What Simpleshow does

Simpleshow is a Berlin-based B2B software platform founded in 2008 that enables organizations to produce animated explainer videos through an AI-powered text-to-video workflow. The platform combines a self-serve SaaS video maker (website.simpleshow.com) with professional creative services, offering distinct animation formats including simpleshow Hand (cut-out illustration animation), Motion (2D animation), Premium (CGI/live-action custom production), and Interactive (viewer-participatory storytelling), alongside AI avatar videos powered by D-ID technology.

The underlying platform architecture is an orchestration layer that integrates third-party AI services: OpenAI large language models generate video scripts from project titles, ElevenLabs provides voice cloning and multilingual synthetic voiceover, and D-ID supplies digital human avatars. Enterprise-grade customization includes brand-compliant color palettes, custom illustration styles, and dedicated customer success management, with ISO 27001, TISAX, and SOC 2 Type 2 certifications supporting procurement in regulated industries.

The company operates a hybrid go-to-market combining enterprise field sales (annual subscription contracts, demo booking via Calendly, dedicated CSMs) with a product-led self-serve motion targeting SMBs and the education vertical. Revenue derives from tiered SaaS subscriptions (Enterprise, Business, Classroom), one-time custom video production engagements, and professional services add-ons. Following acquisition by D-ID in September 2025, simpleshow operates as a wholly-owned subsidiary serving 1,500+ enterprise clients across pharmaceuticals, manufacturing, automotive, telecommunications, and government, supported by seven offices globally and an integrated workforce of approximately 140 employees.

Name

Simpleshow

Legal name

simpleshow GmbH

Website

https://simpleshow.com

Company type

Private

Founded year

2008

Operating status

Acquired

Headcount range

101–250 employees

Short description

Simpleshow is a Berlin-based B2B SaaS platform founded in 2008 that uses AI text-to-video technology to help enterprises produce animated explainer videos, serving 1,500+ clients including Adobe, Microsoft, Deutsche Bank, and BMW across nine use-case segments.

Ownership category

akta.pro rank

Product category

AI Video Creation Platform

NAICS

Software Publishers (5132), Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)

akta.pro secondary industries

Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training) (MPACAHAL), Interactive Video & Video-Based Learning Authoring (EDAFAHAC)

Keywords

• AI video generation
• Explainer video platform
• Text-to-video software
• Animated video creation
• Corporate video production

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Video Maker Platform: Subscription-based access to the AI video maker platform with tiered plans (Enterprise, Business, Classroom). Unlimited video creation for enterprise teams. Revenue from monthly/annual subscription fees based on plan tier.
2. Professional Creative Services: Expert creative team available for special projects, professional voice-over, custom illustrations, and interactive elements. Revenue from professional services engagements alongside the DIY platform.
3. Custom Explainer Videos: Custom video production services including simpleshow Hand, simpleshow Motion, simpleshow Premium, and simpleshow Interactive formats for clients requiring bespoke content.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Simpleshow operates an AI-powered video creation platform (simpleshow video maker) that transforms text and scripts into animated explainer videos. The platform supports multiple formats including AI avatar videos, cut-out illustration animations (simpleshow hand), 2D motion graphics, custom premium productions, and interactive viewer-participatory videos. It sells these to enterprises, SMBs, and educational institutions via SaaS subscriptions and professional creative services.

Product overview

simpleshow is an AI-powered video creation platform that enables businesses to produce animated explainer videos efficiently. The platform centers on simpleshow video maker, a SaaS tool with an AI-driven text-to-video creation process, offering multiple animation styles (avatar videos, animated illustrations, and custom formats) through distinct sub-products: simpleshow hand (cut-out illustration animation), simpleshow motion (2D animation), simpleshow premium (full CGI/live-action custom production), and simpleshow interactive (viewer-participatory format). The simpleshow Enterprise tier adds unlimited video creation, brand customization, and dedicated support for large organizations. Professional add-ons provide expert creative services alongside the DIY platform. Following its acquisition by D-ID in September 2025, simpleshow is being integrated with D-ID's AI avatar technology, enabling D-ID's digital humans within simpleshow's video creation workflow. The platform also launched a PowerPoint-to-video conversion feature in November 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• simpleshow video maker
• simpleshow hand
• simpleshow motion
• simpleshow premium
• simpleshow interactive
• Professional add-ons

Quantifiable outcome

• 80% increase in access to methods showroom content
• +1 more outcomes

Named customers22 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature9 records

Partnerships

One partnership is on record.

• D-IDflagshipStrategic or Co-development Partner · 16 September 2025D-ID acquired simpleshow in September 2025 to strengthen its position in the enterprise avatar video market. The combined entity creates a comprehensive digital human and AI video platform for enterprises. simpleshow brings 1,500+ enterprise clients including Adobe, Microsoft, and Deutsche Bank. D-ID CEO Gil Perry noted the evident synergy between management teams prompted the full acquisition to accelerate capture of the enterprise video market. The two platforms will eventually merge under D-ID's umbrella, with simpleshow now part of the D-ID family expanding AI-powered visual communication with modern avatar technology and engaging live visual agents.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Synthesia: Leading AI avatar video generation platform serving enterprise L&D, internal comms, and marketing use cases — most directly comparable competitor to simpleshow with similar AI avatar-driven explainer video offering.
• HeyGen: AI video generation platform offering avatar-led video creation for marketing, sales, and enterprise communications — directly competes with simpleshow's avatar video and text-to-video capabilities.
• Runway: Generative AI video platform providing text-to-video and AI-powered video editing tools — competes with simpleshow on the AI-powered video creation workflow and is increasingly targeting enterprise creative teams.
• Colossyan: AI video platform focused on enterprise learning, training, and corporate communications — directly competes with simpleshow's enterprise L&D and internal comms use cases with avatar-based video output.
• Vyond: Animated video creation platform historically focused on business explainers and training content — competes with simpleshow on animated explainer video production for enterprise customers.
• Powtoon: Animated video and presentation creation platform serving SMB and enterprise customers for explainer videos, training, and marketing — overlaps with simpleshow's animation-style explainer offering.
• Lumen5: AI-powered text-to-video platform that converts articles, scripts, and content into short-form social and explainer videos — directly comparable to simpleshow's text-to-video workflow for marketing teams.

Emerging players

• Tavus: AI video personalization platform that generates personalized avatar videos at scale for sales and marketing — comparable to simpleshow's enterprise avatar video use cases with a personalization focus.
• Synthesys: AI content generation platform offering text-to-video, AI avatar, and voiceover capabilities for marketing and enterprise use — comparable niche overlap with simpleshow on AI avatar video production.

Broad incumbents

• Descript: AI-driven audio and video editing platform with broader media-production scope including transcription, editing, and screen recording — overlaps with simpleshow's enterprise video workflow at a wider scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/simpleshow
• YouTubeyoutube.com/@simpleshoworiginal
• Facebookfacebook.com/simpleshow
• LinkedInlinkedin.com/company/simpleshow
• Instagraminstagram.com/simpleshow

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpleshow