Hilton

What Hilton does

Hilton Worldwide Holdings Inc. is a publicly traded global hospitality company (NYSE: HLT), founded in 1919 and headquartered in McLean, Virginia, operating a portfolio of more than 25 hotel brands spanning luxury (Waldorf Astoria, Conrad, LXR, NoMad), premium and lifestyle (Hilton Hotels & Resorts, Canopy, Tempo, Motto, Graduate, Signia), soft-brand collections (Curio, Tapestry, Outset Collection, Select by Hilton), value-focused brands (DoubleTree, Hampton, Tru, Spark, Hilton Garden Inn, Embassy Suites), and extended-stay properties (Home2 Suites, Homewood Suites, LivSmart Studios, Apartment Collection). The system comprises over 8,000 properties with more than 1.25 million rooms across 25+ countries, supported by a record development pipeline of 520,500 rooms and approximately 500,000 team members globally. Hilton's customer base spans leisure travelers, business and corporate accounts (via Hilton for Business), groups and events, and extended-stay guests.

The company's underlying technology stack includes cloud-based reservation systems (with 90% migrated to cloud), the proprietary Connected Room IoT platform for in-room device control, the LightStay sustainability and energy-management system (with verified cumulative savings exceeding $1 billion), the Hilton Digital Assistant GenAI chatbot trained on proprietary datasets, a generative AI-powered trip planning tool on Hilton.com, and AI-driven dynamic pricing that contributes a documented 5-8% lift in revenue. The Hilton Honors loyalty program with 210M+ members (up 147% historically), co-brand credit cards with American Express, and the world's first hotel loyalty debit cards anchor customer monetization and data flywheels that feed back into personalization (20% improvement in marketing conversion).

Hilton's business model is predominantly asset-light: management and franchise fees from third-party owners, licensing and branding royalties, co-brand credit card interchange, and monetization of Hilton Honors points. Revenue from management and franchise fees grew 7.4% in Q4 2025, and the company projects 2026 net income of $1.98-2.01 billion, supported by approximately $3.5 billion in planned capital return. Distribution combines direct proprietary channels (Hilton.com, Hilton Honors App with digital key and room selection), third-party OTAs, global distribution systems, franchise and management contracts, and a growing ecosystem of strategic partnerships (Riyadh Air Sfeer, Explora Journeys cruises, SLH) that extend the loyalty footprint beyond owned or franchised inventory.

Name

Hilton

Legal name

Hilton Worldwide Holdings Inc.

Website

https://hilton.com

Company type

Public

Founded year

1919

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hilton Worldwide Holdings Inc. is a publicly traded global hospitality company operating 25+ hotel brands across luxury, lifestyle, upscale, and focused-service/extended-stay segments, with 8,000+ properties, 1.25M+ rooms, and 210M+ Hilton Honors loyalty members in 25+ countries.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Budget Hotel Chains & Franchises (THAGABAM), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Hospitality services
• Hotel franchising
• Loyalty programs
• Hotel brand portfolio
• Extended stay accommodations

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Management and Franchise Fees: Hilton earns management fees from hotels it operates for third-party owners and franchise fees from independently owned hotels operating under Hilton brands. Management and franchise fee revenues grew 7.4% in Q4 2025.
2. Management Fees (Hilton Americas-Houston): Hilton receives management fees from owned/managed hotels. At Hilton Americas-Houston, Hilton received $2.2 million in management fees in 2024, up from $1.87 million in 2023.
3. Hilton Honors Co-Brand Credit Cards: Hilton partners with American Express and other issuers on co-brand credit cards that generate interchange revenue and incentivize loyalty program engagement.
4. Hilton Honors Points Monetization: Hilton sells Honors points to members and partners, generating revenue while liabilities for outstanding points are managed.
5. Licensing and Branding: Hilton licenses its brand portfolio to franchisees and owners, generating royalty revenue based on room revenue or fixed fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hilton franchises, manages, and operates more than 8,000 hotels and resorts across 25+ brands spanning luxury (Waldorf Astoria, Conrad, LXR), lifestyle (Canopy, Motto, Tempo, Graduate), full-service (Hilton Hotels & Resorts, DoubleTree, Embassy Suites), focused-service (Hilton Garden Inn, Hampton, Tru, Spark), and extended-stay (Home2 Suites, Homewood Suites) segments. Revenue is primarily driven by management and franchise fees from third-party hotel owners, the Hilton Honors loyalty program with 250M+ members, and co-branded credit cards, supported by proprietary technology platforms such as Connected Room IoT, LightStay energy management, and AI-driven personalization and pricing tools.

Product overview

Hilton operates a diversified portfolio of 25+ hotel brands spanning luxury, lifestyle, upscale, midscale, and extended-stay segments. The company's flagship platform includes Hilton Hotels & Resorts, complemented by luxury brands (Waldorf Astoria, Conrad, LXR, NoMad), lifestyle brands (Canopy, Motto, Tempo, Graduate, Select by Hilton, Outset Collection), soft-brand collections (Curio Collection, Tapestry Collection), and value-focused brands (Hampton, Tru, Spark, Home2 Suites, Homewood Suites). Hilton also offers loyalty (Hilton Honors with 250M+ members), vacation ownership (Hilton Grand Vacations), business travel programs (Hilton for Business), and technology platforms including Connected Room IoT and LightStay energy management. Strategic partnerships include Small Luxury Hotels of the World and YOTEL under the new Select by Hilton portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Waldorf Astoria Hotels & Resorts: Luxury hotel brand offering sophisticated elegance and bespoke services at iconic destinations worldwide.
• Conrad Hotels & Resorts
• LXR Hotels & Resorts
• NoMad
• Signia by Hilton
• Canopy by Hilton
• Tempo by Hilton
• Motto by Hilton
• Curio Collection by Hilton
• Tapestry Collection by Hilton
• DoubleTree by Hilton
• Embassy Suites by Hilton
• Hilton Garden Inn
• Hampton by Hilton
• Tru by Hilton
• Spark by Hilton
• Homewood Suites by Hilton
• Home2 Suites by Hilton
• LivSmart Studios by Hilton
• Graduate by Hilton
• Outset Collection by Hilton
• Apartment Collection by Hilton
• Select by Hilton
• AutoCamp
• Small Luxury Hotels of the World Partnership

Products and services

• Waldorf Astoria Hotels & Resorts Ultra-luxury hotel brand offering premium accommodations with signature amenities, spa, and dining experiences for high-end leisure and business travelers.
• Conrad Hotels & Resorts Luxury lifestyle hotel brand targeting seasoned travelers with contemporary design, sophisticated yet uncomplicated luxury, and local experiences.
• LXR Hotels & Resorts Curated collection of independent luxury hotels selected for distinctive character, authenticity, and premium local experiences.
• Hilton Hotels & Resorts Hilton's flagship full-service hotel brand offering upscale accommodations, dining, meetings, and amenities across global destinations for leisure and business travelers.
• DoubleTree by Hilton Upscale full-service hotel brand known for warm welcomes and the signature DoubleTree chocolate chip cookie at check-in.
• Hilton Garden Inn Upscale focused-service hotel brand serving business and leisure travelers with practical amenities across 980+ global locations.
• Hampton by Hilton Upper-midscale hotel brand known for friendly service, consistent amenities, free hot breakfast, and free WiFi.
• Home2 Suites by Hilton Upper-midscale extended-stay brand offering suites with full kitchens and home-like amenities for longer-term travelers.
• Homewood Suites by Hilton Upper-upscale all-suite extended-stay hotel brand offering full kitchens, separate living areas, and complimentary breakfast.
• Embassy Suites by Hilton Upper-upscale all-suite hotel brand offering spacious two-room suites with separate living area and complimentary breakfast.
• Hilton Honors Hilton's flagship guest loyalty program enabling point earning, redemption, and elite status benefits across all Hilton brands, with over 250 million members.
• Hilton for Business Travel program for small and medium businesses offering exclusive discounted rates, travel management tools, and loyalty benefits for corporate accounts.
• Hilton Honors Credit Cards Co-branded credit cards offering bonus points, travel benefits, and rewards for Hilton stays, generating interchange and licensing revenue.
• Hilton Honors Debit Cards World-first hotel loyalty debit cards expanding Hilton's financial products and integration with the Hilton Honors loyalty program.
• Connected Room Proprietary IoT platform enabling guests to control in-room features (lighting, temperature, entertainment) via the Hilton Honors mobile app.
• LightStay Proprietary sustainability and energy management platform used across Hilton properties, generating verified cumulative cost savings of over $1 billion.
• AI Trip Planning Tool Generative AI-powered trip planning tool on Hilton.com that allows users to describe trips using conversational prompts and receive curated hotel recommendations, acting as a digital concierge.
• Hilton Digital Assistant GenAI chatbot on Hilton.com and the Hilton Honors App that assists with customer support, reservation details, hotel information, and general inquiries, developed on Hilton proprietary datasets.
• Select by Hilton New brand portfolio enabling independent lifestyle hotels to join Hilton's distribution platform and Hilton Honors loyalty network while maintaining their independent brand identity.
• Outset Collection by Hilton Hilton's 25th brand — a lifestyle-focused soft brand collection targeting upper-midscale and upscale hotels that do not meet Curio and Tapestry standards, with potential growth of up to 500 properties in US and Canada.
• Hilton Grand Vacations Vacation ownership club offering timeshare-style accommodations at Hilton properties, operated as a separate publicly traded entity (NYSE: HGV).

Quantifiable outcome

• Hilton's AI-driven dynamic pricing contributes to 5-8% revenue increases
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core, minor and major.

• YOTELcoreChannel Partner/ Reseller/ Distributor · 14 April 2026Hilton announced an exclusive franchise agreement with YOTEL, making the independent design-led hotel brand the first member of Hilton's newly established Select by Hilton portfolio. YOTEL will continue to independently manage its 23 existing hotels across 10 countries while gaining access to Hilton's global distribution platform and the Hilton Honors loyalty program's nearly 250 million members.
• Pivot (Davidson Hospitality Group)minorChannel Partner/ Reseller/ Distributor · 3 April 2026Mondrian Los Angeles has been rebranded as The Valorian Los Angeles, Curio Collection by Hilton, marking a new chapter for the Sunset Strip property. The hotel comes into Hilton's Curio Collection portfolio under the management of Pivot, the lifestyle operating division of Davidson Hospitality Group.
• JMK hospitality groupminorChannel Partner/ Reseller/ Distributor · 20 March 2026Hilton announced plans to open a new boutique hotel under its Tapestry Collection brand on South Terrace in Cork City, Ireland, expected to open in autumn 2027. Developed by JMK hospitality group with 103 rooms, representing Hilton's expansion beyond its existing UK-based Tapestry Collection hotels.
• BekamentminorChannel Partner/ Reseller/ Distributor · 10 March 2026Bekament company signed a franchise agreement with Hilton Worldwide to build a Hilton Hotels & Resorts hotel in Aranđelovac, Serbia, with an investment exceeding EUR 40 million. Bekament will serve as franchisee, investor, and contractor.
• PGIM Real Estate, Sonae Sierra, and Iberian Hospitality SolutionsmajorStrategic or Co-development Partner · 19 February 2026Joint venture between PGIM Real Estate, Sonae Sierra, and Iberian Hospitality Solutions to develop the Conrad Meia Praia Algarve, a luxury beachfront resort near Lagos, Portugal, scheduled to open in spring 2027 with approximately €65 million total investment. This is their second partnership with Hilton following the Cénica Porto Hotel launch in April 2024.
• Extell Development CompanymajorChannel Partner/ Reseller/ Distributor · 28 January 2026Extell Development Company and Hilton partnered to develop the Waldorf Astoria Deer Valley Resort and Residences in Utah, expected to open in 2028 as part of Deer Valley Resort's East Village expansion.
• Explora JourneysmajorGTM or Marketing Partner · 16 December 2025Explora Journeys and Hilton launched an exclusive partnership integrating Hilton Honors members into luxury ocean travel experiences. The collaboration enables Hilton Honors members to earn and redeem points on cruises starting from summer 2026, marking Hilton's first cruise partnership and strategic loyalty expansion.
• Prestige One DevelopmentscoreChannel Partner/ Reseller/ Distributor · 15 December 2025Prestige One Developments launched Hilton Residences Dubai Maritime City, the world's first Hilton-branded standalone waterfront residential project. The development aims to redefine coastal living with panoramic views and Hilton's standards.
• Zubair CorporationmajorStrategic or Co-development Partner · 11 December 2025Hilton signed a partnership with Zubair Corporation to open three new hotels in Barr Al Jissah, Oman, including Waldorf Astoria Muscat Al Husn, Hilton Muscat Al Bandar, and DoubleTree by Hilton Muscat Al Waha. The projects support Oman's tourism growth while emphasizing sustainability and female leadership.
• Aleph HospitalityminorChannel Partner/ Reseller/ Distributor · 9 December 2025Aleph Hospitality signed a management contract for Kenya's first Tapestry by Hilton hotel with owner AVA Hotel Limited, located in Nairobi's Lavington suburb with 91 guest rooms. This is Aleph's third property under the Tapestry brand managed under partnership with Hilton.
• Crow HoldingscoreChannel Partner/ Reseller/ Distributor · 4 December 2025Hilton and Crow Holdings entered a long-term management agreement for the Hilton Anatole in Dallas, with approximately $100 million in renovations planned to refresh rooms, overhaul the convention complex, and upgrade amenities by 2028.
• Riyadh AircoreGTM or Marketing Partner · 17 November 2025Riyadh Air announced a partnership with Hilton Hotels to become the first hotel partner for its loyalty program, Sfeer. The partnership enables Saudi residents enrolled in both programs to receive Hilton Honors Gold status for 30 days.
• JCDC (Jeddah Central Development Company)majorChannel Partner/ Reseller/ Distributor · 16 November 2025JCDC, owned by the Public Investment Fund, signed agreements with major luxury hotel brands including Hilton for the Jeddah Central destination in Saudi Arabia. Agreements involve investments exceeding SR7 billion and cover hotel development, management, and branding.
• Wirgan HospitalitycoreChannel Partner/ Reseller/ Distributor · 5 November 2025Hilton signed an agreement with Wirgan Hospitality to rebrand two trading hotels in Makkah, Saudi Arabia, including the first Tapestry Collection by Hilton in the city and a DoubleTree by Hilton. The signings will nearly double Hilton's trading presence in Makkah to more than 4,100 keys.
• Hotel Owners and Investors in Saudi ArabiamajorChannel Partner/ Reseller/ Distributor · 26 October 2025Hilton surpassed 100 hotels trading and in the pipeline in Saudi Arabia with an $8 billion investment from hotel owners and investors. The expansion plans include over 22,000 rooms and creation of more than 15,000 jobs, supporting Saudi Arabia's Vision 2030.

Scale indicators17 records

Recent moves6 records

Expansion highlights9 records

Direct peers

• Marriott International: Marriott is Hilton's closest direct competitor, operating a similarly scaled global portfolio (30+ brands, Bonvoy loyalty program) with an asset-light franchise and management model targeting the same leisure and corporate travel segments. The two compete head-to-head across luxury, premium, select-service, and longer-stay tiers worldwide.
• InterContinental Hotels Group (IHG): IHG operates a comparable asset-light, franchise-heavy global hotel portfolio (including InterContinental, Kimpton, Holiday Inn, and Crowne Plaza) and runs the IHG One Rewards loyalty program. It directly competes with Hilton in midscale, upscale, and luxury tiers and is a co-defendant in the UK CMA data-sharing investigation.
• Hyatt Hotels Corporation: Hyatt runs a similarly tiered global brand portfolio (Park Hyatt, Andaz, Hyatt Regency, Hyatt Place) with growing emphasis on luxury and lifestyle and an asset-light franchise strategy. Hyatt directly competes with Hilton's full-service and lifestyle brands for both leisure and corporate travel customers.
• Accor: Accor is a Paris-based global hospitality group with a comparable franchise/management-led model across luxury (Raffles, Fairmont), premium (Sofitel, MGallery), and economy (Ibis) tiers. It competes with Hilton across all segments, particularly in Europe, the Middle East, and Asia-Pacific.
• Wyndham Hotels & Resorts: Wyndham is the world's largest franchised hotel company by number of properties, focused almost entirely on economy and midscale brands (Days Inn, Super 8, Ramada, La Quinta). It competes directly with Hilton's Hampton, Tru, and Spark brands in the budget-conscious leisure segment.
• Choice Hotels International: Choice operates a predominantly franchise-based portfolio of midscale and economy brands (Comfort, Quality, Sleep Inn, Cambria) plus a growing upscale presence. It directly competes with Hilton's focused-service brands in North America for cost-conscious travelers and corporate accounts.
• Best Western Hotels & Resorts: Best Western is a member-based franchise system spanning economy to upper-midscale tiers (Best Western, SureStay, BW Premier Collection). It competes with Hilton's value-tier brands, particularly Hampton and Tru, in secondary and tertiary U.S. markets.

Broad incumbents

• Booking Holdings: Booking Holdings operates global OTAs (Booking.com, Priceline, Agoda) that distribute Hilton rooms alongside competing brands. It is both a critical demand channel and a strategic competitor for direct bookings, and is a co-defendant with Hilton in recent ASA misleading-pricing enforcement actions.
• Expedia Group: Expedia Group runs a portfolio of OTAs (Expedia, Hotels.com, Vrbo, Hotwire) and B2B partners (Expedia Partner Solutions) that distribute Hilton inventory while competing for direct bookings. Comparable as a global travel distribution incumbent that shapes Hilton's customer acquisition economics.

Emerging players

• CitizenM: CitizenM operates a focused portfolio of design-led, tech-enabled lifestyle hotels in major urban gateways, competing with Hilton's Canopy, Motto, and Tempo brands for millennial and Gen Z travelers. It is privately held and expanding, but at a much smaller scale than Hilton's lifestyle portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hiltonhotels
• YouTubeyoutube.com/hilton
• Facebookfacebook.com/Hiltonterry
• LinkedInlinkedin.com/company/hilton
• Instagraminstagram.com/hiltonnewsroom
• TikToktiktok.com/@hilton
• Pinterestpinterest.com/hilton

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries26 records

Funding overview

Funding rounds7 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilton