Streamlabs

What Streamlabs does

Streamlabs is a San Francisco-based live streaming software platform founded in 2014 and operated as a wholly-owned brand of Logitech G. It serves individual streamers and content creators on Twitch, YouTube Gaming, and Kick by bundling streaming software with alerts, chat integration, monetization features, and recording capabilities into a single self-serve product. The platform also operates an App Store ecosystem that hosts third-party integrations and creator marketplaces, including a recently integrated partnership with Lurkit that exposes over 1,000 active game campaigns to Streamlabs' reported 3 million users.

The product portfolio has expanded beyond the core desktop client with two notable additions in 2025: Streamlabs Sponsorships (June 2025), a brand-partnership marketplace currently passing 100% of brand payouts to creators under a zero-platform-fee launch model, and Stream Shift (November 2025), a cross-device continuity feature allowing broadcasts to move between desktop, phone, and tablet without stream interruption. Streamlabs also co-produces quarterly Live Streaming Reports with Stream Hatchet, providing industry data on hours watched across platforms.

Revenue mechanics are not publicly disclosed. The implied model combines subscription/feature licensing on the core streaming software with a future transaction-fee layer once the Streamlabs Sponsorships launch period ends. Distribution is primarily direct-download/self-serve globally, supplemented by the App Store channel. As a brand within Logitech G, Streamlabs benefits from parent-company hardware ecosystem reach but does not report standalone financials.

Name

Streamlabs

Website

https://streamlabs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Streamlabs is a Logitech G-owned live streaming software platform that bundles streaming, alerts, chat, monetization, and recording tools for individual streamers and content creators across Twitch, YouTube Gaming, and Kick.

Ownership category

akta.pro rank

Product category

Live Streaming Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

akta.pro secondary industries

Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA), Live Streaming & Webcasting Platforms (BPAMAJAB)

Keywords

• Live streaming software
• Creator monetization tools
• Stream alerts and overlays
• Brand sponsorship platform
• Gaming streaming tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Live Streaming Software: Streamlabs bundles streaming software with alerts, chat tools, monetization, and recording capabilities. Revenue is generated through software licensing/subscription for its streaming tools and platform features.
2. Sponsorship Platform Fees: Streamlabs Sponsorships platform charges no platform fees during launch period, passing 100% of brand payouts to creators. Future monetization likely through platform fees on completed sponsorship transactions.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Streamlabs provides live streaming software that bundles streaming tools with alerts, chat integration, monetization features, and recording capabilities for content creators on platforms such as Twitch, YouTube Gaming, and Kick. It also operates a sponsorship platform connecting streamers with brand partners and an app store for third-party creator tools.

Product overview

Streamlabs is a live streaming software platform (a brand of Logitech G) that offers a unified product portfolio centered on Streamlabs Desktop, which bundles streaming software with alerts, chat tools, monetization features, and recording capabilities. The platform extends through Streamlabs Sponsorships for brand partnership management, Stream Shift for cross-device streaming continuity, and the Streamlabs App Store for third-party integrations. Streamlabs also produces industry research through partnerships with Stream Hatchet on quarterly live streaming reports.

Differentiator

Problem solved

Functional benefit

Products and services

• Streamlabs Desktop A live streaming software platform that bundles streaming software with alerts, chat tools, monetization features, and recording capabilities for content creators on platforms like Twitch, YouTube Gaming, and Kick.
• Streamlabs Sponsorships A sponsorship platform that enables streamers of any size to secure brand partnerships and sponsorships, passing 100% of brand payouts directly to creators during its launch period with guaranteed base pay on all launch campaigns.
• Streamlabs App Store A marketplace within Streamlabs that provides users with access to third-party apps, tools, and creator services, including integrated creator marketplace from partners like Lurkit with active game campaigns.
• Stream Shift A cross-device streaming feature that enables creators to seamlessly move live broadcasts between desktop, phone, and tablet without ending the stream or losing their audience, with disconnect protection and parallel device feed acceptance.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• LurkitcoreGTM or Marketing Partner · 18 November 2025Lurkit partnered with Streamlabs to integrate its creator marketplace into Streamlabs' App Store, providing Streamlabs' three million users with direct access to active game campaigns. This partnership aims to reshape creator sponsorships in the games industry by simplifying collaboration between creators, developers, and publishers.
• LurkitcoreTechnology or Integration · 14 November 2025Lurkit integrated its creator marketing platform with Streamlabs' tools, expanding access to over 1,000 active campaigns for Streamlabs users focusing on PC, console, and mobile games.
• Stream HatchetcoreStrategic or Co-development Partner · 5 February 2025Streamlabs partners with Stream Hatchet to co-produce quarterly Live Streaming Reports documenting platform performance metrics across the live streaming industry, including data on Twitch, Kick, YouTube Gaming, and other platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StreamElements: StreamElements is the closest direct competitor, offering a cloud-based platform with overlays, alerts, chat bots, and monetization tools for streamers on Twitch, YouTube, and Facebook Gaming. It competes head-to-head with Streamlabs on bundled creator tooling.
• OBS Studio: OBS Studio is a free, open-source streaming and recording application used by streamers worldwide. It is explicitly cited as a leading alternative to Streamlabs and anchors the bottom of the market with no licensing fees.
• Restream: Restream is a multi-platform streaming solution that lets creators simulcast to dozens of destinations and offers chat aggregation. It is also named as a leading alternative to Streamlabs, particularly for cross-platform distribution use cases.
• XSplit: XSplit provides live streaming and recording software (Broadcaster and VCam) for gamers and professional broadcasters. It competes directly with Streamlabs Desktop on encoding, scene composition, and premium feature tiers.
• StreamYard: StreamYard is a browser-based live streaming studio popular for multistreaming, interviews, and branded broadcasts. It targets the same SMB/individual creator segment as Streamlabs, particularly podcasters and educational streamers.
• vMix: vMix is live video production and streaming software favored by power users and prosumer broadcasters. It overlaps with Streamlabs on streaming/recording capability, with a heavier feature set aimed at more technical operators.

Emerging players

• Lightstream: Lightstream is a cloud-based streaming studio that lets creators produce polished broadcasts directly from a browser. It overlaps with Streamlabs on overlays and studio tooling but emphasizes cloud rendering for lower-end hardware.

Broad incumbents

• Twitch: Twitch is the dominant game-streaming platform and a key distribution channel for Streamlabs' users. It is an indirect incumbent whose policy and feature decisions strongly shape demand for Streamlabs' tooling.
• YouTube Gaming: YouTube Gaming is a major live-streaming destination serving many of the same content creators that Streamlabs targets. As a broad incumbent, it influences tool choices and integrates some creator capabilities natively.

Others

• Epidemic Sound: Epidemic Sound supplies royalty-free music and sound effects widely used by streamers and YouTubers. It is an ecosystem participant that complements Streamlabs' audio features rather than competing with its core streaming software.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StreamlabsHQ
• Facebookfacebook.com/TwitchAlerts
• LinkedInlinkedin.com/company/twitchalerts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Streamlabs