Irrigreen
Irrigreen is a precision irrigation technology company that designs and sells smart in-ground sprinkler systems with AI-powered zone mapping, serving U.S. residential homeowners and certified irrigation contractors via direct e-commerce and a nationwide installer partner program.
- Company typePrivate
- Founded2018
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Irrigreen does
Irrigreen is a precision irrigation technology company that designs, manufactures, and sells smart in-ground sprinkler systems targeted at U.S. residential homeowners and certified irrigation contractors. The core product, the Irrigreen Smart In-Ground Sprinkler System 3, consists of smart sprinkler heads, a Smart Controller 3, and the Irrigreen mobile app, with each smart head capable of 360° rotation, 16-stream RainSim™ spray, and serving as its own independently controllable zone covering up to 2,800 sq ft. The platform's technical pillars are Arc360™ spray technology, FlexZone™ app-based precision zone mapping (within 12 inches, 6 inches with HydroBoost), and SmartRinse™ self-cleaning risers that address sandy-soil and clog failure modes endemic to consumer-grade irrigation.
The company monetizes primarily through hardware sales, with system configurations scaling from a 1-head kit at $2,089 to a 32-head kit at $16,230 and a typical installed system costing $2,500-$3,000. Recurring and adjacent revenue comes from multi-year extended warranties ($299-$1,399), the new Smart Drip System developed with Netafim (starting at $342), the Smart Valve add-on ($149), and the HydroBoost precision upgrade ($90/head). Go-to-market is hybrid: a direct-to-consumer e-commerce storefront on irrigreen.com (powered by Shopify, with Affirm 0% APR financing and AI-generated YardTrace instant quotes) operating alongside the Pro Select Partner Program — a certified installer network that has grown over fivefold to nationwide U.S. and Puerto Rico coverage and supplies B2B2C revenue via wholesale pricing.
Irrigreen was founded around 2018-2021, is headquartered in Edina, MN with a secondary office in San Francisco, and relocated manufacturing to Wisconsin in 2025 to support the third-generation platform. The company has raised approximately $34M in total capital across a $15M seed round led by Ulu Ventures (March 2023) and a roughly $19M Series A (April 2025), and serves a U.S. residential lawn market of over 80 million properties as its TAM. Reported customer outcomes include 40-50% water savings for version 3.0 early adopters, a 3-5 year payback period for homeowners, and 500 million gallons of cumulative water savings across the installed base.
Irrigreen firmographics
Firmographics- Name
- Irrigreen
- Legal name
- Irrigreen, Inc.
- Website
- https://irrigreen.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Irrigreen is a precision irrigation technology company that designs and sells smart in-ground sprinkler systems with AI-powered zone mapping, serving U.S. residential homeowners and certified irrigation contractors via direct e-commerce and a nationwide installer partner program.
- Ownership category
- akta.pro rank
Irrigreen industry classification
Industry- Product category
- Smart Irrigation Systems
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD)
- akta.pro secondary industries
- Sprinkler System Installation (New Systems) (HSAIAEAB), Drip Irrigation Installation & Maintenance (Gardens/Planters) (HSAIAEAE)
Keywords
Where Irrigreen is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Irrigreen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Hardware Sales — Smart Sprinkler Systems: Primary revenue from selling smart in-ground irrigation systems (Irrigreen System 3, System 2), smart controllers, smart sprinkler heads, and accessories. Systems range from 1 head ($2,089) to 32 heads ($16,230). Additional revenue from parts, replacement nozzles, cables, and expansion kits.
- Hardware Sales — Smart Drip System: Revenue from the Smart Drip System (Irrigreen Smart Valve + Netafim drip tubing), priced starting at $342 for 100 ft. Expansion kits and additional drip tubing lengths also sold.
- Extended Warranties: Extended warranty programs offering additional years of manufacturer coverage beyond the standard 2-year warranty. 3-year extended warranty priced from $299 to $799 depending on system size. 5-year extended warranty at $500.
- Financing Services: Partnership with Affirm to offer pay-over-time financing options (0% APR) for system purchases, lowering upfront cost barrier for consumers.
- Professional/Contractor Sales: Wholesale pricing and discounts for certified professional installers through the Pro Portal, generating B2B2C revenue through the contractor channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Irrigreen Smart In-Ground Sprinkler System 3 — 1 Head (base kit) |
| One time/ perpetual license | Pay-as-you-go | Irrigreen Smart In-Ground Sprinkler System 3 — Multi-head configurations |
| Unit Pricing | Pay-as-you-go | Irrigreen Smart Drip System |
| Unit Pricing | Pay-as-you-go | HydroBoost Precision Upgrade |
| Subscription | Multi-year contract | Extended Warranty |
| Other | Pay-as-you-go | Professional Installation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Irrigreen product offering
Product offeringCore offering
Irrigreen designs, manufactures and sells smart in-ground sprinkler systems that replace traditional multi-head layouts with a small number of AI-controlled precision heads, controlled by a smart controller and app. The systems are sold primarily to residential homeowners, with a parallel installer channel through the Pro Select Partner Program for landscape professionals.
Product overview
Irrigreen offers a smart irrigation ecosystem centered on precision sprinkler technology. The core product is the Smart In-Ground Sprinkler System 3, comprising smart sprinkler heads, Smart Controller 3, and the Irrigreen App. The system uses FlexZone mapping and Arc360/RainSim technology to deliver water only where needed. The portfolio extends via the Smart Drip System (with Netafim partnership) for garden beds and non-turf zones, powered by Smart Valve technology. Supporting products include HydroBoost precision upgrade, replacement parts, and extended warranties. The YardTrace/YardTrace Pro AI tool enables automated system design. The Pro Select Partner Program provides certified installer network access. System 2 remains available as a legacy option. All systems are designed and headquartered in Minnesota with manufacturing in Wisconsin, USA.
Differentiator
Problem solved
Functional benefit
Brands
- YardTrace: AI-powered yard mapping and system design tool that creates custom irrigation system plans based on satellite imagery or plot maps
- YardTrace Pro
- Smart Controller 3
- Smart Drip System
- Smart Valve
- HydroBoost
- Pro Select Partner Program
Products and services
- Irrigreen System 3 Complete smart in-ground sprinkler kit with precision heads, smart controller, valves and app; tiered by number of heads and zones for residential lawns.
- Smart Drip System Drip-irrigation add-on that integrates with the Irrigreen smart controller to deliver targeted, app-controlled watering to plants and garden beds.
- Smart Controller 3 Wi-Fi-enabled smart irrigation controller that runs AI-driven YardTrace scheduling and connects the system to the mobile app.
- Smart Sprinkler Head 3 Precision rotating multi-stream sprinkler head designed to replace many conventional pop-up heads with fewer units while maintaining coverage.
- Smart Valve Smart zone-management valve that enables individual zone control and integrates with the Irrigreen controller and app.
- HydroBoost Water-pressure management module that boosts usable pressure and flow to support precision sprinkler performance on residential lines.
- YardTrace AI AI-powered mapping and zone-design tool used to plan, lay out and operate an Irrigreen sprinkler system through the mobile app.
- Pro Select Partner Program Certified installer and dealer program that gives landscape professionals access to Irrigreen systems, training and pricing for residential and commercial installs.
Quantifiable outcome
- Up to 50% less water used compared to conventional irrigation
- +7 more outcomes
Companies that use Irrigreen
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Irrigreen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature8 records
Irrigreen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NetafimcoreIrrigreen partnered with Netafim, a global leader in precision agriculture drip irrigation technology, to co-develop the Smart Drip System. Netafim provides its pressure-compensated drip line hardware (.42 GPH, up to 500 ft lengths) while Irrigreen contributes its Smart Valve technology, irrigation monitoring platform, and app integration. The system delivers leak detection, clog detection, pressure optimization, and weather-aware automation for garden beds and landscaped areas. Announced March 2026 with coverage across multiple industry publications.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
Irrigreen competitors and assessment
Company assessmentDirect peers
- Rachio: Rachio is a leading smart sprinkler controller company offering Wi-Fi-enabled irrigation controllers with weather-aware scheduling and app control. It directly competes with Irrigreen's smart controller and zone-mapping value proposition in the residential smart irrigation market.
- Skydrop: Skydrop (now branded MySprinkler) was an early smart irrigation controller competitor with weather-based scheduling and zone control. Comparable to Irrigreen in target customer (residential homeowners) and core smart-controller offering.
Broad incumbents
- Rain Bird Corporation: Rain Bird is one of the largest U.S. irrigation manufacturers with deep distribution among irrigation contractors, commercial and residential sprinkler systems, and smart controllers (LNK Wi-Fi Module). Comparable as incumbent offering overlapping residential irrigation capability.
- Hunter Industries: Hunter Industries is a major irrigation equipment manufacturer with a broad residential and commercial product line, including smart controllers (Hydrawise). Comparable as a large incumbent offering overlapping smart irrigation functionality.
- Toro Company: Toro is a large established manufacturer of turf and irrigation equipment serving residential and commercial markets, with smart controllers such as the Evolution series. Comparable as a broad incumbent in outdoor water management.
- Orbit Irrigation Products (B-hyve): Orbit's B-hyve line is a smart irrigation controller and timer brand with broad retail distribution and integrations with major smart home platforms. Comparable as a wide-distribution incumbent in residential smart irrigation.
- Gardena (Husqvarna Group): Gardena is a European smart irrigation and garden equipment brand owned by Husqvarna, with smart watering computers and robotic systems. Comparable as a broader incumbent player in consumer smart irrigation with overlapping products.
- Scotts Miracle-Gro: Scotts Miracle-Gro is a major lawn care consumer brand with adjacent exposure to lawn watering, including the Miracle-Gro smart watering ecosystem via its Hawthorne subsidiary. Comparable as a broad incumbent in residential lawn care with some overlap into irrigation.
Others
- Netafim: Netafim is a global leader in precision drip irrigation and is Irrigreen's co-development partner on the Smart Drip System. Comparable as an adjacent irrigation technology provider and ecosystem participant; the partnership makes Netafim both collaborator and potential competitive reference point in drip.
Emerging players
- Sprinkl: Sprinkl is an emerging smart irrigation startup focused on connected sprinkler control with weather integration. Comparable as a smaller emerging player targeting the residential smart irrigation segment that Irrigreen also addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Irrigreen social profiles
Digital presenceIrrigreen compliance and trust
Trust signalCompliance1 record
Irrigreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Irrigreen leadership team
Management profileNumber of profiles
Profiles2 records
Irrigreen funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Irrigreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Irrigreen
What does Irrigreen do?
Irrigreen designs, manufactures and sells smart in-ground sprinkler systems that replace traditional multi-head layouts with a small number of AI-controlled precision heads, controlled by a smart controller and app. The systems are sold primarily to residential homeowners, with a parallel installer channel through the Pro Select Partner Program for landscape professionals.
Is Irrigreen a public or private company?
Irrigreen is a private company. It is classified as venture growth investor backed and is currently operating.
When was Irrigreen founded?
Irrigreen was founded in 2018. It employs 11 to 50 people.
Where is Irrigreen based?
Irrigreen is headquartered in Minneapolis, United States, in the North America region.
How does Irrigreen make money?
Five revenue lines are on record. Hardware Sales — Smart Sprinkler Systems are the primary driver. The others are hardware Sales — Smart Drip System, extended Warranties, financing Services and professional/Contractor Sales.
Who are Irrigreen's main competitors?
Direct peers on record are Rachio and Skydrop. Broad incumbents are Rain Bird Corporation, Hunter Industries, Toro Company, Orbit Irrigation Products (B-hyve), Gardena (Husqvarna Group) and Scotts Miracle-Gro. Netafim is listed as an others. Sprinkl is listed as an emerging player.
Does Irrigreen have an API?
No public API is recorded for Irrigreen.
What industry is Irrigreen in?
Irrigreen's product category is Smart Irrigation Systems. Its primary akta.pro industry code is HSAIAEAD, Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors), with a secondary code of HSAIAEAB, Sprinkler System Installation (New Systems). Its NAICS code is 334512 and its SIC code is 3822.