What Ohai.ai does

Ohai.ai is a New York-based, venture-backed consumer software company founded in 2024 by Sheila Lirio Marcelo (founder of Care.com). It builds an AI household assistant named "O," accessed via mobile app, web, and SMS, that aggregates family calendars, shared to-dos, meal plans, grocery lists, email, and document inputs into a single conversational interface. The product is designed for busy parents and caregivers — particularly mothers — who carry the disproportionate "mental load" of household coordination, and is also marketed to parents with ADHD or executive-function challenges. The technology stack combines generative AI (powered by OpenAI APIs, per the company's privacy policy) with trained human assistants in a hybrid review model, and integrates with Google, Outlook, and Apple calendars as well as Instacart for grocery checkout and Stripe for payments. Computer vision enables extraction of dates and tasks from screenshots, PDFs, and flyers.

The company operates a freemium consumer model: a free tier offers reminders, meal planning, and basic lists, while the premium plan at $9.99/month unlocks shared household calendars, family task delegation, email scanning via a unique personal-assistant email address, and advanced coordination tools. A secondary revenue stream comes from affiliate commissions on retail and Instacart referrals. Distribution is direct-to-consumer through the iOS App Store, Android, web, and SMS, with a community-led growth motion supplemented by earned media in tier-1 outlets (WSJ, NYT, Bloomberg, Forbes, Fortune, TIME, TODAY, Parents) and celebrity endorsement and investment from Olivia Munn, Mindy Kaling, and Abby Wambach. The company has raised a $6M seed round from Eniac Ventures and LifeX Ventures (January 2024) and a strategic round led by Muse Capital (August 2025), and reports serving "thousands of families."

Name

Ohai.ai

Legal name

Ohai.ai, Inc.

Website

https://ohai.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

AI-powered household assistant app that helps busy parents and caregivers manage family calendars, to-dos, meals, and emails via text, voice, and chat by combining generative AI with human assistants. Founded in 2024 by Care.com's Sheila Lirio Marcelo.

Ownership category

akta.pro rank

Product category

Family Management Software

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Errand Running & Task Assistance (HSACAIAB)

Keywords

• AI household assistant
• Family calendar app
• Shared task management
• AI meal planning
• Family coordination software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: The primary revenue stream is a subscription model with a free tier offering core features (reminders, meal planning, lists) and a premium paid plan at $9.99/month unlocking shared household calendars, family task coordination, email scanning, and advanced household management tools. The free version is available to get users started; premium converts after trial.
2. Affiliate / Shopping Referrals: Ohai provides product recommendations, gift ideas, and links to third-party retailers. Some links contain affiliate identifiers through which Ohai earns a commission when users make purchases. This includes Instacart grocery ordering integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Ohai.ai operates an AI-powered household assistant platform, branded 'O', accessed via text, voice, or chat through a mobile app and web interface. The product consolidates family calendars, shared to-dos, meals, emails, and documents into a single household view, automatically extracting dates and tasks from unstructured inputs such as forwarded emails, photos, PDFs, and school newsletters. The service is sold as a freemium subscription to individual families, with a $9.99/month premium plan unlocking shared household coordination, email scanning, and family task delegation tools.

Product overview

Ohai.ai is a unified AI household assistant platform built around O, an AI agent accessed via text, voice, and chat. The core platform consists of Smart Calendar (syncing Google, Outlook, and Apple calendars into a shared household view), Light Calendar (unified family calendar with color-coding and category filtering), and Household To-Dos (assignable, shared task management). Feature modules include AI Meal Planner with Instacart integration, AI Reminders & Smart Notifications, AI Email Management with unique user email addresses, AI Doc Scanning for PDFs and images, Voice Mode for hands-free input, Memory for personalized preferences, and Daily Dump for morning briefings. A free tier provides core features while a $9.99/month Premium plan unlocks advanced calendar sync, task coordination, and email scanning capabilities. The platform positions itself as the 'Chief Household Officer' assistant, targeting busy families and specifically marketing to mothers managing household mental load.

Differentiator

Problem solved

Functional benefit

Brands

• O: AI personal assistant mascot and brand character, depicted as an octopus representing the ability to handle multiple household tasks simultaneously

Products and services

• Ohai (O) - AI Household Assistant AI-powered household manager accessed via text, talk, or chat through a mobile app and web interface. O serves as a virtual personal assistant that consolidates family calendars, shared to-dos, meals, emails, and documents, automatically extracting events and tasks from unstructured inputs to coordinate schedules across household members.

Quantifiable outcome

• 30+ hours per week saved for families on life coordination
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• InstacartcoreTechnology or Integration · 19 August 2024Ohai.ai integrates with Instacart via the Instacart Developer Platform. The integration allows Ohai users to plan meals, generate grocery lists organized by store section, and place orders directly through Instacart without leaving the Ohai app. Users can also add items to their Instacart cart from within Ohai for one-tap checkout. This partnership targets the busy back-to-school season and addresses meal planning and grocery delivery for families.
• OpenAIcoreTechnology or IntegrationOhai.ai's AI technology is powered by OpenAI. The privacy policy explicitly discloses sharing certain data (Google Calendar data, account type, household member IDs, Google Contact data) with OpenAI for service provision. OpenAI's API services are used as the underlying AI engine.
• StripecoreTechnology or IntegrationStripe is used as the payment processor for Ohai.ai's subscription billing. Stripe stores payment information and processes transactions in accordance with its own privacy policy. Ohai receives limited payment card information (last four digits, country of issuance, expiration date) from Stripe.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Cozi: Cozi is a long-standing family organizer app offering shared calendars, to-do lists, meal planning, and shopping lists. It is the closest direct competitor to Ohai in the household-management category, serving the same busy-parent persona with a freemium model.
• Hearth Display: Hearth sells a wall-mounted family organizer with a companion app for shared calendars, to-dos, and meal planning. It targets the same busy-family household coordination use case as Ohai but with a hardware-led distribution model.
• Skylight Calendar: Skylight offers a family-focused digital calendar (touchscreen and app) with shared scheduling, to-dos, and meal planning features. It competes directly with Ohai for the household-coordination workflow and shared-calendar premium positioning.
• TimeTree: TimeTree is a shared calendar app popular with families and groups for coordinating schedules across members. It overlaps with Ohai on the multi-member shared household calendar use case but lacks the AI-driven scanning and human-assistant layer.
• Hub Family Organiser: Hub Family Organiser is a family scheduling app offering shared calendars, lists, and meal planning. It targets the same busy-parent segment as Ohai, primarily in the UK and Commonwealth markets, with overlapping functionality.
• FamCal: FamCal is a family calendar app that aggregates events from multiple sources into a shared household view. It overlaps with Ohai on multi-calendar aggregation and shared family scheduling, though without Ohai's AI-driven scanning and human-assistants layer.

Broad incumbents

• Care.com: Care.com is the prior venture of Ohai's founder Sheila Marcelo and the dominant marketplace for household care services (childcare, senior care, housekeeping). It is comparable as the established care-economy category leader and a potential distribution or partnership channel for Ohai.

Emerging players

• Reclaim.ai: Reclaim is an AI calendar and scheduling assistant for individuals and teams. It overlaps with Ohai on AI-driven calendar automation but is targeted at working professionals rather than family/household coordination.
• Motion: Motion is an AI scheduling and task management app for professionals. It overlaps with Ohai on AI-driven task and calendar automation but is positioned for individual/team productivity rather than household management.

Others

• Instacart: Instacart is Ohai's grocery-ordering integration partner and a major channel for the meal-planning value proposition. It is a strategic ecosystem participant rather than a direct competitor — comparable as the downstream commerce layer that Ohai's meal planning flows into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ohaidotai
• YouTubeyoutube.com/@Ohaidotai
• Facebookfacebook.com/ohaidotai
• LinkedInlinkedin.com/company/ohaidotai
• Instagraminstagram.com/ohaidotai/?hl=en
• TikToktiktok.com/@ohaidotai
• Pinterestpinterest.com/ohaidotai

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ohai.ai