PublicSquare
PublicSquare is a values-aligned fintech platform offering payment processing (PSQ Payments), shooting sports BNPL (Credova), political fundraising (PSQ Impact), and private label credit (Tandym) to conservative-aligned merchants, firearms retailers, and non-profit organizations in the United States.
- Company typePublic
- Founded2021
- HeadquartersCarlsbad, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PublicSquare does
PublicSquare (NYSE: PSQH; legal entity PSQ Holdings, Inc., headquartered in West Palm Beach, Florida) is a values-aligned fintech platform operating an integrated suite of payment processing, credit, and fundraising products targeted primarily at the shooting sports industry and conservative-aligned businesses, campaigns, and non-profits. The company originated in 2021 as a conservative e-commerce marketplace and went public on the NYSE in July 2023 before pivoting to a fintech strategy in 2024. Its core products include PSQ Payments (proprietary payment processing infrastructure), Credova (a BNPL/credit financing platform acquired in March 2024 specializing in firearms and shooting sports), PSQ Impact (a political fundraising platform launched in late 2025 for conservative campaigns and non-profits), and the in-progress Tandym asset acquisition (private label credit card technology expected to close in December 2025). It also partners with IDX Advisors for Cryptocurrency Treasury as a Service and retains the EveryLife consumer brand sub-brand.
PublicSquare makes money through transaction-based revenue streams: interchange and processing fees on GMV flowing through PSQ Payments (which processed $7.8M in GMV during the 2025 Black Friday/Cyber Monday period, up 536% YoY from $1.2M in 2024); merchant fees and interest from Credova BNPL financing (1,606 loan contracts and $1.24M financed during the same peak period, up 73% and 75% YoY respectively); fundraising platform fees from PSQ Impact; and, post-close, processing and interchange economics from Tandym private label card programs. Go-to-market is enterprise B2B sales into merchant integrations (retailers and manufacturers of firearms, optics, and shooting sports gear) and into conservative non-profits and campaigns, leveraging brand alignment with the conservative movement as a distribution channel. Named enterprise customers include Guns.com, Daniel Defense, Staccato, EOTech, and Primary Arms for Credova BNPL, and the Donald J. Trump Presidential Library for PSQ Impact.
The company's capital structure reflects a public-market company in active build mode: shares have declined more than 90% since the July 2023 trading debut, and management has executed multiple capital raises including a $10M convertible note (August 2024), a $5.35M SEC Form D offering (November 2024), and a $7.5M registered direct offering (December 2025). Operations remain domestic (US-only) with 51-100 employees, and the company is layering product and partnership expansion (crypto treasury, private label credit, political fundraising) on top of its core payments and BNPL franchise.
PublicSquare firmographics
Firmographics- Name
- PublicSquare
- Legal name
- PSQ Holdings, Inc.
- Website
- https://publicsq.com
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PublicSquare is a values-aligned fintech platform offering payment processing (PSQ Payments), shooting sports BNPL (Credova), political fundraising (PSQ Impact), and private label credit (Tandym) to conservative-aligned merchants, firearms retailers, and non-profit organizations in the United States.
- Ownership category
- akta.pro rank
PublicSquare industry classification
Industry- Product category
- Financial Technology / Merchant Payment Processing
- NAICS
- Sales Financing (52222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Vertical-Specific POS Financing (e.g., Healthcare, Auto, Home Improvement) (FSAGAIAK)
- akta.pro secondary industries
- Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails) (FSAGABAJ), Digital Asset Custody & Key Management (MPC, HSM, Wallet Infra) (FSAGAMAB)
Keywords
Where PublicSquare is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PublicSquare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Payment Processing Fees: PSQ Payments processes merchant transactions and earns fees on Gross Merchandise Volume. Processed $7.8M GMV during 2025 Black Friday/Cyber Monday with 536% YoY growth.
- BNPL Financing Revenue: Credova BNPL platform generates revenue through financing arrangements with merchants in the shooting sports industry, enabling consumers to pay over time with no hard credit check.
- Fundraising Platform Fees: PSQ Impact charges fees for political fundraising services to conservative campaigns and non-profits, with early performance showing increased donations and engagement.
- Private Label Credit Card Programs: Tandym technology enables brands to launch branded credit card programs, generating revenue through merchant processing fees and potentially interchange revenue.
- Crypto Treasury Services: Cryptocurrency Treasury as a Service provides custody, trading, and yield-generating capabilities to merchants, positioning PublicSquare to capture share in the projected $2.1-4.2 trillion stablecoin payments market by 2030.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
PublicSquare product offering
Product offeringCore offering
PublicSquare operates a fintech ecosystem built around its PSQ Payments processing platform, with Credova providing Buy Now Pay Later (BNPL) financing specialized for the shooting sports industry, PSQ Impact offering secure political fundraising tools for conservative campaigns and non-profits, Tandym enabling white-labeled private label credit card programs for consumer brands, and Cryptocurrency Treasury as a Service (TaaS) for merchant digital asset management. The company pivoted in 2024 from a conservative consumer e-commerce marketplace to merchant-focused financial technology.
Product overview
PublicSquare (PSQ Holdings, Inc.) operates a multi-product fintech ecosystem built around its core PSQ Payments platform. The company has strategically expanded through acquisitions, adding Credova as its BNPL/credit financing capability for the shooting sports industry and pursuing Tandym assets for private label credit card programs. PSQ Impact serves the conservative political fundraising market. The portfolio also includes consumer brands under the EveryLife sub-brand. The company pivoted from its 2021 origins as a conservative e-commerce marketplace (selling themed sunglasses and pro-life diapers) to financial technology services.
Differentiator
Problem solved
Functional benefit
Brands
- PSQ Impact: A political fundraising platform supporting conservative campaigns and values-aligned non-profits with secure, low-fee technology solutions designed to maximize donor contributions and provide data privacy.
- PSQ Payments
Products and services
- PSQ Payments Payments processing platform within the PublicSquare fintech ecosystem that processed $7.8 million in Gross Merchandise Volume during the 2025 Black Friday through Cyber Monday period, representing 536% year-over-year growth. It serves merchants in the PublicSquare ecosystem and underpins the company's transaction-based revenue model.
- Credova BNPL Platform Buy Now Pay Later financing platform specializing in the shooting sports industry. Offers consumers no hard credit check at application, upfront pricing with no hidden fees, and advanced underwriting to provide financing access across the credit spectrum. Integrated into merchant e-commerce and in-store checkout flows. Named merchants include Guns.com, Daniel Defense, Staccato, EOTech, and Primary Arms.
- PSQ Impact Fundraising Platform Political fundraising platform designed to support conservative campaigns and values-aligned non-profits with secure, low-fee technology solutions that maximize donor contributions and defend against censorship. Selected by The Donald J. Trump Presidential Library as its digital fundraising platform.
- Tandym Private Label Credit Card Technology White-labeled payments and credit suite for consumer brands that enables merchants to launch their own branded payment and credit card programs with lower processing fees, increased merchant retention, and additional revenue streams.
- Cryptocurrency Treasury as a Service (TaaS) Cryptocurrency Treasury as a Service for PublicSquare's merchant ecosystem, providing custody, trading, and yield-generating capabilities for digital assets including cryptocurrencies and stablecoins. Positions PublicSquare to participate in the projected $2.1-4.2 trillion stablecoin payments market by 2030.
- EveryLife Consumer Brand Portfolio Consumer brand portfolio including feminine care and other lifestyle products aligned with the company's values-based mission.
Quantifiable outcome
- 536% year-over-year GMV growth during Black Friday/Cyber Monday 2025 ($7.8M vs $1.2M in 2024)
- +2 more outcomes
Companies that use PublicSquare
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
PublicSquare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PublicSquare partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- IDX AdvisorscorePartnership with IDX Advisors to launch Cryptocurrency Treasury as a Service (TaaS) for PublicSquare's merchant ecosystem. The collaboration enables businesses to integrate cryptocurrencies and stablecoins with custody, trading, and yield-generating capabilities. PublicSquare will also implement IDX's technology for its own digital treasury management. The partnership positions PublicSquare to capture market share in digital payments, with EY-Parthenon projecting stablecoins to represent $2.1-4.2 trillion in payments by 2030.
- Donald J. Trump Presidential LibraryflagshipThe Donald J. Trump Presidential Library selected PSQ Impact as its digital fundraising platform after a testing period. PSQ Impact was chosen due to its ability to improve donor results and user experience. The library has been using the platform for several months, providing a high-profile reference customer in the conservative movement.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
PublicSquare competitors and assessment
Company assessmentDirect peers
- Affirm: Publicly traded BNPL leader offering pay-over-time financing at merchant checkout. Closely comparable to Credova's BNPL model, though Affirm is a horizontal generalist whereas Credova is vertically specialized in shooting sports.
- Klarna: Global BNPL provider integrated at merchant checkout. Comparable to Credova on installment lending mechanics and merchant integration approach, with broader geographic and merchant coverage.
- Afterpay (Block): BNPL platform owned by Block, integrated with Square's merchant ecosystem. Directly comparable to PublicSquare's combined payments-plus-BNPL stack via PSQ Payments and Credova.
- WinRed: Dominant Republican online fundraising platform for conservative campaigns and committees. Directly comparable to PSQ Impact's conservative political and non-profit fundraising positioning.
- Anedot: Online fundraising platform serving political campaigns, non-profits, and causes with low-fee donor processing. Comparable to PSQ Impact on fundraising technology and target customer profile.
- BitPay: Cryptocurrency payment service provider enabling merchants to accept and manage digital assets. Comparable to PublicSquare's Cryptocurrency Treasury-as-a-Service offering with IDX Advisors in merchant crypto enablement.
Broad incumbents
- Block (Square): Public fintech offering payments processing (Square), BNPL (Afterpay), and bitcoin/crypto services. Comparable to PublicSquare's full-stack fintech ambition, but at vastly larger scale and as a horizontal generalist.
- Synchrony Financial: Large consumer finance company specializing in private label credit cards and vertical-specific POS financing (healthcare, auto, home improvement). Comparable to PublicSquare's Tandym private-label credit and Credova BNPL verticals.
- Coinbase Commerce: Crypto payments and commerce infrastructure from Coinbase, including custody and stablecoin rails. Comparable to PublicSquare's IDX-powered crypto treasury and stablecoin payment ambitions, though at much larger scale.
Emerging players
- Toast: Vertically-focused POS and payments platform for restaurants. Comparable to PublicSquare in its strategy of building a fintech stack tailored to a specific merchant vertical (restaurants vs. firearms/conservative merchants).
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PublicSquare social profiles
Digital presencePublicSquare financial estimates
Financial estimateRevenue estimate
Valuation estimate
PublicSquare leadership team
Management profileNumber of profiles
Profiles6 records
PublicSquare subsidiaries and ownership
Company hierarchySubsidiaries2 records
PublicSquare funding detail
Funding detailFunding overview
Funding rounds8 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PublicSquare M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PublicSquare
What does PublicSquare do?
PublicSquare operates a fintech ecosystem built around its PSQ Payments processing platform, with Credova providing Buy Now Pay Later (BNPL) financing specialized for the shooting sports industry, PSQ Impact offering secure political fundraising tools for conservative campaigns and non-profits, Tandym enabling white-labeled private label credit card programs for consumer brands, and Cryptocurrency Treasury as a Service (TaaS) for merchant digital asset management. The company pivoted in 2024 from a conservative consumer e-commerce marketplace to merchant-focused financial technology.
Is PublicSquare a public or private company?
PublicSquare is a public company. It is classified as public and is currently operating.
When was PublicSquare founded?
PublicSquare was founded in 2021. It employs 51 to 100 people.
Where is PublicSquare based?
PublicSquare is headquartered in Carlsbad, United States, in the North America region.
How does PublicSquare make money?
Five revenue lines are on record. Payment Processing Fees are the primary driver. The others are BNPL Financing Revenue, fundraising Platform Fees, private Label Credit Card Programs and crypto Treasury Services.
Who are PublicSquare's main competitors?
Direct peers on record are Affirm, Klarna, Afterpay (Block), WinRed, Anedot and BitPay. Broad incumbents are Block (Square), Synchrony Financial and Coinbase Commerce. Toast is listed as an emerging player.
Does PublicSquare have an API?
No public API is recorded for PublicSquare.
What industry is PublicSquare in?
PublicSquare's product category is Financial Technology / Merchant Payment Processing. Its primary akta.pro industry code is FSAGAIAK, Vertical-Specific POS Financing (e.g., Healthcare, Auto, Home Improvement), with a secondary code of FSAGABAJ, Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails). Its NAICS code is 52222 and its SIC code is 6199.