriptions (Full Access), usage-based pricing (Pay Per Lead for DashLeads), per-seat add-ons, and a freemium tier (DeliverMore). Named enterprise customers include AB InBev, Coca-Cola, Heineken, Nestlé, Carlsberg, Red Bull, and Suntory, with 100+ global clients on DashONE. The company raised a $6M Series A1 in October 2025 co-led by Blossom Street Ventures and Rabobank, primarily to fund U.S. expansion and AI product development.
Dashmote firmographics
Firmographics- Name
- Dashmote
- Legal name
- Dashmote B.V.
- Website
- https://dashmote.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Amsterdam-based AI location intelligence platform founded in 2015, serving global beverage, CPG, and hospitality brands with AI-scored field sales leads, food delivery insights, generative AI agents, and restaurant optimization across 50+ countries.
- Ownership category
- akta.pro rank
Dashmote industry classification
Industry- Product category
- Sales Intelligence Software
- NAICS
- Travel Agencies (561510)
- akta.pro primary industry
- Location, Footfall & Mobility Intelligence (Origin-Destination, visitation) (THALAIAJ)
- akta.pro secondary industry
- Business Intelligence, Reporting & Data Platforms (THALACAL)
Keywords
Where Dashmote is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Dashmote business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Lead Generation & Market Intelligence Subscriptions: Full Access monthly subscription per territory providing unlimited AI-scored leads, market intelligence dashboard, CSV and API export, dedicated onboarding support, unlimited seats, and CRM matching. Also available as Pay Per Lead packs for specific territories without monthly commitment.
- Sales Rep Workflow Optimization (Per-User Add-on): Per-user add-on module that pairs with any Lead Generation plan, providing AI-optimized daily visit plans, mobile app for field reps, smart route planning and navigation, real-time execution scoring, rep performance dashboards, and CRM matching.
- DeliverMore (Restaurant Optimization): Free platform for restaurants to optimize food delivery presence. Revenue generated indirectly through beverage partner relationships and platform adoption, with 2,000+ restaurants using the platform to drive $5M+ in annual beverage revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay Per Lead - Purchase lead packs for specific territories with no monthly commitment |
| Subscription | Monthly | Full Access - Monthly subscription per territory with unlimited leads and seats |
| Per seat | Monthly | Sales Rep Workflow Optimization - Per-user add-on for field team execution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Dashmote product offering
Product offeringCore offering
Dashmote provides an AI-powered location intelligence platform that helps field sales teams at beverage, CPG, and hospitality brands identify, score, and convert high-potential hospitality and retail outlets. The platform combines proprietary multi-source data (120+ data points per outlet across 50+ countries) with AI lead scoring, market intelligence, route optimization, and food delivery performance tracking.
Product overview
Dashmote offers a platform-plus-modules architecture with two core products: DashLeads (AI-powered lead identification and sales execution for field sales teams) and DashONE (food delivery insights and market intelligence for e-commerce teams). These are complemented by DashSalesAI (a generative AI sales assistant), Market Execution (route optimization and rep workflow tools), Market Intelligence (competitive analytics), and DeliverMore (free restaurant optimization for delivery platforms). The platform covers 50+ countries with 120+ data points per outlet, serving major CPG and beverage brands.
Differentiator
Problem solved
Functional benefit
Brands
- DashLeads: AI-powered lead scoring platform for hospitality and retail field sales teams, providing intelligent lead identification and market execution solutions.
- DashONE
- DeliverMore
Products and services
- DashLeads
- DashONE
- DashSalesAI
- DeliverMore
Quantifiable outcome
- 800% increase in high-potential outlet visibility
- +12 more outcomes
Companies that use Dashmote
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Dashmote technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature6 records
Dashmote partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Uber EatscoreDeliverMore integrates with Uber Eats, allowing restaurants to log in with their Uber Eats business account and grant access for menu optimization. Dashmote then enhances menu names, images, and descriptions on the platform. Uber Eats is the primary supported platform with others (Deliveroo, Doordash, Glovo, Foodpanda, Just Eat) listed as coming soon.
- Coca-Cola Europacific PartnersminorBeverage partner for DeliverMore platform. Coca-Cola Europacific Partners benefits from the free restaurant optimization tool to expand beverage brand presence on food delivery platforms.
- UnileverminorBeverage partner for DeliverMore platform. Unilever benefits from restaurant optimization tool to increase product visibility on food delivery.
- Red BullminorBeverage partner for DeliverMore platform, leveraging free restaurant optimization to grow food delivery presence.
- HeinekenminorBeverage partner for DeliverMore platform. Heineken uses the free optimization tool to expand beer brand listings on food delivery platforms.
- Nestlé WatersminorBeverage partner for DeliverMore platform, leveraging restaurant optimization to increase bottled water presence on food delivery.
- SuntoryminorBeverage partner for DeliverMore platform. Suntory uses the optimization tool to grow brand presence in food delivery channels.
- DiageominorSpirits partner for DeliverMore platform, using restaurant optimization to expand beverage brand presence on food delivery.
- BacardiminorSpirits partner for DeliverMore platform, leveraging free restaurant optimization for food delivery brand expansion.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Dashmote competitors and assessment
Company assessmentDirect peers
- Placer.ai: Provides foot-traffic and location intelligence for retail, hospitality, and CPG brands using anonymized mobile data. Directly comparable to Dashmote's outlet-level location intelligence and competitive insights use cases for field sales and market expansion teams.
- Premise Data: Operates a global network of contributors capturing in-store and outlet-level data for CPG, beverage, and retail clients. Competes head-to-head with Dashmote's DashLeads on real-time outlet intelligence and trade activation for Fortune 500 brands.
- Brizo (FoodMarketHub): Foodservice market intelligence platform providing restaurant data, menu trends, and operator profiles for foodservice suppliers. Closely comparable to Dashmote's market intelligence and competitive brand insights modules targeting beverage and food manufacturers.
- Datassentials: Foodservice consumer intelligence and trend analytics platform used by CPG and beverage manufacturers for menu and category insights. Comparable to Dashmote's DashONE in tracking brand performance and competitive positioning across foodservice channels.
- CHD Expert: Global foodservice operator and menu data provider serving CPG manufacturers with outlet databases and operator insights. Overlaps with Dashmote's hospitality and retail outlet intelligence for trade marketing and field sales targeting.
Broad incumbents
- Foursquare: Large-scale location data platform serving enterprise clients with foot-traffic, POI, and movement analytics. Competes with Dashmote's location intelligence layer but as part of a much broader ad-tech and consumer app portfolio.
- SafeGraph: Enterprise POI and foot-traffic data provider for retailers, CPGs, and real estate firms. Comparable to Dashmote's outlet-level location data layer, but at greater scale and without Dashmote's hospitality specialization and field sales workflow.
- NielsenIQ (Nielsen): Global leader in CPG and retail measurement, including outlet-level data, trade marketing analytics, and competitive intelligence for beverage and FMCG manufacturers. A scaled incumbent competing for the same enterprise intelligence budget as Dashmote.
Emerging players
- Geoblink: European location intelligence and market analytics platform for retail, FMCG, and HORECA expansion decisions. Comparable to Dashmote's catchment-area analysis and market intelligence modules, with similar geographic focus on hospitality and retail outlets.
- Buxton: Customer analytics and site intelligence platform for retail and restaurant chains. Comparable to Dashmote's outlet profiling and market intelligence use cases, though Buxton is more weighted toward U.S. retail site selection than beverage field sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dashmote social profiles
Digital presenceDashmote compliance and trust
Trust signalCompliance1 record
Dashmote financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dashmote leadership team
Management profileNumber of profiles
Profiles3 records
Dashmote subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dashmote funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dashmote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dashmote
What does Dashmote do?
Dashmote provides an AI-powered location intelligence platform that helps field sales teams at beverage, CPG, and hospitality brands identify, score, and convert high-potential hospitality and retail outlets. The platform combines proprietary multi-source data (120+ data points per outlet across 50+ countries) with AI lead scoring, market intelligence, route optimization, and food delivery performance tracking.
Is Dashmote a public or private company?
Dashmote is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dashmote founded?
Dashmote was founded in 2015. It employs 51 to 100 people.
Where is Dashmote based?
Dashmote is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Dashmote make money?
Three revenue lines are on record. Lead Generation & Market Intelligence Subscriptions are the primary driver. The others are sales Rep Workflow Optimization (Per-User Add-on) and deliverMore (Restaurant Optimization).
Who are Dashmote's main competitors?
Direct peers on record are Placer.ai, Premise Data, Brizo (FoodMarketHub), Datassentials and CHD Expert. Broad incumbents are Foursquare, SafeGraph and NielsenIQ (Nielsen). Emerging players are Geoblink and Buxton.
Does Dashmote have an API?
Yes. Dashmote offers CSV and API export as part of its data access capabilities. The pricing page mentions 'CSV & API export' as a feature under Full Access subscription plans. However, no public API documentation, developer portal, or specific API endpoints were found in the source material. API availability appears to be a feature for enterprise/full subscribers rather than a publicly documented developer API.
What industry is Dashmote in?
Dashmote's product category is Sales Intelligence Software. Its primary akta.pro industry code is THALAIAJ, Location, Footfall & Mobility Intelligence (Origin-Destination, visitation), with a secondary code of THALACAL, Business Intelligence, Reporting & Data Platforms. Its NAICS code is 561510.