DUOS

What DUOS does

DUOS Living, Inc. is a Minneapolis-based digital health company founded in 2020 by Karl Ulfers (formerly CEO of Rally Health) that builds an AI-powered member engagement and activation platform for the Medicare population. The platform is organized around three integrated solutions — DUOS Activate (member engagement and AWV/HEDIS gap closure), DUOS Enroll (government program enrollment including Extra Help/LIS, SNAP, and Medicaid), and DUOS Optimize (provider-side RxHCC capture and medication safety) — supported by a Navigation Platform that aggregates over 100,000 Medicare benefits, community resources, and government programs. Underlying technology includes a proprietary AI recommendation engine for personalized resource matching, predictive analytics for next-best-action identification, process automation for closed-loop care execution, and, post-Linkwell Health acquisition, predictive content intelligence for omnichannel engagement journeys. The company operates a B2B2C model in which Medicare Advantage plans, healthcare providers, and government program sponsors pay subscription and outcomes-based fees to make the platform available to members at no cost; reported outcomes include 85% AWV completion, $400 in-year LIS value per member, $35M+ RxHCC opportunities per 100K members, and 90% member retention during network disruptions. DUOS has raised approximately $161M in disclosed funding, most recently a $130M October 2025 growth equity round led by FTV Capital, serves 20+ health plans, and reaches approximately one in five U.S. adults.

Name

DUOS

Legal name

DUOS Living, Inc.

Website

https://getduos.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

DUOS is an AI-powered digital health platform that helps Medicare Advantage plans close the follow-through gap by activating members to complete preventive care, enroll in government programs, and capture risk-adjustment revenue through its Activate, Enroll, and Optimize solutions.

Ownership category

akta.pro rank

Product category

Medicare Member Engagement Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Medicare Plan Administration & Third-Party Services (TPA/BPO, Enrollment, Billing) (FSAIAGAI)

akta.pro secondary industry

Virtual Second Opinion & Care Navigation Platforms (HLALAAAF)

Keywords

• Medicare member engagement
• Health plan activation
• AI care navigation
• Social determinants platform
• Medicare Advantage analytics

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B2C Platform Fees: Subscription and service fees from health insurance plans and healthcare providers who sponsor the platform for their members
2. Outcomes-Based Services: Service fees tied to measurable outcomes such as AWV completion rates and claims optimization

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

DUOS sells an AI-powered performance infrastructure platform to Medicare Advantage, Medicaid, and ACA health plans that converts member eligibility into completed program enrollment, benefit utilization, and preventive care actions. The platform bundles three solutions—DUOS Activate, DUOS Enroll, and DUOS Optimize—on top of a Navigation Platform that matches members to Medicare benefits, community resources, and government programs using AI and human support.

Product overview

DUOS is an AI-powered digital health platform structured as a unified performance infrastructure with three integrated core products. The platform comprises DUOS Activate (member engagement and activation), DUOS Enroll (government program enrollment), and DUOS Optimize (care coordination and medication safety), supported by a Navigation Platform for member-facing teams. Following the June 2026 acquisition of Linkwell Health, the platform now includes Linkwell's predictive content intelligence and omnichannel engagement framework. The system aggregates over 100,000 unique Medicare benefits, local community resources, and government programs to close the 'follow-through gap' between what health plans provide and what members actually receive.

Differentiator

Problem solved

Functional benefit

Brands

• DUOS Activate: Member engagement and activation solution that moves members from confusion to completed care through digital-first engagement and live human support, including Annual Wellness Visits and HEDIS gap closures.
• DUOS Enroll
• DUOS Optimize

Products and services

• DUOS Activate Member engagement and activation solution that moves Medicare members from confusion to completed care through digital-first engagement and live human support, driving Annual Wellness Visits and HEDIS gap closures with an 85% AWV completion rate among activated members. Sold to Medicare Advantage and other health plans.
• DUOS Enroll Government program enrollment solution that screens and enrolls Medicare members into programs such as Extra Help/LIS, SNAP, and Medicaid during routine interactions, delivering $400 in-year LIS value per member for sponsoring health plans.
• DUOS Optimize Care coordination and medication safety solution that recovers RxHCC revenue clinically earned but rarely documented by detecting gaps and engaging prescribers directly through clinical intelligence, qualifying $35M+ in RxHCC opportunities per 100K members.
• Navigation Platform Technology platform for member-facing teams that aggregates more than 100,000 Medicare benefits, community resources, and government programs and uses an AI-powered recommendation engine to deliver personalized resource matches with closed-loop monitoring and actionable insights. Sold to health plans and provider organizations.

Quantifiable outcome

• 85% AWV completion rate
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Linkwell HealthcoreStrategic or Co-development Partner · 1 January 2026Acquired in 2026 to strengthen DUOS' health plan partnership capabilities and expand market presence
• Uber HealthcoreStrategic or Co-development PartnerTransportation integration partner enabling DUOS to address transportation barriers for Medicare members accessing healthcare
• Magellan HealthcarecoreStrategic or Co-development PartnerStrategic partnership for senior assistance solution addressing social determinants of health needs
• HumanacoreStrategic or Co-development PartnerPartnership focused on veteran seniors initiative to improve healthcare access and benefit utilization

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Icario: Icario is a direct competitor in Medicare Advantage member engagement and rewards programs, offering personalized outreach to close care gaps, improve Star Ratings, and drive quality outcomes—closely aligned with DUOS Activate and DUOS Optimize.
• HealthMine: HealthMine provides Medicare Advantage member engagement and quality improvement solutions including AWV completion and risk adjustment—directly comparable to DUOS's Activate and Optimize product lines.
• Solera Health: Solera Health is a tech-enabled benefit management platform that connects health plan members to chronic care and lifestyle programs, directly overlapping with DUOS's benefit navigation and SDoH resource matching capabilities.
• Unite Us: Unite Us operates a SDoH coordination network connecting health plans and providers to community resources—overlapping directly with DUOS Enroll and the 93% SDoH-need-met value proposition.

Broad incumbents

• Welltok (Virgin Pulse): Welltok (now part of Virgin Pulse) is a broad member engagement and well-being platform used by health plans and employers; serves as a larger incumbent with overlapping activation and outreach capabilities to DUOS Activate.
• Health Catalyst: Health Catalyst provides healthcare data and analytics platforms including MA quality and risk-adjustment analytics, overlapping with DUOS Optimize's RxHCC capture and HEDIS gap closure capabilities.
• Inovalon: Inovalon provides healthcare data analytics including risk adjustment, quality, and member management platforms serving MA plans—overlapping with DUOS Optimize's RxHCC capture and quality metric improvement functions.

Emerging players

• Papa: Papa connects older adults with companion caregivers, often sponsored by MA plans, addressing social isolation and SDoH—comparable to DUOS's senior-focused member activation and SDoH matching services.
• Pyx Health: Pyx Health is a Medicare-focused member engagement platform addressing loneliness and SDoH, directly competing with DUOS's senior member engagement and SDoH navigation offerings.
• HealthCrowd: HealthCrowd offers an AI-powered member communication platform for health plans, providing omnichannel outreach—comparable to DUOS's omnichannel activation capabilities post-Linkwell integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getduos
• Facebookfacebook.com/getduos
• LinkedInlinkedin.com/company/duosliving
• Instagraminstagram.com/duos

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUOS