Ninja
Ninja is a Riyadh-headquartered quick-commerce marketplace operating across Saudi Arabia, Bahrain, Kuwait, and Qatar, offering 24-hour delivery of groceries, baby products, beauty, electronics, and household essentials via a dark-store-enabled platform and mobile app.
- Company typePrivate
- Founded2022
- HeadquartersRiyadh, Saudi Arabia
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ninja does
Ninja is a Riyadh-headquartered quick-commerce marketplace founded in 2022 that operates across Saudi Arabia, Bahrain, Kuwait, and Qatar. The platform enables consumers to order groceries, fresh produce, baby care products, beauty and personal care items, household essentials, snacks, and electronics for delivery through its website (ananinja.com) and mobile app. Ninja's primary customer segment is the general consumer in the GCC, with a horizontal segmentation approach across daily-needs categories rather than vertical specialization.
The company's core technology is a quick-commerce logistics platform backed by dark-store operations that enable 24-hour fulfillment across major Saudi cities and select GCC markets. Ninja functions as a digital marketplace aggregating third-party brand products across multiple consumer categories rather than selling proprietary goods; pricing is set per SKU at the unit level and no subscription or membership tiers are disclosed. The platform runs promotional campaigns including weekly offers, Eid and home-essentials seasonal promotions, and category-specific marketing across both Arabic and English content.
Ninja generates revenue from direct consumer transactions on the platform, operating a pay-as-you-go model with no disclosed enterprise or B2B contracts. The company reported approximately $1 billion in revenue in 2025 (one source qualifies this figure as likely GMV rather than net revenue) and is targeting $1.6 billion in 2026, having reached operational profitability alongside its unicorn status achieved via a $250 million funding round led by Riyad Capital in 2025. Go-to-market is direct-to-consumer through the proprietary platform, with no third-party distribution channels disclosed.
Ninja firmographics
Firmographics- Name
- Ninja
- Legal name
- Ninja
- Website
- https://ananinja.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ninja is a Riyadh-headquartered quick-commerce marketplace operating across Saudi Arabia, Bahrain, Kuwait, and Qatar, offering 24-hour delivery of groceries, baby products, beauty, electronics, and household essentials via a dark-store-enabled platform and mobile app.
- Ownership category
- akta.pro rank
Ninja industry classification
Industry- Product category
- Quick Commerce Delivery
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Quick Commerce (15–60 min Convenience Delivery) (CRAHAIAB)
- akta.pro secondary industries
- Quick-Commerce (Rapid Convenience / Dark Stores) (TLAAAHAD), Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where Ninja is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices4 records
Markets served
Ninja business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Quick Commerce Transaction Revenue: Revenue generated from direct consumer sales through the Ninja platform, encompassing grocery, baby care, beauty, personal care, electronics, and household product categories. The company reported approximately $1 billion in revenue in 2025 with a target of $1.6 billion for 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable product pricing based on brand and item type |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
Ninja product offering
Product offeringCore offering
Ninja operates a quick-commerce (q-commerce) platform providing 24-hour on-demand delivery of groceries, fresh produce, baby care, beauty, personal care, electronics, household essentials, snacks, and health products to consumers in Saudi Arabia, Bahrain, Kuwait, and Qatar. The platform connects consumers to third-party brand products across these categories and fulfills orders through a network of dark stores and rapid-delivery logistics, accessible via its website (ananinja.com) and mobile app.
Product overview
Ninja operates as a quick commerce (q-commerce) delivery platform providing 24-hour on-demand delivery across Saudi Arabia and select GCC markets (Bahrain, Kuwait, Qatar). The platform functions as a digital marketplace aggregating a broad range of consumer categories — groceries and fresh produce, baby care products (infant formula, diapers, toiletries), beauty and personal care (makeup, perfumes, skincare, feminine care, men's care), household essentials, electronics, snacks, and health nutrition — delivered through dark-store and rapid-delivery logistics. The core offering is the Ninja quick commerce platform (website and app), which connects consumers to third-party brand products across these categories rather than a proprietary product line.
Differentiator
Problem solved
Functional benefit
Products and services
- Ninja Quick Commerce Platform A quick-commerce (q-commerce) and grocery delivery platform operating 24/7 across Saudi Arabia and select GCC markets, offering on-demand delivery of groceries, fresh produce, baby care, beauty, personal care, electronics, household essentials, snacks, and more. The platform aggregates third-party brand products across consumer categories and fulfills orders via dark-store and rapid-delivery logistics through its website and mobile app.
Quantifiable outcome
- Achieved unicorn status with $1.5 billion valuation
- +2 more outcomes
Companies that use Ninja
Customer profileSegments1 record
Ideal customer profiles1 record
Ninja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ninja partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Delivery Hero (HungerStation Acquisition Target)coreNinja has emerged as one of the top bidders for Delivery Hero's HungerStation assets in Saudi Arabia, with additional interest in Talabat stakes. The assets could be valued at around €10 billion. This potential deal could bring significant transformation to Saudi Arabia's delivery and quick-commerce market. Ninja is reportedly working with several investment banks to complete the potential transaction.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Ninja competitors and assessment
Company assessmentDirect peers
- Mrsool: Saudi-based on-demand delivery platform for food, groceries, and retail items. Direct competitor in Saudi quick commerce and last-mile delivery.
- Talabat: Operates restaurant and grocery delivery across all GCC markets including Saudi Arabia, with similar dark-store and quick-commerce capabilities. Direct regional competitor and the dominant food delivery player Ninja is positioning against.
- HungerStation: Saudi Arabia's leading food and grocery delivery platform owned by Delivery Hero, with dark-store based quick commerce. Ninja's potential acquisition target and most direct head-to-head competitor in Saudi Arabia.
- Jahez: Saudi-listed food and grocery delivery platform operating dark stores for quick commerce. Directly competes with Ninja in Saudi Arabia and is reportedly also a bidder for Delivery Hero's regional assets.
- Careem (Delivery Hero / Uber-owned): UAE-born super-app operating food, grocery, and quick-commerce delivery across the GCC, including Saudi Arabia. Competes with Ninja on grocery delivery, dark-store operations, and consumer mindshare.
Broad incumbents
- Noon: Middle East e-commerce marketplace with growing quick-commerce and grocery delivery operations backed by Saudi PIF. Overlaps with Ninja in consumer goods and increasingly in rapid delivery.
- Amazon (Amazon Now / Amazon Fresh MENA): Global e-commerce and quick-commerce incumbent expanding rapid-delivery grocery capabilities into the Middle East. Represents a long-term competitive threat on assortment, logistics, and pricing.
Emerging players
- Getir: Turkish-origin quick-commerce pioneer operating dark stores globally. Comparable business model and category, though has retrenched from several markets; provides a useful benchmark for global q-commerce economics.
- Flink: European quick-commerce operator with dark-store led 10-minute grocery delivery. Comparable operating model and category, useful for cross-checking unit-economics benchmarks for Ninja.
Regional players
- ToYou: Saudi-based last-mile delivery and quick-commerce platform competing with Ninja in the Saudi market. Comparable dark-store model and product breadth, though more regionally focused on KSA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ninja social profiles
Digital presenceNinja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ninja leadership team
Management profileNumber of profiles
Ninja funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ninja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ninja
What does Ninja do?
Ninja operates a quick-commerce (q-commerce) platform providing 24-hour on-demand delivery of groceries, fresh produce, baby care, beauty, personal care, electronics, household essentials, snacks, and health products to consumers in Saudi Arabia, Bahrain, Kuwait, and Qatar. The platform connects consumers to third-party brand products across these categories and fulfills orders through a network of dark stores and rapid-delivery logistics, accessible via its website (ananinja.com) and mobile app.
Is Ninja a public or private company?
Ninja is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ninja founded?
Ninja was founded in 2022. It employs 101 to 250 people.
Where is Ninja based?
Ninja is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Ninja make money?
One revenue line is on record: quick Commerce Transaction Revenue.
Who are Ninja's main competitors?
Direct peers on record are Mrsool, Talabat, HungerStation, Jahez and Careem (Delivery Hero / Uber-owned). Broad incumbents are Noon and Amazon (Amazon Now / Amazon Fresh MENA). Emerging players are Getir and Flink. ToYou is listed as a regional player.
Does Ninja have an API?
No public API is recorded for Ninja.
What industry is Ninja in?
Ninja's product category is Quick Commerce Delivery. Its primary akta.pro industry code is CRAHAIAB, Quick Commerce (15–60 min Convenience Delivery), with a secondary code of TLAAAHAD, Quick-Commerce (Rapid Convenience / Dark Stores). Its NAICS code is 459 and its SIC code is 5412.