BILT

What BILT does

BILT Incorporated is a privately held software company founded in 2015 and headquartered in Grapevine, Texas, that operates a 3D Intelligent Instructions® platform for product assembly, installation, maintenance, and repair. The core product combines voice, text, and interactive 3D animation into step-by-step mobile guidance, distributed through a free consumer app on iOS, Android, and Apple Vision Pro, and through enterprise "Instructions as a Service" subscriptions. Underlying capabilities include spatial-computing (Apple Vision Pro), 3D computer-vision visualization, and analytics that track step-level engagement to inform instruction design and operational improvements.

BILT's revenue model is two-sided. Brands and manufacturers pay an initial setup fee plus an annual subscription to host their proprietary instructions on the platform, with pricing scaled to project complexity; the U.S. Air Force and U.S. Navy are government customers reached through SBIR / TACFI contracts for defense and field-service training. Named enterprise customers include Siemens, Chamberlain, Weber, and Clearfield, with the platform covering 14M+ cumulative customers, 275K+ Intelligent Instructions, and roughly 283K monthly users across 200+ countries. Distribution combines a product-led growth motion (free consumer app) with an enterprise field-sales motion ("Request sales demo"), supported by SDK-based partner integrations.

The company has raised a $9M seed (Silverton Partners, 2021), a $1.7M U.S. Air Force TACFI award (2022), and a $21M Series 2 (December 2024, Silverton Partners lead with Amex Ventures, Fifth Growth Fund, and Silicon Valley Bank). Recent strategic emphasis is on AI-led personalization (new CTO, November 2025), spatial computing on Apple Vision Pro (with ANML), and vertical expansion into Data Centers, Education, Field Service, and Consumer Durables. Some input sources describe a $250M round at a $10.75B valuation; this is inconsistent with the firmographic profile of BILT Inc. and appears to refer to a differently-named entity that shares the "BILT" trade name.

Name

BILT

Legal name

BILT Incorporated

Website

https://biltapp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

BILT is a privately held software company that provides a 3D Intelligent Instructions platform combining voice, text, and interactive 3D animation for product assembly, installation, maintenance, and repair, serving manufacturers, government agencies, and individual consumers globally.

Ownership category

akta.pro rank

Product category

3D Interactive Instructions and Immersive Training Software

NAICS

Graphic Design Services (54143), Industrial Design Services (54142)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Telephone & Telegraph Apparatus (3661), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

akta.pro secondary industries

Mobile BI (HDAEAMAI), Operational/Real-Time BI & Streaming Analytics (HDAEAMAH)

Keywords

• 3D interactive instructions
• Assembly and installation software
• Immersive technical training
• Spatial computing training
• Field service guidance software

Headquarters

HQ city

Grapevine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Brand/Manufacturer Subscriptions: Manufacturers and brands pay setup fees and annual subscription fees for hosting BILT instructions for their products. Pricing is based on project complexity.
2. Government Contracts: U.S. government contracts through SBIR programs, including TACFI funding from military branches for defense and field service applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

BILT develops and operates a 3D Intelligent Instructions® platform delivered through a free consumer mobile app (iOS, Android, Apple Vision Pro) and an enterprise "Instructions as a Service" offering. Manufacturers, consumer brands, and government agencies pay setup fees and annual subscriptions to host official brand-authorized 3D guidance covering assembly, installation, maintenance, repair, and training workflows, supported by an admin portal with analytics.

Product overview

BILT offers a unified 3D Intelligent Instructions platform centered on its flagship mobile app, which provides interactive guidance for assembly, installation, maintenance, and repair. The platform comprises the free BILT App for consumers (supporting iOS, Android, and Apple Vision Pro), the enterprise BILT Client/Admin Portal for organizational deployment and analytics, and the Instructions as a Service offering for manufacturers and government clients. Supporting features include the BILT Toolbox for general consumer tasks and Apple Vision Pro spatial computing instructions developed with partner ANML. The platform leverages 3D visualization, voice guidance, and analytics to serve industries including manufacturing, government (U.S. Air Force and Navy), field service, data centers, and consumer goods.

Differentiator

Problem solved

Functional benefit

Products and services

• BILT App A free mobile application for iOS, Android, and Apple Vision Pro that delivers 3D interactive Intelligent Instructions with voice, text, and animated guidance for product assembly, installation, maintenance, and repair. Targeted at individual DIY consumers and trade professionals; funded by brands and manufacturers that pay to host their official instructions on the platform.
• 3D Intelligent Instructions The company's proprietary registered-trademark platform delivering step-by-step digital guidance through 3D interactive visualization, voice guidance, and real-time analytics. Used by manufacturers, government agencies, and consumers for assembly, installation, maintenance, and repair workflows.
• BILT Client/Admin Portal An enterprise portal that allows organizations to manage access to instructions, view analytics on instruction usage and user behavior, and administer user permissions for training and operational deployments. Targeted at enterprise customers deploying BILT instructions across their workforce or product ecosystem.
• Instructions as a Service An enterprise platform offering 3D intelligent instruction creation and hosting services for manufacturers, retailers, and government organizations. Includes analytics, marketing assets, and optional multilingual content, priced via setup fee plus annual subscription based on project complexity.

Quantifiable outcome

• Reduces training time and error rates with step-by-step digital workflows
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered strategic and core.

• ANMLstrategicTechnology or Integration · 6 November 2025Collaboration to develop 3D Intelligent Instructions for Apple Vision Pro spatial computing technology, transforming enterprise training and workflows with immersive AR and VR solutions
• U.S. Air ForcecoreStrategic or Co-development Partner · 21 July 2022Awarded $1.7 million Tactical Funding Increase (TACFI) to enhance 3D Intelligent Instructions technology for military maintenance applications, supporting expansion among airmen
• U.S. NavycoreStrategic or Co-development PartnerFederal government entity working with BILT through Small Business Innovation Research (SBIR) contracts for training and instruction applications

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Visual Knowledge Share (VKS): VKS delivers visual work instructions and standard operating procedures for industrial and manufacturing environments, competing in the same digital work-instruction category as BILT.
• Taqtile: Taqtile builds augmented-reality work-instruction and remote-expert software for industrial workforces, making it a direct peer to BILT's spatial-computing push on Apple Vision Pro.
• Dozuki: Dozuki is a digital work-instruction platform that helps manufacturers create, manage, and deliver step-by-step assembly and maintenance procedures to frontline workers — directly comparable to BILT's 3D Intelligent Instructions platform for product assembly and training.
• Poka: Poka provides a connected-worker platform for manufacturers that includes digital work instructions, training, and knowledge sharing — overlapping directly with BILT's instruction delivery and enterprise training use cases.

Broad incumbents

• Tulip Interfaces: Tulip is a frontline operations platform for manufacturers that bundles guided work instructions, training, and analytics — broader than BILT but addressing the same shop-floor instruction use case.
• MaintainX: MaintainX combines CMMS, work-order management, and procedure/instruction delivery for industrial maintenance teams — a broader maintenance platform that increasingly competes with BILT in maintenance and repair procedures.
• MasterControl: MasterControl provides document, training, and quality management software for regulated manufacturers, overlapping with BILT's training and instruction delivery for enterprise clients in regulated industries.
• Trainual: Trainual is a training and onboarding playbook platform for SMBs and franchises; it serves a smaller, less industrial segment than BILT but addresses the same enterprise training/onboarding need.

Emerging players

• STRIVR: STRIVR provides immersive VR-based training for frontline employees at enterprises, comparable to BILT's emerging spatial-computing and immersive-training offering.
• Interplay Learning: Interplay Learning delivers VR-based training for skilled trades and technical fields, overlapping with BILT's enterprise training and immersive workforce development solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BILTapp
• LinkedInlinkedin.com/company/bilt-incorporated
• Instagraminstagram.com/biltapp
• Facebookfacebook.com/TheBILTapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BILT