Muse Capital

What Muse Capital does

Muse Capital is an early-stage venture capital firm founded in 2016 by Assia Grazioli-Venier and Rachel Springate, headquartered in Los Angeles with additional presence in New York. The firm invests seed-stage capital into consumer technology companies operating across three thematic pillars — the future of how we care, play, and live — with a deliberate concentration on women's health, women's sports, and underserved consumer markets. Its 50+ company portfolio includes Midi Health (menopause care, $1B+ valuation), Conceivable Life Sciences (AI-powered IVF automation), Eli Health (saliva-based hormone monitoring), Cofertility (fertility ecosystem), Mahmee (maternal care), BeSound (breast cancer screening), Ohai.ai (AI-driven family management), Just Women's Sports, and Beekeeper's Naturals. Over 70% of portfolio companies are led by female or underrepresented founders.

The firm extends its investment platform through Muse Sport, a dedicated advisory arm launched in 2022 that provides strategic capital, operational support, and commercial partnerships to sports properties including Washington Spirit (NWSL), the Italy SailGP team (acquired 2025), LOVB San Francisco, and the Women's Pro Baseball League. In April 2026, Muse Sport launched The Optima Program, a 360-degree health and performance platform for elite female athletes that integrates portfolio companies (Midi Health, Eli Health, Cofertility, BeSound, Sequel) with sports partners including SailGP's Impact League and the Red Bull Italy SailGP Team. The firm also produces a branded podcast, "The Future of How We Care."

Revenue is generated through three streams: standard venture fund management fees on LP committed capital, equity returns from portfolio exits (the firm cites 80%+ of the portfolio generating realized returns via acquisitions including Acorns/GoHenry, Mattel/Caribu, Goldman Sachs/Clarity Money, Nordstrom/MessageYes, Vivid Seats/Betcha, Dapper Labs/OkPlay, and Varsity Tutors/Codeverse), and professional services fees from Muse Sport advisory engagements. Fund size, AUM, and revenue figures are not publicly disclosed.

Name

Muse Capital

Legal name

Muse Capital

Website

https://musecapital.vc

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Muse Capital is an early-stage venture capital firm founded in 2016 that invests in overlooked consumer technology opportunities across women's health, women's sports, and consumer lifestyle, operating through a 50+ company portfolio and a sports advisory arm called Muse Sport.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Venture Capital Returns: Muse Capital generates returns through equity investments in early-stage consumer technology companies across women's health, sports, entertainment, and sustainable living. Returns realized through portfolio company exits, acquisitions, and IPOs.
2. Management Fees: Standard VC management fees charged on committed capital from limited partners.
3. Muse Sport Advisory Services: Strategic advisory services provided to sports properties, teams, and infrastructure opportunities through Muse Sport subsidiary.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Muse Capital is an early-stage venture capital firm providing seed capital, strategic support, and hands-on operating assistance to founders building consumer technology companies across the future of how we care (women's health), how we play (sports and entertainment), and how we live (parenting and sustainable consumer). The firm invests through direct equity in startups and extends its offerings via Muse Sport (sports advisory arm) and The Optima Program (health and performance platform for female athletes and executives).

Product overview

Muse Capital is an early-stage venture capital firm that operates as a unified investment platform with specialized sub-brands and programs. The core offering is venture investment with hands-on support across three verticals: care (health/wellness), play (entertainment/gaming), and live (lifestyle/consumer). The firm extends its platform through Muse Sport, an advisory arm for sports investments, and The Optima Program, a health and performance platform for female athletes. The portfolio spans 50+ investments including Midi Health (menopause care), BeSound (breast cancer screening), Conceivable Life Sciences (AI-powered IVF automation), Eli Health (hormone monitoring), Cofertility (fertility ecosystem), Mahmee (maternal care), Mavida Health (reproductive mental health), Ohai (AI-powered family management), Just Women's Sports (women's sports media), and others. The firm also produces 'The Future of How We Care' podcast featuring portfolio founders and industry experts.

Differentiator

Problem solved

Functional benefit

Products and services

• The Optima Program A 360-degree health and performance platform designed for elite female athletes and sports executives in professional sports. Provides science-backed health innovations, personalized support, and connects athletes with women's health companies across categories including hormone tracking, fertility support, mental health, and performance-specific products.
• The Future of How We Care (Podcast)

Quantifiable outcome

• 80%+ portfolio returns realized through acquisitions (Acorns acquired GoHenry, Mattel acquired Caribu, Goldman Sachs acquired Clarity Money, Nordstrom acquired MessageYes, Vivid Seats acquired Betcha, Dapper Labs acquired OkPlay, Varsity Tutors acquired Codeverse, XSet acquired Queens Gaming Collective)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Flywheel Ventures GroupcoreTechnology or Integration · 8 April 2026Technology infrastructure partner for The Optima Program, providing technology backbone for the health and performance platform serving elite female athletes and sports executives.
• Red Bull Italy SailGP TeamflagshipStrategic or Co-development Partner · 8 April 2026Initial pilot partner for The Optima Program wellness initiative. The program provides hormone tracking, fertility support, mental health, and performance-specific products through partner brands including Midi Health, Eli Health, Cofertility, BeSound, and Sequel.
• SailGPflagshipStrategic or Co-development Partner · 27 May 2025Muse Sport consortium acquired the Italian franchise of SailGP. Partnership includes Impact League initiative and expansion of The Optima Program across SailGP's global women's sports network.
• JuventuscoreStrategic or Co-development PartnerAssia Grazioli-Venier served on the Board of Directors from 2012 to 2021. Top-tier Italian football club competing in Serie A and European tournaments with strong fan base and women's football program.
• Women's Pro Baseball League (WBPL)coreStrategic or Co-development PartnerMuse Sport named advisory partner of the Women's Pro Baseball League. Assia Grazioli-Venier named Chair. First fully professional baseball league for women in North America.
• Sports Innovation LabcoreStrategic or Co-development PartnerR&D hub partnering with leagues, teams, and tech firms to create data-driven performance tools, fan-engagement solutions, and next-generation sports experiences.
• TherabodyminorStrategic or Co-development PartnerWellness brand specializing in percussive-therapy devices, compression wear, and recovery solutions adopted by elite athletes and training facilities.
• SEQUELcoreStrategic or Co-development PartnerConsumer-focused brand designing and selling high-performance, sustainable menstrual-care products including tampons, pads, and reusable options.
• DisneyminorGTM or Marketing PartnerStrategic partnership facilitated for FlickPlay portfolio company including Disney Accelerator and investment.
• Live NationminorGTM or Marketing PartnerStrategic partnership facilitated for WonderWorks Studio portfolio company.
• Universal Music GroupminorGTM or Marketing PartnerStrategic partnership facilitated for WonderWorks Studio portfolio company.
• MattelminorGTM or Marketing PartnerStrategic deal facilitation for portfolio companies including Caribu acquisition.
• FullscriptminorStrategic or Co-development PartnerPartnership secured for Midi Health to enable digital supplement prescriptions.
• Maria SharapovaminorStrategic or Co-development PartnerTennis champion joined Cofertility as strategic investor bringing brand credibility and network access.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Halogen Ventures: Early-stage consumer tech fund investing in companies led by women and people of color. Directly comparable mandate, stage focus, and consumer-tech thesis to Muse Capital.
• Forerunner Ventures: Early-to-growth stage consumer venture firm known for category-defining investments in consumer brands and commerce. Highly comparable thesis to Muse Capital's consumer-tech focus and similar founder-friendly positioning.
• BBG Ventures: Seed-stage fund investing in consumer and enterprise startups led by women. Similar stage, deal size, and founder demographics focus as Muse Capital.
• Female Founders Fund: Seed-stage fund backing female founders across consumer, health, and enterprise tech. Closely mirrors Muse Capital's emphasis on women-led founding teams and early-stage investing.
• Portfolia: Venture platform with dedicated femtech and women's health investment funds targeting early-stage companies. Overlapping portfolio focus (e.g., Midi Health-adjacent femtech) and similar LP base.
• Avestria Ventures: Catalyst and seed fund dedicated to women's health and female-led life sciences companies. Comparable thesis in the women's health vertical Muse emphasizes.
• SteelSky Ventures: Women's health-focused venture firm investing across femtech, diagnostics, and care delivery. Directly comparable to Muse Capital's women's health portfolio strategy.

Broad incumbents

• GV (Google Ventures): Alphabet's venture arm which led Midi Health's Series A round alongside Muse. Major incumbent with healthcare and consumer exposure that intersects with Muse's verticals.
• Andreessen Horowitz (a16z): Large multi-stage venture firm that co-invests with Muse Capital and shares exposure to consumer, bio/health, and sports (via a16z sports investments). Operates as a broad incumbent in overlapping categories.
• Lightspeed Venture Partners: Multi-stage venture firm with consumer-tech and health exposure that has co-invested with Muse Capital. Broad incumbent relevant for deal-flow and follow-on comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/muse-capital
• Instagraminstagram.com/musecapital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments54 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muse Capital