Dinova
Dinova operates a two-sided business dining marketplace connecting Fortune 1000 corporations, government agencies, and SMBs to 24,000+ restaurants across the US and Canada, using proprietary corporate card transaction matching to deliver rebates to corporations and incremental traffic to restaurants.
- Company typePrivate
- Founded2010
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Dinova does
Dinova operates a two-sided business dining marketplace connecting Fortune 1000 corporations, government agencies, and SMBs to a network of 24,000+ restaurants across the US and Canada. The platform functions as a preferred dining program in which corporate expense account holders earn rebates of up to 10% on dining spend, restaurants gain access to high-value midweek business diners with materially higher check averages, and Dinova earns revenue through transaction-based commissions on tracked corporate card spending. The DOD Dine Smart program alone extends reach to approximately 2 million active duty, reserve, and civilian personnel on official travel.
The company's core technology is a proprietary corporate credit card transaction matching system that identifies business dining purchases by matching card numbers to restaurant merchant data. This backend enables Dinova to track and report dining spend without requiring point-of-sale integrations, operational changes, or coupon codes from restaurants, and without collecting personally identifiable information beyond transaction-level metadata. On top of this matching engine, Dinova has built a suite of complementary products: the myDinova Rewards loyalty program, a restaurant search web and mobile application, a Dine Assist concierge service for private events, a Catering Portal for online corporate orders, and the quarterly State of Business Dining Report co-published with Technomic. Integrations with Tripkicks and Tripism push restaurant recommendations into corporate travel platforms, while partnerships with Citi Commercial Cards and Mastercard embed Dinova within major commercial card programs.
Dinova's go-to-market combines direct enterprise field sales targeting companies with at least $1 million in annual dining spend, channel partnerships with card issuers, and direct sales to restaurants on a pay-for-performance basis with no upfront costs. The company monetizes primarily through restaurant transaction commissions, of which a portion is rebated to corporate partners. Founded in Atlanta around 2009-2010 and led by CEO Alison Quinn since August 2019, Dinova was acquired by Buyers Edge Platform in October 2025 and continues operating under the Dinova brand.
Dinova firmographics
Firmographics- Name
- Dinova
- Legal name
- Dinova, Inc.
- Website
- https://dinova.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dinova operates a two-sided business dining marketplace connecting Fortune 1000 corporations, government agencies, and SMBs to 24,000+ restaurants across the US and Canada, using proprietary corporate card transaction matching to deliver rebates to corporations and incremental traffic to restaurants.
- Ownership category
- akta.pro rank
Dinova industry classification
Industry- Product category
- Business Dining Marketplace
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where Dinova is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dinova business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Restaurant Commission/Transaction Fees: Dinova analyzes corporate credit card data, matches expenses to restaurants, and invoices restaurants a loyalty/transaction fee. This fee is what provides dining rebates for corporate partners. Commission is only paid on actual transactions from Dinova diners - pay for performance model with no upfront costs.
- Corporate Rebate Program: Corporations receive rebates calculated monthly based on percentage of spend at participating restaurants. Corporations can earn up to 10% of total check amount. Rebates are paid yearly (March) or quarterly (January, April, July, October).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Corporate Program: Rebates up to 10% of dining spend |
| Transaction based/ take rate | Pay-as-you-go | Restaurant Partner: Commission on tracked transactions |
| Subscription | Annual | Corporate Minimum Requirement: $1M annual dining spend |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Dinova product offering
Product offeringCore offering
Dinova operates a two-sided business dining marketplace that connects corporate expense account diners to a network of 24,000+ restaurants across the US and Canada. The platform uses proprietary corporate credit card transaction tracking (no POS integration required) to provide corporations with spend visibility and rebates up to 10%, while delivering restaurants access to high-value business diners. Complementary offerings include the myDinova Rewards loyalty program, a restaurant search app, the Dine Assist concierge service, and an online Catering Portal.
Product overview
Dinova operates a unified business dining marketplace — a preferred dining program connecting corporate diners to a network of 24,000+ restaurants across the US and Canada. The platform's core value proposition is a three-sided value exchange: corporations earn rebates of up to 10% on employee dining spend; restaurants gain access to high-value mid-week business diners with 50%+ higher check averages; and employees earn personal rewards through the myDinova Rewards program. The platform's backbone is proprietary credit card data matching — no POS integration or coupon codes required. On top of the core marketplace, Dinova offers a suite of complementary services including the Restaurant Search Tool (web and mobile app), the Dine Assist concierge service for private event venue sourcing, the Catering Portal for online catering orders, the State of Business Dining Report (co-published quarterly with Technomic), and a Private Events/Catering/Gifting Guide. Integrations with Tripkicks, Tripism, Citi Commercial Cards, and Mastercard extend Dinova's reach into corporate travel platforms and payment ecosystems.
Differentiator
Problem solved
Functional benefit
Brands
- myDinova Rewards: Employee rewards program where business diners earn points for purchases at participating restaurants, redeemable for restaurant gift cards.
- Dine Assist
- DoD Dine Smart
Products and services
- Business Dining Marketplace / Preferred Dining Program A two-sided preferred dining marketplace connecting 575+ corporate and government dining programs with 24,000+ restaurants across the US and Canada. Dinova tracks corporate credit card transactions to deliver spend visibility and rebates of up to 10% for corporations while driving incremental high-value business diners to partner restaurants.
- myDinova Rewards An opt-in employee loyalty rewards program where business diners earn points for purchases at participating restaurants using their registered corporate credit card, redeemable for restaurant gift cards through the myDinova website.
- Restaurant Search Tool A web and mobile application enabling business diners to search for participating restaurants by location, cuisine type, and other criteria, with a GPS-based 'Nearby' function.
- Dine Assist Concierge Service A complimentary premium concierge service for corporate enterprise partners providing dedicated event specialists who source quality venues for private dining events, catering, team events, and holiday celebrations based on budget, dates, dietary restrictions, and special requests.
- Catering Portal An online ordering portal curated for corporate partners, listing restaurants selected for cuisine, price point, quality, and geography. Employees earn personal rewards for business catering orders while companies receive spend reports and earn rebates on qualifying spend.
- State of Business Dining Report A quarterly industry report co-published with Technomic providing business dining benchmarks, spend data by market, industry, and restaurant type, and trend analysis including hybrid work, inflation impact, and catering. Distributed to restaurant operators, corporate travel managers, and industry analysts.
Quantifiable outcome
- Business diners have +50% higher check averages than consumer diners
- +6 more outcomes
Companies that use Dinova
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles4 records
Dinova technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Dinova partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Buyers Edge PlatformcoreIn 2025, Dinova joined the Buyers Edge Platform family, a leading digital procurement network and solutions provider for the foodservice industry. This partnership unites Dinova's restaurant network and corporate partners with Buyers Edge Platform's expansive ecosystem, accelerating growth and enhancing value in business dining.
- PuttshackminorEatertainment partner added to Dinova's business dining program. Provides companies with venues for team events and holiday celebrations. Offers rebates and app for rewards tracking. Immersive mini golf experience.
- PopStrokeminorEatertainment partner added to Dinova's business dining program. Provides companies with venues for team events and holiday celebrations. Offers rebates and app for rewards tracking. Immersive mini golf experience.
- Citi Commercial CardscorePreferred dining and payment program for Citi Corporate Card clients in the U.S. Digital integration enables joint clients to share data between Citi and Dinova for greater personalization and program transparency. Includes financial incentives (rebates for enterprises, rewards for employees) and charity donation option for reward redemption.
- MastercardcoreAdded to Dinova's preferred dining program alongside Citi. Enables Dinova's business dining program access to Mastercard's corporate card holder base.
- Department of DefensecoreDOD Dine Smart program - preferred dining program contract for 2 million active duty military, reserve and civilian personnel on official travel. Rebates from government travel charge card dining transactions are reinvested to extend DOD's travel budgets. myDinova Rewards available to DOD travelers.
- TechnomiccoreOngoing research partnership for State of Business Dining Reports. Technomic provides comprehensive restaurant data for context and industry-leading foodservice insights. Reports cover business dining benchmarks, market analysis, and trend forecasting with data from Dinova's proprietary transaction data and Technomic's industry research.
- GBTA (Global Business Travel Association)coreResearch partnership on business traveler satisfaction. Joint research study 'Golden Rules to Effective COVID-Era Business Travel Communication' surveyed 500+ business travelers. GBTA education sessions at annual conventions featuring Dinova insights on traveler dining preferences and satisfaction programs.
Scale indicators21 records
Recent moves8 records
Expansion highlights6 records
Dinova competitors and assessment
Company assessmentDirect peers
- Capital One Dining: Capital One's card-linked dining program offering reservations and rewards to cardholders at participating restaurants. Operates an analogous card-issuer-driven dining marketplace, directly comparable to Dinova's Citi and Mastercard partnerships.
- Resy (American Express): Restaurant reservation and dining-discovery platform owned by American Express. Combines consumer-facing reservations with Amex card-linked offers — a card-issuer-aligned dining marketplace directly comparable to Dinova's model.
- Tock (American Express): Restaurant reservation and event-booking platform acquired by American Express in 2023. Targets the same private-dining and corporate-event use case as Dinova's Dine Assist concierge, with card-issuer backing that competes head-to-head with Dinova's value proposition.
- Visa Infinite Dining Collection: Visa's premium dining benefits program for Infinite and Signature cardholders, offering reservations and exclusive experiences. A direct card-issuer alternative to Dinova's Citi and Mastercard programs, competing for the same corporate-dining demand pool.
Broad incumbents
- OpenTable: Largest consumer-facing restaurant reservation platform, owned by Booking Holdings. Overlaps with Dinova in restaurant discovery and corporate-event bookings but is primarily consumer-driven and lacks Dinova's corporate-card-matching rebate engine.
- SAP Concur: Enterprise travel and expense management platform handling corporate dining as part of broader T&E. Competes with Dinova on the corporate spend-visibility and reporting layer but lacks Dinova's restaurant-network and rebate economics.
Emerging players
- Navan (formerly TripActions): Modern corporate travel and expense platform embedding dining into its T&E workflow. Competes with Dinova for corporate travel-dining visibility and offers its own card and rewards economics that overlap with Dinova's value proposition.
- Brex: Corporate card and spend-management platform with built-in rewards and partner offers. Offers card-issuer economics that compete with Dinova's Citi/Mastercard-driven model for capturing corporate dining spend.
- SevenRooms: Restaurant CRM, marketing, and reservation platform serving the same high-end restaurant segment as Dinova's network. Overlaps on restaurant-side tools and private-dining booking but does not match Dinova's corporate-card-tracking rebate model.
Regional players
- TableAgent / EventUp: Restaurant booking and corporate-event venue-sourcing platforms that overlap with Dinova's Dine Assist concierge and Catering Portal. Smaller scale and narrower geographic reach than Dinova but address adjacent corporate-dining discovery workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dinova social profiles
Digital presenceDinova compliance and trust
Trust signalCompliance5 records
Dinova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dinova leadership team
Management profileNumber of profiles
Profiles10 records
Dinova funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dinova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dinova
What does Dinova do?
Dinova operates a two-sided business dining marketplace that connects corporate expense account diners to a network of 24,000+ restaurants across the US and Canada. The platform uses proprietary corporate credit card transaction tracking (no POS integration required) to provide corporations with spend visibility and rebates up to 10%, while delivering restaurants access to high-value business diners. Complementary offerings include the myDinova Rewards loyalty program, a restaurant search app, the Dine Assist concierge service, and an online Catering Portal.
Is Dinova a public or private company?
Dinova is a private company. It is classified as corporate owned and is currently operating.
When was Dinova founded?
Dinova was founded in 2010. It employs 11 to 50 people.
Where is Dinova based?
Dinova is headquartered in Atlanta, United States, in the North America region.
How does Dinova make money?
Two revenue lines are on record. Restaurant Commission/Transaction Fees are the primary driver. The others are corporate Rebate Program.
Who are Dinova's main competitors?
Direct peers on record are Capital One Dining, Resy (American Express), Tock (American Express) and Visa Infinite Dining Collection. Broad incumbents are OpenTable and SAP Concur. Emerging players are Navan (formerly TripActions), Brex and SevenRooms. TableAgent / EventUp is listed as a regional player.
Does Dinova have an API?
No public API is recorded for Dinova.
What industry is Dinova in?
Dinova's product category is Business Dining Marketplace. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAF, Dining Reservations & Restaurant Booking. Its NAICS code is 72251 and its SIC code is 5812.