What Raspberry AI does

Raspberry AI is a New York-based generative AI company founded in 2022 by CEO Cheryl Liu that builds fashion-specific generative AI tools for design, merchandising, and marketing teams. The platform comprises 11 products organized into four categories - Concept (Lifestyle Photography, Product Photography, Prints & Patterns, Graphics & Placement Prints), Presentation (Sketch to Render, 3D Avatar to Photorealism, Background Generator), Edit (Design Editor, Design Mixer), and Studio (Video Studio, On-Body Try On) - that collectively span the workflow from initial sketch through photorealistic visualization to final campaign asset. Underlying technology uses proprietary fashion-trained generative AI models with per-brand custom training, enabling transformation of hand-drawn sketches, text prompts, and 3D CAD garments into photorealistic imagery; the company is SOC 2 Type II certified and integrates with industry-standard tools including Browzwear, Adobe Creative Cloud, Coloro, Akeneo, Cloudinary, Trasix, and Microsoft SharePoint/OneDrive.

The company sells its platform as a tiered SaaS subscription with quote-based enterprise pricing, with enterprise packages including private cloud hosting and dedicated AI model training. Go-to-market combines direct enterprise sales (Request a Demo motion), self-serve web platform access, and a community-led Ambassador Program that provides designers with premium access valued at $298 per month in exchange for social media promotion. The customer base of approximately 70 organizations as of January 2025 spans apparel brands (Adidas, Levi's, Walmart, Marks & Spencer, Rag & Bone, Columbia Sportswear), athletic (Under Armour), luxury (Kate Spade, LVMH-ecosystem), designer (Theophilio), manufacturing (Kellwood), Italian retail (Terranova), and Italian fashion academies (Istituto Secoli, Istituto di Moda Burgo, Accademia di Belle Arti di Macerata). Raspberry AI has raised $28.5 million in reported equity funding across two rounds - $4.5 million seed in February 2024 and a $24 million Series A led by Andreessen Horowitz in January 2025 - and has been recognized on the CB Insights 2026 AI 100 list as the only creative AI application globally, alongside Top Fashion AI Startup recognition from Business of Fashion.

Name

Raspberry AI

Legal name

Raspberry AI, Inc.

Website

https://raspberry.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Raspberry AI is a New York-based generative AI platform founded in 2022 by Cheryl Liu that provides fashion-specific tools spanning sketch-to-render, product photography, pattern generation, and on-body visualization, sold as tiered SaaS to approximately 70 enterprise clients including Adidas, Levi's, Walmart, Kate Spade, and Under Armour.

Ownership category

akta.pro rank

Product category

Fashion Design Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Generative AI platform
• Fashion design software
• AI sketch rendering
• Product photography AI
• Fashion merchandising tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based access to the generative AI platform with tiered plans including premium features. Users pay recurring fees for access to design tools, with Enterprise packages offering private cloud hosting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Raspberry AI sells a generative AI software platform built specifically for fashion design, merchandising, and marketing teams. The platform transforms hand-drawn sketches, text prompts, and 3D models into photorealistic fashion imagery, product photography, prints and patterns, on-body model imagery, and short video. It is sold as a subscription to fashion brands, footwear companies, accessories makers, and education institutions.

Product overview

Raspberry AI is a generative AI platform for fashion creatives that operates as a unified creative system spanning from first sketch to final campaign. The platform is organized into four product categories: Concept tools (Lifestyle Photography, Product Photography, Prints & Patterns, Graphics & Placement Prints), Presentation tools (Sketch to Render, 3D Avatar to Photorealism, Background Generator), Edit tools (Design Editor, Design Mixer), and Studio tools (Video Studio, On-Body Try On). Together, these 11 distinct products enable design, product, and marketing teams to generate photorealistic fashion visuals, create marketing content, and collaborate throughout the product development lifecycle without traditional sampling and photoshoots.

Differentiator

Problem solved

Functional benefit

Products and services

• Sketch to Render Transforms hand-drawn fashion sketches into photorealistic design visualizations instantly, enabling designers to iterate rapidly and test multiple directions without physical samples.
• Lifestyle Photography Generates professional-quality campaign photos instantly, creating market-ready lifestyle imagery for fashion products in various settings without traditional photoshoots.
• Product Photography Generates professional-quality product photos instantly, creating clean product images for e-commerce and marketing materials.
• Prints & Patterns Generates flawless repeating patterns for fashion textiles, enabling rapid creation of seamless prints for fabric and material design.
• Graphics & Placement Prints Creates custom logos, graphics, and placement prints for garments, enabling designers to develop branded visual elements for fashion products.
• 3D Avatar to Photorealism Transforms 3D CAD models into photorealistic fashion renders, visualizing garments across different materials and finishes before physical sampling.
• Background Generator Creates or swaps custom backdrops to align with brand campaigns, enabling designers to place products in any setting or scene seamlessly.
• Design Editor Allows editing and refining of AI-generated designs, enabling designers to make precise adjustments to generated visuals without regenerating from scratch.
• Design Mixer Blends multiple design inspirations to create something entirely new, enabling designers to mix aesthetics and generate novel design variations.
• Video Studio Creates motion visuals to bring designs to life in campaigns, generating video content from still fashion designs for dynamic marketing purposes.
• On-Body Try On Visualizes garments on models without a photoshoot, showing products styled on realistic, diverse AI-generated models instantly.

Quantifiable outcome

• 3-5 hours saved per design
• +11 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature13 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• CFDA x OpenAI Innovation HubflagshipStrategic or Co-development Partner · 13 May 2026Selected as 1 of 6 AI developer finalists for inaugural CFDA x OpenAI Innovation Hub, collaborating with CFDA member brands to develop practical AI-driven business solutions. Teams share $300,000+ in grant funding.
• TrasixcoreTechnology or Integration · 29 January 2026Integration brings AI-generated designs directly into Trasix's collection planning environment. Connects product information and supply chain capabilities with Raspberry AI's visual intelligence platform to accelerate go-to-market workflows.
• BrowzwearcoreTechnology or Integration · 6 November 2025Native integration connecting generative AI and 3D workflows. Users can import existing Browzwear garments, boards, and resources directly into Raspberry AI's library and export AI-generated images back to Browzwear as resources or colorway references to 3D garments. Eliminates manual handoff between 2D concepting and 3D prototyping.
• LVMH La Maison des StartupsflagshipStrategic or Co-development Partner · 1 November 2025Selected to join LVMH's La Maison des Startups as one of 13 companies in this cohort, recognized for potential to shape future of luxury through cutting-edge technology.
• ColorocoreTechnology or Integration · 23 June 2025Integration with Coloro's scientifically backed color system enables fashion brands using Raspberry AI to seamlessly access and apply Coloro's color palettes directly within the platform. Ensures color accuracy, consistency, and speed across digital design pipeline.
• NVIDIA Inception ProgramcoreStrategic or Co-development Partner · 15 May 2025NVIDIA Inception program nurtures startups revolutionizing industries with technological advancements. Provides access to NVIDIA technology, mentorship, and resources for AI development.
• Adobe Creative CloudcoreTechnology or IntegrationCompatibility allows teams to move seamlessly between Raspberry and industry-standard design tools like Photoshop, Illustrator, and InDesign. AI-generated concepts can be refined and polished for final production.
• AkeneocoreTechnology or IntegrationIntegration lets teams export AI-generated images directly onto specific products in Akeneo catalogue. Exports target exact Asset Family, Asset, and Media Attributes so images land in the right place at full quality.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Resleeve: AI-driven fashion design platform generating photorealistic apparel imagery from sketches and prompts. Closest direct competitor to Raspberry AI, targeting the same designer persona with sketch-to-render and on-model visualization.
• CALA: AI-native fashion design and supply chain platform unifying concept, sampling, and production. Competes with Raspberry AI across the early fashion workflow and shares a fashion-first generative AI go-to-market.
• Browzwear: 3D garment design and simulation platform used by fashion brands for digital prototyping. Overlaps Raspberry AI in the design-to-sample workflow and is currently an integration partner, giving them coopetition dynamics.
• CLO 3D: 3D apparel design software for digital garment creation and virtual sampling. Competes for the same fashion designer budget as Raspberry AI's 3D Avatar to Photorealism product.
• Vue.ai: Retail and fashion AI platform offering image generation, catalog automation, and personalization for apparel retailers and brands. Adjacent competitor covering fashion-specific generative AI use cases.
• Heuritech: Computer vision and AI platform for fashion trend forecasting, product attribute recognition, and demand planning. Targets the same fashion enterprise market with AI-driven design and merchandising intelligence.

Broad incumbents

• Adobe (Firefly / Substance): Creative software giant whose Firefly generative AI and Substance 3D tools increasingly overlap with Raspberry AI's sketch-to-render and product photography use cases. Bundled distribution across millions of creative seats represents the primary incumbent threat.
• OpenAI (DALL-E / Sora): Foundation model provider whose image and video generation models are used by fashion teams for early concept ideation. Co-developing with CFDA through the Innovation Hub creates partnership dynamics while remaining a competitive alternative.

Emerging players

• Midjourney: Consumer-grade generative image model widely adopted by creative professionals for moodboarding and concept imagery. Partial overlap with Raspberry AI's Lifestyle Photography and Background Generator, but lacks fashion-specific training and enterprise tooling.
• Stability AI: Open-source generative image model provider enabling customization for fashion-specific use cases. Represents a build-vs-buy alternative for large fashion enterprises evaluating AI design tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQJuR-QCNkcE6J3qLVHkE5g
• LinkedInlinkedin.com/company/raspberry-ai
• Instagraminstagram.com/raspberryai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raspberry AI