Birdie
Birdie is an AI-native CX Intelligence Platform unifying Voice of Customer and Agent QA into a decision engine, serving CX, product, and QA leaders at financial services and digital-native enterprises via subscription SaaS and AI-powered root-cause analysis.
- Company typePrivate
- Founded2019
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Birdie does
Birdie is a Palo Alto-headquartered CX Intelligence Platform that unifies Voice of Customer (VoC) feedback and Agent QA scoring into a single decision engine. The platform captures and categorizes customer signals across surveys, reviews, support tickets, voice calls, chat, and social media, correlates them with customer profiles and product behavior, and diagnoses root causes ranked by business impact (revenue, retention, CSAT). Birdie targets four primary buyer personas — CX leaders, product leaders, QA & operations leaders, and technical leaders (CTO/CIO) — predominantly in financial services, with additional traction in services marketplaces and creator platforms.
The product is structured around three AI-driven modules: VoC for omnichannel feedback intelligence, Agent QA for outcome-driven quality scoring across 100% of customer interactions, and the Customer Context Platform that ties them together. Underlying technology includes NLP-based sentiment analysis, an AI-powered taxonomy that adapts to customer vocabulary without breaking historical classifications, and root-cause diagnostics. Two adjacent capabilities extend the platform's surface: Skye, a natural-language AI analyst for ad-hoc queries, and the Birdie MCP (Model Context Protocol) Connector that exposes structured customer context to external AI agents and copilots. Pre-built integrations span Zendesk, Intercom, Salesforce, Slack, Jira, and Asana, and the platform runs on AWS and GCP infrastructure with SOC 2-aligned security posture.
Birdie operates a subscription SaaS revenue model with annual billing, per-seat and per-feedback-volume pricing, overage charges at 1.3x per 1,000 additional comments, and renewal escalators of up to 10% (terms set out in the Master Subscription Agreement). Distribution is a direct enterprise field-sales motion anchored by 'Book a demo' calls-to-action, supplemented by a self-serve trial flow via app.birdie.ai. Named customers are concentrated in financial services — Nubank, Neon, Mercado Bitcoin, Getnet, KOHO, Betterment — with Patreon as a non-fintech reference. The company has raised approximately $9 million across pre-seed, seed, and a February 2022 $7M seed extension led by SoftBank Group and Illuminate Ventures; leadership includes CEO and co-founder Alexandre Hadade, Co-Founder and CPTO Everton Cherman, and Co-Founder and CCO Pat Osorio.
Birdie firmographics
Firmographics- Name
- Birdie
- Legal name
- Birdie SSOT Corp.
- Website
- https://birdie.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Birdie is an AI-native CX Intelligence Platform unifying Voice of Customer and Agent QA into a decision engine, serving CX, product, and QA leaders at financial services and digital-native enterprises via subscription SaaS and AI-powered root-cause analysis.
- Ownership category
- akta.pro rank
Birdie industry classification
Industry- Product category
- Customer Experience Analytics Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
- akta.pro secondary industries
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Birdie is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Birdie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Birdie operates on a subscription SaaS model where customers pay for platform access per seat or per usage volume. The Master Subscription Agreement (Section 7) describes annual in-advance payment terms with per-Feedback-Limit and Authorized-User-Limit based pricing. Fees are quoted based on plan tiers with overage charges at 1.3x per 1,000 additional comments processed. Annual billing is standard; fees increase up to 10% on renewal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with per-seat and per-feedback-volume pricing |
| Freemium | Pay-as-you-go | Free trial available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Birdie product offering
Product offeringCore offering
Birdie sells a CX Intelligence Platform that unifies Voice of Customer (VoC) feedback capture across surveys, reviews, support tickets, calls, chat, and social, with AI-driven Agent QA covering 100% of customer interactions. Both modules run on a shared Customer Context Platform that correlates signals to customer profiles and business outcomes, ranks issues by impact (revenue, retention, CSAT), and routes actions to teams via integrations such as Jira, Asana, Slack, Zendesk, Intercom, and Salesforce.
Product overview
Birdie is a CX Intelligence Platform built as a unified product with two core modules—Voice of Customer (VoC) and Agent QA—operating on a shared Customer Context Platform. VoC captures and analyzes customer feedback across all channels (surveys, reviews, tickets, calls, chat, social) while Agent QA provides AI-driven quality assurance across 100% of customer interactions. Both modules connect to the Customer Context Platform which correlates signals with customer profiles and business outcomes. The Birdie MCP Connector extends this intelligence to external AI agents and workflows. The platform is designed for AI-augmented CX operations, helping teams move from reactive ticket handling to proactive product and operational improvements.
Differentiator
Problem solved
Functional benefit
Products and services
- Voice of Customer (VoC) AI-powered Voice of Customer module that captures and categorizes customer feedback from every channel (surveys, reviews, support tickets, voice calls, chat, social) into unified intelligence, with initiatives & action plans, emerging themes detection, AI-powered taxonomy, business metrics dashboards, and custom role-based views.
- Agent QA AI-driven quality assurance module providing scoring and analysis across 100% of customer interactions (chat, email, voice, bot/LLM), connecting quality scores to customer outcomes (CSAT, retention, resolution) and identifying whether failures stem from agent issues or product/process problems.
- Customer Context Platform Core intelligence platform that serves as the unified context layer for all customer signals, correlating feedback from every channel with customer profiles and product behavior, diagnosing issues by root cause, and ranking them by business impact (revenue, retention, CSAT) for decision-making.
- Birdie MCP Connector Model Context Protocol (MCP) connector that exposes Birdie's customer intelligence to any external AI agent, copilot, or workflow, delivering structured customer context rather than raw data for AI-augmented customer experience operations.
Quantifiable outcome
- 80% reduction in data analysis time (Mercado Bitcoin)
- +7 more outcomes
Companies that use Birdie
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
Birdie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature7 records
Birdie partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Birdie competitors and assessment
Company assessmentDirect peers
- Qualtrics: Direct peer in the customer experience and Voice of Customer (VoC) analytics category. Qualtrics offers enterprise experience management including CX, EX, and VoC with heavy AI investment; Birdie competes for the same CX leader budget but differentiates on AI-native QA and unified signal layer.
- Medallia: Direct enterprise CX analytics peer. Medallia captures customer feedback across channels and uses AI for sentiment and text analytics — directly overlapping with Birdie's VoC and AI-taxonomy capabilities, especially in regulated verticals like financial services.
- Sprinklr: Direct peer offering unified customer experience management across social, care, and marketing. Sprinklr's AI-driven contact-center analytics and quality tools overlap with Birdie's Agent QA and VoC modules, serving similar enterprise buyers.
- InMoment: Direct peer in VoC and customer experience analytics, with AI-driven text analytics and an enterprise customer base. InMoment competes head-to-head with Birdie's VoC module for CX and product leader budget.
- CallMiner: Direct peer in conversation intelligence and customer interaction analytics. CallMiner's 100% interaction capture and QA capabilities overlap tightly with Birdie's Agent QA module, particularly for voice and contact-center use cases.
Emerging players
- SentiSum: AI-native VoC and support analytics platform using NLP and sentiment classification. Overlaps with Birdie's taxonomy-driven feedback categorization but typically serves mid-market customers rather than Birdie's enterprise fintech focus.
- Thematic: AI-powered customer feedback analytics platform with theme-based taxonomy and sentiment. Direct overlap with Birdie's NLP-driven VoC capabilities but smaller scale; targets CX teams using survey and review data.
- Chattermill: CX analytics platform unifying feedback from multiple channels with AI-driven theme and sentiment detection. Direct competitor to Birdie's VoC offering, focused on mid-market and consumer brands.
Broad incumbents
- Zendesk: Customer service and engagement platform with native QA, workforce management, and analytics. Birdie integrates with Zendesk but Zendesk's own CX intelligence capabilities make it a broader incumbent that could subsume Birdie-style functionality at scale.
- NICE Ltd. Large enterprise contact-center analytics and QA vendor. NICE's interaction analytics and quality management overlap directly with Birdie's Agent QA, and NICE's scale in regulated financial services is a comparable go-to-market profile.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Birdie social profiles
Digital presenceBirdie compliance and trust
Trust signalCompliance5 records
Birdie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birdie leadership team
Management profileNumber of profiles
Profiles6 records
Birdie funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birdie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birdie
What does Birdie do?
Birdie sells a CX Intelligence Platform that unifies Voice of Customer (VoC) feedback capture across surveys, reviews, support tickets, calls, chat, and social, with AI-driven Agent QA covering 100% of customer interactions. Both modules run on a shared Customer Context Platform that correlates signals to customer profiles and business outcomes, ranks issues by impact (revenue, retention, CSAT), and routes actions to teams via integrations such as Jira, Asana, Slack, Zendesk, Intercom, and Salesforce.
Is Birdie a public or private company?
Birdie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Birdie founded?
Birdie was founded in 2019. It employs 11 to 50 people.
Where is Birdie based?
Birdie is headquartered in Palo Alto, United States, in the North America region.
How does Birdie make money?
One revenue line is on record: subscription SaaS.
Who are Birdie's main competitors?
Direct peers on record are Qualtrics, Medallia, Sprinklr, InMoment and CallMiner. Emerging players are SentiSum, Thematic and Chattermill. Broad incumbents are Zendesk and NICE Ltd..
Does Birdie have an API?
Yes. Birdie offers an MCP (Model Context Protocol) connector that allows AI agents, copilots, or workflows to access structured customer context. The MCP connector enables AI systems to connect to Birdie's intelligence layer and retrieve customer signals, insights, and context data for use in AI-augmented workflows.
What industry is Birdie in?
Birdie's product category is Customer Experience Analytics Software. Its primary akta.pro industry code is BPAHALAK, Customer Experience (CX) & Voice-of-Customer Analytics, with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 541511 and its SIC code is 7373.