KNOREX
KNOREX (NYSE American: KNRX) sells the AI-driven XPO advertising platform, powered by its proprietary KAIROS ML engine, to global enterprises and agencies for unified cross-channel execution across social, search, CTV/OTT, and programmatic advertising, with a recent strategic emphasis on agentic AI infrastructure and API-first distribution.
- Company typePublic
- Founded2009
- HeadquartersSunnyvale, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What KNOREX does
KNOREX (legal entity Knorex Inc., NYSE American: KNRX) is a US-incorporated, publicly listed B2B advertising technology company founded in 2009 and headquartered in Sunnyvale, California, with operational presence across eight countries including a regional headquarters in Singapore and an R&D center in Pune, India. The company sells the cloud-based KNOREX XPO platform, an AI-driven advertising management and execution (AMX) system powered by its proprietary KAIROS ML/AI engine, which unifies programmatic buying across social media (Meta, LinkedIn, TikTok), search (Google Ads), CTV/OTT, video, display, native, DOOH, and audio through deep integrations with major ad exchanges including DoubleClick, Magnite, OpenX, PubMatic, Smaato, Taboola, Freewheel, and Vistar Media. The product surface extends to Dynamic Creative Optimization, location-based advertising with footfall attribution, automotive advertising workflows, white-label solutions, and most recently an Agentic AI-Ready Ads API (February 2026) supporting the Advertising Common Protocol and Amazon Ads MCP Server, plus an AI-powered XPO Optimizer (April 2026) for automated keyword management and data-driven attribution.
KNOREX firmographics
Firmographics- Name
- KNOREX
- Legal name
- Knorex Inc.
- Website
- https://knorex.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KNOREX (NYSE American: KNRX) sells the AI-driven XPO advertising platform, powered by its proprietary KAIROS ML engine, to global enterprises and agencies for unified cross-channel execution across social, search, CTV/OTT, and programmatic advertising, with a recent strategic emphasis on agentic AI infrastructure and API-first distribution.
- Ownership category
- akta.pro rank
KNOREX industry classification
Industry- Product category
- Programmatic Advertising Software
- NAICS
- Software Publishers (513210), Media Buying Agencies (541830), Computer Systems Design Services (541512)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Personalization, Recommendations & Search (MPAHAJAF), Social, Community & Creator Platform Feeds (HDAAAGAD)
Keywords
Where KNOREX is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
KNOREX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advertising Services: KNOREX generates revenue by enabling programmatic advertising transactions through its XPO platform. The company charges fees for ad inventory purchases, data, features, and functionalities made available via the platform. Ad Spend (amount payable by clients for ad inventory, data, features and functionalities) plus platform Fees constitute the Total Payable under the subscription model.
- Platform Subscription: KNOREX offers subscription plans for access to the XPO platform and its software modules during an applicable Subscription Term, subject to payment of Fees. New customers prepay for the first three months (Pilot period). After Pilot, credit terms may be extended at Knorex's discretion for compliant customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform subscription with prepaid pilot period |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
KNOREX product offering
Product offeringCore offering
KNOREX provides the XPO, a cloud-based, AI-driven advertising management and execution (AMX) platform that enables marketers and agencies to plan, buy, manage and optimize digital ad campaigns across social, search, CTV/OTT, video, audio, display, native and DOOH channels in a single interface. The platform is powered by the proprietary KAIROS ML/AI engine and exposes an Agentic AI-Ready Ads API for AI-native cross-channel advertising workflows. Revenue is generated through subscription fees plus ad-spend transaction fees on programmatic inventory purchased through the platform.
Product overview
KNOREX is a B2B technology company offering the KNOREX XPO™ platform, an AI-driven advertising management and execution platform. The core platform is augmented by the proprietary KAIROS™ ML/AI engine and supports a modular architecture including Cross-Channel Advertising, CTV/OTT Advertising, Demand Generation, PPC Automation, Automotive Advertising, Location-Based Advertising, Dynamic Creative Optimization (DCO), XPO Optimizer, Agentic AI-Ready Ads API, and White-Label Solutions. These modules work together to enable unified execution across social media, search, CTV/OTT, video, audio, display, native, and DOOH channels with AI-powered automation, optimization, and personalization.
Differentiator
Problem solved
Functional benefit
Brands
- KNOREX XPO: Cloud-based AI-driven advertising management and execution (AMX) platform enabling marketers to create, manage, and optimize ads across multiple channels including social media, search, CTV/OTT, video, audio, display, native, and DOOH.
- KNOREX KAIROS
Products and services
- KNOREX XPO Platform Cloud-based advertising management and execution (AMX) platform that enables enterprises and agencies to build, launch, track, attribute, and optimize ad campaigns across leading digital ad channels in a single interface.
- KNOREX KAIROS ML/AI Engine Proprietary AI/Machine Learning engine that powers universal marketing success through automated cross-channel budget allocation, bidding optimization, campaign recommendations, and ad personalization for marketers.
- Agentic AI-Ready Ads API Agentic AI-ready API serving as foundational infrastructure for AI-native, cross-channel advertising workflows supporting programmatic, Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads for enterprise and agency developers.
- XPO Optimizer AI-powered optimization tool featuring automated keyword management for Google Ads and a Data-Driven Attribution model supporting Meta, Google, TikTok and other major platforms for performance marketers.
- White-Label Solutions for Live Commerce White-label advertising solutions for live commerce platforms that leverage the AI-powered XPO platform to enable personalized, real-time marketing campaigns across social and streaming channels.
Quantifiable outcome
- 31% improvement in average Cost-Per-Click using AI-powered Keyword Optimizer in pilot across 26 campaigns
- +4 more outcomes
Companies that use KNOREX
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
KNOREX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability8 records
Feature9 records
KNOREX partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered strategic, core and minor.
- Leading B2B Data ProviderstrategicStrategic partnership announced October 2025 to enhance data-driven marketing capabilities through KNOREX XPO platform. Collaboration leverages proprietary, human-verified B2B datasets for more targeted marketing campaigns and growth opportunities.
- Google AdscoreDeep integration partnership with Google Ads enabling access to search advertising capabilities within the XPO platform. KNOREX is a Google Premier Partner 2026, in the top 3% exclusive tier, enabling clients to maximize Google Ads capabilities.
- Meta (Facebook/Instagram)coreMeta Business Partner providing social media advertising integration for Meta Ads, Facebook, and Instagram within the XPO platform. Enables cross-channel social advertising execution.
- TikTok AdscoreIntegration partnership for TikTok advertising enabling access to the world's most popular short-form video platform. Supports community targeting, automation, and cross-channel marketing execution.
- LinkedIn AdscoreIntegration partnership for LinkedIn Ads providing access to the world's largest professional network. Enables B2B targeting by job title, function, industry, location, and interests for cross-channel professional advertising.
- Amazon AdsstrategicKNOREX Ads API is compatible with Amazon Ads MCP Server, enabling integration with Amazon's advertising ecosystem as part of the Agentic AI-ready infrastructure.
- Programmatic Ad Exchanges (DoubleClick, Magnite, OpenX, PubMatic, Smaato, Taboola, Freewheel, Vistar Media)coreDeepest and widest connectivity to leading global programmatic ad exchanges and supply-side platforms including DoubleClick Ad Exchange, Magnite, OpenX, PubMatic, Smaato, Taboola, Freewheel, and Vistar Media for comprehensive ad inventory access.
- IAB (US, Europe, UK)minorMember of IAB US, IAB Europe, and IAB UK. KNOREX is registered vendor on IAB Europe's Global Vendor List (GVL) under Transparency & Consent Framework (TCF) with ID #325.
- Trustworthy Accountability Group (TAG)minorTAG member (TAG-ID: e8ed03de2aec4d42) working to eliminate fraudulent digital advertising traffic, combat malware, fight ad-supported Internet piracy, and promote brand safety through greater transparency.
- Audit Bureau of Circulation (ABC)minorMember submitting to independent auditing by ABC, which sets industry-agreed standards for media brand measurement across print, digital and events, and verifies data, processes and good practice.
- Digital Advertising Alliance (DAA) / EDAA / DAACminorMember of DAA, EDAA, and DAAC adhering to self-regulatory principles for Online Behavioral Advertising and YourAdChoices program. Provides consumers opt-out options from ad tracking and targeting.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
KNOREX competitors and assessment
Company assessmentDirect peers
- MediaMath: Independent programmatic DSP rebuilt around terminal-one omnichannel buying — direct overlap with KNOREX XPO on cross-channel execution and AI-driven optimization.
- Basis Technologies (Centro): Enterprise programmatic ad management platform offering workflow automation, cross-channel buying, and unified analytics — same enterprise agency/marketer buyer profile and unified-execution pitch.
- Choozle: Self-serve programmatic DSP for mid-market advertisers with cross-channel campaign management — closely aligned platform model targeting agencies and in-house marketers.
- StackAdapt: Multi-channel programmatic DSP with native AI-driven optimization, CTV/OTT capabilities, and self-serve platform aimed at mid-market and enterprise advertisers — overlaps significantly with XPO's feature set.
- AdRoll: Cross-channel digital advertising platform with display, social, and email retargeting, plus AI-powered bidding — comparable mid-market DSP positioning and cross-channel automation focus.
- Criteo: Performance marketing platform specializing in retargeting and dynamic creative optimization across display and social — directly comparable DCO and cross-channel retargeting capabilities.
- The Trade Desk: Independent programmatic DSP offering cross-channel campaign management, bidding optimization, and unified reporting — directly comparable to KNOREX XPO's core value proposition. Both target enterprise marketers and agencies running omnichannel campaigns.
Broad incumbents
- Yahoo Advertising (Yahoo Ad Tech): Supply-side and DSP offering programmatic, native, and connected TV inventory — competing for the same omnichannel budget allocation workflows.
- Adobe Advertising (Adobe Genstudio): Adobe's ad tech portfolio including DSP, dynamic creative, and cross-channel analytics — broader suite targeting the same enterprise marketers, with deep integration into Adobe Experience Cloud stack.
- Amazon Ads: Walled-garden ad platform with growing programmatic offering and MCP/agentic ad infrastructure — referenced as a KNOREX integration partner but also a long-term competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KNOREX social profiles
Digital presenceKNOREX compliance and trust
Trust signalCompliance6 records
KNOREX financial estimates
Financial estimateRevenue estimate
Valuation estimate
KNOREX leadership team
Management profileNumber of profiles
Profiles2 records
KNOREX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KNOREX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KNOREX
What does KNOREX do?
KNOREX provides the XPO, a cloud-based, AI-driven advertising management and execution (AMX) platform that enables marketers and agencies to plan, buy, manage and optimize digital ad campaigns across social, search, CTV/OTT, video, audio, display, native and DOOH channels in a single interface. The platform is powered by the proprietary KAIROS ML/AI engine and exposes an Agentic AI-Ready Ads API for AI-native cross-channel advertising workflows. Revenue is generated through subscription fees plus ad-spend transaction fees on programmatic inventory purchased through the platform.
Is KNOREX a public or private company?
KNOREX is a public company. It is classified as public and is currently operating.
When was KNOREX founded?
KNOREX was founded in 2009. It employs 51 to 100 people.
Where is KNOREX based?
KNOREX is headquartered in Sunnyvale, United States, in the North America region.
How does KNOREX make money?
Two revenue lines are on record. Programmatic Advertising Services are the primary driver. The others are platform Subscription.
Who are KNOREX's main competitors?
Direct peers on record are MediaMath, Basis Technologies (Centro), Choozle, StackAdapt, AdRoll, Criteo and The Trade Desk. Broad incumbents are Yahoo Advertising (Yahoo Ad Tech), Adobe Advertising (Adobe Genstudio) and Amazon Ads.
Does KNOREX have an API?
Yes. KNOREX Ads API is an agentic AI-ready foundational infrastructure layer for AI-native, cross-channel advertising workflows supporting programmatic, Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads. The API is compatible with the Amazon Ads MCP Server and supports the Advertising Common Protocol (AdCP) open standard. Three strategic partners are already deploying the API across the U.S. and Southeast Asia. Developer documentation is at dsp.knorex.com.
What industry is KNOREX in?
KNOREX's product category is Programmatic Advertising Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of MPAHAJAF, Personalization, Recommendations & Search. Its NAICS code is 513210 and its SIC code is 7310.