PT. DENKA PRATAMA INDONESIA

What PT. DENKA PRATAMA INDONESIA does

PT. Denka Pratama Indonesia is a privately held, Jakarta-based B2B/B2C distributor of photography, videography, and content creation equipment, founded in 2016. The company operates as the exclusive Indonesian distribution partner for more than 30 international brands spanning cameras (Insta360, Akaso), audio and microphones (Hollyland, Saramonic), lenses (TTArtisan, Meike), lighting (Colbor, Zhiyun), gimbals and stabilizers (FeiyuTech, Gudsen MOZA), live streaming (Cadothy), AI webcams (Obsbot), AR/smart glasses (Rokid, XReal), wearables (Coros), and adjacent categories. It does not develop proprietary technology; its core capability is distribution logistics, after-sales service, brand portfolio management, and nationwide channel orchestration.

The company's go-to-market combines a network of 100+ authorized offline dealers across Indonesian cities, multi-marketplace e-commerce presence (Shopee, Tokopedia, Blibli, Lazada, TikTok Shop), a dedicated B2B corporate and government procurement channel, and company-operated retail including the first Insta360 flagship store at Mall Kota Kasablanka, Jakarta. Revenue is earned primarily through wholesale pricing to dealers and direct B2B procurement contracts, with brand-set retail prices varying by category (e.g., Saramonic K9 at Rp17.9M, Insta360 Antigravity A1 at Rp24.6M-Rp30M). Customer segments span professional photographers, videographers, content creators, rental houses, and institutional buyers, supported by service centers, warranty claim infrastructure, and event-driven demand generation through launches and workshops.

Name

PT. DENKA PRATAMA INDONESIA

Legal name

PT. Denka Pratama Indonesia

Website

https://denkapratama.co.id

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

PT. Denka Pratama Indonesia is a Jakarta-based B2B/B2C distributor of photography, videography, and content creation equipment in Indonesia, holding exclusive distribution rights for 30+ international brands and serving customers through 100+ dealers, e-commerce marketplaces, and B2B procurement channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Distribution Sales: PT Denka Pratama Indonesia generates revenue primarily through distributing branded photography, videography, and content creation equipment to authorized dealers and B2B customers across Indonesia. Revenue is earned through wholesale pricing to dealers and direct B2B procurement contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

PT Denka Pratama Indonesia is a B2B distribution company that supplies photography, videography, audio, lighting, gimbal, and content creation equipment from over 30 international brands to dealers, corporate buyers, government institutions, and consumers across Indonesia. The company combines wholesale distribution, B2B corporate procurement services, branded retail stores, e-commerce marketplace presence, and nationwide after-sales service center coverage. Its portfolio includes brands such as Insta360, Hollyland, Saramonic, OBSBOT, Cadothy, TTArtisan, FeiyuTech, Colbor, Rokid, and others.

Product overview

PT. Denka Pratama Indonesia is an official distributor of photography and videography equipment in Indonesia, established since 2016. The company operates as a portfolio of distributed brands rather than a unified product platform. Their portfolio includes approximately 30+ brands spanning multiple product categories: Cameras (Insta360, Akaso), Audio/Microphones (Hollyland, Saramonic, OpenRock, Timekettle), Lenses (TTArtisan, Meike), Wireless Transmission (Hollyland), Lighting (Colbor, Zhiyun Lighting), Camera Monitors (Feelworld, Portkeys), Conference Equipment (OBSBOT webcams), Live Streaming Gear (Cadothy), Gimbal Stabilizers (FeiyuTech, Gudsen MOZA, Tilta), Smart Glasses (Rokid, XReal), Pet Cameras (Enabot), and Wearables (Coros). The company serves B2B corporate procurement, B2C retail through dealer networks, and operates physical retail stores including the first Insta360 flagship store in Indonesia at Kota Kasablanka Mall.

Differentiator

Problem solved

Functional benefit

Products and services

• Insta360 Distribution (Cameras & Drones) Official distribution of 360-degree cameras, action cameras, and the Antigravity A1 360° 8K drone for content creators and professional videographers.
• Hollyland Distribution (Wireless Video & Audio) Official distribution of Hollyland wireless video transmission systems (Pyro Series) and professional wireless microphones (Lark series) for filmmakers and content creators.
• OBSBOT Distribution (AI Webcams) Official distribution of OBSBOT AI-powered PTZ webcams with automatic face tracking and intelligent framing for streaming, video conferencing, and content creation.
• Saramonic Distribution (Professional Audio) Official distribution of Saramonic professional wireless microphones, lavalier microphones, and full-duplex intercom systems for video production and broadcasting.
• Cadothy Distribution (Live Streaming Solutions) Official distribution of Cadothy all-in-one live streaming devices combining camera, touchscreen, microphone, speaker, and audio mixer in compact form factors for live commerce and content creators.
• Colbor Distribution (LED Lighting) Official distribution of Colbor portable LED lighting solutions for photography and videography, featuring variable color temperature from 2700K to 6500K and app control.
• TTArtisan Distribution (Lenses) Official distribution of TTArtisan manual and autofocus lenses with classic bokeh characteristics for portrait and cinema photography.
• Rokid Distribution (Smart Glasses) Official distribution of Rokid AI-powered smart glasses featuring real-time bidirectional translation in 89 languages and smart assistant capabilities.
• FeiyuTech Distribution (Gimbal Stabilizers) Official distribution of FeiyuTech gimbal stabilizers for cameras and smartphones used for smooth video recording.
• Coros Distribution (GPS Sport Watches) Official distribution of Coros GPS sport watches and outdoor wearables with navigation features for hiking, running, and adventure activities.
• B2B Corporate Procurement Services Dedicated B2B procurement service for photography, videography, and content creation equipment, providing corporate and government buyers with official distributor pricing, volume discounts, formal documentation, and official warranty coverage under multi-year contracts.

Quantifiable outcome

• Over 200 dealer and business partner companies served across Indonesia
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

33 partnerships are on record, tiered core, major and standard.

• RokidcoreChannel Partner/ Reseller/ Distributor · 8 May 2026PT Denka Pratama Indonesia serves as the official distribution partner for Rokid smart glasses products in Indonesia. This partnership enables Rokid's expansion into the Southeast Asian market, with Denka managing local distribution, dealer network, and after-sales support for Rokid's AI-powered smart glasses product line.
• Insta360coreChannel Partner/ Reseller/ DistributorPT Denka Pratama Indonesia is the official distributor of Insta360 products in Indonesia, including the entire camera lineup from action cameras to 360-degree cameras. The partnership includes exclusive offline store presence (Mall Kota Kasablanka) and comprehensive market coverage through the dealer network.
• HollylandcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Hollyland wireless video transmission, audio, and monitoring equipment in Indonesia. Denka supports Hollyland's market presence through product launches, dealer network distribution, and after-sales service for products including the Pyro Series, Lark wireless microphones, and Mars wireless video transmission systems.
• SaramoniccoreChannel Partner/ Reseller/ DistributorOfficial distributor of Saramonic audio products including professional wireless microphones, lavalier microphones, and intercom systems (WiTalk9 Series) in Indonesia.
• FeiyuTechmajorChannel Partner/ Reseller/ DistributorOfficial distributor of FeiyuTech gimbal stabilizers and camera accessories in Indonesia, supporting the brand's presence in the photography and videography equipment market.
• ObsbotmajorChannel Partner/ Reseller/ DistributorOfficial distributor of Obsbot AI-powered webcams and PTZ cameras in Indonesia, including the Tiny 3 Series with AI tracking technology for streaming and video conferencing.
• CorosmajorChannel Partner/ Reseller/ DistributorOfficial distributor of Coros GPS sport watches and outdoor wearables in Indonesia, targeting athletes and outdoor enthusiasts.
• TTArtisanmajorChannel Partner/ Reseller/ DistributorOfficial distributor of TTArtisan lenses including portrait lenses like the 75mm F1.5 and 50mm f0.95 for photographers in Indonesia.
• CadothymajorChannel Partner/ Reseller/ DistributorOfficial distributor of Cadothy all-in-one live streaming solutions including the Amaze 5 Pro, iBig 5S, and Console Pad products launched in Indonesia in July 2025.
• ColbormajorChannel Partner/ Reseller/ DistributorOfficial distributor of Colbor portable LED lighting equipment including the Wonder Series (W60, W60R, W100) for photography and videography professionals.
• OpenRockmajorChannel Partner/ Reseller/ DistributorOfficial distributor of OpenRock open-ear earbuds designed for sports and active lifestyle, with participation in events like ASN Run 2024 as brand partner.
• BeikestandardChannel Partner/ Reseller/ DistributorOfficial distributor of Beike tripods and camera support equipment in Indonesia.
• AkasostandardChannel Partner/ Reseller/ DistributorOfficial distributor of Akaso action cameras and sports cameras in Indonesia.
• MeikestandardChannel Partner/ Reseller/ DistributorOfficial distributor of Meike camera lenses and photography accessories in Indonesia.
• EnabotstandardChannel Partner/ Reseller/ DistributorOfficial distributor of Enabot pet cameras and smart home monitoring devices in Indonesia.
• TimekettlestandardChannel Partner/ Reseller/ DistributorOfficial distributor of Timekettle real-time translation earbuds in Indonesia.
• XRealstandardChannel Partner/ Reseller/ DistributorOfficial distributor of XReal AR glasses in Indonesia.
• XGIMIstandardChannel Partner/ Reseller/ DistributorOfficial distributor of XGIMI projectors in Indonesia.
• AGIBOTstandardChannel Partner/ Reseller/ DistributorOfficial distributor of AGIBOT robotics products in Indonesia.
• CinetreakstandardChannel Partner/ Reseller/ DistributorOfficial distributor of Cinetreak video streaming and production equipment in Indonesia.
• FeelworldstandardChannel Partner/ Reseller/ DistributorOfficial distributor of Feelworld camera monitors in Indonesia.
• Gudsen MOZAstandardChannel Partner/ Reseller/ DistributorOfficial distributor of Gudsen MOZA gimbal stabilizers in Indonesia.
• HollylandstandardChannel Partner/ Reseller/ DistributorOfficial distributor of Hollyland wireless transmission and monitoring equipment in Indonesia.
• TiltastandardChannel Partner/ Reseller/ DistributorOfficial distributor of Tilta camera rigs and accessories in Indonesia.
• XP PENstandardChannel Partner/ Reseller/ DistributorOfficial distributor of XP PEN graphics tablets and pen displays in Indonesia.
• YoloLivstandardChannel Partner/ Reseller/ DistributorOfficial distributor of YoloLiv live streaming encoders and solutions in Indonesia.
• PortkeysstandardChannel Partner/ Reseller/ DistributorOfficial distributor of Portkeys camera monitors in Indonesia.
• ObsbotstandardChannel Partner/ Reseller/ DistributorOfficial distributor of Obsbot AI-powered cameras in Indonesia.
• SunEaststandardChannel Partner/ Reseller/ DistributorOfficial distributor of SunEast camera accessories in Indonesia.
• ZgcinestandardChannel Partner/ Reseller/ DistributorOfficial distributor of Zgcine camera accessories in Indonesia.
• Zhiyun LightingstandardChannel Partner/ Reseller/ DistributorOfficial distributor of Zhiyun lighting equipment in Indonesia.
• iSmart VideostandardChannel Partner/ Reseller/ DistributorOfficial distributor of iSmart Video products in Indonesia.
• MovmaxstandardChannel Partner/ Reseller/ DistributorOfficial distributor of Movmax camera accessories in Indonesia.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Adorama: Major US photography, video, and audio equipment retailer with both consumer and B2B channels. Comparable multi-channel distribution approach and deep portfolio of photography/audio brands, though primarily retail rather than wholesale.
• B&H Photo Video: Largest US-based specialty retailer and distributor of photography, videography, audio, and content creation equipment. Comparable business model of multi-brand distribution with strong B2B, B2C, and professional customer segments, though operating at much larger scale.

Regional players

• Jessops: UK-based high street and online photography equipment retailer. Comparable business of distributing and retailing camera, lens, and accessory brands to enthusiasts and professionals, though operating in a different geography.
• Wex Photo Video: UK's leading specialist photography and videography retailer with both consumer and B2B trade channels. Comparable product portfolio spanning cameras, lenses, audio, and lighting from major global brands.
• Henry's: Canada's largest independent photography and imaging retailer with both retail and B2B operations. Comparable multi-brand distribution model across cameras, audio, lighting, and accessories serving professional and prosumer segments.
• Camera House: Australia and New Zealand's largest specialty photography retailer with national store network. Comparable model of multi-brand photography equipment retail and distribution to enthusiast and professional customers.
• PT Erajaya Swasembada Tbk: Indonesia's largest mobile device and consumer electronics distributor (parent of Erafone). Comparable role as a major Indonesian authorized distributor of international consumer electronics brands with extensive retail and dealer footprint, though focused on mobile rather than photography.

Direct peers

• PT Datascrip: Indonesia's largest photography and imaging equipment distributor, official partner for Canon, Olympus, and other global brands. Closest direct comparable to Denka given its identical role as a multi-brand authorized distributor serving Indonesian dealers and B2B customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/denkapratamaindonesia
• LinkedInlinkedin.com/company/denka-pratama-indonesia-pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. DENKA PRATAMA INDONESIA