Treasure Global
Treasure Global is a NASDAQ-listed (TGL) Malaysian-focused digital ecosystem operator whose ZCITY Super App delivers AI-personalized e-payment and cashback to 2.7M+ users, complemented by TAZTE F&B management, OXI Wallet digital assets, and ZYGY enterprise AI analytics.
- Company typePublic
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Treasure Global does
Treasure Global Inc. is a NASDAQ-listed (TGL) technology company headquartered in New York with primary operations in Kuala Lumpur, Malaysia, building an AI-powered digital ecosystem spanning consumer e-payment, merchant F&B management, digital assets, and enterprise AI analytics. Its core product, the ZCITY Super App, integrates multiple Malaysian e-wallets (Touch'n Go, Boost, GrabPay) and FPX online banking to deliver cashless payments with AI-personalized instant rebates and affiliate cashback, reaching 2.7 million registered users as of mid-2025 with 187,180 quarterly active users. TAZTE provides an AI-driven F&B management system with Co-Pilot Mode for automated order processing, deployed via subsidiary TADAA Technologies, while OXI Wallet is an institutional-grade multi-chain digital asset platform supporting Binance, Ethereum, TRON, and Solana with BitGo custody. The company also operates the ZYGY Social Listening Platform, leveraging NVIDIA GPU infrastructure and large language models for real-time sentiment analysis, trend identification, and behavioral analytics across consumer brands and government sectors.
The business model combines multiple revenue streams: transaction fees from ZCITY e-payment processing, monthly subscriptions for TAZTE merchant digitization, enterprise AI licensing (including a USD 15 million contract from Creative World Industries Sdn Bhd), government sector deployment via the Nervesis exclusive distribution agreement, transaction fees from OXI Wallet, and managed services through the Quarters Elite Advisory financial consultant network. Go-to-market blends product-led growth on ZCITY, direct enterprise field sales for AI solutions, and channel partnerships through merchant networks and financial advisors. Recent strategic moves include the Quarters Elite Advisory acquisition (November 2025) bringing 350+ financial consultants and USD 150M in client assets, establishment of a Digital Asset Treasury with up to USD 100M in potential deployment through BitGo (May 2026), and the ZYGY government distribution deal via Nervesis (June 2026), collectively repositioning the company from a consumer app toward a diversified AI, fintech, and enterprise software platform.
The company is sub-scale financially: nine-month FY2026 revenue was approximately USD 2.76M with Q3 FY2026 revenue of USD 1.50M (125% year-over-year growth), supported by USD 2.91M in cash and USD 15.6M in stockholders' equity as of March 31, 2026. Capital formation has been active but dilutive, including a USD 9.2M IPO in August 2022, USD 4M public offering in November 2023, USD 400K strategic investment in October 2025, and USD 2.5M direct offering in December 2025 (the latter triggering a 40% share price decline). Leadership transitioned in April 2026 with Sam Teo returning as Acting CEO and Carlson Thow continuing as Executive Director.
Treasure Global firmographics
Firmographics- Name
- Treasure Global
- Legal name
- Treasure Global Inc.
- Website
- https://treasureglobal.org
- Company type
- Public
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Treasure Global is a NASDAQ-listed (TGL) Malaysian-focused digital ecosystem operator whose ZCITY Super App delivers AI-personalized e-payment and cashback to 2.7M+ users, complemented by TAZTE F&B management, OXI Wallet digital assets, and ZYGY enterprise AI analytics.
- Ownership category
- akta.pro rank
Treasure Global industry classification
Industry- Product category
- Digital Payments & Fintech Platforms
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)
Keywords
Where Treasure Global is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Treasure Global business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- E-Payment & Transaction Fees: Transaction revenue from ZCITY e-payment ecosystem, including merchant commissions and payment processing fees from e-wallet integrations (Touch'n Go, Boost, GrabPay).
- TAZTE Platform Subscription: Recurring subscription fees from TAZTE F&B management platform for merchant digitization services, including automated order processing and analytics features.
- Enterprise AI Licensing: Software licensing revenue from enterprise AI solutions including ZYGY Social Listening Platform deployment and Creative World Industries $15M AI system contract.
- AI Platform Deployment & Maintenance: Deployment services and maintenance contracts for government sector AI platform implementations, providing recurring service income.
- OXI Wallet Fintech Services: Revenue from OXI Wallet digital asset platform including Visa card transactions generating USD 120,000 from first corporate client Legacy Trustee Berhad.
- Financial Advisory Services: Financial advisory services through Quarters Elite network with 350+ consultants managing USD 150 million in client assets, targeting up to USD 150 million in long-term revenue opportunity.
- Affiliate & Cashback Program: Affiliate cashback program generating revenue through merchant partnerships and commission-based referrals across the ZCITY ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise AI Solutions - Custom Pricing |
| Subscription | Multi-year contract | Government Sector AI Subscription |
| Subscription | Monthly | TAZTE Merchant Subscription |
| Transaction based/ take rate | Pay-as-you-go | Transaction-based E-Payment |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Treasure Global product offering
Product offeringCore offering
Treasure Global develops and operates an integrated digital ecosystem anchored by the ZCITY Super App (consumer AI-powered e-payment with personalized rewards, instant rebates and affiliate cashback), TAZTE (AI-powered F&B merchant management platform), OXI Wallet (multi-chain institutional-grade digital asset platform), and the ZYGY Social Listening AI Platform (LLM-powered enterprise sentiment and behavioral analytics deployed for government and corporate clients). Revenue is generated from transaction fees, merchant subscriptions, enterprise AI licensing and deployment services, and emerging digital asset and financial advisory services.
Product overview
Treasure Global operates a portfolio of technology platforms focused on Southeast Asia's digital ecosystem. The core offering consists of the ZCITY Super App (AI-powered e-payment and rewards platform) and TAZTE (AI-powered F&B management system), which together create a dual-facing model serving both consumers and merchants. Supporting platforms include OXI Wallet (institutional-grade digital asset platform with multi-chain support), the ZYGY Social Listening Platform (AI-powered enterprise social media analytics), and GPU/LLM cloud computing services. TADAA Technologies serves as the AI-focused subsidiary driving platform innovation.
Differentiator
Problem solved
Functional benefit
Brands
- ZCITY Super App: A revolutionary e-payment and rewards ecosystem that transforms and simplifies the e-payment experience for consumers through advanced AI-powered features, offering personalized deals, cashless payment options, and instant rebates.
- TAZTE
- OXI Wallet
- Tadaa Technologies
Products and services
- ZCITY Super App AI-powered e-payment and rewards super app for Southeast Asian consumers, providing cashless transactions with instant rebates and affiliate cashback across e-commerce and retail merchants. Supports Touch'n Go eWallet, Boost eWallet, GrabPay, FPX, Visa and Mastercard.
- TAZTE F&B Management System AI-powered digital food and beverage management platform for merchants, offering automated order processing, Co-Pilot Mode features (Auto Accept Incoming Order, Auto Cascade Order Note, AutoFIX, Printing Divert), CRM analytics, loyalty programs and online payment/QR integration for F&B outlets in Malaysia.
- OXI Wallet Institutional-grade digital asset platform integrated with ZCITY Super App that supports multi-chain interoperability across Binance, Ethereum, TRON, and Solana networks, with AI-powered portfolio tools and capacity to support up to USD 10 billion in user-held digital assets.
- ZYGY Social Listening Platform Enterprise AI-powered social listening platform leveraging large language models and NVIDIA GPU infrastructure to convert unstructured digital conversations into structured insights, including real-time sentiment analysis, trend identification and behavioral analytics for government and enterprise clients.
- GPU Cloud Computing Services
Quantifiable outcome
- 7x increase in ARPU (Average Revenue Per User) quarter-over-quarter on ZCITY platform
- +6 more outcomes
Companies that use Treasure Global
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Treasure Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability10 records
Feature6 records
Treasure Global partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- Nervesis Sdn BhdcoreExclusive distribution and maintenance agreement for AI-powered ZYGY Social Listening Platform in Malaysia's government sector. Grants Tadaa Technologies exclusive rights to commercialize, deploy, and support the platform across Malaysia's public sector, positioning for recurring revenue through software subscriptions and maintenance services.
- BitGocoreLicensed custody provider for Treasure Global's Digital Asset Treasury, providing institutional-grade secure management of Ethereum and other digital assets. BitGo enables the company's participation in digital asset economy and blockchain-based financial infrastructure with potential deployment up to USD 100 million.
- Quarters Elite Advisory Sdn BhdcoreAcquisition of Malaysian financial advisory firm managing approximately USD 150 million in client assets, including nationwide network of over 350 financial consultants to support OXI Wallet fintech platform growth across Southeast Asia. Expected to generate potential long-term revenue of up to USD 150 million.
- Tien Ming Distributionminor51% stake acquisition expanding FMCG distribution capabilities and distribution network scale.
- iPay88 Holding Sdn BhdcoreExclusive payment gateway partner for ZCITY and TAZTE platforms, providing secure and convenient e-commerce, retail, online banking, and e-wallet transaction processing across Southeast Asia.
- Legacy Trustee BerhadflagshipFirst corporate client for OXI Wallet platform, purchasing Visa cards and generating USD 120,000 in initial revenue. Strategic anchor client for fintech platform commercialization.
Scale indicators23 records
Recent moves7 records
Expansion highlights6 records
Treasure Global competitors and assessment
Company assessmentDirect peers
- Touch 'n Go eWallet: Malaysia's largest homegrown e-wallet, directly comparable to Treasure Global's ZCITY Super App as both target Malaysian consumers and merchants with cashless payments, rewards, and merchant integrations across retail and online channels.
- Grab Holdings: Southeast Asia super-app combining ride-hailing, food delivery, and GrabPay payments; competes head-to-head with ZCITY's super-app positioning and merchant reward ecosystem across Malaysia and the broader region.
- Boost (Axiata Digital): Malaysian e-wallet integrated into ZCITY as a payment rail; comparable consumer proposition of cashless payments, cashback, and merchant offers targeting the same Malaysian user base as Treasure Global.
- BigPay (AirAsia): Malaysia-based fintech offering payments, prepaid cards, and remittance within the AirAsia ecosystem; directly competes with ZCITY/TAZTE on consumer payments and merchant digitization in Malaysia.
- Setel (PETRONAS): Malaysian digital payments and loyalty platform primarily for fuel and retail merchants; comparable as a domestic super-app/wallet competitor with merchant SaaS-style features overlapping TAZTE.
- Trust Wallet: Multi-chain self-custody crypto wallet supporting Ethereum, Binance Smart Chain, Solana, and TRON; comparable technology and value proposition to OXI Wallet's multi-chain digital asset offering for retail and institutional users.
Broad incumbents
- Shopee (Sea Limited): Regional super-app combining e-commerce, ShopeePay wallet, and merchant services; broader scale than Treasure Global but overlapping in consumer rewards, merchant tools, and integrated payments in Malaysia.
- Lazada (Alibaba): Major Southeast Asian e-commerce and digital payments platform with its own wallet/loyalty stack; comparable as a merchant-integrated digital commerce ecosystem overlapping ZCITY's Zstore and reward propositions.
- Binance: Global digital asset exchange and wallet platform supporting multi-chain assets; relevant as a direct comparison to OXI Wallet's Binance/Ethereum/TRON/Solana interoperability and institutional crypto positioning.
- Sprinklr: Enterprise social listening and customer experience platform; comparable to ZYGY's AI-powered sentiment analysis and behavioral analytics capabilities targeting enterprise and government buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Treasure Global social profiles
Digital presenceTreasure Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treasure Global leadership team
Management profileNumber of profiles
Profiles9 records
Treasure Global subsidiaries and ownership
Company hierarchySubsidiaries3 records
Treasure Global funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treasure Global M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treasure Global
What does Treasure Global do?
Treasure Global develops and operates an integrated digital ecosystem anchored by the ZCITY Super App (consumer AI-powered e-payment with personalized rewards, instant rebates and affiliate cashback), TAZTE (AI-powered F&B merchant management platform), OXI Wallet (multi-chain institutional-grade digital asset platform), and the ZYGY Social Listening AI Platform (LLM-powered enterprise sentiment and behavioral analytics deployed for government and corporate clients). Revenue is generated from transaction fees, merchant subscriptions, enterprise AI licensing and deployment services, and emerging digital asset and financial advisory services.
Is Treasure Global a public or private company?
Treasure Global is a public company. It is classified as public and is currently operating.
When was Treasure Global founded?
Treasure Global was founded in 2020. It employs 11 to 50 people.
Where is Treasure Global based?
Treasure Global is headquartered in New York, United States, in the North America region.
How does Treasure Global make money?
Seven revenue lines are on record. E-Payment & Transaction Fees are the primary driver. The others are TAZTE Platform Subscription, enterprise AI Licensing, AI Platform Deployment & Maintenance, OXI Wallet Fintech Services, financial Advisory Services and affiliate & Cashback Program.
Who are Treasure Global's main competitors?
Direct peers on record are Touch 'n Go eWallet, Grab Holdings, Boost (Axiata Digital), BigPay (AirAsia), Setel (PETRONAS) and Trust Wallet. Broad incumbents are Shopee (Sea Limited), Lazada (Alibaba), Binance and Sprinklr.
Does Treasure Global have an API?
No public API is recorded for Treasure Global.
What industry is Treasure Global in?
Treasure Global's product category is Digital Payments & Fintech Platforms. Its primary akta.pro industry code is FSAMAEAI, Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service). Its NAICS code is 522320 and its SIC code is 6199.