AutoStore

What AutoStore does

AutoStore, founded in 1996 in Vatne, Norway, designs and sells a cube-based automated storage and retrieval system (AS/RS) for goods-to-person order fulfillment. The platform comprises five modular hardware components — an aluminum Grid, standardized Bins (220/330/425 mm), R5-family Robots, Workstations/Ports (nine variants), and a Controller — that together deliver up to 4x storage density versus conventional racking at 99.8% uptime. Layered on top of the hardware, the CubeVerse cloud platform connects design, simulation, operations, and predictive diagnosis, while AutoStore Intelligence adds an AI-driven optimization layer using 20+ proprietary AI models trained on 15+ TB of operational and simulation data; computer-vision-enabled add-ons (VersaAI, CarouselAI) enable robotic piece picking at workstation ports.

The company operates through AutoStore Holdings Ltd., publicly listed on the Oslo Stock Exchange (OSL:AUTO) since 2025, following a 2021 SoftBank-led recapitalization that valued the business at approximately $7 billion. Revenue is generated primarily through project-based hardware sales of cube systems to large enterprise customers (retail, grocery, 3PL, healthcare, industrials) via a global network of certified system integrators (Swisslog, Kardex, Bastian Solutions, Element Logic, Dematic, Toyota Material Handling), supplemented by recurring software and aftermarket services on the CubeVerse/Intelligence stack and by usage-based Robotics-as-a-Service through the Pio sub-brand targeting small and mid-sized operators. As of 2025, AutoStore reports 1,100 employees across 19 countries and more than 1,900 deployed systems across 65+ countries, with regional operating entities spanning Norway, the United States, United Kingdom, Germany, France, Austria, Spain, Italy, Poland, Japan, South Korea, Singapore, and Thailand.

Name

AutoStore

Legal name

AutoStore AS

Website

http://autostoresystem.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AutoStore (Oslo: AUTO), founded 1996 in Norway, sells a cube-based automated storage and retrieval system (AS/RS) and AI-driven fulfillment software (CubeVerse, AutoStore Intelligence) to enterprise customers across retail, grocery, 3PL, healthcare, and industrials via a global certified integrator network, with 1,900+ systems deployed across 65+ countries.

Ownership category

akta.pro rank

Product category

Automated Storage and Retrieval Systems (AS/RS) / Warehouse Automation

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)

akta.pro secondary industry

Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL)

Keywords

• Automated storage retrieval
• Warehouse robotics
• Goods-to-person systems
• Cube storage automation
• Order fulfillment systems

Headquarters

HQ city

Vatne

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cube system hardware sales: Sale of the core AutoStore cube-based AS/RS hardware (Grid, Bins, R5 Robots, Ports, Controller) to end customers, typically large one-time project revenue per installation. Industry data (Xpert/) notes 'over 300 completed projects globally' via Swisslog alone and that AutoStore generates 'approximately $4.82 billion' in full-year 2025 revenue per analyst estimates.
2. Recurring software and aftermarket services: Recurring revenue from software (CubeVerse, AutoStore Intelligence, Qubit), aftermarket service contracts, and upgrades. LexisNexis notes AutoStore emphasizes 'recurring revenue growth' via ecosystem positioning.
3. Pio Robotics-as-a-Service (RaaS): Robot-as-a-Service subscription offering via the Pio product line, designed for small and mid-sized businesses. Pio provides flexible, cost-effective pay-per-pick automation on top of the AutoStore technology stack (used by Rohlik and others).
4. Professional services (design, integration, simulation): Pre-deployment design, simulation, and integration services delivered through AutoStore's certified system integrator network, including grid design consultation and project validation.

Pricing tiers

Go-to-market motion4 records

Core offering

AutoStore designs, manufactures, and sells a cube-based automated storage and retrieval system (AS/RS) composed of modular hardware (Grid, Bins, R5 Robots, Workstations/Ports, Controller) and a cloud software layer (CubeVerse, AutoStore Intelligence). The system delivers goods-to-person order fulfillment with up to 4x storage density and 99.8% uptime for retail, grocery, 3PL, healthcare, and industrial customers. Sales are made through certified system integrators as project installations, with an additional Pio RaaS subscription line for smaller operators.

Product overview

AutoStore offers a unified cube-based automated storage and retrieval (AS/RS) platform composed of modular hardware components and a growing software/AI layer. The core system consists of five physical modules — the Grid framework, Bins (in three heights), Robots (R5/R5+/R5 Pro/R5+ Pro), Workstations/Ports (9 variants including Carousel and Conveyor ports), and the Controller — which together form the world's fastest goods-to-person order fulfillment solution. Layered on top of this hardware base is the CubeVerse™ cloud software platform, which connects design, simulation, operations, and predictive diagnosis; within CubeVerse, AutoStore Intelligence™ provides AI-driven optimization (20+ proprietary AI models and agents), VersaAI™ and CarouselAI™ add robotic piece picking using computer vision, CubeControl optimizes robot routing, and CubeStudio enables cloud-based system design. Additional named offerings extend the platform into adjacent use cases: AutoCase™ for case handling, FlexBins™ for flexible bin configurations, the Multi-Temperature Solution™ and Frozen-Only Grid for cold-chain operations, and the Qubit™ Fulfillment Platform for orchestrated software-led fulfillment. Pio is the SMB-focused sub-brand delivering the same technology through a Robotics-as-a-Service model.

Differentiator

Problem solved

Functional benefit

Brands

• Pio: A compact warehouse automation product line by AutoStore targeted at small and medium-sized businesses, offered as a robot-as-a-service (RaaS) solution using AutoStore technology.
• CubeVerse

Products and services

• AutoStore Cube Storage System World's fastest goods-to-person automated storage and retrieval system (AS/RS) using a modular cube-based grid with robots delivering bins to workstations; delivers up to 4x storage density versus conventional racking and 99.8% uptime. Sold to large retail, grocery, 3PL, healthcare, and industrial customers as multi-million-dollar project installations.
• CubeVerse Platform Cloud software platform connecting initial design, simulation, operations, and predictive diagnosis into one unified foundation for the entire AutoStore lifecycle. Includes CubeControl for robot optimization, CubeStudio for cloud-based system design, and serves as the operating layer for AutoStore Intelligence.
• AutoStore Intelligence AI-driven optimization layer powered by 20+ proprietary AI models and agents trained on 15+ TB of operational and simulation data; continuously optimizes warehouse performance, predicts issues, and unlocks capacity without additional hardware. Sold as an add-on capability on top of CubeVerse.
• Qubit Fulfillment Platform Higher-level fulfillment platform extending AutoStore capabilities for orchestrated, software-led warehouse fulfillment operations, layered on top of the cube hardware and CubeVerse software.
• Pio AutoStore sub-brand offering simplified, affordable warehouse automation for small and medium-sized businesses via a flexible Robotics-as-a-Service (RaaS) subscription model; ranges from compact P100 to larger P600 configurations using AutoStore cube technology.

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Swisslog (Kuka): Swisslog is AutoStore's largest certified system integrator and warehouse automation specialist, owned by Kuka. It competes directly with AutoStore at the system level via its own AS/RS portfolio (e.g., SynQ WMS integrated with AutoStore and competing solutions), making it both the most important channel partner and a direct competitor.
• Dematic: Dematic, owned by KION Group, is a leading global integrator of intralogistics and AS/RS solutions and a named AutoStore partner. It competes head-to-head with AutoStore in goods-to-person systems while also being a channel for AutoStore, producing clear channel conflict.
• Kardex: Kardex is a Swiss-listed provider of AS/RS and order fulfillment solutions and a certified AutoStore integrator. It sells competing automated storage products alongside AutoStore-based deployments, making it a direct competitor and channel partner simultaneously.
• Element Logic: Element Logic is one of AutoStore's largest certified global system integrators and has historically been closely tied to AutoStore deployments, while also offering its own adjacent software and integration capabilities that compete for the same project budgets.
• Symbotic: Symbotic is a U.S.-listed AI-enabled warehouse automation platform whose robotic AS/RS and goods-to-person systems compete with AutoStore for retail and grocery customer capex, including the high-profile Walmart platform deployment.
• Ocado Group: Ocado Smart Platform is a robotic goods-to-person fulfillment system deployed for grocery e-commerce globally. It targets the same grocery, retail, and 3PL customer budgets as AutoStore and represents one of the most visible direct competitors in automated fulfillment.
• Bastian Solutions (Toyota Advanced Logistics): Bastian Solutions is a North-American material handling and warehouse automation integrator and a named AutoStore partner. It also designs and integrates competing AS/RS solutions, making it both an AutoStore channel and a competitor for the same projects.

Broad incumbents

• Honeywell Intelligrated: Honeywell Intelligrated is a broad warehouse execution, AS/RS, and conveyor automation provider within Honeywell's Productivity Solutions segment. It competes with AutoStore for large enterprise warehouse projects and brings deeper integration with Honeywell's broader controls and software stack.

Emerging players

• Locus Robotics: Locus Robotics is an AMR (autonomous mobile robot) vendor for warehouse picking, frequently deployed alongside or instead of goods-to-person AS/RS. It competes for the same warehouse-automation capex budget, particularly in 3PL and retail, with a focus on collaborative picking rather than centralized cube storage.
• Berkshire Grey (SoftBank-backed): Berkshire Grey provides AI-enabled robotic picking and sortation systems that integrate with AutoStore bins at workstations (e.g., via Kardex demos). It is both a complement to AutoStore in some deployments and a competing AI-driven automation vendor in the broader warehouse robotics category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/autostoresystem
• YouTubeyoutube.com/autostoresystem
• Facebookfacebook.com/autostoresystem
• LinkedInlinkedin.com/company/autostore
• Instagraminstagram.com/autostoresystem

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoStore