Select Star
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Select Star firmographics
Firmographics- Name
- Select Star
- Legal name
- Select Star Inc.
- Website
- https://selectstar.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Select Star industry classification
Industry- Product category
- Data Governance Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Metadata, Catalog & Semantic Layer for Data Platforms (HDAEABAJ)
- akta.pro secondary industries
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Data Lake Platforms (HDAEABAC)
Keywords
Where Select Star is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Select Star business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Recurring SaaS subscription for the metadata governance platform, with pricing not publicly disclosed. Self-serve onboarding and enterprise sales motion imply a hybrid model with land-and-expand potential across integrated data warehouses and BI tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based / Not publicly disclosed |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels8 records
Select Star product offering
Product offeringCore offering
Select Star sells a unified modern data governance SaaS platform that automatically indexes metadata, generates column-level lineage, and produces semantic models across data warehouses, BI tools, and ETL pipelines. Its core sellable offerings include an Automated Data Catalog, Automated Data Lineage, Ask AI chatbot, an MCP Server for Data, Entity-Relationship Diagrams, Data Access Control, and Semantic Model Generation, sold to enterprise and mid-market data teams as recurring subscriptions.
Product overview
Select Star offers a unified modern data governance platform composed of a core Metadata Context Platform plus tightly integrated modules for Data Catalog, Data Lineage, Ask AI, MCP Server for Data, Entity-Relationship Diagrams, Data Access Control, and Semantic Model Generation. The Data Catalog and Data Lineage modules form the foundation that automatically indexes metadata and traces column-level flows across warehouses, BI tools, and pipelines; Ask AI and the MCP Server for Data layer conversational AI and agentic capabilities on top of this active metadata; and the ERD, Data Access Control, and Semantic Model Generation modules extend the platform into data modeling visualization, PII-aware governance, and downstream AI-tool enablement. Following Snowflake's 2025 acquisition, the platform's technology now powers Snowflake's Horizon Catalog and Horizon Context capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Automated Data Catalog Find, tag, and document enterprise data with Google-like search, data dictionary, business glossary, popularity metrics, lineage, and entity relationships, providing a single source of truth across modern data stacks.
- Automated Data Lineage Cross-platform, column-level data lineage that automatically tracks data models, BI dashboards, and their provenance to source systems, powering applications such as PII tag propagation, migration analysis, and GitHub Actions integration.
- Ask AI AI chatbot and documentation generator that uses Select Star's metadata embeddings to answer natural-language data questions with high accuracy and to auto-draft data documentation for assets across the data stack.
- MCP Server for Data Unified API exposing enterprise metadata, lineage, and semantic models so AI agents, chatbots, and LLMs (Cursor, Claude Desktop, GitHub Copilot) can search, reason, and act with full enterprise data context.
- Data Access Control Field-level access governance combining role-based access control (RBAC) and attribute-based access control (ABAC) with automated PII tagging and propagation, sensitive data masking, and tag synchronization back to source platforms.
- Semantic Model Generation Reverse-engineers the logic in BI dashboards to generate semantic models that give Snowflake Cortex Analyst and other AI tools the context they need for accurate, reliable answers.
Quantifiable outcome
- 30+ hours saved per month on data troubleshooting
- +9 more outcomes
Companies that use Select Star
Customer profileNamed customers34 records
Segments4 records
Ideal customer profiles3 records
Select Star technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability8 records
Feature7 records
Select Star partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship and core.
- SnowflakeflagshipIn November 2025 Snowflake entered into a definitive agreement to acquire Select Star, integrating the company into Snowflake's Horizon Catalog to extend visibility across PostgreSQL, MySQL, Tableau, Power BI, dbt, and Airflow. Founder and CEO Shinji Kim and team are driving the next phase of Horizon Catalog innovation; financial terms undisclosed.
- SnowflakeflagshipSelect Star integrates natively with Snowflake to deliver automated data catalog, lineage, business glossary, and semantic models built on the Snowflake data warehouse.
- Google BigQuerycoreSelect Star integrates with Google BigQuery to provide automated data catalog, lineage, business glossary, and semantic models built on the BigQuery data warehouse.
- Amazon RedshiftcoreSelect Star integrates with Amazon Redshift to provide automated data catalog, lineage, business glossary, and semantic models built on the Redshift data warehouse.
- PostgreSQLcoreSelect Star integrates with PostgreSQL to provide automated data catalog, lineage, business glossary, and semantic models. PostgreSQL is also specifically cited as a core data source whose metadata Select Star extends into Snowflake Horizon Catalog.
- DatabrickscoreSelect Star integrates with Databricks to provide automated data catalog, lineage, business glossary, and semantic models built on the Databricks lakehouse.
- SalesforcecoreSelect Star integrates with Salesforce to extend its automated data catalog, lineage, business glossary, and semantic models to Salesforce data.
- TableaucoreSelect Star integrates with Tableau to provide automated data catalog, lineage, business glossary, and semantic models spanning BI dashboards.
- Amazon QuickSightcoreSelect Star integrates with Amazon QuickSight to extend automated data catalog, lineage, business glossary, and semantic models to QuickSight BI content.
- LookercoreSelect Star integrates with Looker and Looker Studio to provide automated data catalog, lineage, business glossary, and semantic models.
- Microsoft Power BIcoreSelect Star integrates with Power BI to extend automated data catalog, lineage, business glossary, and semantic models to Power BI content.
- MetabasecoreSelect Star integrates with Metabase to provide automated data catalog, lineage, business glossary, and semantic models for Metabase BI content.
- SigmacoreSelect Star integrates with Sigma Computing to provide automated data catalog, lineage, business glossary, and semantic models.
- dbtcoreSelect Star integrates with dbt to provide automated data catalog, lineage, business glossary, and semantic models around dbt models.
- AWS GluecoreSelect Star integrates with AWS Glue to provide automated data catalog, lineage, business glossary, and semantic models around Glue ETL pipelines.
- FivetrancoreSelect Star integrates with Fivetran to provide automated data catalog, lineage, business glossary, and semantic models for Fivetran-managed data pipelines. Fivetran is also a Select Star customer (Kelly Carter, Lead Analytics Product & Operation Manager).
- SlackcoreSelect Star integrates with Slack to provide channel-based support, notifications, and broader data team collaboration around catalog and lineage activity.
- GitHubcoreSelect Star offers a GitHub Actions App that prevents data breakage before it happens, rather than fixing it afterward, by integrating with developer CI/CD workflows.
- MySQLcoreSelect Star provides broad connectivity to MySQL, with its integration now extending Snowflake's Horizon Catalog visibility into MySQL data sources following the November 2025 acquisition.
- Apache AirflowcoreSelect Star's connectivity includes Apache Airflow, which is one of the orchestration systems whose metadata is extended into Snowflake Horizon Catalog following the November 2025 acquisition.
- Anthropic (Claude Desktop)coreSelect Star's MCP Server is compatible with Claude Desktop, enabling AI assistants to access enterprise metadata, lineage, and semantic models through a single API.
- CursorcoreSelect Star's MCP Server integrates with the Cursor IDE, providing developers with metadata, lineage, and semantic context inside their coding environment.
- GitHub Copilot (VS Code)coreSelect Star's MCP Server is compatible with VS Code GitHub Copilot, allowing AI coding assistants to leverage enterprise data context.
- Open Semantic Interchange (OSI)coreSnowflake participates as a co-founder of the Open Semantic Interchange (OSI) open source initiative to standardize semantic definitions and facilitate data interoperability; the first OSI working group meeting was held on October 17, 2025 with industry participants including AWS, Snowflake, and Informatica.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Select Star competitors and assessment
Company assessmentBroad incumbents
- Talend (Qlik): Talend, now part of Qlik, provides data integration, quality, and governance including catalog capabilities, representing a broader incumbent offering overlapping with Select Star's data governance and lineage positioning.
- Informatica: Informatica is a broad data management incumbent offering enterprise data catalog, integration, and governance as part of a much larger platform. It is named in Select Star's competitive set and as a co-founder of the Open Semantic Interchange initiative.
- Unity Catalog (Databricks): Databricks' Unity Catalog is a natively integrated data catalog and governance offering for the Databricks lakehouse — a platform-native competitor that competes with Select Star for governance budgets within Databricks customers.
Direct peers
- Alation: Alation is a leading enterprise data catalog and governance platform that competes directly with Select Star in the data catalog, lineage, and business glossary market. Select Star's marketing materials include explicit comparison pages against Alation.
- Atlan: Atlan is a modern data catalog and metadata platform that targets the same data team persona with automated lineage, collaboration, and AI-ready context — directly comparable to Select Star's product surface and target market.
- Collibra: Collibra is an established enterprise data intelligence and governance platform, named explicitly in Select Star's competitive comparison pages. Both target governance, cataloging, and lineage needs for large enterprises.
- Secoda: Secoda is a modern data catalog, lineage, and observability platform with AI-powered search — directly comparable to Select Star's catalog and AI features for mid-market data teams.
- CastorDoc: CastorDoc is a data discovery and catalog platform that competes with Select Star in the modern data catalog space, with a focus on column-level lineage and AI-enabled documentation.
- DataHub: DataHub is an open-source metadata platform (originally from LinkedIn) for data discovery and lineage — a direct alternative to Select Star for organizations that prefer open-source cataloging.
- data.world: data.world is a data catalog and governance platform, listed among Select Star's named competitive comparisons. Both target data teams needing catalog, lineage, and collaborative governance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Select Star social profiles
Digital presenceSelect Star compliance and trust
Trust signalCompliance1 record
Select Star financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Star leadership team
Management profileNumber of profiles
Profiles1 record
Select Star funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Star M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Star
What does Select Star do?
Select Star sells a unified modern data governance SaaS platform that automatically indexes metadata, generates column-level lineage, and produces semantic models across data warehouses, BI tools, and ETL pipelines. Its core sellable offerings include an Automated Data Catalog, Automated Data Lineage, Ask AI chatbot, an MCP Server for Data, Entity-Relationship Diagrams, Data Access Control, and Semantic Model Generation, sold to enterprise and mid-market data teams as recurring subscriptions.
Is Select Star a public or private company?
Select Star is a private company. It is classified as venture growth investor backed and is currently acquired.
When was Select Star founded?
Select Star was founded in 2020. It employs 11 to 50 people.
Where is Select Star based?
Select Star is headquartered in San Francisco, United States, in the North America region.
How does Select Star make money?
One revenue line is on record: saaS Subscription.
Who are Select Star's main competitors?
Broad incumbents on record are Talend (Qlik), Informatica and Unity Catalog (Databricks). Direct peers are Alation, Atlan, Collibra, Secoda, CastorDoc, DataHub and data.world.
Does Select Star have an API?
Yes. Select Star offers an MCP Server for Data providing a unified API access to enterprise metadata, lineage, and semantic models. The MCP Server integrates with AI clients and development environments including Cursor, Claude Desktop, and VS Code GitHub Copilot. It enables search across datasets, dashboards, fields, and metrics; provides contextual details (descriptions, tags, owners, popularity scores); exposes upstream-downstream lineage relationships; and delivers consistent definitions for standardized metrics, dimensions, and business terms. Authentication, rate limits, and versioning details not specified. Developer documentation is at docs.selectstar.com/features/mcp-server.
What industry is Select Star in?
Select Star's product category is Data Governance Software. Its primary akta.pro industry code is HDAEABAJ, Metadata, Catalog & Semantic Layer for Data Platforms, with a secondary code of HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms. Its NAICS code is 513210 and its SIC code is 7370.