InMobi

What InMobi does

InMobi is a global mobile advertising and consumer content platform founded in 2007 in Bengaluru, India, and was the country's first unicorn after SoftBank's $200 million investment in 2011. The company operates a dual-engine model: an enterprise engine (InMobi Advertising) and a consumer engine (Glance). The enterprise engine delivers programmatic advertising across InMobi Exchange (mobile-first omnichannel SSP), InMobi DSP, Meson mediation, UnifID identity resolution, InMobi CMP, and InMobi Telco, serving 30,000+ brands and reaching 2 billion+ users across 150+ countries. The consumer engine is led by Glance, an AI-driven lock-screen intelligent shopping agent with 370 million+ users generating 4,000+ prompts per user annually, now extended to Samsung Tizen smart TVs in the US.

Underlying technology centers on mobile-first identity resolution built on 80+ real-time signals refreshed 48 times daily, unified user profiles across mobile, browser, and household IDs, and proprietary first-party data. InMobi is positioning as a GenAI-powered platform, launching a sell-side AI agent with Scope3 on the Ad Context Protocol, developing 15 new AI-focused ad formats, and integrating Salesforce Agentforce for AI-first internal operations. Revenue is generated primarily through programmatic advertising (CPM/CPC/CPI across mobile app and CTV inventory), supplemented by subscription-based services (MobileAction analytics, CMP) and consumer commerce via Glance. Enterprise customers include AJIO (Reliance Retail), Pocket FM, Fossil, Mondelez, L'Oreal, Unilever, Starbucks, Google, Meta, and Playtika.

The business is preparing for a $500 million IPO in India in 2026 after a $350 million pre-IPO funding round in December 2025 at a ~$1 billion valuation. The founding team completed a 25-30% stake buyback from SoftBank in late 2025 (reducing SoftBank from ~35% to 5-7%). FY23 revenue was $281 million with $41 million profit; the company processes nearly $2.5 billion in annual media spend globally. Leadership remains founder-led, with Naveen Tewari as CEO, Abhay Singhal as CEO of InMobi Advertising, Mohit Saxena as CTO, and Piyush Shah as President of Glance.

Name

InMobi

Legal name

InMobi Technology Services Private Limited

Website

https://inmobi.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

InMobi operates a global mobile advertising platform (DSP, exchange, SSP, mediation) serving 30,000+ brands across 150+ countries, alongside its consumer lock-screen platform Glance with 370M+ users, monetizing via programmatic advertising and AI-powered agentic commerce ahead of a planned 2026 India IPO.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices20 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advertising - Programmatic/DSP: InMobi operates a global advertising exchange and DSP platform serving 30,000+ brands across 150+ countries. Revenue generated through programmatic ad bidding, CPM/CPC/CPI models across mobile app and CTV inventory.
2. Consumer Platform (Glance): Glance serves as an agentic commerce platform with 370M+ users generating 4,000+ prompts per user annually. Revenue from advertising within the Glance experience and AI-powered shopping agent services.
3. App Analytics & Optimization (MobileAction): AI-powered app growth and analytics platform providing Apple Ads optimization and App Store visibility services with access to data infrastructure spanning over 90 million creatives, 6 million keywords, and 5 million apps.
4. Consent Management (CMP): Consent Management Platform for publishers to foster trust and elevate ad revenue via privacy compliance across app and web properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

InMobi is a GenAI-powered consumer internet platform with two integrated engines. Its enterprise engine, InMobi Advertising, operates a global mobile-first ad exchange, demand-side platform (DSP), supply-side platform (SSP), and consent management platform serving 30,000+ brands and reaching 2B+ users across 150+ countries. Its consumer engine, led by Glance, is an AI-powered intelligent shopping agent built on owned lock-screen and smart-TV surfaces, serving 370M+ users and enabling agentic commerce at scale.

Product overview

InMobi is a global GenAI-powered consumer internet platform built on integrated enterprise and consumer engines. The company operates two primary engines: (1) an enterprise engine led by InMobi Advertising, which powers a global advertising platform including InMobi Exchange (DSP), InMobi DSP, Meson (mediation), UnifID (identity resolution), InMobi CMP, and InMobi Telco; and (2) a consumer engine led by Glance (intelligent shopping agent), which also includes 1Weather. The portfolio is unified through AI capabilities across generative AI, autonomous agents, predictive analytics, and optimization. InMobi processes nearly $2.5 billion of media spend globally, serves over 30,000 brands, reaches 2 billion users across 150+ countries, and has 370M+ users on its Glance platform.

Differentiator

Problem solved

Functional benefit

Brands

• Glance: AI-driven intelligent shopping agent built on owned and operated surfaces with exclusive access to consumer attention and rich first-party data, serving 370M+ users and generating 4,000+ prompts per user annually.
• Glance AI
• 1Weather
• InMobi Exchange
• InMobi DSP
• InMobi Choice (CMP)
• Meson
• Roposo
• InMobi Ad Experiences
• UnifID
• InMobi Telco
• InMobi University (InMobiU)

Products and services

• Glance AI-powered intelligent shopping agent and lock-screen content platform providing personalized product visualizations, discovery, and agentic commerce on mobile lock screens and smart TVs for 370M+ consumers.
• InMobi Advertising Global advertising and engagement platform serving 30,000+ brands across 150+ countries with 2B+ user reach through DSP, exchange, SSP, mediation, identity resolution, and consent management capabilities.
• InMobi Exchange Mobile-first omnichannel programmatic ad exchange providing user-level intelligence with 80+ real-time signals refreshed 48 times a day and unified user profiles across mobile, browser, and household IDs for demand and supply partners.
• InMobi DSP Demand-side platform enabling performance marketers to programmatically buy mobile and CTV inventory with AI-powered optimization for campaign goals including user acquisition, retargeting, and ROAS targets.
• Meson Independent mobile mediation platform enabling publishers to optimize yield across multiple ad networks and demand sources through in-app bidding and waterfall setups.
• InMobi CMP (Consent Management Platform) Consent Management Platform enabling publishers to foster user trust and elevate ad revenue via privacy-compliant consent management across mobile app and web properties (GDPR, CCPA compliant).
• UnifID Identity resolution offering designed to simplify and streamline identity solutions for mobile app publishers and developers across app and web.
• InMobi Telco Mobile telco activation platform empowering telecom providers to activate their audiences, diversify revenue, and grow businesses through InMobi Swish consumer experiences.
• InMobi Ad Experiences Full-funnel omnichannel advertising solution combining first-party data and Glance inventory with programmatic reach for outcome-driven advertising across mobile and CTV.
• Sell-Side AI Agent (InMobi & Scope3) Autonomous AI sales agent built on the Ad Context Protocol open standard enabling direct agent-to-agent transactions for Glance ads and the InMobi ad exchange, bypassing traditional programmatic DSP/SSP infrastructure.
• MobileAction AI-powered app analytics and growth platform specializing in iOS app growth, Apple Ads management, and App Store Optimization, serving customers including Google, Meta, and Playtika.
• Appsumer Mobile marketing insights and performance analytics platform for mobile app advertisers, providing user acquisition and campaign optimization analytics to clients including Miniclip, Picsart, and Viber.
• 1Weather Consumer-facing weather application providing hyperlocal forecasts, weather alerts, precipitation updates, Doppler radar, and sunrise/sunset timings with privacy considerations integrated into the user experience.

Quantifiable outcome

• 100% ROAS uplift for AJIO e-commerce campaigns combining mobile and CTV
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability15 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Scope3coreTechnology or Integration · 1 June 2026Launched sell-side AI agent for autonomous media buying built on Ad Context Protocol open standard. Enables direct agent-to-agent transactions for Glance ads and InMobi ad exchange, bypassing traditional programmatic DSP and SSP infrastructure.
• MobileActionstrategicStrategic or Co-development Partner · 1 May 2026Acquired San Francisco-based AI-powered app analytics platform specializing in iOS app growth and Apple Ads management. MobileAction brings data spanning over 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers. Teams across US, Europe, and Turkey join InMobi Group.
• SalesforcecoreStrategic or Co-development Partner · 1 April 2026Deepened collaboration with Salesforce deploying Agentforce Sales and Agentforce Service solutions for AI-first unified operating model across Demand, Supply, and Xchange business units. Plans to co-develop agentic AI workflows for predictive insights and proactive advertiser engagement.
• AppsumerstrategicStrategic or Co-development Partner · 1 October 2021Acquired London-based mobile marketing insights platform Appsumer to enhance marketing and monetization offerings. Integration of Appsumer's performance analytics into InMobi ecosystem to improve mobile user acquisition and campaign optimization. Appsumer serves clients like Miniclip, Picsart, and Viber.
• SamsungcoreTechnology or IntegrationSamsung partnered with Glance to integrate agentic commerce technology into Samsung smart TVs running Tizen OS, enabling two-way interactive shopping directly on television screens. Partnership is now live on all 2020 and later Samsung TV models in the U.S.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Pubmatic: Pubmatic is a sell-side platform competing in the same programmatic exchange space as InMobi Exchange, with comparable CTV and mobile app inventory. Both are listed in Pixalate's CTV Seller Trust Index.
• Liftoff: Liftoff is a mobile ad tech company providing DSP, ad exchange, and creative optimization services for app marketers, directly comparable to InMobi's mobile performance advertising stack.
• Unity Technologies: Unity's LevelPlay (formerly ironSource) is a mobile mediation and ad exchange competing directly with InMobi's Meson mediation and InMobi Exchange. Both serve mobile app publishers with monetization and UA tools.
• Magnite: Magnite (formerly Rubicon Project) is the largest independent SSP, directly competing with InMobi Exchange on omnichannel inventory (CTV, mobile, DOOH). Both serve as critical programmatic pipes between publishers and demand.
• Index Exchange: Index Exchange is a global ad exchange directly comparable to InMobi Exchange, with strength in CTV and header bidding. Both are ranked sellers in Pixalate's CTV Seller Trust Index.
• Moloco: Moloco operates a programmatic DSP and monetization cloud for mobile apps using ML-driven optimization, directly competing with InMobi DSP and Exchange for app performance and monetization budgets.
• AppLovin: AppLovin operates a global mobile ad exchange (AXON) and DSP comparable to InMobi Exchange and DSP, plus SparkLabs mediation and Appsumer-comparable analytics. Direct competitor for mobile app performance budgets and a fellow AI-driven adtech platform.
• The Trade Desk: The Trade Desk is a leading independent DSP competing with InMobi DSP for advertiser spend, particularly in CTV and omnichannel. Both operate AI-powered optimization and global demand platforms.

Emerging players

• Criteo: Criteo is a global AdTech platform with a commerce media focus, overlapping with InMobi's retargeting and performance offerings. Both serve large brand advertisers with AI-driven personalization.

Broad incumbents

• Google (AdMob): Google AdMob is the dominant mobile ad network and mediation platform, and Google's broader ad stack (AdX, Ad Manager) competes with InMobi Exchange. As a broad incumbent, it is the platform-level competitor that InMobi must coexist with.

Market position

Strengths4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@inmobitv
• Facebookfacebook.com/inmobi
• LinkedInlinkedin.com/company/inmobi
• Xx.com/inmobi

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries12 records

Funding overview

Funding rounds12 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InMobi