On Target Spray
OnTarget Spray Systems, founded in 1995 in Mt. Angel, Oregon, manufactures patented electrostatic agricultural sprayers that reduce water, fuel, and chemical use for specialty crop growers including vineyards, orchards, berries, and cannabis operations across the Americas.
- Company typePrivate
- Founded1995
- HeadquartersMount Angel, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What On Target Spray does
OnTarget Spray Systems, founded in 1995 by Willie Hartman and headquartered in Mt. Angel, Oregon, designs and manufactures electrostatic agricultural sprayers under the patented Wrap Around Technology™ platform. The core technology charges spray droplets positively so they are attracted to grounded plant surfaces, delivering 360-degree coverage including leaf undersides at materially lower water volumes (15-50 gal/acre vs. 100-500 gal/acre for conventional air-blast sprayers) and with reported spray deposition rates around 90% versus ~10% for air-blast. The product portfolio spans The Switch orchard sprayer (24-32 manifolds, up to 600 gallons), the UTV Sprayer (35-100 gallons, tractor-free), The Cube (compact 14"/20"/24" battery-powered unit for cannabis and disinfection), the All-Electric Smart Sprayer co-developed with Agtonomy, plus a family of crop-specific units for wine grapes, table grapes, blueberries, citrus, tree nuts, cherries, apples, hops, and row crops. Manufacturing, parts, and factory-trained annual service are all delivered from the single Oregon facility.
The company sells primarily through a direct, sales-led model via phone, website contact forms, on-farm demonstrations, and trade shows (notably World Ag Expo), using quote-based pricing with free savings calculations; revenue comes from hardware sales, replacement parts, and recurring annual service. Its customer base spans specialty and high-value crop growers (wine grapes, table grapes, blueberries, citrus, tree nuts, cherries, cannabis) and agricultural service providers across the United States, Canada, Mexico, and Chile. Strategic direction since 2022 has emphasized new form factors (Cube, UTV), new adjacent verticals (cannabis, disinfection), regulatory wins (California DPR reduced-water exemption), and integration into autonomous-farming ecosystems via partnerships with Agtonomy (2024) and Bonsai Robotics (2026). The company remains privately held, founder-led, and bootstrapped with no disclosed institutional capital.
On Target Spray firmographics
Firmographics- Name
- On Target Spray
- Legal name
- OnTarget Spray Systems
- Website
- https://ontargetspray.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OnTarget Spray Systems, founded in 1995 in Mt. Angel, Oregon, manufactures patented electrostatic agricultural sprayers that reduce water, fuel, and chemical use for specialty crop growers including vineyards, orchards, berries, and cannabis operations across the Americas.
- Ownership category
- akta.pro rank
On Target Spray industry classification
Industry- Product category
- Agricultural Spraying Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Electrostatic, ULV & Fogging Application Equipment (AFAAADAH)
- akta.pro secondary industries
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF)
Keywords
Where On Target Spray is headquartered
LocationHeadquarters
- HQ city
- Mount Angel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On Target Spray business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Agricultural Electrostatic Sprayer Sales: Sale of electrostatic sprayer equipment including UTV sprayers, orchard sprayers, The Switch, The Cube, and EV sprayers with various tank capacities (35-600 gallons)
- Sprayer Parts: Replacement parts including spray tube manifolds, controllers, air filters, blowers, gear boxes, pumps, valves, hoses, and nozzles
- Annual Sprayer Service: Off-season service by factory-trained technicians including disassembly, inspection, testing, oil changes, filter replacement, winterization; parts discounted 10% at time of service
- Disinfection Equipment (The Cube): Commercial-grade disinfection sprayers for churches, schools, offices, and other communal spaces using the same electrostatic technology
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free estimate and savings calculation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
On Target Spray product offering
Product offeringCore offering
OnTarget Spray Systems manufactures and sells electrostatic agricultural sprayers based on its patented Wrap Around Technology™, which charges spray droplets positively so they are attracted to grounded plant surfaces for 360-degree coverage. The company sells complete sprayer units (The Switch, UTV Sprayer, The Cube, All-Electric Sprayer, and crop-specific configurations for vineyards, orchards, blueberries, citrus, tree nuts, row crops, hops, and cannabis), along with replacement parts, annual factory service, and calibration tools to commercial specialty crop growers and custom applicators.
Product overview
OnTarget Spray Systems offers a portfolio of electrostatic agricultural sprayers based on their patented Wraparound Technology. The core technology uses electrostatic charges to attract spray droplets to plant surfaces for 360-degree coverage. Product lines include: The Switch orchard sprayer (for almonds, pistachios, citrus, apples, cherries), UTV Sprayer (compact vineyard sprayer in 35/50/100 gallon sizes), The Cube (battery-powered compact sprayer for cannabis/indoor use), All-Electric Sprayer (autonomous-ready smart sprayer with Agtonomy partnership), and specialty sprayers for vineyards, table grapes, blueberries, row crops, hops, and disinfection. The company also offers sprayer parts, annual service programs, and calibration tools. The product architecture ranges from compact handheld units to full-size orchard sprayers with 24-32 spray manifolds, all sharing the core electrostatic technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- The Switch orchard sprayer Orchard sprayer using Wraparound Technology with 24 manifolds for complete top-down and bottom-up coverage; uses 80% less water than conventional sprayers and is sold to commercial orchard operations.
- UTV Sprayer Compact tractor-free electrostatic sprayer with 35/50/100-gallon tank options, 4 manifolds, 24 nozzles, and 360-degree coverage for vineyards and other specialty crops.
- The Cube compact cannabis sprayer Battery-powered compact electrostatic sprayer for cannabis, hemp, and indoor applications; runs on a cordless 1000-watt lithium-ion battery and is offered with easy-glide or all-terrain tires.
- All-Electric Smart Sprayer 100-gallon battery-powered electrostatic smart sprayer that combines OnTarget's electrostatic technology with Agtonomy's autonomous software for sustainable vineyard management.
- Cherry Orchard Sprayer Sprayer configured for sweet cherry orchards using The Switch platform, with 80% less water usage and 50% less horsepower than conventional air-blast sprayers.
- Tree Nut Sprayers (Flex LPA and Fixed LPA) Orchard sprayers for almonds, pistachios, and walnuts with 24 manifolds and 600-gallon capacity and twice the deposition rates for dense foliage.
- Row Crop Sprayers Sprayers for strawberries, cane berries, and other row crops providing Wraparound Technology coverage underneath leaves with the ability to cover 2-3x more acres per day.
- Blueberry Sprayers Sprayers designed for blueberries with 8-24 manifolds, using 15 gallons of water per acre for treatment of 2-3x more acres per day with complete uniform coverage.
- Citrus Sprayers Sprayers designed for citrus orchards using 80% less water than conventional sprayers, featuring 24-32 manifolds with the ability to spray top-down or bottom-up.
- Vineyard Sprayers Sprayers for wine grapes providing 360-degree wraparound coating of leaves and penetration into the rachis, optimizing performance against powdery mildew and botrytis.
- Table Grape Sprayers Sprayers for table grapes with complete uniform coverage for growth regulators, color sprays, and fungicides, designed for uniform coloring of bunches.
- Hops Sprayers Sprayers for hops using Wraparound Technology with 15 gallons of water per acre, enabling 2-3x more acres per day of coverage for cone protection.
- The Cube Disinfection System Disinfection version of The Cube for churches, schools, offices, and commercial spaces, using electrostatic technology to wrap surfaces with 360-degree coverage of disinfectants.
- Pollen Application Sprayers Electrostatic sprayers for pollen application that charge pollen-laden droplets so they adhere to flower stigmas for consistent and even coating.
- Apple Orchard Sprayers Sprayers optimized for V-trellis designs and central leader apple production systems, with 24-32 external manifolds made of heavy duty polymer tubes and three distinct spray zones.
- OnTarget Sprayer Parts Replacement parts for OnTarget electrostatic sprayers, including spray tube manifolds, controllers, air filters, blowers, gear boxes, pumps, valves, hoses, and nozzles, sold directly to existing customers.
- Annual Factory Sprayer Service Off-season service performed by factory-trained technicians, including disassembly, inspection, testing, oil changes, filter replacement, and winterization, with a 10% discount on parts at time of service.
Quantifiable outcome
- Up to 4 times more acreage covered per day
- +6 more outcomes
Companies that use On Target Spray
Customer profileNamed customers16 records
Segments10 records
Ideal customer profiles3 records
On Target Spray technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
On Target Spray partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AgtonomycoreStrategic collaboration to develop an all-electric, battery-powered smart sprayer combining OnTarget's electrostatic spray technology with Agtonomy's autonomous software. The partnership aims to enhance efficiency and sustainability in agriculture with the 100-gallon EV sprayer prototype debuting in 2024 pilot program across the west coast.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
On Target Spray competitors and assessment
Company assessmentDirect peers
- Electrostatic Spraying Systems (ESS): ESS manufactures electrostatic sprayers for agriculture, horticulture, and disinfection under the MaxCharge™ brand — the most direct head-to-head competitor to OnTarget's Wrap Around Technology™ in electrostatic agricultural application.
- Greeneye Technology: Israeli precision-spraying company retrofitting existing sprayers with AI-driven selective application; competes with OnTarget on input reduction and coverage efficiency in specialty and row crops.
- WEED-IT: Dutch manufacturer of precision spot-spraying systems using sensor-based detection; competes with OnTarget in reducing chemical and water use across broad-acre and specialty crops, and is named alongside OnTarget on the Bonsai Robotics Amiga platform.
Broad incumbents
- John Deere: Largest agricultural equipment OEM with precision-spraying capabilities including Blue River Technology's See & Spray; broad product portfolio competes with OnTarget across orchard, vineyard, and row-crop sprayers with much larger dealer reach.
- AGCO Corporation: Global farm equipment maker (Fendt, Massey Ferguson, RoGator, Hagie) selling self-propelled and trailed sprayers; a broad incumbent competing across specialty and broad-acre application categories where OnTarget also sells.
- CNH Industrial: Parent of Case IH and New Holland, offering orchard and vineyard sprayers alongside broad-acre equipment; an incumbent with the dealer footprint and balance sheet to out-invest OnTarget in precision application.
- Kubota: Japanese agricultural and specialty-crop equipment manufacturer with sprayers and tractors widely adopted in vineyards, orchards, and small farms; competes with OnTarget's UTV and orchard units on dealer reach and brand trust.
Emerging players
- Carbon Robotics: Autonomous laser-weeding platform now expanding into spraying; named alongside OnTarget on Bonsai Robotics' Amiga platform and represents the next-generation precision application competitive vector.
- DJI Agriculture (Agras): Drone-based spraying platforms (T-series Agras) targeting specialty crops including vineyards, orchards, and berries; an emerging alternative for low-acreage, hard-to-reach applications where OnTarget also sells.
Others
- Agtonomy: Autonomy software and services partner that co-developed OnTarget's All-Electric Smart Sprayer; an enabler rather than competitor whose trajectory shapes OnTarget's autonomous roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
On Target Spray social profiles
Digital presenceOn Target Spray financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Target Spray leadership team
Management profileNumber of profiles
Profiles1 record
On Target Spray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Target Spray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Target Spray
What does On Target Spray do?
OnTarget Spray Systems manufactures and sells electrostatic agricultural sprayers based on its patented Wrap Around Technology™, which charges spray droplets positively so they are attracted to grounded plant surfaces for 360-degree coverage. The company sells complete sprayer units (The Switch, UTV Sprayer, The Cube, All-Electric Sprayer, and crop-specific configurations for vineyards, orchards, blueberries, citrus, tree nuts, row crops, hops, and cannabis), along with replacement parts, annual factory service, and calibration tools to commercial specialty crop growers and custom applicators.
Is On Target Spray a public or private company?
On Target Spray is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On Target Spray founded?
On Target Spray was founded in 1995. It employs 11 to 50 people.
Where is On Target Spray based?
On Target Spray is headquartered in Mount Angel, United States, in the North America region.
How does On Target Spray make money?
Four revenue lines are on record. Agricultural Electrostatic Sprayer Sales are the primary driver. The others are sprayer Parts, annual Sprayer Service and disinfection Equipment (The Cube).
Who are On Target Spray's main competitors?
Direct peers on record are Electrostatic Spraying Systems (ESS), Greeneye Technology and WEED-IT. Broad incumbents are John Deere, AGCO Corporation, CNH Industrial and Kubota. Emerging players are Carbon Robotics and DJI Agriculture (Agras). Agtonomy is listed as an others.
Does On Target Spray have an API?
No public API is recorded for On Target Spray.
What industry is On Target Spray in?
On Target Spray's product category is Agricultural Spraying Equipment. Its primary akta.pro industry code is AFAAADAH, Electrostatic, ULV & Fogging Application Equipment, with a secondary code of IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 333111 and its SIC code is 3523.