Rehuman
Rehuman is a UK insurtech startup offering a freemium mobile wallet that consolidates consumers' insurance policies with AI-powered analysis, plus a B2B platform serving brokers, insurers, and MGAs with risk navigation, cross-sell, and white-label capabilities.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Rehuman does
Rehuman is a UK-based insurtech startup founded in 2024 and headquartered in London, building what it describes as an agentic customer experience platform aimed at reinventing insurance engagement. Its flagship consumer product is the Rehuman Wallet, a freemium iOS and Android app that aggregates all of a user's insurance policies — regardless of provider — into a single secure digital wallet, supported by document upload and parsing, optional Gmail and Outlook inbox scanning to auto-discover insurance-related emails, AI-powered policy analysis that explains coverage and flags gaps, renewal reminders, and shared wallets for family members.
Under the hood, the platform is cloud-native, running on Google Cloud and AWS infrastructure, with a proprietary AI model trained exclusively on insurance policy data handling document recognition, policy categorisation, and personalised suggestions, supplemented by OpenAI APIs for internal NLP tasks. Rehuman does not adjudicate claims and is not FCA-regulated, but it is UK GDPR, EU GDPR, and CCPA compliant.
The company operates a dual GTM: a self-serve B2C product-led growth motion via mobile app stores, and a B2B enterprise motion targeting insurance brokers, insurers, and Managing General Agents (MGAs) with a white-label wallet offering, a broker/insurer dashboard, and an AI intelligence layer consisting of Insurance Risk Navigator (predictive risk tracking), Cross-sell Opportunities (coverage-gap detection and recommendations), and Customer Coverage Monitoring. B2B revenue is expected to flow through white-label licensing and recurring platform subscriptions, while the B2C wallet remains free with future premium features planned. Rehuman is backed by Accenture (strategic investor as of September 2025), Fuel Ventures, Blackwood, Gaingels, and CVX Ventures, and has raised approximately $1.35M in disclosed funding across 2025.
Rehuman firmographics
Firmographics- Name
- Rehuman
- Legal name
- Rehuman Limited
- Website
- https://rehuman.co.uk
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rehuman is a UK insurtech startup offering a freemium mobile wallet that consolidates consumers' insurance policies with AI-powered analysis, plus a B2B platform serving brokers, insurers, and MGAs with risk navigation, cross-sell, and white-label capabilities.
- Ownership category
- akta.pro rank
Rehuman industry classification
Industry- Product category
- Insurtech Software
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
Keywords
Where Rehuman is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rehuman business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Freemium B2C Model: Basic insurance wallet is free to use with premium features coming later, suggesting a freemium model where advanced features will be monetised
- B2B White-label Licensing: White-label options for brokers and insurers to offer the Wallet and dashboard to their customers under separate commercial terms
- B2B Platform Services: AI intelligence layer for brokers, insurers, and MGAs including risk navigation, cross-sell opportunities, and customer coverage monitoring services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic wallet |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Rehuman product offering
Product offeringCore offering
Rehuman builds and sells an AI-powered insurance wallet platform consisting of two core products: the Rehuman Wallet mobile app for individual consumers to store, scan, and understand all their insurance policies in one place, and Rehuman for Business, a B2B platform offering brokers, insurers, and MGAs AI-driven risk navigation, cross-sell opportunity identification, and customer coverage monitoring with white-label options. The platform uses a proprietary AI model trained on insurance policy data, document parsing, email inbox scanning, and predictive risk analytics to clarify cover and identify gaps.
Product overview
Rehuman is an insurtech platform consisting of two main offerings: the Rehuman Wallet (B2C) mobile app and the Rehuman for Business (B2B) platform. The B2C product is a digital wallet that stores all insurance policies in one place, featuring document upload, inbox scanning, AI-powered policy analysis, and engagement alerts. The B2B platform provides an AI intelligence layer for brokers, insurers, and MGAs with modules including Insurance Risk Navigator, Cross-sell Opportunities, and Customer Coverage monitoring. Both offerings share core infrastructure including AI-powered assistance, document parsing, and whitelabel options. The platform integrates with Gmail and Outlook for inbox scanning and syncs with Google Calendar, Outlook Calendar, and CRM systems for outreach and follow-up management.
Differentiator
Problem solved
Functional benefit
Products and services
- Rehuman Wallet (B2C Mobile App) Digital wallet mobile app for iOS and Android that lets individual insurance policyholders store, access, organise, and share all their insurance policies in one secure place, with document upload, inbox scanning of Gmail/Outlook, AI-powered policy analysis, and engagement alerts. Available free with basic features and planned premium tier.
- Rehuman for Business (B2B Platform) AI intelligence layer for insurance brokers, insurers, and MGAs that delivers risk navigation, cross-sell opportunity identification, customer coverage monitoring, and white-label wallet deployment so partners can offer the Rehuman Wallet and dashboard to their own customers under their own brand.
Quantifiable outcome
- Platform scans emails to find, organise and decode insurance policies automatically
- +1 more outcomes
Companies that use Rehuman
Customer profileSegments2 records
Ideal customer profiles2 records
Rehuman technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature7 records
Rehuman partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Rehuman competitors and assessment
Company assessmentDirect peers
- Jerry: Jerry is an AI-powered insurance comparison and management super-app that aggregates car, home, and pet policies and uses AI to surface savings and coverage gaps. It is the closest functional analogue to Rehuman's B2C wallet plus cross-sell engine.
- Many Pets (formerly Bought By Many): Many Pets is a UK-headquartered consumer insurtech operating across pet, travel, and other lines. It shares Rehuman's UK base, consumer-led insurance engagement thesis, and digital-first distribution, making it a strong regional direct peer.
- Policygenius: Policygenius is a US insurance marketplace and policy management platform that helps consumers compare, buy, and manage life, home, auto, and disability insurance. Its consumer policy management flow and broker/insurer partnerships are directly comparable to Rehuman's wallet and B2B platform.
- Cytora: Cytora is an AI platform for commercial insurance underwriting and risk intake. It competes for the same broker/insurer AI-intelligence budget as Rehuman's B2B platform and shares the external-signal-driven risk assessment thesis (Risk Navigator).
Broad incumbents
- Lemonade: Lemonade is a publicly listed AI-native insurance carrier using chatbots and behavioural AI across life, pet, home, and auto lines. It is a much larger, regulated incumbent that overlaps with Rehuman's AI-in-insurance and customer-engagement thesis, but operates as a carrier rather than a wallet layer.
- Shift Technology: Shift Technology provides AI solutions for insurance fraud detection, claims, and underwriting used by global carriers. It is a broader insurtech incumbent competing for the same enterprise AI-in-insurance budget that Rehuman targets with its B2B platform.
- Tractable: Tractable applies AI to insurance claims (notably auto and property). It sells to large carriers and is comparable to Rehuman's B2B AI-insurance value proposition, though focused on claims rather than policy aggregation and risk navigation.
- CoverWallet (an Aon company): CoverWallet is an SMB-focused digital insurance brokerage acquired by Aon, offering a digital platform for buying and managing commercial cover. It is comparable to Rehuman's broker/MGA-facing B2B platform and white-label distribution ambition, with the scale and capital of a global broker parent.
Regional players
- Marshmallow: Marshmallow is a UK insurtech focused on migrant and underserved consumers using alternative data for fairer pricing. It shares Rehuman's UK base and data-driven approach to insurance engagement, but targets a different consumer segment.
- Zego: Zego is a UK insurtech specialising in usage-based and on-demand cover for gig-economy drivers and fleets. It shares the UK base and digital-first insurance engagement model that Rehuman is building toward.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rehuman social profiles
Digital presenceRehuman compliance and trust
Trust signalCompliance2 records
Rehuman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rehuman leadership team
Management profileNumber of profiles
Profiles2 records
Rehuman funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rehuman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rehuman
What does Rehuman do?
Rehuman builds and sells an AI-powered insurance wallet platform consisting of two core products: the Rehuman Wallet mobile app for individual consumers to store, scan, and understand all their insurance policies in one place, and Rehuman for Business, a B2B platform offering brokers, insurers, and MGAs AI-driven risk navigation, cross-sell opportunity identification, and customer coverage monitoring with white-label options. The platform uses a proprietary AI model trained on insurance policy data, document parsing, email inbox scanning, and predictive risk analytics to clarify cover and identify gaps.
Is Rehuman a public or private company?
Rehuman is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rehuman founded?
Rehuman was founded in 2024. It employs 1 to 10 people.
Where is Rehuman based?
Rehuman is headquartered in London, United Kingdom, in the Europe region.
How does Rehuman make money?
Three revenue lines are on record. Freemium B2C Model is the primary driver. The others are B2B White-label Licensing and B2B Platform Services.
Who are Rehuman's main competitors?
Direct peers on record are Jerry, Many Pets (formerly Bought By Many), Policygenius and Cytora. Broad incumbents are Lemonade, Shift Technology, Tractable and CoverWallet (an Aon company). Regional players are Marshmallow and Zego.
Does Rehuman have an API?
No public API is recorded for Rehuman.
What industry is Rehuman in?
Rehuman's product category is Insurtech Software. Its primary akta.pro industry code is BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant). Its NAICS code is 5242 and its SIC code is 6411.