LiveWire

What LiveWire does

LiveWire Group, Inc. (NYSE: LVWR) is a publicly traded electric motorcycle manufacturer majority-owned by Harley-Davidson following a 2022 SPAC spin-off. The company designs, markets, and sells a tiered portfolio of electric two-wheelers through its own e-commerce site (livewire.com), branded retail and service locations, and Harley-Davidson's global dealer network. Its customers span premium urban riders (S2 lineup at $11,999–$12,999 and the LiveWire ONE at $16,499), entry-level recreational users (S4 Honcho Trail at $4,999 and S4 Honcho Street at $5,499), government and fleet operators, and consumers of STACYC children's electric balance bikes, with the company holding 70–76% U.S. market share in the 50+ hp on-road electric motorcycle segment across 2025–Q1 2026.

LiveWire's product line is built around three primary architectures: the LiveWire ONE sport tourer using the H-D Revelation 100 hp permanent-magnet motor with CCS Combo 1 DC fast charging (146 mi city range); the S2 Arrow platform powering the S2 Alpinista, S2 Mulholland, and S2 Del Mar with an 84 hp motor, 10.5 kWh battery, and over-the-air (OTA) software updates; and the new S4 Honcho mini-moto platform manufactured by KYMCO in Taiwan using dual removable IONEX batteries in a 125cc-equivalent form factor. Connected features are delivered through iOS/Android companion apps providing navigation (HERE Maps and Google Maps integrations), telemetry, stolen-vehicle tracking, roadside assistance, and a mobile wallet, with the S2 platform further developed under an October 2025 partnership with c.technology AG for a scalable cloud-based connected experience across North America and Europe.

Revenue is generated primarily through one-time hardware sales of S2, S4 Honcho, and LiveWire ONE motorcycles, supplemented by ExFactory pre-owned inventory, STACYC balance bikes (over 21,000 units in 2025), apparel and accessories through shop.livewire.com, and a small fleet/government sales program. Financing is provided exclusively by Eaglemark Savings Bank (a Harley-Davidson Financial Services subsidiary) via Traditional and Flex Financing programs. In Q1 2026 the company reported $5.11M in revenue (+87% YoY) with 176% growth in electric motorcycle unit sales and 236% segment revenue growth, while FY2025 operating loss narrowed 32% to $75.5M and free cash flow improved 44%; FY2026 operating loss is guided to $70–$80M, with $45M of Q1 2026 tariff exposure expected to expand to $75–$105M for the full year.

Name

LiveWire

Legal name

LiveWire Group, Inc.

Website

https://www.livewire.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

LiveWire Group, Inc. (NYSE: LVWR) is a Harley-Davidson majority-owned electric motorcycle manufacturer selling premium S2 and LiveWire ONE sport bikes plus accessible S4 Honcho mini-motos and STACYC balance bikes to consumers and fleet customers across the U.S. and Europe.

Ownership category

akta.pro rank

Product category

Electric Motorcycles

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industry

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Electric motorcycles
• Electric two-wheelers
• Motorcycle manufacturing
• Connected vehicle technology
• Electric powertrain systems

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Electric motorcycle hardware sales: Primary revenue stream from one-time sales of S2 Alpinista ($12,999), S2 Mulholland ($11,999), S2 Del Mar ($11,999, including Limited Time $9,999), LiveWire ONE ($16,499), and the new S4 Honcho Trail ($4,999) and S4 Honcho Street ($5,499). Sold through livewire.com, authorized LiveWire retail locations, and the Harley-Davidson dealer network.
2. ExFactory / pre-owned inventory sales: Sales of lightly used, fully warrantied ExFactory motorcycles (e.g., LiveWire ONE at $19,999) maintained by in-house LiveWire technicians, with complete factory warranty and built-in LTE connectivity.
3. Apparel, accessories and replacement parts: Apparel and accessories sold through shop.livewire.com (the LiveWire Shop) including replacement parts, with a 45-day return policy.
4. Fleet / government vehicle sales: Fleet sales program for police, government, campuses, events, and parks. Extended-service contracts administered by CNA National Warranty.
5. Connected / telematics services: LiveWire Connect (now discontinued for LiveWire ONE as of Dec 11, 2024) and connected vehicle services bundled with the S2 lineup, providing OTA updates, telemetry, stolen-vehicle tracking, ride analytics, and app-based navigation. STACYC balance-bike line also contributes recurring unit volume.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

LiveWire Group, Inc. designs, manufactures, and sells electric motorcycles through three platforms: the flagship LiveWire ONE sport tourer, the S2 family (Alpinista, Mulholland, Del Mar), and the S4 Honcho mini-motos (Trail and Street variants manufactured by KYMCO). The company sells direct-to-consumer via livewire.com and its own branded retail locations, distributes through Harley-Davidson's dealer network, and runs a fleet sales program for government, police, and campus customers. Companion mobile apps for iOS and Android deliver navigation, charging-station lookup, weather, roadside assistance, mobile wallet, and over-the-air software updates.

Product overview

LiveWire (LiveWire Group, Inc.) is an electric motorcycle company majority-owned by Harley-Davidson that sells a tiered portfolio of premium and accessible electric two-wheelers through its own retail network and Harley-Davidson's dealer channel. Its core lineup is organized around three platforms: the flagship LiveWire ONE sport tourer, the mid-weight S2 family — S2 Alpinista (sport standard), S2 Mulholland (performance cruiser), and S2 Del Mar (street tracker, the first model with OTA updates) — and the newly launched entry-level S4 Honcho mini-moto line in Trail and Street configurations, manufactured by KYMCO in Taiwan. The LiveWire S2 and LiveWire ONE mobile apps (iOS and Android) deliver connected features including navigation, charging station lookup, weather, roadside assistance, mobile wallet, and OTA software delivery, with the S2 platform developed in partnership with c.technology AG for real-time vehicle data and community features. Beyond motorcycles, LiveWire's consumer segment includes the STACYC electric balance bikes for children, and the 2026 acquisition of Dust Moto extends the portfolio into electric off-road dirt bikes. Financing is provided through Eaglemark Savings Bank (a Harley-Davidson Financial Services subsidiary).

Differentiator

Problem solved

Functional benefit

Brands

• LiveWire Connect: Connected vehicle and telematics service for LiveWire motorcycles; trademark owned by LiveWire EV, LLC (service for LiveWire ONE was discontinued as of Dec. 11, 2024; remains available for S2 models via the LiveWire S2 app).
• STACYC

Products and services

• S4 Honcho Trail 125cc-equivalent off-road electric mini-moto priced at $4,999, featuring a mid-mounted electric motor with chain drive, dual removable KYMCO IONEX batteries, an estimated 73 miles of range, 0-30 mph in 3 seconds, 120-minute Level-2 charge time, and 3.48 kWh of energy. Manufactured by KYMCO in Taiwan for LiveWire.
• S4 Honcho Street 125cc-equivalent street-legal electric mini-moto priced at $5,499, sharing the S4 Honcho platform with dual removable KYMCO IONEX batteries, 73 miles of range, 0-30 mph in 3 seconds, 120-minute Level-2 charge time, and 3.48 kWh energy capacity. Manufactured by KYMCO in Taiwan for LiveWire.
• S2 Alpinista Electric sport standard motorcycle priced at $12,999 (after 2026 MSRP reduction), powered by an 84 hp (63 kW) electric motor producing 194 ft-lb of torque, with 120 miles city range, 0-60 mph in 3.0 seconds, top speed of 99 mph, Level 2 charging to 80% in 78 minutes, 10.5 kWh battery, and 434 lb weight. Available in Quasar Red, Glacier Silver, and Asphalt Black.
• S2 Mulholland Electric performance cruiser motorcycle priced at $11,999, powered by an 84 hp (63 kW) motor with 194 ft-lb of torque, 121 miles city range, 0-60 mph in 3.3 seconds, top speed of 99 mph, Level 2 charging to 80% in 78 minutes, 10.5 kWh battery, and 432 lb weight. Available in Lunar White/Gray, Liquid Black/Red, and Liquid Black/Black.
• S2 Del Mar Electric street tracker motorcycle priced at $11,999 (Limited Time Pricing Event at $9,999), the first LiveWire model equipped with over-the-air (OTA) software updates. 84 hp (63 kW) motor with 194 ft-lb torque, 113 miles city range, 0-60 mph in 3.0 seconds, top speed of 103 mph, Level 2 charging to 80% in 78 minutes, 10.5 kWh battery, and 436 lb weight. Available in Liquid Black, Millrace Blue, Nimbus Gray, Nightfall Blue, and Asphalt Black.
• LiveWire ONE Flagship electric sport tourer priced at $16,499 new, powered by an H-D Revelation permanent-magnet motor rated at 100 hp (75 kW) producing 84 ft-lb of torque. 146 miles city range, 0-60 mph in 3.0 seconds, top speed of 110 mph, DC fast charge to 80% in 40 minutes (CCS Combo 1), 15.4 kWh battery, and 562 lb weight. Available in Liquid Black, Horizon White, and Nebula Red.
• LiveWire S2 Mobile App Companion iOS/Android mobile application for S2-model LiveWire riders (Alpinista, Mulholland, Del Mar) providing Rider & Bike Profile, Local Weather, Navigation, Roadside Assistance, Mobile Wallet for insurance and license, in-app Owner's Manual, and over-the-air software update delivery. Available on the iOS App Store and Google Play Store.
• LiveWire ONE Mobile App Companion iOS/Android mobile application for LiveWire ONE riders providing charging station lookup via Google Maps integration and turn-by-turn navigation delivered to the bike's digital display. Available on the iOS App Store and Google Play Store.
• STACYC Stability Cycles Electric balance bikes for children and teens, sold as a sub-brand under LiveWire Group. STACYC sold over 21,000 units in 2025 and contributed significantly to LiveWire's consolidated revenue unit growth of 16% year-over-year.
• Dust Moto electric dirt bike platform Electric off-road dirt bike platform acquired via LiveWire's purchase of Dust Moto assets in May 2026, combining Dust Moto's off-road expertise with LiveWire's engineering, manufacturing, and global distribution. Additional product details to be released in the second half of 2026.
• LiveWire Apparel, Accessories and Replacement Parts Apparel, accessories, and replacement parts sold through shop.livewire.com, including branded riding gear, custom-build accessories, and replacement parts compatible with LiveWire electric motorcycles. A 45-day return policy applies.

Quantifiable outcome

• 87% year-over-year revenue growth in Q1 2026 ($5.11 million), driven by 176% surge in electric motorcycle unit sales and 236% growth in segment revenue.
• +5 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• KYMCOflagshipStrategic or Co-development PartnerKYMCO manufactures the S4 Honcho Trail and Street mini-moto platform for LiveWire and supplies its IONEX dual removable batteries. KYMCO is also partnered with LiveWire to develop an electric maxi-scooter for Europe and competes in Taiwan's electric scooter market against Gogoro and Sym.
• Dust MotoflagshipStrategic or Co-development PartnerLiveWire Group acquired the assets of electric off-road startup Dust Moto in May 2026 — LiveWire's first acquisition — combining Dust Moto's off-road expertise with LiveWire's engineering, manufacturing, and global sales network to accelerate production of an electric dirt bike (more details expected in H2 2026).
• c.technology AGflagshipTechnology or IntegrationLiveWire Group and c.technology AG announced a partnership to deliver a next-generation connected experience for LiveWire electric motorcycles, leveraging c.technology's cloud platform to provide real-time vehicle data, location tracking, and community features across North America and Europe.
• Harley-Davidson dealer networkcoreChannel Partner/ Reseller/ DistributorHarley-Davidson's global dealer network handles distribution and service for new LiveWire models including the S4 Honcho Trail and Street; LiveWire's own branded retail locations coexist with this broader H-D dealer footprint.
• Richard Rawlings / Gas Monkey GarageminorGTM or Marketing PartnerRichard Rawlings of Gas Monkey Garage built a one-of-one custom S2 Alpinista unveiled at the 2026 Mama Tried Motorcycle Show in Milwaukee; the custom build was used for brand and cultural marketing exposure.
• Jeff G. Holt / V-Twin VisionaryminorGTM or Marketing PartnerJeff G. Holt of V-Twin Visionary built a one-of-one custom S2 Alpinista unveiled alongside the Gas Monkey Garage build at the 2026 Mama Tried Motorcycle Show in Milwaukee.
• CNA National WarrantyminorOthersCNA National Warranty is the administrator of LiveWire's extended-service contract plans (1-800-527-7665). LiveWire's standard 2-year limited warranty (5-year on battery/RESS) is provided directly by LiveWire.
• SoothefolkminorGTM or Marketing PartnerSoothefolk crew chainstitched custom Honcho gear (tees, patches, ski masks) live at the One Moto Show pre-party in Portland and similar LiveWire brand activations.
• Eaglemark Savings Bank (Q1 2026 webcast host)minorOthersLiveWire Group's Q1 2026 financial results webcast on May 5, 2026 was conducted by Harley-Davidson, Inc. (LiveWire's majority parent) on LiveWire's behalf; webcast discussion limited to LiveWire's financial results and outlook.

Scale indicators13 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Piaggio (Vespa Elettrica):
• KYMCO: KYMCO is a Taiwanese major powersports manufacturer and LiveWire's strategic manufacturing partner for the S4 Honcho, supplying its IONEX battery platform. KYMCO is also co-developing an electric maxi-scooter for Europe with LiveWire, making it both a partner and a comparable broad incumbent in the scooter/motorcycle space.

Emerging players

• Cake (Cake 0 Emission): Cake is a Swedish electric motorcycle maker specializing in lightweight off-road and urban electric two-wheelers, including the Kalk platform. Cake's off-road and urban electric mini-moto focus directly parallels the Dust Moto acquisition and S4 Honcho off-road positioning.
• Stark Future: Stark Future is a Spanish electric motorcycle startup that produces the Stark VARG electric motocross bike — a high-performance electric off-road motorcycle directly competitive with LiveWire's Dust Moto electric dirt bike roadmap.
• Sur-Ron: Sur-Ron is a Chinese electric off-road and light electric motorcycle manufacturer producing the popular Light Bee platform — a direct competitor to LiveWire's S4 Honcho and Dust Moto off-road product positioning at significantly lower price points.
• Damon Motors: Damon Motors is a Canadian electric motorcycle startup developing the HyperSport and Hypershift premium electric motorcycles with advanced safety/co-pilot features. While smaller and earlier-stage than LiveWire, Damon competes in the same premium electric sport segment.

Direct peers

• Gogoro: Gogoro is a Taiwanese electric scooter company with a battery-swapping network and connected smart-scooter platform — comparable to LiveWire's S4 Honcho's removable KYMCO IONEX battery architecture. Gogoro's subscription-style battery swap model and connected vehicle data platform are directly analogous to LiveWire's connected vehicle strategy.
• Energica Motor Company: Energica is an Italian premium electric motorcycle manufacturer competing directly with LiveWire in the high-performance electric sport and sport-touring segment. Both target affluent enthusiasts with $15K-$25K premium electric sport bikes featuring DC fast charging and connected features.
• Zero Motorcycles: Zero Motorcycles is the closest direct peer to LiveWire — a U.S.-based manufacturer of premium electric motorcycles (street and dual-sport) with comparable 0-60 performance, mid-$10K to $20K+ price points, and an established dealer network. Both brands compete head-to-head in the 50+ hp on-road electric segment where LiveWire holds 70-76% U.S. share.
• NIU Technologies: NIU is a global electric two-wheeler manufacturer focused on smart urban scooters and electric mopeds at lower price points, comparable to LiveWire's S4 Honcho 125cc-equivalent platform. Both sell connected, app-enabled electric two-wheelers at scale, though NIU emphasizes volume urban scooter segments rather than premium motorcycles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=u2JHXpI7B_4&list=PL6W_fhOJCm5M7oLTSbBko4np2PDBAzPyQ
• Facebookfacebook.com/LiveWireEV
• LinkedInlinkedin.com/company/livewireev
• Instagraminstagram.com/livewireev

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveWire