What Peec AI does

Peec AI is a Berlin-based SaaS company that provides AI search analytics for marketing teams, agencies, and e-commerce brands. The platform tracks how a brand is mentioned, positioned, and sentimented across generative AI engines including ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Claude, DeepSeek, Grok, and Microsoft Copilot. It executes custom prompts on a daily cadence across 80+ countries using dedicated local infrastructure (no prompt-injected geography), and classifies citations at both domain and URL level so customers can identify exactly which sources shape AI-generated narratives about their brand. The product also includes a Citation Gap Analysis module that surfaces sources where competitors appear but the customer does not, an Actions module with prioritized optimization recommendations, and a prompt tagging system for segmenting analysis by persona, funnel stage, or customer type.

The company's product surface comprises three offerings: (1) the AI Search Analytics Platform, the core brand-level tracking product; (2) AI Shopping Analytics, launched in June 2026, which extends tracking to SKU-level product visibility across AI shopping contexts in ChatGPT, Perplexity, Gemini, Copilot, and Amazon; and (3) Peec MCP (Model Context Protocol), which connects Peec AI's data into Claude, Cursor, n8n, and other tools for natural-language querying and custom workflows. The platform integrates with Looker Studio, offers CSV data export on every plan, and provides API and MCP access on enterprise plans. Compliance posture includes GDPR, CCPA, and a stated path to SOC 2 Type 2.

Peec AI operates a hybrid go-to-market motion combining product-led growth (a 7-day free trial with no credit card, unlimited seats on all plans) with enterprise field sales for larger deployments. Pricing is tiered at approximately €85-89/month Starter (50 daily prompts), €199/month Pro (150 daily prompts), and custom Enterprise pricing starting around €449-499/month (300+ daily prompts, full LLM coverage, SSO, dedicated account representative). The company was founded in 2025 by Marius Meiners (CEO), Tobias Siwonia (CTO), and Daniel Drabo (CRO), emerged from Antler's Berlin cohort, raised approximately €7M in seed/pre-seed (led by 20VC, June-July 2025) and $21M in Series A (led by Singular, November 2025) at a $100M+ post-money valuation, reached $10M+ ARR by May 2026 with 2,500+ customers, and opened a New York sales office in Q2 2026 to anchor US expansion.

Name

Peec AI

Legal name

Peec AI GmbH

Website

https://peec.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Peec AI is a Berlin-based SaaS platform that helps marketing teams, agencies, and e-commerce brands track brand and product visibility, position, and sentiment across generative AI engines including ChatGPT, Perplexity, Gemini, and Google AI Overviews. It also offers SKU-level AI Shopping Analytics.

Ownership category

akta.pro rank

Product category

AI Search Analytics

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

akta.pro secondary industry

AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA)

Keywords

• AI search analytics
• Brand visibility tracking
• Generative engine optimization
• AI citation monitoring
• LLM SEO platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Starter Plan): Entry-level subscription providing 50 daily tracked prompts across 3 AI engines of choice, unlimited regions and team seats, Google Looker Studio connector, MCP integration, and GEO optimization recommendations. Starting at approximately €85-89 per month billed monthly or annually.
2. SaaS Subscription (Pro Plan): Mid-tier subscription scaling to 150 daily tracked prompts, unlimited team seats and regions, with Slack support included. Priced at approximately €199 per month as the primary differentiated paid tier.
3. Enterprise Plan: Custom-priced enterprise subscription offering 300+ daily prompts, unlimited seats and countries, full LLM coverage (ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, DeepSeek, Grok, Llama), dedicated account representative, SSO, API access, and GDPR compliance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Peec AI provides an AI search analytics SaaS platform that monitors and measures brand visibility, position, and sentiment across AI-generated responses from ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, DeepSeek, Grok, and Microsoft Copilot. The platform serves marketing teams, agencies, and e-commerce brands with daily prompt execution, URL-level citation tracking across 80+ countries, and actionable optimization recommendations, including SKU-level product visibility through its AI Shopping Analytics offering.

Product overview

Peec AI is an AI search analytics platform company offering two core products: the main AI Search Analytics Platform for brand-level visibility tracking across multiple AI engines, and AI Shopping Analytics for product-level e-commerce visibility in AI shopping contexts. The platform helps brands monitor their visibility, position, and sentiment across AI platforms like ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and others. Additional features include prompt management, brand monitoring, citation analysis, sentiment tracking, data exports, Looker Studio integration, API access, and MCP integration for connecting to external AI tools.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Search Analytics Platform SaaS platform that tracks, analyzes, and improves brand performance on AI search platforms through metrics including Visibility, Position, and Sentiment across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and other AI engines, with daily prompt execution, URL-level citation tracking, and Actions module optimization recommendations for marketing teams.
• AI Shopping Analytics E-commerce analytics product providing SKU-level visibility into how AI assistants recommend products across shopping contexts, tracking product visibility, win rates, ranking positions, buyer destination channels, comparison attributes, mentioned prices, and shopping queries in ChatGPT, Perplexity, Gemini, Copilot, and Amazon.

Quantifiable outcome

• Peec AI users report a 5x year-over-year increase in traffic and demo requests from LLMs after optimizing content based on Peec AI insights.
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Google Cloud Platform (GCP)coreTechnology or IntegrationPeec AI's application backend and databases are hosted on Google Cloud Platform (via Google Ireland Ltd.), with all core customer data (account data, content input, generated results) stored and processed on Google's servers. Firebase Auth and Google Cloud Firestore handle user authentication and database storage.
• StripecoreTechnology or IntegrationStripe serves as Peec AI's payment processor for subscription billing. Sensitive payment card details are collected directly by Stripe via secure forms; Peec AI receives only payment tokens, card brand, and truncated card information. Stripe handles subscription management and automated tax calculation.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Profound: Profound is a direct AI search visibility analytics platform, tracking brand mentions and citations across ChatGPT, Perplexity, Gemini, and other LLMs. It is the closest functional competitor to Peec AI's brand visibility product, with overlapping features around citation analysis and prompt tracking.
• Otterly.AI: Otterly.AI is an emerging AI search and brand monitoring platform tracking brand presence in ChatGPT, Perplexity, and Google AI Overviews. It targets a similar marketing persona to Peec AI and overlaps on core brand visibility tracking functionality.

Broad incumbents

• Semrush: Semrush is the dominant SEO and marketing analytics platform, and is now adding AI search visibility features as a secondary module. Peec AI explicitly positions against Semrush in its own comparison content, competing for marketing team budgets but with vastly larger distribution.
• Ahrefs: Ahrefs is a leading SEO toolset with a large agency and brand customer base. It has introduced AI-related features (e.g., Brand Radar) that compete with Peec AI's offering, and is referenced in Peec AI's own competitive comparison pages.
• BrightEdge: BrightEdge is an enterprise SEO and content performance platform used by large brands. It has been adding AI search optimization features that overlap with Peec AI's enterprise value proposition, particularly for multi-LLM and content optimization use cases.
• Conductor: Conductor is an enterprise SEO and organic marketing platform with deep agency and brand relationships. As it adds AI search visibility capabilities, it represents a competitive threat to Peec AI in the mid-market and enterprise segments.
• Similarweb: Similarweb is a digital intelligence platform providing web and app analytics, including traffic source analysis that increasingly covers AI-referred traffic. It overlaps with Peec AI in marketing analytics use cases, particularly for traffic and referral intelligence.
• Brandwatch (Meltwater): Brandwatch, now part of Meltwater, is an enterprise social listening and brand monitoring platform. Its broader brand analytics capabilities overlap with Peec AI's sentiment and brand monitoring features for marketing teams.

Emerging players

• AthenaHQ: AthenaHQ is an emerging AI search analytics platform focused on brand visibility in generative AI answers. It targets marketing teams similar to Peec AI and represents a more recent entrant in the same GEO category.
• Scrunch AI: Scrunch AI is an emerging AI search optimization platform focused on brand presence in AI-generated answers. It targets similar marketing personas and overlaps with Peec AI's GEO analytics value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peec_ai
• LinkedInlinkedin.com/company/peec-ai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peec AI