Onnivation
Onnivation is a Mumbai-based cross-border market accelerator that curates Israeli and US deep tech SaaS solutions for Indian enterprises, acting as a strategic advisor and extended procurement arm for over 100 enterprise clients and 20+ technology vendors across cloud, security, observability, data, and AI.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Onnivation does
Onnivation is a cross-border market accelerator founded in 2015 by Saket Agarwal and headquartered in Mumbai, India, that curates and distributes Israeli and US deep tech SaaS solutions into the Indian enterprise market. The company operates as a strategic advisor and extended procurement arm for over 100 enterprise clients including Razorpay, Haptik, Fynd, Unbxd, Classplus, Goodera, and Animall, managing the full vendor lifecycle from research and POC facilitation through negotiation and ongoing relationship management. Onnivation represents a portfolio of 20+ technology partners spanning Cloud Optimization (Spot by NetApp, Granulate, Cast AI, Finout), Observability (Coralogix, Instana, groundcover), Security (Wiz, Snyk, Ox Security, Cloudflare, Skyflow), Data (Snowflake, Firebolt, Monte Carlo, Rivery, Bright Data), Martech/CX (Contentsquare, MessageBird, Cloudinary, Apester), AI (D-ID, Dataloop, Rasa, Resistant AI), and adjacent verticals.
The business model is commission- and advisory-based: Onnivation earns revenue through strategic partnerships with Israeli/US SaaS vendors and through enterprise advisory engagements, with pricing structured as quote-based annual engagements rather than disclosed public pricing. Go-to-market is direct enterprise field sales, supported by thought leadership through the annual India-Israel Deep Tech Summit, content publications in outlets such as Entrepreneur, YourStory, and Israel21c, and a strong personal brand for the founder as #YourIsraelGuy. The company is incorporated as Onnivation Ventures Private Limited in India (registered office in Kolkata, operational HQ in Mumbai), operates with 11-50 employees, and has expanded its stated operating geographies to include Singapore and the USA alongside its core Indian market. An advisory board includes senior Israeli tech figures Moshe Lichtman (ex-Microsoft Corporate VP), Dov Moran (Grove Ventures, USB stick inventor), and Elie Wurtman (PICO Venture Partners), providing credibility in the Israeli ecosystem but no disclosed equity ownership.
Onnivation firmographics
Firmographics- Name
- Onnivation
- Legal name
- Onnivation Ventures Private Limited
- Website
- https://onnivation.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Onnivation is a Mumbai-based cross-border market accelerator that curates Israeli and US deep tech SaaS solutions for Indian enterprises, acting as a strategic advisor and extended procurement arm for over 100 enterprise clients and 20+ technology vendors across cloud, security, observability, data, and AI.
- Ownership category
- akta.pro rank
Onnivation industry classification
Industry- Product category
- SaaS Advisory and Distribution Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Divestitures, Spin-offs & Carve-outs Advisory (BPAHADAJ)
Keywords
Where Onnivation is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Onnivation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Advisory and Distribution: Onnivation generates revenue by curating and distributing innovative SaaS solutions from Israeli and US companies to Indian enterprises. The company acts as a strategic advisor and extended procurement arm for clients, helping them discover, evaluate, negotiate, and implement Israeli deep tech solutions. Revenue is derived from commissions, partnerships, and strategic relationships with B2B SaaS companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Enterprise Advisory Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Onnivation product offering
Product offeringCore offering
Onnivation is a cross-border market accelerator that invests in and represents Israeli and US deep tech SaaS companies in the Indian market. The company acts as a trusted SaaS advisor to large Indian enterprises and unicorns, curating disruptive solutions across AI, Cybersecurity, Observability, Data, Cloud Ops, Martech, and Customer Experience, and providing end-to-end services including vendor discovery, POC facilitation, negotiation, and ongoing relationship management.
Differentiator
Problem solved
Functional benefit
Products and services
- SaaS Advisory and Procurement Services End-to-end SaaS advisory service where Onnivation acts as an extended procurement arm for Indian enterprises, handling vendor research, evaluation, POC facilitation, negotiation, and ongoing relationship management across Israeli and US deep tech SaaS categories including AI, Cybersecurity, Observability, Data, Cloud Ops, Martech, and Customer Experience.
- Digital Transformation Consulting Digital transformation consulting service combining Israeli deep tech innovation with Indian market scale to help enterprises evolve critical functions across Cloud Optimization, QA, Testing, Performance Monitoring, Logging, Cyber Security, Video Engagement, Data Science, Analytics, Gamification, User Acquisition, and Retention.
- In-Country Sales Representation for SaaS Vendors On-site sales representation and channel enablement service for Israeli and US B2B SaaS vendors entering India and Southeast Asia, providing local sales teams, strategic introductions, customer success support, and end-to-end customer relationship management.
- Strategic Investments in Deep Tech Startups Strategic investment activity in Israeli and global deep tech SaaS startups as part of the firm's accelerator model, providing capital alongside go-to-market support.
Quantifiable outcome
- Engineering teams enabled to work at 3x capacity through Israeli deep tech solutions
- +1 more outcomes
Companies that use Onnivation
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Onnivation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Onnivation partnerships and signals
Strategic signalPartnerships
41 partnerships are on record, tiered core and flagship.
- CoralogixcoreCoralogix is a Full Stack Observability platform (Logs, Metrics, Traces, Security) and a key partner in Onnivation's portfolio. Onnivation has been instrumental in helping Coralogix expand its footprint in India and achieve customer success.
- WizcoreWiz is a leading cloud infrastructure security platform. Onnivation represents Wiz in the Indian market as part of their security solutions portfolio.
- Spot by NetAppcoreSpot is a cloud cost optimization platform that helps companies reduce up to 90% of cloud costs. Onnivation has been instrumental in helping Spot penetrate and grow its presence in India and Southeast Asia, acting as on-site representation.
- GranulatecoreGranulate enables organizations to optimize infrastructure and cost through AI-driven dynamic and continuous OS-level adaptations. Onnivation has been a strategic partner for Granulate, helping them successfully penetrate the Indian market.
- HeadSpincoreHeadSpin is a Digital Experience AI Platform for remotely testing and debugging mobile and browser applications. Onnivation has been instrumental in helping HeadSpin grow its presence in India.
- ApplausecoreApplause is the worldwide leader in crowd testing with 800,000 testers and 4 million devices across 200 countries. Onnivation represents Applause in India for quality assurance and testing solutions.
- Cast AIcoreCast AI is an intelligent Kubernetes automation platform that cuts AWS, Azure, and GCP cloud costs by over 50%. Onnivation offers Cast AI as part of their cloud optimization solutions.
- ContentsquarecoreContentsquare is an AI-powered Digital Experience Platform (DXP) providing insights into customer behaviors, feelings and intent. Onnivation represents Contentsquare for digital experience analytics.
- SkyflowcoreSkyflow is the world's leading PII Data Privacy Vault platform for protecting and governing sensitive customer data. Onnivation offers Skyflow for data privacy and compliance needs.
- CloudflarecoreCloudflare is a leading connectivity cloud company empowering organizations to make their employees, applications and networks faster and more secure. Onnivation offers Cloudflare for web performance and security.
- FingerprintcoreFingerprint provides the most accurate device fingerprinting technology for preventing fraud, improving user experiences, and understanding traffic. Onnivation represents Fingerprint in India.
- Perimeter 81corePerimeter 81 is a network security platform offered through Onnivation's security solutions portfolio.
- Ox SecuritycoreOx Security is an Application Security Posture Management (ASPM) platform unifying AppSec practices. Onnivation offers Ox Security as part of their security solutions.
- DruvacoreDruva provides cloud data protection solutions. Onnivation includes Druva in their technology portfolio for data backup and recovery.
- SentrycoreSentry is an application monitoring platform helping developers diagnose, fix, and optimize code performance. Onnivation offers Sentry for application monitoring and error tracking.
- InstanacoreInstana is an Application Performance Monitoring (APM) platform for modern cloud-native applications. Onnivation represents Instana for observability needs (acquired by IBM in 2020).
- SnykcoreSnyk detects vulnerabilities in open source code and accelerates fixing throughout the development process. Onnivation offers Snyk for code security.
- SnowflakecoreSnowflake delivers a single seamless experience across multiple public clouds for data warehousing, data lakes, and data sharing. Onnivation includes Snowflake in their data solutions portfolio.
- FireboltcoreFirebolt is a data warehouse platform combining high-performance database architecture with infinite scale of the data lake. Onnivation offers Firebolt for data warehousing needs.
- Monte CarlocoreMonte Carlo is a data observability platform that helps increase trust in data by eliminating data downtime. Onnivation offers Monte Carlo for data quality monitoring.
- AnodotcoreAnodot helps detect anomalies across the business 15X faster and cuts incident-related costs by 70%. Onnivation offers Anodot for business monitoring.
- ErmeticcoreErmetic is an identity-first cloud infrastructure security platform providing multicloud protection. Onnivation includes Ermetic in their security solutions.
- D-IDcoreD-ID uses AI, deep learning and image processing technology around faces for video and photo engineering. Onnivation offers D-ID for facial video reenactment solutions.
- RiverycoreRivery is a SaaS ELT/ELT platform for modern teams and data professionals. Onnivation includes Rivery in their data pipeline solutions.
- ApestercoreApester enables publishers to create interactive content units and distribute them at scale. Onnivation offers Apester for digital experience and engagement.
- MessageBirdcoreMessageBird is a cloud communications platform connecting enterprises to global customers across SMS, Voice, WhatsApp, and more. Onnivation includes MessageBird for communications.
- CloudinarycoreCloudinary empowers brands to deliver visual-first experiences through AI-based image and video management. Onnivation offers Cloudinary for digital asset management.
- DataloopcoreDataloop's data management and annotation platform streamlines preparing visual data for machine and deep learning. Onnivation includes Dataloop for AI and data labeling.
- Bright DatacoreBright Data is the world's largest data collection platform helping businesses view the Internet like consumers. Onnivation offers Bright Data for web data collection.
- DRATAcoreDRATA is a security and compliance automation platform for SOC 2, ISO 27001 and HIPAA compliance. Onnivation offers DRATA for security and compliance automation.
- Five Sigma LabscoreFive Sigma provides an E2E SaaS Claims platform to insurers combining claims domain and technology expertise. Onnivation includes Five Sigma in their insurance tech portfolio.
- BlinkOpscoreBlink is a security workflow automation platform for building, collaborating, and scaling security operations. Onnivation offers BlinkOps for security automation.
- FinoutcoreFinout is an enterprise-grade FinOps platform for cloud cost observability and Kubernetes cost visibility. Onnivation includes Finout in cloud cost management solutions.
- SimilarWebcoreSimilarWeb offers an AI-based market intelligence platform for monitoring web and mobile app traffic. Onnivation offers SimilarWeb for market intelligence.
- RasacoreRasa is a conversational AI platform for building enterprise-grade text and voice-based AI Assistants. Onnivation includes Rasa for conversational AI solutions.
- Resistant AIcoreResistant AI protects lenders and fintechs from document fraud by detecting fraudulent documents automatically. Onnivation offers Resistant AI for fraud detection.
- TastewisecoreTastewise is a GenAI-powered consumer data platform for food and beverage brands. Onnivation includes Tastewise for consumer insights and market trends.
- groundcovercoregroundcover is an eBPF-based observability platform. Onnivation participates in groundcover's Global Ecosystem Program alongside IBM, GlobalDots, and Kalogent for accelerating observability innovation.
- IBMflagshipIBM is a key participant in groundcover's Global Ecosystem Program. Onnivation collaborates with IBM in the observability ecosystem space.
- GlobalDotscoreGlobalDots collaborates with Onnivation in groundcover's Global Ecosystem Program for observability innovation.
- KalogentcoreKalogent collaborates with Onnivation in groundcover's Global Ecosystem Program for observability innovation.
Scale indicators7 records
Recent moves6 records
Expansion highlights3 records
Onnivation competitors and assessment
Company assessmentBroad incumbents
- HCL Technologies: Global IT services company offering infrastructure, cloud, cybersecurity, and digital services to large enterprises worldwide. Comparable in addressing similar Indian enterprise buyer personas and competing for the same SaaS/cloud advisory wallet.
- Globant: Global digital transformation and technology services firm with deep cloud, data, and AI engineering practices. Comparable in helping enterprises adopt modern SaaS and deep-tech stacks, though at significantly larger scale and as a delivery-led firm rather than a channel/advisory.
- Wipro: Global IT and consulting services firm with strong cloud, cybersecurity, and data practices serving large enterprises. Functions as a broad incumbent alternative for the SaaS selection, integration, and managed services work Onnivation facilitates.
- Cognizant: Global IT services company with deep enterprise cloud, data, and digital transformation offerings. Operates in the same enterprise buyer segment Onnivation serves and competes for similar SaaS advisory and implementation dollars.
- Happiest Minds Technologies: Indian digital transformation and IT services company offering cloud, security, data, and SaaS-led solutions to enterprises and product companies. Overlaps with Onnivation's Indian enterprise buyer base and SaaS advisory themes, with broader service-line breadth and Indian listing scale.
- Tata Consultancy Services (TCS): India's largest IT services firm with extensive enterprise cloud, security, and digital transformation practices. Competes for the same Indian enterprise advisory and implementation mandates Onnivation currently serves through its vendor partners.
- Infosys: Global IT services and consulting leader with deep presence in cloud, data, and digital transformation for large enterprises. Represents the larger incumbent alternative that Indian enterprises may use for SaaS selection and implementation work Onnivation currently performs.
- Persistent Systems: India-based global digital engineering and IT services firm serving enterprises across cloud, data, and security. Comparable to Onnivation in targeting large Indian tech firms and unicorns for SaaS and digital transformation engagements, but at much larger scale and with proprietary delivery capability rather than pure distribution.
- Slalom: Global technology and business consulting firm that helps enterprises select and implement cloud, data, and security SaaS solutions. Comparable consulting-style engagement model to Onnivation's advisory work, but serving broader geographies and a different buyer base.
Direct peers
- GlobalDots: Israel-headquartered cloud and edge solutions provider/distributor that curates and resells third-party cloud, security, and DevOps technologies. GlobalDots operates a similar model to Onnivation — acting as a channel/advisor for global SaaS vendors — and is even a mutual collaborator within groundcover's Global Ecosystem Program with Onnivation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Onnivation social profiles
Digital presenceOnnivation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onnivation leadership team
Management profileNumber of profiles
Profiles11 records
Onnivation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onnivation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onnivation
What does Onnivation do?
Onnivation is a cross-border market accelerator that invests in and represents Israeli and US deep tech SaaS companies in the Indian market. The company acts as a trusted SaaS advisor to large Indian enterprises and unicorns, curating disruptive solutions across AI, Cybersecurity, Observability, Data, Cloud Ops, Martech, and Customer Experience, and providing end-to-end services including vendor discovery, POC facilitation, negotiation, and ongoing relationship management.
Is Onnivation a public or private company?
Onnivation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onnivation founded?
Onnivation was founded in 2015. It employs 11 to 50 people.
Where is Onnivation based?
Onnivation is headquartered in Mumbai, India, in the Asia region.
How does Onnivation make money?
One revenue line is on record: saaS Advisory and Distribution.
Who are Onnivation's main competitors?
Broad incumbents on record are HCL Technologies, Globant, Wipro, Cognizant, Happiest Minds Technologies, Tata Consultancy Services (TCS), Infosys, Persistent Systems and Slalom. GlobalDots is listed as a direct peer.
Does Onnivation have an API?
No public API is recorded for Onnivation.
What industry is Onnivation in?
Onnivation's product category is SaaS Advisory and Distribution Services. Its primary akta.pro industry code is BPAHADAJ, Divestitures, Spin-offs & Carve-outs Advisory. Its NAICS code is 54151 and its SIC code is 8742.