What groundcover does

groundcover, founded in 2021 in Tel Aviv, is a cloud-native observability platform whose core technical proposition is a kernel-level eBPF sensor combined with a Bring Your Own Cloud (BYOC) deployment architecture that runs telemetry collection, storage, and AI analysis inside the customer's own Virtual Private Cloud. The platform unifies infrastructure monitoring, application performance monitoring (APM), log management, real user monitoring with session replay, synthetic performance monitoring, and an automated observability migration tool from legacy vendors such as Datadog and New Relic. AI/LLM capabilities have become a central product line in 2025-2026, including groundcover AI Mode (an autonomous investigation agent running inside customer AWS environments via Amazon Bedrock), Agent Mode, the groundcover MCP server, and native AI Observability for Google Vertex AI and AWS Bedrock/Bedrock AgentCore agentic AI workloads. The company holds a Gartner Cool Vendor 2025 designation and was included in Calcalist's 2026 ranking of the 50 most promising Israeli startups.

The commercial model is a per-host (per-node) subscription, billed monthly or annually, with no data-ingest taxes or volume penalties — a deliberate structural contrast to Datadog and New Relic. Pricing is quote-based for enterprise tiers, with a Start Free self-serve entry point, a hosted Playground (play.groundcover.com), and a "Book a Demo" sales-assisted motion for larger customers. The customer base of 200+ spans enterprise (Fortune 100) and mid-market segments across online grocery (BigBasket), crypto compliance (Solidus Labs), diamond blockchain (Tracr), conversational AI banking (Posh), risk fintech (Riskified), digital advertising (EX.CO.), and market intelligence (Similarweb), with regulated-industry and EMEA/LATAM/Asia Pacific deployments positioned around BYOC compliance with GDPR and China's Network Data Security Management rules.

Go-to-market combines PLG self-serve, enterprise direct sales, and a global Ecosystem Program launched in October 2025 with channel partners IBM, GlobalDots, Onnivation, and Kalogent, supplemented by native procurement integrations with Google Cloud Marketplace and AWS. groundcover has raised $60 million cumulatively across a seed round ($4.5M, January 2022), a $20M Series A (September 2022), and a $35M Series B led by Zeev Ventures (April 2025), with the Series B capital earmarked for aggressive US-market expansion. Headcount is 51-100, led by CEO and co-founder Shahar Azulay alongside founding engineers Noam Levy and Aviv Zohari and VP of Sales Paul Trebe.

Name

groundcover

Legal name

groundcover Ltd. / groundcover Inc.

Website

https://groundcover.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Cloud-Native Observability (Application Performance Monitoring & Infrastructure Monitoring)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud-Native/Kubernetes Observability (HDABAJAF)

akta.pro secondary industry

DevSecOps, Cloud Security Automation & Policy-as-Code (HDABAHAM)

Keywords

• Cloud-native observability
• EBPF monitoring
• Application performance monitoring
• LLM observability
• Infrastructure monitoring

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based observability service: Primary revenue stream. Hosted observability and monitoring platform offered on a subscription basis, deployed in the customer's environment on a BYOC model. Fees are based on the number of Activities (servers/nodes) per month or year, invoiced monthly or annually in advance, with USD pricing.
2. Trial / Free Subscription: Free trial and free-tier subscriptions offered at groundcover's discretion for evaluation purposes, subject to usage limitations and may be terminated at any time.
3. Channel/Ecosystem partner-sourced sales: Subscription revenue sourced through channel partners, resellers, and distributors (including IBM, GlobalDots, Onnivation, Kalogent) operating in EMEA, LATAM, and Asia Pacific under the global Ecosystem Program.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels9 records

Core offering

groundcover provides a cloud-native observability platform powered by an in-kernel eBPF sensor and deployed via a Bring Your Own Cloud (BYOC) architecture that runs inside the customer's own VPC. The platform delivers full-stack visibility across infrastructure, applications, logs, traces, metrics, real user monitoring, synthetic monitoring, and LLM/agentic AI workloads, with flat per-host pricing, zero code-level instrumentation, and all telemetry data stored in the customer's cloud environment.

Product overview

groundcover offers a single unified cloud-native observability platform with a Bring Your Own Cloud (BYOC) deployment model, delivered as one integrated product rather than tiered modules. The core groundcover Observability Platform is powered by the proprietary eBPF Sensor and BYOC Architecture and bundles an all-inclusive feature set comprising Agent Mode (autonomous AI investigations), Infrastructure Monitoring, Application Performance Monitoring (APM), Log Management, Real User Monitoring (RUM) with Session Replay, Migration tooling from legacy vendors, and Synthetic Performance Monitoring. AI capabilities are delivered through the groundcover MCP server and the AI Observability (LLM Observability) module, which extends native support to Amazon Bedrock, Bedrock AgentCore, and Google Vertex AI for monitoring and troubleshooting AI workloads, while maintaining native OpenTelemetry compatibility.

Differentiator

Problem solved

Functional benefit

Products and services

• groundcover Observability Platform Cloud-native observability platform powered by eBPF that runs entirely in the customer's cloud via a Bring Your Own Cloud (BYOC) architecture, delivering full visibility across infrastructure, applications, logs, traces, metrics, and LLMs with flat per-host pricing and zero instrumentation.
• Agent Mode Native AI agent capability for groundcover that enables autonomous investigation and analysis of production incidents and infrastructure using eBPF telemetry, available inside customer environments without sending data outside the customer's VPC.
• Infrastructure Monitoring Provides access to all infrastructure metrics and supports efficient optimization across cloud and on-prem environments using eBPF-powered auto-collection.
• Application Performance Monitoring (APM) Enables identification and resolution of application issues instantly with zero code changes, leveraging eBPF auto-instrumentation to deliver full-stack traces and metrics.
• Log Management Streams, stores, and queries logs at any scale, providing auto-enriched logs and centralized log data collection inside the customer's cloud environment.
• Real User Monitoring (RUM) Analyzes end-user behavior and front-end performance, with a generally available Session Replay component that visually replays user browser sessions for proactive issue detection.
• Migration Self-service automated migration tool that enables organizations to migrate observability stacks from legacy vendors such as Datadog to groundcover within days, including 300+ predefined metric translations and pixel-perfect dashboard recreation.
• Synthetic Performance Monitoring Proactively detects performance issues across customer environments using synthetic checks, enabling engineering teams to identify issues before they affect end users.
• groundcover MCP Model Context Protocol server that enables AI-driven observability interactions with the groundcover platform, supporting agentic AI workflows.
• AI Observability (LLM Observability) Monitors, analyzes, and secures LLM-powered applications with zero instrumentation, supporting Amazon Bedrock, Bedrock AgentCore, and Google Vertex AI; provides agent execution traces, token-level cost attribution, and out-of-the-box visibility into hallucinations and drift.

Quantifiable outcome

• Customer reported cutting observability costs in half while expanding coverage to prod, dev, and testing environments (BigBasket).
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship technology partner, flagship ecosystem partner, core ecosystem partner, back-office vendor and third-party ai provider referenced in terms.

• Google Cloud / Google Vertex AIflagship technology partnerTechnology or Integration · 23 April 2026Deep integration with Google Vertex AI to provide native support for agentic AI systems. Released in sync with Google Cloud Next (April 22-24, 2026), the update enables tracing of every LLM interaction, token-level cost attribution, and complete agent execution traces, automatically available to all groundcover customers at no additional cost.
• Amazon Web Services (AWS) / Amazon Bedrockflagship technology partnerTechnology or Integration · 1 December 2025Extended Zero Instrumentation LLM observability to Amazon Bedrock and Bedrock AgentCore in December 2025. groundcover AI Mode runs natively inside customer AWS environments via Amazon Bedrock for production troubleshooting with data staying inside the customer environment.
• IBMflagship ecosystem partnerChannel Partner/ Reseller/ Distributor · 22 October 2025Named among the earliest collaborators in groundcover's global Ecosystem Program launched in October 2025 to accelerate observability innovation in EMEA, LATAM, and Asia Pacific. Program offers tiered partnerships with product access, co-marketing, and embedding opportunities.
• GlobalDotscore ecosystem partnerChannel Partner/ Reseller/ Distributor · 22 October 2025Named as an early collaborator in groundcover's global Ecosystem Program focused on cloud cost optimization and observability distribution in international markets.
• Onnivationcore ecosystem partnerChannel Partner/ Reseller/ Distributor · 22 October 2025Named as an early collaborator in groundcover's global Ecosystem Program for observability innovation in EMEA, LATAM, and Asia Pacific.
• Kalogentcore ecosystem partnerChannel Partner/ Reseller/ Distributor · 22 October 2025Named as an early collaborator in groundcover's global Ecosystem Program for observability distribution and co-marketing in international markets.
• Stripe, Inc.back-office vendorOthersStripe is the payment processor for online credit and debit card transactions on groundcover's platform; customers paying by card agree to Stripe's Terms of Service and Privacy Policy.
• Anthropicthird-party ai provider referenced in termsTechnology or IntegrationAnthropic's policies and terms of service are referenced in groundcover's Terms as governing the use of AI Functionalities that may rely on Anthropic as a third-party AI provider.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Datadog: Datadog is the dominant cloud-based observability platform offering infrastructure monitoring, APM, logs, RUM, and AI workload monitoring. groundcover directly names Datadog as a displacement target and offers BYOC and per-host pricing as an alternative.
• New Relic: New Relic is a long-standing APM and observability vendor competing in the same enterprise buyer pool. groundcover explicitly positions against New Relic alongside Datadog as legacy observability vendors to displace.
• Dynatrace: Dynatrace offers an enterprise observability and AIOps platform with strong APM and automation capabilities. It competes with groundcover for large enterprise Kubernetes and cloud-native monitoring budgets.
• Splunk (Cisco): Splunk, now part of Cisco, is a broad observability, monitoring, and log analytics platform with strong enterprise presence. It competes with groundcover for log management and APM budgets, particularly in regulated enterprises.
• ServiceNow Cloud Observability (Lightstep): ServiceNow Cloud Observability, built on the acquired Lightstep technology, offers APM and observability across cloud-native workloads. It competes with groundcover for enterprise DevOps and SRE budgets inside large ServiceNow accounts.

Direct peers

• Grafana Labs: Grafana Labs offers Grafana Cloud and Grafana BYOC for observability with strong open-source roots. It is directly named as one of the top BYOC platforms alongside groundcover and competes for the same cloud-native enterprise segment.
• Honeycomb.io: Honeycomb offers observability for production engineering with high-cardinality event data and a Honeycomb Private Cloud deployment option. It competes directly with groundcover for engineering teams seeking modern observability with deployment flexibility.
• Coralogix: Coralogix offers a SaaS and BYOC observability and security analytics platform with strong log management and Kubernetes monitoring. It is listed alongside groundcover among the top BYOC observability platforms and serves the same enterprise Kubernetes buyer.
• Chronosphere: Chronosphere is a cloud-native observability platform focused on controlling observability costs for Kubernetes and microservices workloads at scale. It directly competes with groundcover's value proposition of reducing ingest-driven observability spend.

Emerging players

• SigNoz: SigNoz is an open-source APM and observability platform with a SigNoz Enterprise self-hosted/BYOC edition. It is listed alongside groundcover among the top BYOC observability platforms for 2026 and targets similar cloud-native engineering teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/groundcover-com
• YouTubeyoutube.com/@groundcover-com
• LinkedInlinkedin.com/company/groundcover-com
• Xx.com/groundcover_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about groundcover