Hyperice

What Hyperice does

Hyperice is a privately held wellness technology company founded in 2011 (per firmographics data) that designs, manufactures, and sells recovery and movement enhancement technology. The company's product portfolio spans six core technology platforms: Hypervolt (percussion massage guns), Normatec (patented dynamic air compression systems acquired through the 2020 NormaTec Recovery acquisition), Hyperice X (contrast therapy devices combining heat, cold, and compression), Venom (heat and vibration massage wraps using proprietary HyperHeat technology), Vyper/Hypersphere (vibration rollers and balls), and the Hyperboot co-developed with Nike. Products range from $99 portable devices to $1,698 elite bundles, sold primarily direct-to-consumer via hyperice.com and through Best Buy, Amazon, and international retail partners across 30+ countries. The company also generates B2B revenue through custom Recovery Room build-outs deployed at hotels (Hilton, Hyatt, Peninsula, IHG), professional sports facilities, collegiate athletic programs, corporate offices, and physical therapy clinics.

Hyperice employs a hybrid go-to-market model combining direct-to-consumer e-commerce, retail partnerships, and enterprise field sales. Revenue is generated primarily through one-time hardware sales with no disclosed subscription model, though products feature Bluetooth app connectivity. The company has secured strategic capital including a $100M+ debt facility from Atlas Credit Partners in 2023 and investment from NFL's 32 Equity platform, reaching an $850M valuation in 2024. Hyperice has executed multiple acquisitions (NormaTec Recovery in 2020, RecoverX in 2021, Core in 2021) to expand its technology stack into adjacent wellness categories including mental wellness. The company is headquartered in Irvine, California (with one source citing Houston, Texas) and employs 101-250 people, with leadership including CEO Jim Huether and founder Anthony Katz.

Hyperice's core customer segments include professional athletes and sports teams (with visible adoption by Kobe Bryant, LeBron James, Virgil Van Dijk, Lindsey Vonn, and others), fitness enthusiasts and active consumers, hospitality and wellness facilities, and healthcare/rehabilitation clinics. The company's competitive positioning rests on proprietary technology patents, elite athlete endorsements, and the flagship Nike x Hyperice partnership that produced the Hyperboot wearable. The portfolio strategy emphasizes category leadership across each therapy modality (percussion, compression, heat, contrast, vibration) rather than a single hero product, supplemented by FSA/HSA eligibility and tiered product lines spanning consumer to professional segments.

Name

Hyperice

Legal name

Hyperice

Website

https://hyperice.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Hyperice is a privately held wellness technology company that designs and sells recovery and movement enhancement devices including massage guns, dynamic air compression systems, heat/vibration wraps, and contrast therapy products for athletes, fitness enthusiasts, hospitality venues, and rehabilitation clinics globally.

Ownership category

akta.pro rank

Product category

Recovery and Wellness Technology

NAICS

Sporting Goods Retailers (45911), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Health and Personal Care Retailers (456)

SIC

Sporting & Athletic Goods, Nec (3949), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

akta.pro secondary industries

Fitness Equipment & Performance Accessories Retail (CRAMABAD), Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

Keywords

• Recovery technology devices
• Percussion massage equipment
• Dynamic air compression
• Contrast therapy devices
• Vibration recovery products

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Hardware Product Sales: Hyperice generates primary revenue through the sale of recovery technology hardware products including massage guns, compression devices, heat therapy wraps, contrast therapy devices, and vibration rollers. Products are sold at various price points ranging from $99 to $1,699 through direct e-commerce, retail partners, and wholesale channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hyperice designs, manufactures, and sells proprietary recovery and movement enhancement hardware for athletes, fitness consumers, and wellness facilities. Its portfolio includes percussion massage guns (Hypervolt line), dynamic air compression systems (Normatec line), contrast therapy devices combining heat, cold, and compression (Hyperice X line), heat and vibration wraps (Venom line), and vibration rollers and balls (Vyper/Hypersphere line), plus the Nike co-developed Hyperboot wearable. The company sells directly to consumers via its website and major retailers, and separately delivers custom-built Recovery Rooms to hotels, sports teams, fitness facilities, and clinics.

Product overview

Hyperice is a wellness technology company offering a comprehensive portfolio of recovery and massage devices organized into distinct product lines: Hypervolt (percussion massage guns), Normatec (dynamic air compression systems), Hyperice X (contrast therapy combining heat/cold/compression), Venom (heat and vibration massage wraps), and Vyper/Hypersphere (vibration rollers and balls). The company also offers a Nike collaboration line (Hyperboot) and bundles for targeted use cases. Products range from portable personal devices to professional-grade systems, with accessories including replacement attachments, charging solutions, and recovery room furniture. The portfolio serves athletes, fitness enthusiasts, and wellness facilities with technology designed for warm-up, recovery, pain relief, and muscle maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• Normatec: Dynamic air compression massage technology and products
• Hypervolt
• Venom
• Hyperice X
• Vyper
• Hypersphere
• Hyperboot

Products and services

• Hypervolt Percussion Massage Gun Line Percussion massage gun product line that delivers deep tissue massage through rapid, targeted pulses to release tension, increase circulation, and improve mobility; designed for athletes and fitness consumers for warm-up, recovery, and pain relief.
• Hypervolt 3 Pro Most powerful massage gun in the Hypervolt line with 6 speeds of percussion, 5 head attachments, and Bluetooth app connectivity; targeted at professional-grade users.
• Hypervolt 3 Everyday massage gun designed to loosen sore muscles and tension spots with improved power, noise reduction, and battery life over prior generations.
• Hypervolt Go 3 Lightweight massage gun with USB-C charging designed for life on the move, targeting portable everyday use.
• Normatec Dynamic Air Compression Line Patented dynamic air compression massage systems that use rhythmic pressure to increase circulation, reduce swelling, and accelerate recovery across legs, hips, lower back, and full body; trusted by elite athletes.
• Normatec Elite Legs Hoseless, fully portable dynamic air compression massage for legs with separate control units eliminated for a pinnacle recovery experience.
• Normatec Elite Hips Fully portable and hoseless dynamic air compression massage device for hips, IT bands, and lower back with seven compression levels and up to four hours battery life.
• Normatec 3 Legs The original dynamic air compression massage system to help legs feel refreshed faster.
• Normatec 3 Lower Body Complete lower body massage system increasing circulation in lower back, hips, and legs.
• Normatec 3 Full Body Full body massage system increasing circulation in arms, hips, and legs.
• Normatec Go Portable compression device providing dynamic air compression massage specifically for calf muscles for relief on the go.
• Hyperice X Contrast Therapy Line Contrast therapy product line combining heat, cold, contrast, and air compression in portable devices to reduce inflammation, ease muscle soreness, and accelerate recovery.
• Hyperice X 2 Knee All-in-one contrast therapy device with powerful heat, deep cold, and air compression specifically designed for the knee.
• Hyperice X 2 Shoulder Hot, cold, and contrast therapy with air compression for treatment of the shoulder.
• Venom 2 Back Heat and vibration massage wrap for the lower back using HyperHeat technology for consistent, even heating, with 3 heat levels, 3 vibration patterns, and up to 3 hour battery life.
• Venom 2 Leg Heat and vibration massage wrap for legs with powerful heated vibration to relieve stress and tension.
• Venom 2 Shoulder Heat and vibration massage wrap for shoulders to loosen muscle knots and maintain flexibility.
• Venom Go Portable heat and vibration spot treatment pad to relieve sore and tight muscles on the go.
• Vyper + Hypersphere Vibration Therapy Line Vibration therapy line including the Vyper vibration foam rollers and Hypersphere massage balls for warm-up, muscle activation, and recovery.
• Vyper 3 Vibration foam roller accelerating warm-up with vibration massage in a compact design.
• Hypersphere Go TSA carry-on approved portable massage ball targeting tight areas, designed for travel use.
• Hyperboot by Nike × Hyperice Wearable warm-up and recovery product combining Nike athletic footwear with embedded HyperHeat and Normatec dynamic air-compression technology, designed to prepare the body for movement and support recovery.
• Hyperice Recovery Rooms Customized recovery room solutions sold directly to enterprise clients including sports teams, fitness facilities, corporate offices, and PT/chiro clinics; ranges from simple charging stations to full custom build-outs combining Hypervolt, Normatec, Venom, and Vyper devices with display and charging furniture.
• Elite Pack Recovery Bundle Ultimate portable recovery bundle including Normatec Elite Legs and Normatec Elite Hips for comprehensive compression therapy at home or on the go.
• Legacy Pack Recovery Bundle Pro-level recovery bundle including Hypervolt 3 Pro, Normatec 3 Legs, and Normatec Backpack.
• Warm Up Pack Recovery Bundle Body priming bundle combining the Hyperboot by Nike × Hyperice with the Venom 2 Back for warm-up and recovery.

Quantifiable outcome

• 6x faster heating compared to traditional heating pads
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor, core and flagship.

• FavesminorGTM or Marketing Partner · 1 June 2026Faves platform helping athletes build businesses around personal brands launched with Hyperice as an initial brand partner. The platform enables brands to build and manage athlete rosters and access authentic athlete relationships at scale.
• Enhanced GamesminorGTM or Marketing Partner · 1 May 2026Enhanced Games named Hyperice as a featured wellness product provider in its Athlete Recovery Zone at the inaugural Enhanced Games on May 24, 2026 in Las Vegas. The Recovery Zone features Hyperice percussion massage devices, compression therapy systems, and thermal solutions.
• Frame FitnessminorGTM or Marketing Partner · 1 May 2026Frame Fitness was named official naming rights partner for Enhanced Games Athlete Recovery Zone where Hyperice products are featured. Frame Fitness provides Pilates reformers, smart strength training systems, and personalized recovery protocols alongside Hyperice products.
• Hilton HotelscoreStrategic or Co-development Partner · 1 April 2026Hilton formed strategic collaborations with Hyperice offering in-room recovery tools and equipment as part of expanded wellness offerings. This represents a fundamental shift in traveler priorities as guests increasingly seek restorative experiences that maintain fitness and wellness routines while traveling.
• Hyatt HotelscoreStrategic or Co-development Partner · 1 April 2026Hyatt partnered with Hyperice allowing World of Hyatt members access to wellness-focused experiences. The partnership helps Hyatt meet rising consumer demand for health-focused hospitality experiences.
• Peninsula HotelsminorStrategic or Co-development Partner · 1 April 2026Peninsula Hotels formed strategic partnerships with wellness brands including Hyperice to meet rising consumer demand for health-focused hospitality experiences.
• IHG Hotels & ResortsminorStrategic or Co-development Partner · 1 April 2026IHG Hotels & Resorts formed strategic partnerships with Hyperice to meet rising consumer demand for health-focused hospitality experiences and expand wellness offerings.
• Hotel Commonwealth BostonminorStrategic or Co-development Partner · 1 March 2026Hotel Commonwealth in Boston introduced new in-room wellness amenities in partnership with Hyperice, including compression recovery and percussive therapy, coinciding with Boston Red Sox season opening, Boston Marathon, and Fenway Park activities.
• Nike ACG (All Conditions Gear)coreStrategic or Co-development Partner · 1 February 2026Hyperice partnered with Nike ACG to develop custom recovery boots specifically designed for winter Olympic athletes. The collaboration aims to enhance athlete recovery and performance during the Winter Olympics.
• The Fitness GroupcoreStrategic or Co-development Partner · 1 December 2025The Fitness Group partnered with Hyperice to provide industry-leading digital education and training courses for personal trainers in the UK. The collaboration includes Hyperice's new Assisted Stretch Education Course, initially available in London and expanding nationwide in 2026, to enhance trainers' service offerings and recovery protocols.
• BODiminorGTM or Marketing Partner · 1 November 2025Hyperice partnered with BODi for its P90X Generation Next fitness program launch. Hyperice products are included as part of the partnership offerings alongside other brands like ASRV, Core Home Fitness, and Reebok.
• NikeflagshipStrategic or Co-development Partner · 1 April 2025Nike and Hyperice have collaborated to develop wearable recovery technology including the Hyperboot combining heat and Normatec dynamic air-compression massage in a high-top shoe. The collaboration also includes compression boots and thermal regulation vests. Elite athletes including Sha'Carri Richardson and Jayden Daniels have provided positive testimonials. The partnership leverages Nike's Athlete Innovation expertise and Hyperice's HyperHeat and Normatec technologies.
• Core (Mental Wellness Company)coreOthers · 1 July 2021Hyperice acquired Core, a mental wellness company, and created a new Mind Technology Division to expand beyond physical wellness. The deal included appointment of Core's founder to lead the new division and rollout of Core's meditation products globally, starting in 2022.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Therabody: Therabody (formerly Theragun) is the most direct competitor, offering percussion massage guns, vibration therapy, and recovery devices (RecoveryAir compression boots) to the same consumer and professional athlete customer base as Hyperice.
• Compex: Compex manufactures electrical muscle stimulation (EMS) devices used by athletes for recovery and performance, overlapping with Hyperice's recovery technology portfolio targeting professional and fitness consumer segments.
• Bob and Brad: Bob and Brad (C6 Massage Gun) is a fast-growing direct-to-consumer massage gun brand competing in the same value-to-mid tier of the recovery device market as Hypervolt.
• Theragun (legacy brand): Theragun, now under Therabody, was the original premium percussion massage gun brand and remains Hyperice's closest direct peer in product positioning, channels, and price points.

Emerging players

• Renpho: Renpho sells massage guns and personal health devices at aggressive price points on Amazon, competing with Hypervolt in the mass-market online channel.
• PowerDot: PowerDot offers app-controlled electrical muscle stimulation (EMS) for recovery and performance, overlapping with Hyperice's muscle therapy portfolio in the connected fitness enthusiast segment.
• FitKing / Lifepro: FitKing and Lifepro are direct-to-consumer emerging players in vibration, percussion, and recovery devices, competing with Hyperice at lower price tiers through Amazon and DTC channels.

Broad incumbents

• HoMedics: HoMedics is an established broader incumbent in personal wellness/massage devices (massagers, foot baths, percussion), with overlapping recovery product categories but a more mass-market positioning than Hyperice.
• WHOOP: WHOOP is a broader wellness wearables incumbent offering recovery-focused fitness tracking, partially overlapping with Hyperice's recovery and performance audience and increasingly adjacent to recovery hardware.
• Garmin: Garmin is a broad incumbent in fitness wearables and watches with integrated recovery metrics, overlapping with Hyperice at the athlete recovery and wellness performance consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HyperIceUSA
• YouTubeyoutube.com/@HypericeVideo
• Facebookfacebook.com/HyperIce
• Instagraminstagram.com/Hyperice
• TikToktiktok.com/@hyperice
• LinkedInlinkedin.com/company/hyperice-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyperice