MobileAction
MobileAction is an AI-powered app store marketing intelligence SaaS platform that unifies Apple Ads management, ASO, and competitive ad intelligence, serving 5,000+ mobile app and game companies globally.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What MobileAction does
MobileAction is an AI-powered app store marketing intelligence SaaS platform founded in 2013 in San Francisco, serving 5,000+ mobile app and game companies globally. The platform unifies Apple Ads campaign management (via its SearchAds.com sub-brand), App Store Optimization (ASO), competitive ad creative intelligence across 45+ networks, and market benchmarking. Its proprietary data asset spans 90M+ ad creatives, 6M keywords, 5M apps, 100K+ publishers, and 500K+ advertisers, feeding an AI layer (MobileAction AI) that delivers Smart Bidding, autonomous campaign agents, AI-assisted keyword planning, and AI-generated review responses. The technology stack integrates natively with Apple App Store Connect and Google Play, plus six leading Mobile Measurement Partners (Adjust, AppsFlyer, Airbridge, Branch, Kochava, Tenjin), with an API layer enabling enterprise customers such as AliExpress to embed MobileAction data inside their own AI systems.
The business model is horizontal SaaS, monetized through subscription tiers with flexible enterprise-grade pricing, supplemented by managed professional services and API access for enterprise embedding. Distribution is dual-track: enterprise direct sales for large brands (Spotify, Square, Starbucks, eToro, Crypto.com, Paramount, Zalando, AliExpress) and self-serve onboarding for SMBs and individual developers. The platform holds official Apple Ads Partner status, is SOC2 Type II certified, and GDPR compliant. In May 2026, MobileAction was acquired by InMobi (a SoftBank-backed adtech group), continuing to operate as a dedicated platform within InMobi Group with teams across the US, Europe, and Turkey, and an expanding APAC presence.
MobileAction firmographics
Firmographics- Name
- MobileAction
- Legal name
- MobileAction, Inc.
- Website
- https://mobileaction.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MobileAction is an AI-powered app store marketing intelligence SaaS platform that unifies Apple Ads management, ASO, and competitive ad intelligence, serving 5,000+ mobile app and game companies globally.
- Ownership category
- akta.pro rank
MobileAction industry classification
Industry- Product category
- App Store Marketing Intelligence Software
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)
- akta.pro secondary industries
- Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF), App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)
Keywords
Where MobileAction is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MobileAction business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Platform: MobileAction operates as a B2B SaaS platform offering subscription-based access to its app marketing intelligence tools. Pricing tiers include flexible plans with advanced analytics features and enterprise-grade reporting infrastructure. The platform serves 5,000+ mobile app and game companies globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible plans with advanced analytics |
Distribution channels4 records
Marketing channels8 records
MobileAction product offering
Product offeringCore offering
MobileAction is an AI-powered app store marketing intelligence platform that helps mobile app developers and game companies optimize Apple Ads campaigns and improve App Store Optimization (ASO). Its unified suite combines paid user acquisition (Apple Ads bidding and automation) with organic growth (keyword research, store analytics, localization), competitive ad creative intelligence, market benchmarking, and API-based data integration. The platform is trusted by 5,000+ app and game companies globally including Spotify, Square, Starbucks, eToro, and Grammarly.
Product overview
MobileAction is an AI-powered app store marketing intelligence platform offering a unified portfolio of products spanning both paid (Apple Ads) and organic (ASO) growth channels. The core platform consists of MobileAction AI (the overarching AI layer providing Smart Bidding, AI Assistant, and optimization tools), SearchAds.com by MobileAction (specialized Apple Ads campaign management), ASO Intelligence (App Store Optimization tools), Ad Intelligence (competitive creative intelligence), and Market Intelligence (market benchmarking). These are complemented by API Solutions for enterprise data integration and Managed Services for hands-on support. The platform is trusted by 5,000+ mobile app and game companies including Spotify, Square, Starbucks, and eToro.
Differentiator
Problem solved
Functional benefit
Brands
- SearchAds.com: Apple Ads campaign management, automation and optimization platform
- MobileAction AI
- ASO Intelligence
- Ad Intelligence
- Market Intelligence
- API Solutions
- Managed Services
Products and services
- MobileAction AI AI-powered app store marketing solution that delivers intelligent automation and decision-making across Apple Ads and ASO workflows, including Smart Bidding, AI Assistant, AI Keyword Planner, and AI Review Reply. Designed for mobile app and game growth teams.
- SearchAds.com by MobileAction Apple Ads campaign management platform providing automated bid optimization, budget control, and performance analytics across all four Apple Ads ad placements. Built for performance marketers managing Apple Search Ads at scale.
- ASO Intelligence App Store Optimization tool providing keyword optimization, metadata enhancement, visibility tracking, localization, and competitive benchmarking to maximize organic app growth on the App Store and Google Play.
- Ad Intelligence Competitive intelligence tool providing insights into ad creatives, publishers, and market trends across 45+ networks, 100M+ creatives, and 500K+ advertisers to inform creative strategy.
- Market Intelligence Market data platform providing revenue and download benchmarks, competitive analysis, and category leader tracking across the App Store and Google Play.
- API Solutions Customized API access enabling enterprise clients to integrate MobileAction's ASO data, competitor metrics, and creative insights directly into internal systems and AI agents.
- Managed Services Professional services providing expert ASO and Apple Ads management, strategic consulting, and dedicated customer success support for enterprise clients.
- CPP A/B Testing Tool Custom Product Page testing tool enabling automated, statistically reliable A/B tests of Apple Ads custom product pages with Switch and Parallel testing methods to optimize creative conversion rates.
Quantifiable outcome
- Square achieved 50% ROAS uplift and 40% CPC decrease
- +9 more outcomes
Companies that use MobileAction
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles4 records
MobileAction technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature7 records
MobileAction partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- InMobicoreInMobi acquired MobileAction in May 2026 for undisclosed amount to strengthen AI-powered advertising capabilities for iOS ecosystem. MobileAction continues operating as a dedicated platform while joining InMobi Group. The acquisition pairs MobileAction's ASO and Apple Ads expertise with InMobi's Glance consumer platform and advertising infrastructure.
- ApplecoreOfficial Apple Ads Partner, providing MobileAction users access to Apple Ads campaign data and advertising inventory management.
- Apple App StorecoreCore integration with Apple App Store Connect for ASO data and Apple Ads campaign management.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
MobileAction competitors and assessment
Company assessmentDirect peers
- Sensor Tower: Sensor Tower is a leading mobile app market intelligence and ASO platform offering app store optimization, ad intelligence, and market benchmarking — directly comparable to MobileAction's ASO Intelligence, Ad Intelligence, and Market Intelligence products, and explicitly cited by MobileAction on its own comparison pages.
- SplitMetrics: SplitMetrics provides Apple Search Ads automation, A/B testing, and ASO tools for mobile app marketers — a direct competitor to MobileAction's SearchAds.com and ASO Intelligence products, with explicit overlap in Apple Ads campaign optimization.
- data.ai (formerly App Annie): data.ai is a global mobile market intelligence platform providing app downloads, revenue, and usage data across app stores — comparable to MobileAction's Market Intelligence product with broader enterprise footprint and cross-platform app analytics.
- AppTweak: AppTweak is a dedicated ASO and app marketing toolset providing keyword optimization, store analytics, competitor benchmarking, and Apple Ads insights — directly comparable to MobileAction's ASO Intelligence suite and one of MobileAction's named direct competitors.
- App Radar: App Radar is an ASO platform providing app store optimization, keyword tracking, and competitor analysis — a direct competitor in the ASO tooling space, explicitly mentioned by MobileAction on its comparison pages.
Emerging players
- AppFollow: AppFollow provides ASO, app review management, and customer engagement tools for mobile apps — an emerging player with meaningful overlap in ASO and review-response automation, comparable to MobileAction's AI Review Reply capability.
- Asolytics: Asolytics is a smaller ASO analytics tool focused on keyword research, ranking tracking, and metadata optimization — emerging niche player competing in the same ASO category as MobileAction but with a narrower feature set and less enterprise focus.
- TheTool: TheTool is an ASO and app store optimization platform providing keyword tracking, metadata optimization, and competitor analysis for app marketers — an emerging niche competitor with overlapping feature set but smaller scale than MobileAction.
Broad incumbents
- Adjust: Adjust is a leading mobile measurement partner (MMP) integrated with MobileAction's platform, providing attribution and analytics — broader incumbent in the mobile measurement stack rather than direct ASO competition, but commonly bundled in similar enterprise evaluation cycles.
- AppsFlyer: AppsFlyer is the largest mobile attribution and marketing analytics platform, integrated with MobileAction for attribution — broader incumbent offering cross-channel measurement that MobileAction complements rather than competes with directly, but which competes for enterprise marketing-tech budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MobileAction social profiles
Digital presenceMobileAction compliance and trust
Trust signalCompliance3 records
MobileAction financial estimates
Financial estimateRevenue estimate
Valuation estimate
MobileAction leadership team
Management profileNumber of profiles
Profiles5 records
MobileAction funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MobileAction M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MobileAction
What does MobileAction do?
MobileAction is an AI-powered app store marketing intelligence platform that helps mobile app developers and game companies optimize Apple Ads campaigns and improve App Store Optimization (ASO). Its unified suite combines paid user acquisition (Apple Ads bidding and automation) with organic growth (keyword research, store analytics, localization), competitive ad creative intelligence, market benchmarking, and API-based data integration. The platform is trusted by 5,000+ app and game companies globally including Spotify, Square, Starbucks, eToro, and Grammarly.
Is MobileAction a public or private company?
MobileAction is a private company. It is classified as corporate owned and is currently operating.
When was MobileAction founded?
MobileAction was founded in 2013. It employs 101 to 250 people.
Where is MobileAction based?
MobileAction is headquartered in San Francisco, United States, in the North America region.
How does MobileAction make money?
One revenue line is on record: saaS Subscription Platform.
Who are MobileAction's main competitors?
Direct peers on record are Sensor Tower, SplitMetrics, data.ai (formerly App Annie), AppTweak and App Radar. Emerging players are AppFollow, Asolytics and TheTool. Broad incumbents are Adjust and AppsFlyer.
Does MobileAction have an API?
Yes. MobileAction offers API Solutions that provide customized solutions aligned with specific business needs. The API enables access to ASO data including competitor rankings, conversion metrics, creative assets, keyword analysis, and market intelligence. Developers can integrate MobileAction's data directly into internal systems to power custom AI agents and automate competitive analysis, creative benchmarking, and localized optimization at scale. Documentation available at docs.mobileaction.co. Developer documentation is at docs.mobileaction.co.
What industry is MobileAction in?
MobileAction's product category is App Store Marketing Intelligence Software. Its primary akta.pro industry code is MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing, with a secondary code of BPAFACAF, Mobile & App Performance Marketing (UA, App Store Ads). Its NAICS code is 54181 and its SIC code is 7310.