Iru

Name

Iru

Legal name

Iru.com, Inc.

Website

https://iru.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Per-device subscription (annual): Primary revenue stream: per-device, recurring subscriptions priced annually and billed per Order Form (directly with Iru or via authorized resellers/channel partners); quantities cannot be decreased mid-term and pricing auto-renews with up to 7% annual increases absent notice.
2. MSP / channel subscription revenue: Recurring per-Device revenue from Managed Service Providers under the MSP Master Agreement, with annual commitment, monthly billing in arrears, Minimum Device Commitment of 25 devices, device true-ups, and audit rights.
3. Free Trial and Free Services: Free Trials and Free Services (with documented usage limits) act as a land motion feeding the paid subscription funnel; conversion is required for usage beyond stated limits.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels12 records

Core offering

Iru sells a unified, AI-powered IT and security software platform that consolidates endpoint management, endpoint detection and response, vulnerability management, passwordless workforce identity, and compliance automation into a single system. The platform runs on one lightweight agent across Apple, Windows, and Android devices and is orchestrated by the proprietary Iru AI agentic layer (backed by the Iru Context Model) and the Iru MCP server. Customers subscribe per device on annual contracts sold primarily through direct enterprise sales, with an MSP channel program and AWS Marketplace listing as additional routes.

Product overview

Iru (formerly Kandji) is a single, unified AI-powered IT and security platform composed of four product families: Endpoint (Endpoint Management, Endpoint Detection & Response, and Vulnerability Management), Identity (Workforce Identity), Compliance (Compliance Automation and Trust Center), and the AI layer (Iru AI, formerly Kai). The Endpoint modules deploy from a single lightweight agent across Apple, Windows, and Android devices, while Identity and Compliance modules are unified around the same user, app, and device context. Iru AI — backed by the Iru Context Model — operates as an agentic layer that orchestrates automation across all four families, and the new Iru MCP server makes these endpoints programmable for external AI agents and tools. The platform consolidates fragmented point tools (MDM, EDR, vulnerability management, identity, compliance automation) into a single integrated system, and is trusted by 6,000+ companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Iru Platform Unified AI-powered IT and security platform (formerly Kandji) that consolidates endpoint, identity, and compliance into a single system. Trusted by 6,000+ companies, sold on a per-device annual subscription basis.
• Endpoint Management Module of the Iru platform for managing every device with one lightweight agent across Apple, Windows, and Android. Includes zero-touch deployment, automated patching, and configuration-as-code. Sold as part of the Iru platform subscription to enterprise and mid-market IT teams.
• Endpoint Detection and Response (EDR) EDR module delivering threat detection and response across endpoints, integrated into the same lightweight agent as Endpoint Management. Validated by Miercom to stop 2.3x more zero-day exploits on macOS. For IT and security teams needing integrated endpoint threat defense.
• Vulnerability Management Module that continuously assesses endpoints for vulnerabilities and supports active Vulnerability Response, complementing the broader enterprise security posture for Apple devices. Initially launched February 2025 and expanded in December 2025 with deeper enterprise posture capabilities.
• Vulnerability Response Product launched in July 2025 to complement Vulnerability Management with active response capabilities, designed to bolster cyber resilience for Apple devices in the enterprise.
• Workforce Identity Passwordless workforce identity module providing device-bound authentication and secure access to every app, forming a trust fabric around users and apps. For IT teams needing to deploy device-bound, passwordless workforce identity tied to the endpoint.
• Compliance Automation Compliance module powered by Iru AI that tailors controls, builds an Adaptive Evidence Map, and keeps organizations audit-ready through continuous evidence collection. For IT, security, and GRC teams needing to accelerate audit readiness and shorten sales cycles via a public Trust Center.
• Trust Center Public-facing trust center module that supports customer security reviews and accelerates deals by exposing Iru's compliance posture publicly, backed by SOC 2 Type II and ISO 27001 certifications.
• Iru AI AI layer of the Iru platform (formerly Kai) acting as the agentic operating layer for IT and Security. Connects a grid of agents across identity, endpoint, and compliance, powered by the Iru Context Model to act intelligently and in context, automating compliance, insights, and actions from a single interface.
• Iru MCP (Model Context Protocol server) Model Context Protocol server from Iru that makes endpoints programmable, enabling AI agents and external tools to interact with Iru-managed devices and data through MCP-compatible clients. Featured under the 'Build with MCP' use case on the Iru website.
• Apple Vision Pro Device Management Platform support for managing Apple Vision Pro devices in enterprise fleets, enabling IT teams to manage spatial computing devices through the same Iru agent and policies. Launched February 2025.

Quantifiable outcome

• 6,000+ customers globally
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core integration, foundational platform ecosystem (apple), strategic flagship integration, advisor on funding round, strategic infrastructure partner, identity sub-processor, ai sub-processor, payments sub-processor, marketing & crm sub-processor, observability sub-processor, data warehouse sub-processor, cdn sub-processor, email sub-processor, ai observability sub-processor and product research sub-processor.

• allwherecore integrationTechnology or Integration · 10 February 2026allwhere's integration with Iru (formerly Kandji) moved from Beta to general availability, enabling synchronization of MDM data with allwhere's logistics platform. This allows IT teams to improve hardware lifecycle management with real-time data, actionable insights, and synchronized asset records.
• Applefoundational platform ecosystem (apple)Technology or Integration · 10 February 2026Iru is deeply integrated with Apple platforms (Mac, iPhone/iPad, Apple TV, Vision Pro), participating in Apple's MDM ecosystem and being featured in the Apple @ Work podcast to discuss MCP servers' role in Apple device management.
• Backblazestrategic flagship integrationTechnology or Integration · 22 February 2025Backblaze and Iru (then Kandji) announced a 'strategic partnership' to deliver comprehensive device management and data protection for businesses. The partnership combines Kandji's Apple device management with Backblaze's cloud backup to simplify Mac IT management and data protection for enterprise customers.
• Latham & Watkins LLPadvisor on funding roundOthers · 19 July 2024Latham & Watkins served as legal advisor to Kandji (now Iru) in its US$100M funding round, advising on the transaction alongside the lead investor General Catalyst.
• Amazon Web Services (AWS)strategic infrastructure partnerTechnology or IntegrationAWS is a sub-processor for Iru, providing third-party hosting in the United States and Germany. Iru is hosted on AWS and the platform is built around AWS infrastructure, with Kandji also listed on the AWS Marketplace for procurement.
• Oktaidentity sub-processorTechnology or IntegrationOkta is a sub-processor for Iru in the United States and Europe, providing cloud identity and authorization services that underpin Iru's workforce identity and access functionality.
• OpenAIai sub-processorTechnology or IntegrationOpenAI is a sub-processor for Iru in the United States, providing AI-enabled functionality that powers parts of the Iru AI / agentic layer.
• Anthropicai sub-processorTechnology or IntegrationAnthropic is a sub-processor for Iru in the United States, providing AI-enabled functionality that supports Iru AI capabilities.
• xAIai sub-processorTechnology or IntegrationxAI is a sub-processor for Iru in the United States, providing AI-enabled functionality that supports Iru AI capabilities.
• Stripepayments sub-processorTechnology or IntegrationStripe is a sub-processor for Iru in the United States, providing payment processing services for customer billing.
• HubSpotmarketing & crm sub-processorTechnology or IntegrationHubSpot is a sub-processor for Iru in the United States, providing Customer Relationship Management and Marketing Platform services.
• DataDogobservability sub-processorTechnology or IntegrationDataDog is a sub-processor for Iru in the United States, providing Application Performance Management and observability.
• Snowflakedata warehouse sub-processorTechnology or IntegrationSnowflake is a sub-processor for Iru in the United States, providing Business Intelligence and data warehousing services.
• Fastlycdn sub-processorTechnology or IntegrationFastly is a global sub-processor providing Content Distribution Network services for Iru.
• Mailgunemail sub-processorTechnology or IntegrationMailgun is a sub-processor for Iru in the United States, providing email marketing tool and notifications delivery.
• Arizeai observability sub-processorTechnology or IntegrationArize is a sub-processor for Iru in the United States, providing AI Application Performance Management.
• Mazeproduct research sub-processorTechnology or IntegrationMaze is a sub-processor for Iru in the United Kingdom, providing cloud-based software for testing prototypes, marketing campaigns, user feedback, and design ideas.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Jamf: Jamf is the most direct Apple-first MDM/endpoint management competitor, historically the incumbent in Mac and iOS fleets. Both companies started as Apple-MDM specialists and are now extending into cross-platform security and identity, making them the closest head-to-head rival for Iru's core market.
• JumpCloud: JumpCloud offers a cross-platform directory, device management, and identity platform targeting SMB and mid-market IT teams. It is a direct peer to Iru in combining device management, identity, and security in a per-device subscription model.
• Hexnode: Hexnode (by Mitsogo) is a cross-platform unified endpoint management vendor covering macOS, iOS, Windows, Android, and tvOS. It is a direct peer in the per-device MDM space and competes for the same Apple-heavy mid-market customer.
• Vanta: Vanta is a leading compliance automation and trust management platform covering SOC 2, ISO 27001, HIPAA, and more. It competes with Iru's Compliance Automation and Trust Center modules for the same security/compliance buyer.
• Drata: Drata is a compliance automation and continuous monitoring platform similar to Vanta, offering AI-driven evidence collection for SOC 2, ISO 27001, and adjacent frameworks. It is a direct peer to Iru's Compliance Automation module and Trust Center.
• Mosyle: Mosyle is an Apple-only endpoint management and security platform serving education, SMB, and enterprise. It is a direct peer in Apple-first MDM and is increasingly expanding into EDR and zero-trust capabilities that overlap with Iru's endpoint modules.

Broad incumbents

• CrowdStrike: CrowdStrike is the dominant next-gen EDR/XDR vendor and has been pushing down-stack into IT hygiene, vulnerability management, and identity (Falcon for IT). It is a broad incumbent whose endpoint-security footprint overlaps directly with Iru's EDR, vulnerability management, and workforce identity modules.
• Microsoft Intune: Microsoft Intune ships inside the E5 license and is the default endpoint management choice for Microsoft-centric enterprises. It competes with Iru on Windows and cross-platform device management and is frequently bundled free with broader Microsoft spend.
• SentinelOne: SentinelOne is a major EDR/XDR competitor with Singularity Platform and a growing footprint in vulnerability management and cloud security. Its endpoint and identity roadmap directly overlaps with Iru's EDR, VM, and workforce identity modules.
• Okta: Okta is the workforce identity and SSO incumbent and a named sub-processor for Iru. It is a broad incumbent in the identity layer Iru is now expanding into with its passwordless Workforce Identity module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/officiallyiru
• YouTubeyoutube.com/@officiallyiru
• LinkedInlinkedin.com/company/officiallyiru
• Facebookfacebook.com/officiallyiru

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iru