Muse Capital
Muse Capital is an early-stage venture capital firm founded in 2016 that invests in overlooked consumer technology opportunities across women's health, women's sports, and consumer lifestyle, operating through a 50+ company portfolio and a sports advisory arm called Muse Sport.
- Company typePrivate
- Founded2016
- HeadquartersSherman Oaks, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Muse Capital does
Muse Capital is an early-stage venture capital firm founded in 2016 by Assia Grazioli-Venier and Rachel Springate, headquartered in Los Angeles with additional presence in New York. The firm invests seed-stage capital into consumer technology companies operating across three thematic pillars — the future of how we care, play, and live — with a deliberate concentration on women's health, women's sports, and underserved consumer markets. Its 50+ company portfolio includes Midi Health (menopause care, $1B+ valuation), Conceivable Life Sciences (AI-powered IVF automation), Eli Health (saliva-based hormone monitoring), Cofertility (fertility ecosystem), Mahmee (maternal care), BeSound (breast cancer screening), Ohai.ai (AI-driven family management), Just Women's Sports, and Beekeeper's Naturals. Over 70% of portfolio companies are led by female or underrepresented founders.
The firm extends its investment platform through Muse Sport, a dedicated advisory arm launched in 2022 that provides strategic capital, operational support, and commercial partnerships to sports properties including Washington Spirit (NWSL), the Italy SailGP team (acquired 2025), LOVB San Francisco, and the Women's Pro Baseball League. In April 2026, Muse Sport launched The Optima Program, a 360-degree health and performance platform for elite female athletes that integrates portfolio companies (Midi Health, Eli Health, Cofertility, BeSound, Sequel) with sports partners including SailGP's Impact League and the Red Bull Italy SailGP Team. The firm also produces a branded podcast, "The Future of How We Care."
Revenue is generated through three streams: standard venture fund management fees on LP committed capital, equity returns from portfolio exits (the firm cites 80%+ of the portfolio generating realized returns via acquisitions including Acorns/GoHenry, Mattel/Caribu, Goldman Sachs/Clarity Money, Nordstrom/MessageYes, Vivid Seats/Betcha, Dapper Labs/OkPlay, and Varsity Tutors/Codeverse), and professional services fees from Muse Sport advisory engagements. Fund size, AUM, and revenue figures are not publicly disclosed.
Muse Capital firmographics
Firmographics- Name
- Muse Capital
- Legal name
- Muse Capital
- Website
- https://musecapital.vc
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Muse Capital is an early-stage venture capital firm founded in 2016 that invests in overlooked consumer technology opportunities across women's health, women's sports, and consumer lifestyle, operating through a 50+ company portfolio and a sports advisory arm called Muse Sport.
- Ownership category
- akta.pro rank
Muse Capital industry classification
Industry- Product category
- Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
- akta.pro secondary industries
- Early-Stage Venture Capital (Series A/B) (FSANAAAB), Gender Lens / Diversity, Equity & Inclusion (DEI) Funds (FSANAJAM), Micro-VC & Angel Funds (FSANAAAI)
Keywords
Where Muse Capital is headquartered
LocationHeadquarters
- HQ city
- Sherman Oaks
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Muse Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Venture Capital Returns: Muse Capital generates returns through equity investments in early-stage consumer technology companies across women's health, sports, entertainment, and sustainable living. Returns realized through portfolio company exits, acquisitions, and IPOs.
- Management Fees: Standard VC management fees charged on committed capital from limited partners.
- Muse Sport Advisory Services: Strategic advisory services provided to sports properties, teams, and infrastructure opportunities through Muse Sport subsidiary.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Muse Capital product offering
Product offeringCore offering
Muse Capital is an early-stage venture capital firm providing seed capital, strategic support, and hands-on operating assistance to founders building consumer technology companies across the future of how we care (women's health), how we play (sports and entertainment), and how we live (parenting and sustainable consumer). The firm invests through direct equity in startups and extends its offerings via Muse Sport (sports advisory arm) and The Optima Program (health and performance platform for female athletes and executives).
Product overview
Muse Capital is an early-stage venture capital firm that operates as a unified investment platform with specialized sub-brands and programs. The core offering is venture investment with hands-on support across three verticals: care (health/wellness), play (entertainment/gaming), and live (lifestyle/consumer). The firm extends its platform through Muse Sport, an advisory arm for sports investments, and The Optima Program, a health and performance platform for female athletes. The portfolio spans 50+ investments including Midi Health (menopause care), BeSound (breast cancer screening), Conceivable Life Sciences (AI-powered IVF automation), Eli Health (hormone monitoring), Cofertility (fertility ecosystem), Mahmee (maternal care), Mavida Health (reproductive mental health), Ohai (AI-powered family management), Just Women's Sports (women's sports media), and others. The firm also produces 'The Future of How We Care' podcast featuring portfolio founders and industry experts.
Differentiator
Problem solved
Functional benefit
Products and services
- The Optima Program A 360-degree health and performance platform designed for elite female athletes and sports executives in professional sports. Provides science-backed health innovations, personalized support, and connects athletes with women's health companies across categories including hormone tracking, fertility support, mental health, and performance-specific products.
- The Future of How We Care (Podcast)
Quantifiable outcome
- 80%+ portfolio returns realized through acquisitions (Acorns acquired GoHenry, Mattel acquired Caribu, Goldman Sachs acquired Clarity Money, Nordstrom acquired MessageYes, Vivid Seats acquired Betcha, Dapper Labs acquired OkPlay, Varsity Tutors acquired Codeverse, XSet acquired Queens Gaming Collective)
- +3 more outcomes
Companies that use Muse Capital
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Muse Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Muse Capital partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Flywheel Ventures GroupcoreTechnology infrastructure partner for The Optima Program, providing technology backbone for the health and performance platform serving elite female athletes and sports executives.
- Red Bull Italy SailGP TeamflagshipInitial pilot partner for The Optima Program wellness initiative. The program provides hormone tracking, fertility support, mental health, and performance-specific products through partner brands including Midi Health, Eli Health, Cofertility, BeSound, and Sequel.
- SailGPflagshipMuse Sport consortium acquired the Italian franchise of SailGP. Partnership includes Impact League initiative and expansion of The Optima Program across SailGP's global women's sports network.
- JuventuscoreAssia Grazioli-Venier served on the Board of Directors from 2012 to 2021. Top-tier Italian football club competing in Serie A and European tournaments with strong fan base and women's football program.
- Women's Pro Baseball League (WBPL)coreMuse Sport named advisory partner of the Women's Pro Baseball League. Assia Grazioli-Venier named Chair. First fully professional baseball league for women in North America.
- Sports Innovation LabcoreR&D hub partnering with leagues, teams, and tech firms to create data-driven performance tools, fan-engagement solutions, and next-generation sports experiences.
- TherabodyminorWellness brand specializing in percussive-therapy devices, compression wear, and recovery solutions adopted by elite athletes and training facilities.
- SEQUELcoreConsumer-focused brand designing and selling high-performance, sustainable menstrual-care products including tampons, pads, and reusable options.
- DisneyminorStrategic partnership facilitated for FlickPlay portfolio company including Disney Accelerator and investment.
- Live NationminorStrategic partnership facilitated for WonderWorks Studio portfolio company.
- Universal Music GroupminorStrategic partnership facilitated for WonderWorks Studio portfolio company.
- MattelminorStrategic deal facilitation for portfolio companies including Caribu acquisition.
- FullscriptminorPartnership secured for Midi Health to enable digital supplement prescriptions.
- Maria SharapovaminorTennis champion joined Cofertility as strategic investor bringing brand credibility and network access.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Muse Capital competitors and assessment
Company assessmentDirect peers
- Halogen Ventures: Early-stage consumer tech fund investing in companies led by women and people of color. Directly comparable mandate, stage focus, and consumer-tech thesis to Muse Capital.
- Forerunner Ventures: Early-to-growth stage consumer venture firm known for category-defining investments in consumer brands and commerce. Highly comparable thesis to Muse Capital's consumer-tech focus and similar founder-friendly positioning.
- BBG Ventures: Seed-stage fund investing in consumer and enterprise startups led by women. Similar stage, deal size, and founder demographics focus as Muse Capital.
- Female Founders Fund: Seed-stage fund backing female founders across consumer, health, and enterprise tech. Closely mirrors Muse Capital's emphasis on women-led founding teams and early-stage investing.
- Portfolia: Venture platform with dedicated femtech and women's health investment funds targeting early-stage companies. Overlapping portfolio focus (e.g., Midi Health-adjacent femtech) and similar LP base.
- Avestria Ventures: Catalyst and seed fund dedicated to women's health and female-led life sciences companies. Comparable thesis in the women's health vertical Muse emphasizes.
- SteelSky Ventures: Women's health-focused venture firm investing across femtech, diagnostics, and care delivery. Directly comparable to Muse Capital's women's health portfolio strategy.
Broad incumbents
- GV (Google Ventures): Alphabet's venture arm which led Midi Health's Series A round alongside Muse. Major incumbent with healthcare and consumer exposure that intersects with Muse's verticals.
- Andreessen Horowitz (a16z): Large multi-stage venture firm that co-invests with Muse Capital and shares exposure to consumer, bio/health, and sports (via a16z sports investments). Operates as a broad incumbent in overlapping categories.
- Lightspeed Venture Partners: Multi-stage venture firm with consumer-tech and health exposure that has co-invested with Muse Capital. Broad incumbent relevant for deal-flow and follow-on comparison.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Muse Capital social profiles
Digital presenceMuse Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muse Capital leadership team
Management profileNumber of profiles
Profiles4 records
Muse Capital funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muse Capital M&A and investment
M&A and investmentM&A
Investments54 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muse Capital
What does Muse Capital do?
Muse Capital is an early-stage venture capital firm providing seed capital, strategic support, and hands-on operating assistance to founders building consumer technology companies across the future of how we care (women's health), how we play (sports and entertainment), and how we live (parenting and sustainable consumer). The firm invests through direct equity in startups and extends its offerings via Muse Sport (sports advisory arm) and The Optima Program (health and performance platform for female athletes and executives).
Is Muse Capital a public or private company?
Muse Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Muse Capital founded?
Muse Capital was founded in 2016. It employs 1 to 10 people.
Where is Muse Capital based?
Muse Capital is headquartered in Sherman Oaks, United States, in the North America region.
How does Muse Capital make money?
Three revenue lines are on record. Venture Capital Returns are the primary driver. The others are management Fees and muse Sport Advisory Services.
Who are Muse Capital's main competitors?
Direct peers on record are Halogen Ventures, Forerunner Ventures, BBG Ventures, Female Founders Fund, Portfolia, Avestria Ventures and SteelSky Ventures. Broad incumbents are GV (Google Ventures), Andreessen Horowitz (a16z) and Lightspeed Venture Partners.
Does Muse Capital have an API?
No public API is recorded for Muse Capital.
What industry is Muse Capital in?
Muse Capital's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists), with a secondary code of FSANAAAB, Early-Stage Venture Capital (Series A/B). Its NAICS code is 523940 and its SIC code is 6282.