What Enhanced Games does

Enhanced Games operates a vertically integrated sports-and-health platform combining an annual elite athletic competition permitting medically supervised performance enhancement with a direct-to-consumer telehealth and supplement subscription business. Founded in 2023 by Aron D'Souza and Maximilian Martin with Christian Angermayer, the company completed its NYSE listing (ENHA) on May 8, 2026, via SPAC business combination with A Paradise Acquisition Corp. at a $1.2 billion enterprise value; mid-June 2026 market cap was approximately $487.7 million, down roughly 60% from the implied listing valuation. The Cayman Islands-domiciled parent (Enhanced Ltd) operates through a Delaware LLC subsidiary (Enhanced US LLC) with an 11–50 employee base and backers including Peter Thiel, Balaji Srinivasan, 1789 Capital (Donald Trump Jr.), the Winklevoss twins, Saudi prince Khaled bin Alwaleed Al Saud, and the Apeiron family office.

The Enhanced Games competition (inaugural event May 24, 2026, at Resorts World Las Vegas — 42 athletes across swimming, sprinting, weightlifting, and strongman) functions as the customer-acquisition funnel for the Live Enhanced consumer platform. Live Enhanced offers clinician-prescribed peptide therapies (Sermorelin, GHK-Cu Copper Peptide, NAD+), hormone optimization (Testosterone Injections, Testosterone Cream, Enclomiphene), GLP-1 weight management (Tirzepatide, Microdosed Tirzepatide, Semaglutide, Microdosed GLP-1), Low-Dose Tadalafil, and OTC supplements (Stronger, Longer, Creatine) at $99–$299/month depending on protocol and supply duration (1/3/6/12 month). Clinical services are delivered via third-party telehealth providers (OpenLoop Healthcare Partners, Beluga Health) with prescriptions routed to partner pharmacies (RedRock, Health Warehouse, Precision Compounding, Triad Rx). The platform is being architected as AI-native through a strategic partnership with Rezolve AI (RZLV), and is backed by an IRB-approved ASCEND001 clinical trial registering substance-usage data from 36 of 42 competing athletes for a 5-year observational period.

Revenue is generated across four streams: subscription telehealth (primary), sports sponsorship (inaugural Games secured $32M+ aggregate contract value against $31M full-year 2026 sports-segment guidance), broadcast and distribution rights (Roku Sports Channel reaching 100M+ North American households, Rumble Premier Partner, plus Twitch/YouTube/Kick/X), and OTC supplement and apparel sales through a Shopify-powered storefront. The company targets the $7.2 billion sports-enhancement market and the projected $87 billion peptide-therapeutics market by 2035, with 2026 revenue guidance of approximately $57 million and operational profitability targeted for 2027. Distribution also extends to UK and EU member states via the e-commerce storefront, with an Abu Dhabi training base supporting athletes.

Name

Enhanced Games

Legal name

Enhanced Ltd

Website

https://enhanced.com

Company type

Public

Founded year

2023

Operating status

Ipo

Headcount range

11–50 employees

Short description

Enhanced Games operates a vertically integrated sports competition permitting medically supervised performance enhancement paired with Live Enhanced, a direct-to-consumer telehealth platform offering clinician-prescribed peptides, hormone therapies, GLP-1 weight management, and supplements via subscription.

Ownership category

akta.pro rank

Product category

Direct-to-consumer telehealth and performance medicine

NAICS

Fitness and Recreational Sports Centers (71394), Amusement Arcades (713120)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Player Support & Community Operations (Customer Support, Moderation, CRM) (MPAFAKAD)

akta.pro secondary industry

Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH)

Keywords

• Performance enhancement sports
• Telehealth peptide therapy
• Hormone replacement subscriptions
• GLP-1 weight management
• Consumer health platform

Headquarters

HQ city

Grand Cayman

HQ country

Cayman Islands

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain

Revenue model

1. Live Enhanced Subscription Telehealth Products: Recurring monthly subscription revenue from direct-to-consumer sales of clinician-prescribed peptide and hormone protocols (Sermorelin, GHK-Cu, NAD+, Testosterone Injections/Cream, Enclomiphene, Tirzepatide, Microdosed Tirzepatide, Semaglutide, Microdosed GLP-1, Low-Dose Tadalafil) at $99–$299/month depending on protocol and supply duration (1/3/6/12 month supplies).
2. Sports Sponsorship Revenue: Sponsorship deal value from commercial partners supporting the Enhanced Games and Enhanced Breakers event series. Inaugural 2026 Games secured over $32 million in aggregate sponsorship contract value (exceeding $31 million full-year 2026 sports segment revenue guidance), with named partners including ZOOP ($10M founding partnership), Rumble (premier partner), Rezolve AI (multi-million), Roku, Caliwater, Frame Fitness, and Public.
3. Broadcast & Distribution Rights: Streaming partnerships (Roku Sports Channel free in US/Canada/Mexico reaching 100M+ households, Rumble Premier Partner) generate distribution value for partners and audience reach that monetizes indirectly through consumer platform conversion.
4. OTC Supplement Sales (Stronger, Longer, Creatine): Sales of proprietary non-prescription supplements (Stronger, Longer, Creatine) and apparel through Enhanced's own e-commerce storefront on enhanced.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Enhanced Games operates the Live Enhanced direct-to-consumer telehealth platform that sells clinician-prescribed peptide, hormone, and GLP-1 weight management protocols on monthly subscriptions ($99–$299/month), alongside proprietary OTC supplements (Stronger, Longer, Creatine). The platform is paired with the Enhanced Games elite sports competition and the Enhanced Breakers event series, where athletes compete under medically supervised performance-enhancement protocols. AI personalization is delivered via Rezolve AI, and prescription fulfillment runs through partner telehealth providers and licensed pharmacies.

Product overview

Enhanced operates a vertically integrated sports-and-health platform with two interlocking business lines. The Enhanced Games is an annual elite sports competition (inaugural event May 24, 2026 at Resorts World Las Vegas) in which athletes compete under medically supervised performance-enhancement protocols, complemented by a mid-cycle Enhanced Breakers event series. The Games serves as the customer-acquisition engine for the Live Enhanced direct-to-consumer digital telehealth and supplement platform, which is the second product line. Live Enhanced combines proprietary OTC supplements (Stronger, Longer, Creatine) with clinician-prescribed therapies across peptide protocols (Sermorelin, GHK-Cu Copper Peptide, NAD+), hormone optimization (Testosterone Injections, Testosterone Cream, Enclomiphene), and weight management (Tirzepatide, Microdosed Tirzepatide, Semaglutide, Microdosed GLP-1 Semaglutide), plus Low-Dose Tadalafil for vascular support. All prescription offerings are dispensed through partner telehealth providers (OpenLoop, Beluga Health) and partner pharmacies (RedRock Pharmacy, Health Warehouse, Precision Compounding Pharmacy, Triad Rx), with AI-native personalization delivered through a strategic partnership with Rezolve Ai. The architecture is therefore a sports-property-plus-consumer-health platform, with the Games and Live Enhanced forming a mutually reinforcing flywheel.

Differentiator

Problem solved

Functional benefit

Brands

• Live Enhanced: Direct-to-consumer performance medicine and supplement platform offering clinician-prescribed peptide therapies, hormone replacement, GLP-1 weight management, and OTC supplements via telehealth.
• Enhanced Breakers

Products and services

• Live Enhanced Direct-to-consumer digital telehealth and supplement platform offering science-backed personalized protocols built around each user's biology. Combines proprietary OTC supplements, clinician-prescribed peptides, hormone replacement therapy, and weight-management medications, with AI-powered personalization delivered through the Rezolve AI strategic partnership. Access is for U.S. residents 18+ via the Enhanced Performance Program.
• Enhanced Games Annual elite multi-sport competition in which athletes compete under medically supervised performance-enhancement protocols. Swimming, sprinting, weightlifting, and strongman events with $1M world-record bonuses. Inaugural event held May 24, 2026, at Resorts World Las Vegas, generating $32M+ in sponsorship value. Functions as a customer-acquisition funnel for the Live Enhanced consumer platform.
• Enhanced Breakers Mid-cycle event series designed to extend the Enhanced Games brand between annual Games while integrating the Live Enhanced consumer telehealth and supplement platform. Features world-class athletes attempting to break world records in intimate, digitally-optimized venues.
• Sermorelin Clinician-prescribed growth hormone-releasing hormone peptide (GHRH analog) administered as a nightly subcutaneous injection to support healthy sleep, recovery, and body composition. Personalized dosing protocol set by clinician based on bloodwork, symptoms, and goals; $143–$221/month depending on supply length. Available on Live Enhanced for eligible male patients.
• GHK-Cu Copper Peptide 1% concentration prescription topical copper peptide serum applied once daily to support collagen I and III synthesis, elastin processes, and skin structural integrity. Enhanced's first prescription topical offering, formulated under Medical Commission oversight; $119/month with clinician-led protocol and ongoing care.
• NAD+ Clinician-supervised NAD+ protocol delivered as injectable or liposomal to support mitochondrial function, ATP production, DNA repair, sirtuin activation, and metabolic function. Personalized dosing with loading and maintenance phases; $143–$232/month on Live Enhanced.
• Testosterone Injections Bioidentical testosterone replacement therapy delivered 1–3x weekly via subcutaneous or intramuscular injection. Personalized dosing around baseline labs with 12-week calibration phase followed by ongoing maintenance; clinician monitors testosterone, estradiol, hematocrit, PSA, and metabolic panels. $169–$234/month on Live Enhanced.
• Enclomiphene Selective estrogen receptor modulator (SERM) oral capsule designed to stimulate the body's own testosterone production through the HPG axis while maintaining testicular function and fertility. Personalized dosing protocol based on labs, symptoms, and goals; $179–$234/month on Live Enhanced.
• Tirzepatide Dual GIP/GLP-1 receptor agonist administered as a physician-determined subcutaneous injection for weight management and metabolic support. Titrated and adjusted to patient response over time; $215–$332/month on Live Enhanced depending on supply length.
• Microdosed Tirzepatide Lower-dose maintenance dual GIP/GLP-1 protocol for patients who have already achieved a result on full-dose Tirzepatide or want dual-pathway coverage without full titration. Physician-guided subcutaneous injection with ongoing maintenance; $170–$249/month on Live Enhanced.
• Semaglutide GLP-1 receptor agonist administered as a subcutaneous injection for weight management and metabolic support. Titrated dosing protocol individualized to each patient; $179–$277/month on Live Enhanced depending on supply length.
• Microdosed GLP-1 (Semaglutide) Low-dose GLP-1 maintenance protocol for patients holding results from a prior titration or supporting metabolic markers. Physician-guided subcutaneous injection at calibrated lower doses; $136–$176/month on Live Enhanced depending on supply length.
• Low-Dose Tadalafil Daily low-dose PDE5 inhibitor protocol for steady blood flow and vascular support. Once-daily oral dosing personalized to patient health profile; $99–$116/month on Live Enhanced.
• Testosterone Cream Daily topical testosterone replacement therapy applied once daily as an alternative to injectable TRT. Personalized concentration set around patient labs and absorption; clinician monitors labs and adjusts. $179–$246/month on Live Enhanced depending on supply length.

Quantifiable outcome

• 884% increase in owned-media audience growth, 419% increase in engagements, 227% increase in video views, 188% increase in impressions vs prior four-month period, at a fraction of traditional sports media costs
• +7 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature3 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Rezolve AI (RZLV)flagshipStrategic or Co-development Partner · 18 May 2026Multi-million dollar strategic partnership under which Rezolve AI will architect and power Enhanced's Live Enhanced direct-to-consumer digital telehealth platform. Includes AI medical concierge capabilities and deep AI-driven insights as part of Enhanced's strategy to deliver personalized performance protocols at scale. Rezolve AI receives strategic promotional rights and prominent branding at the inaugural Games streamed to 100M households via Roku.
• RumbleflagshipChannel Partner/ Reseller/ Distributor · 15 May 2026Premier Partner and Official Distribution Channel of the Enhanced Games in a content agreement. Rumble holds streaming rights for the live broadcast and content distribution rights for future Enhanced-produced events; Enhanced will leverage Rumble's advertising platform and 50M+ user audience to market Live Enhanced and drive customer acquisition.
• PubliccoreGTM or Marketing Partner · 14 May 2026Agentic Brokerage / investment platform. Partnership delivers exclusive experiences to Public's US members including co-branded content, activations, broadcast integrations, and a VIP double pass giveaway featuring premium seating, performance by The Killers, and access to an invite-only after-party at Zouk Nightclub.
• Alan WalkercoreGTM or Marketing Partner · 14 May 2026Global music icon who headlines the opening concert for the inaugural Enhanced Games, with Latin Grammy nominee Farruko as featured collaborator. Concert streams live on Walker's YouTube channel (~1B monthly views) and Roku reaching 100M+ North American homes. Walker has 100B combined audio/video streams and 150M social followers.
• ZOOPflagshipGTM or Marketing Partner · 12 May 2026Social media platform founded by former OnlyFans executive R.J. Phillips. Signed as Founding Partner and Official Creator Platform of the inaugural Enhanced Games in a $10 million partnership agreement. Delivers immersive coverage from inside the 2,500-seat arena and co-creates behind-the-scenes content with Enhanced athletes in the UAE; ZOOP pays creators 80% of revenue they generate.
• RokuflagshipChannel Partner/ Reseller/ Distributor · 11 May 2026North American Streaming Home for the inaugural Enhanced Games. The event streams free on the Roku Sports Channel in the US, Canada, and Mexico, reaching 100M+ households from a purpose-built 2,500-seat venue at Resorts World Las Vegas.
• Frame FitnesscoreGTM or Marketing Partner · 4 May 2026Official naming rights partner for the Athlete Recovery Zone at the inaugural Enhanced Games. Provides Pilates reformers, smart strength training systems, and personalized recovery protocols; Recovery Zone also features Hyperice wellness products (percussion, compression, thermal).
• The KillerscoreGTM or Marketing Partner · 26 March 2026Las Vegas-based band headlining the closing ceremony for the inaugural Enhanced Games on May 24, 2026; DJ Ruckus performs at the afterparty at Resorts World Las Vegas.
• OpenLoop Healthcare PartnerscoreTechnology or Integration · 10 March 2026Telehealth platform provider powering clinical services for Enhanced Performance Program US residents. Manages clinician review, prescription issuance, and select partner pharmacy routing for Live Enhanced protocols.
• CaliwatercoreGTM or Marketing Partner · 4 March 2026Cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena. Named Official Hydration Partner of the Enhanced Games, providing hydration products across athlete, media, and VIP areas with eco-friendly, health-focused branding.
• Beluga HealthcoreTechnology or IntegrationAlternative telehealth platform provider used as part of the Enhanced Performance Program for US residents, alongside OpenLoop.
• ShopifycoreTechnology or IntegrationHosts Enhanced's e-commerce services for Live Enhanced product and apparel sales; collects and processes personal data globally for customization, analytics, and advertising per Shopify's Consumer Privacy Policy.
• RedRock PharmacycoreChannel Partner/ Reseller/ DistributorLicensed partner pharmacy at 1240 E 100 S #220, St. George, UT 84790, facilitating prescription fulfillment services for Enhanced's Telehealth Platform.
• Health WarehousecoreChannel Partner/ Reseller/ DistributorLicensed partner pharmacy at 7107 Industrial Rd., Florence, KY 41042 (800-748-7001), facilitating prescription fulfillment services for Enhanced's Telehealth Platform.
• Precision Compounding PharmacycoreChannel Partner/ Reseller/ DistributorLicensed partner pharmacy at 2657 Merrick Road, Bellmore, NY 11710 (516-833-6262), facilitating prescription fulfillment services for Enhanced's Telehealth Platform.
• Triad RxcoreChannel Partner/ Reseller/ DistributorLicensed partner pharmacy facilitating prescription fulfillment services for Enhanced's Telehealth Platform.
• HypericeminorOthersWellness product partner featured in the Athlete Recovery Zone at the inaugural Enhanced Games, providing percussion massage devices, compression therapy systems, and thermal solutions alongside Frame Fitness.
• ICRminorOthersCommunications / investor relations advisor handling Enhanced Games' SPAC deal with A Paradise Acquisition Corp.

Scale indicators20 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Hone Health: Private men's longevity and hormone optimization telehealth platform offering clinician-prescribed TRT and related hormone protocols via subscription. Comparable to Live Enhanced's testosterone and hormone replacement offerings, though narrower in scope.
• Marius Pharmaceuticals: Specialty pharmaceutical company commercializing an FDA-approved oral testosterone product (Kyzatrex). Comparable to Live Enhanced's testosterone and hormone therapy categories, but operates as a pharma manufacturer rather than DTC telehealth platform.
• Tally Health: Private consumer longevity platform combining at-home diagnostics, supplements, and clinician consultations targeting healthspan. Comparable to Live Enhanced's longevity, peptide, and personalized health positioning, though without the sports property.
• Marek Health: Private telehealth platform specializing in hormone optimization, TRT, and performance peptides for men. Directly comparable product set to Live Enhanced's Sermorelin, testosterone, and hormone optimization SKUs at similar price points.
• HYROX: Global fitness competition brand hosting standardized indoor endurance races across dozens of cities annually. Comparable to the Enhanced Games as a modern alternative sports competition with mass-participation scaling, though HYROX is wellness-oriented rather than enhancement-oriented.

Direct peers

• Ro: Private DTC telehealth company offering prescription products across men's health (TRT, ED), women's health, weight loss (GLP-1s), and skin care via subscription. Directly comparable to Live Enhanced's clinician-prescribed subscription model and product categories.
• LifeMD: Public telehealth company (NASDAQ: LFMD) offering subscription-based prescription products including hormone replacement, weight management, and men's/women's health. Closely comparable subscription telehealth model with overlapping product categories to Live Enhanced.
• Hims & Hers Health: Public DTC telehealth platform (NYSE: HIMS) selling prescription hair, skin, sexual health, weight loss (GLP-1s), and primary care products via subscription. Closest direct comparable to Live Enhanced in business model, target customer, and product mix (including Sermorelin, testosterone, and GLP-1 offerings).

Broad incumbents

• WHOOP: Consumer performance and recovery wearable brand selling subscription hardware to athletes and performance-focused consumers. Comparable to Live Enhanced's performance/longevity consumer positioning and subscription model, though focused on hardware-driven data rather than prescription therapeutics.
• Ultimate Fighting Championship (UFC): Largest global MMA sports property, owned by TKO Group Holdings. Comparable to the Enhanced Games as a global sports entertainment platform with high audience reach and sponsorship-driven revenue, though the UFC operates within established anti-doping frameworks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enhanced_games
• LinkedInlinkedin.com/company/enhanced-games

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enhanced Games