BILT
BILT is a privately held software company that provides a 3D Intelligent Instructions platform combining voice, text, and interactive 3D animation for product assembly, installation, maintenance, and repair, serving manufacturers, government agencies, and individual consumers globally.
- Company typePrivate
- Founded2015
- HeadquartersGrapevine, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BILT does
BILT Incorporated is a privately held software company founded in 2015 and headquartered in Grapevine, Texas, that operates a 3D Intelligent Instructions® platform for product assembly, installation, maintenance, and repair. The core product combines voice, text, and interactive 3D animation into step-by-step mobile guidance, distributed through a free consumer app on iOS, Android, and Apple Vision Pro, and through enterprise "Instructions as a Service" subscriptions. Underlying capabilities include spatial-computing (Apple Vision Pro), 3D computer-vision visualization, and analytics that track step-level engagement to inform instruction design and operational improvements.
BILT's revenue model is two-sided. Brands and manufacturers pay an initial setup fee plus an annual subscription to host their proprietary instructions on the platform, with pricing scaled to project complexity; the U.S. Air Force and U.S. Navy are government customers reached through SBIR / TACFI contracts for defense and field-service training. Named enterprise customers include Siemens, Chamberlain, Weber, and Clearfield, with the platform covering 14M+ cumulative customers, 275K+ Intelligent Instructions, and roughly 283K monthly users across 200+ countries. Distribution combines a product-led growth motion (free consumer app) with an enterprise field-sales motion ("Request sales demo"), supported by SDK-based partner integrations.
The company has raised a $9M seed (Silverton Partners, 2021), a $1.7M U.S. Air Force TACFI award (2022), and a $21M Series 2 (December 2024, Silverton Partners lead with Amex Ventures, Fifth Growth Fund, and Silicon Valley Bank). Recent strategic emphasis is on AI-led personalization (new CTO, November 2025), spatial computing on Apple Vision Pro (with ANML), and vertical expansion into Data Centers, Education, Field Service, and Consumer Durables. Some input sources describe a $250M round at a $10.75B valuation; this is inconsistent with the firmographic profile of BILT Inc. and appears to refer to a differently-named entity that shares the "BILT" trade name.
BILT firmographics
Firmographics- Name
- BILT
- Legal name
- BILT Incorporated
- Website
- https://biltapp.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BILT is a privately held software company that provides a 3D Intelligent Instructions platform combining voice, text, and interactive 3D animation for product assembly, installation, maintenance, and repair, serving manufacturers, government agencies, and individual consumers globally.
- Ownership category
- akta.pro rank
BILT industry classification
Industry- Product category
- 3D Interactive Instructions and Immersive Training Software
- NAICS
- Graphic Design Services (54143), Industrial Design Services (54142)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Telephone & Telegraph Apparatus (3661), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
- akta.pro secondary industries
- Mobile BI (HDAEAMAI), Operational/Real-Time BI & Streaming Analytics (HDAEAMAH)
Keywords
Where BILT is headquartered
LocationHeadquarters
- HQ city
- Grapevine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BILT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Brand/Manufacturer Subscriptions: Manufacturers and brands pay setup fees and annual subscription fees for hosting BILT instructions for their products. Pricing is based on project complexity.
- Government Contracts: U.S. government contracts through SBIR programs, including TACFI funding from military branches for defense and field service applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Consumer Tier |
| Subscription | Annual | Organization/Enterprise |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
BILT product offering
Product offeringCore offering
BILT develops and operates a 3D Intelligent Instructions® platform delivered through a free consumer mobile app (iOS, Android, Apple Vision Pro) and an enterprise "Instructions as a Service" offering. Manufacturers, consumer brands, and government agencies pay setup fees and annual subscriptions to host official brand-authorized 3D guidance covering assembly, installation, maintenance, repair, and training workflows, supported by an admin portal with analytics.
Product overview
BILT offers a unified 3D Intelligent Instructions platform centered on its flagship mobile app, which provides interactive guidance for assembly, installation, maintenance, and repair. The platform comprises the free BILT App for consumers (supporting iOS, Android, and Apple Vision Pro), the enterprise BILT Client/Admin Portal for organizational deployment and analytics, and the Instructions as a Service offering for manufacturers and government clients. Supporting features include the BILT Toolbox for general consumer tasks and Apple Vision Pro spatial computing instructions developed with partner ANML. The platform leverages 3D visualization, voice guidance, and analytics to serve industries including manufacturing, government (U.S. Air Force and Navy), field service, data centers, and consumer goods.
Differentiator
Problem solved
Functional benefit
Products and services
- BILT App A free mobile application for iOS, Android, and Apple Vision Pro that delivers 3D interactive Intelligent Instructions with voice, text, and animated guidance for product assembly, installation, maintenance, and repair. Targeted at individual DIY consumers and trade professionals; funded by brands and manufacturers that pay to host their official instructions on the platform.
- 3D Intelligent Instructions The company's proprietary registered-trademark platform delivering step-by-step digital guidance through 3D interactive visualization, voice guidance, and real-time analytics. Used by manufacturers, government agencies, and consumers for assembly, installation, maintenance, and repair workflows.
- BILT Client/Admin Portal An enterprise portal that allows organizations to manage access to instructions, view analytics on instruction usage and user behavior, and administer user permissions for training and operational deployments. Targeted at enterprise customers deploying BILT instructions across their workforce or product ecosystem.
- Instructions as a Service An enterprise platform offering 3D intelligent instruction creation and hosting services for manufacturers, retailers, and government organizations. Includes analytics, marketing assets, and optional multilingual content, priced via setup fee plus annual subscription based on project complexity.
Quantifiable outcome
- Reduces training time and error rates with step-by-step digital workflows
- +1 more outcomes
Companies that use BILT
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
BILT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
BILT partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered strategic and core.
- ANMLstrategicCollaboration to develop 3D Intelligent Instructions for Apple Vision Pro spatial computing technology, transforming enterprise training and workflows with immersive AR and VR solutions
- U.S. Air ForcecoreAwarded $1.7 million Tactical Funding Increase (TACFI) to enhance 3D Intelligent Instructions technology for military maintenance applications, supporting expansion among airmen
- U.S. NavycoreFederal government entity working with BILT through Small Business Innovation Research (SBIR) contracts for training and instruction applications
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
BILT competitors and assessment
Company assessmentDirect peers
- Visual Knowledge Share (VKS): VKS delivers visual work instructions and standard operating procedures for industrial and manufacturing environments, competing in the same digital work-instruction category as BILT.
- Taqtile: Taqtile builds augmented-reality work-instruction and remote-expert software for industrial workforces, making it a direct peer to BILT's spatial-computing push on Apple Vision Pro.
- Dozuki: Dozuki is a digital work-instruction platform that helps manufacturers create, manage, and deliver step-by-step assembly and maintenance procedures to frontline workers — directly comparable to BILT's 3D Intelligent Instructions platform for product assembly and training.
- Poka: Poka provides a connected-worker platform for manufacturers that includes digital work instructions, training, and knowledge sharing — overlapping directly with BILT's instruction delivery and enterprise training use cases.
Broad incumbents
- Tulip Interfaces: Tulip is a frontline operations platform for manufacturers that bundles guided work instructions, training, and analytics — broader than BILT but addressing the same shop-floor instruction use case.
- MaintainX: MaintainX combines CMMS, work-order management, and procedure/instruction delivery for industrial maintenance teams — a broader maintenance platform that increasingly competes with BILT in maintenance and repair procedures.
- MasterControl: MasterControl provides document, training, and quality management software for regulated manufacturers, overlapping with BILT's training and instruction delivery for enterprise clients in regulated industries.
- Trainual: Trainual is a training and onboarding playbook platform for SMBs and franchises; it serves a smaller, less industrial segment than BILT but addresses the same enterprise training/onboarding need.
Emerging players
- STRIVR: STRIVR provides immersive VR-based training for frontline employees at enterprises, comparable to BILT's emerging spatial-computing and immersive-training offering.
- Interplay Learning: Interplay Learning delivers VR-based training for skilled trades and technical fields, overlapping with BILT's enterprise training and immersive workforce development solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BILT social profiles
Digital presenceBILT financial estimates
Financial estimateRevenue estimate
Valuation estimate
BILT leadership team
Management profileNumber of profiles
Profiles5 records
BILT subsidiaries and ownership
Company hierarchySubsidiaries1 record
BILT funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BILT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BILT
What does BILT do?
BILT develops and operates a 3D Intelligent Instructions® platform delivered through a free consumer mobile app (iOS, Android, Apple Vision Pro) and an enterprise "Instructions as a Service" offering. Manufacturers, consumer brands, and government agencies pay setup fees and annual subscriptions to host official brand-authorized 3D guidance covering assembly, installation, maintenance, repair, and training workflows, supported by an admin portal with analytics.
Is BILT a public or private company?
BILT is a private company. It is classified as venture growth investor backed and is currently operating.
When was BILT founded?
BILT was founded in 2015. It employs 51 to 100 people.
Where is BILT based?
BILT is headquartered in Grapevine, United States, in the North America region.
How does BILT make money?
Two revenue lines are on record. Brand/Manufacturer Subscriptions are the primary driver. The others are government Contracts.
Who are BILT's main competitors?
Direct peers on record are Visual Knowledge Share (VKS), Taqtile, Dozuki and Poka. Broad incumbents are Tulip Interfaces, MaintainX, MasterControl and Trainual. Emerging players are STRIVR and Interplay Learning.
Does BILT have an API?
No public API is recorded for BILT.
What industry is BILT in?
BILT's product category is 3D Interactive Instructions and Immersive Training Software. Its primary akta.pro industry code is BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services, with a secondary code of HDAEAMAI, Mobile BI. Its NAICS code is 54143 and its SIC code is 3823.