Stream Hatchet
Stream Hatchet is a Barcelona-based business intelligence and influencer marketing platform for gaming, esports, and live streaming, aggregating data from 16 platforms to serve video game publishers, brands, and esports organizations. It operates as a wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME).
- Company typePrivate
- Founded2015
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Stream Hatchet does
Stream Hatchet is a Barcelona-based business intelligence and influencer marketing platform serving the gaming, esports, and live streaming industries. The company aggregates and analyzes data from 16 major live-streaming and social platforms — including Twitch, YouTube, TikTok, Kick, AfreecaTV, Facebook Live, and Chzzk — processing over 100 billion daily data points with seven years of historical engagement data. Its product portfolio centers on a web dashboard providing live streaming viewership analytics, esports measurement, YouTube VOD intelligence, competitor analysis, audience insights, speech/chat recognition, and creator discovery, supplemented by analyst-built Custom Reports, API + Data Integrations, and downloadable Market Intelligence reports. Enterprise customers span video game publishers (Capcom, Riot Games, Scopely, Bungie, Ubisoft, Activision Blizzard), platform owners (Microsoft, PlayStation), brands (MediaMarkt, HyperX, Displate, ExitLag), and esports organizations (NASCAR esports).
Stream Hatchet firmographics
Firmographics- Name
- Stream Hatchet
- Legal name
- Stream Hatchet
- Website
- https://streamhatchet.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stream Hatchet is a Barcelona-based business intelligence and influencer marketing platform for gaming, esports, and live streaming, aggregating data from 16 platforms to serve video game publishers, brands, and esports organizations. It operates as a wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME).
- Ownership category
- akta.pro rank
Stream Hatchet industry classification
Industry- Product category
- Gaming and Esports Analytics Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Analytics, Attribution & Measurement (Creator Performance, Audience Insights) (MPAFAEAI)
- akta.pro secondary industries
- Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Where Stream Hatchet is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Markets served
Stream Hatchet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Web Platform Subscriptions: Subscription-based access to business intelligence dashboard with three plan tiers (Starter, and custom enterprise packages). Provides access to streaming intelligence tools, creator discovery, trend analysis, and analytics.
- Custom Reporting Solutions: Custom reporting solutions from data analysts focusing on sponsorship and marketing activation measurement. Tailored reports for specific campaign needs.
- API/Data Integration: Flexible interface for businesses to integrate real-time streaming data into internal reporting mechanisms. Enterprise-grade data access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free basic tier with limited data |
| Subscription | Annual | Custom plans for professional services and enterprise accounts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Stream Hatchet product offering
Product offeringCore offering
Stream Hatchet provides a business intelligence platform for the live streaming, esports, and gaming industries, aggregating data from 16 major platforms including Twitch, YouTube, TikTok, and Kick. Its core products include a web dashboard with live streaming viewership, esports measurement, audience insights, and creator discovery tools, supplemented by custom analyst-built reports, API/data integrations, and downloadable market intelligence reports. The platform serves video game publishers, brands, influencer marketers, and esports teams with AI-powered creator-brand matching and campaign measurement.
Product overview
Stream Hatchet is a subsidiary of GameSquare Holdings (NASDAQ:GAME) offering a comprehensive analytics platform for the live streaming, esports, and gaming industries. The product portfolio consists of a Web Dashboard (core Business Intelligence platform with live streaming viewership, esports measurement, YouTube VOD intelligence, competitor analysis, audience insights, speech recognition, and creator discovery tools), supplemented by Custom Reports (analyst-built reports for influencer marketing, esports, and competitive market analysis), API + Data Integrations (for embedding real-time data into internal systems), Market Intelligence (downloadable industry trend reports), and Campaign Management features. The platform aggregates data from 16 major live-streaming and social platforms including Twitch, YouTube, TikTok, Instagram, Kick, AfreecaTV, Steam, Trovo, Facebook Live, Chzzk, Rumble, and others, processing billions of data points daily. Recent additions include an AI-powered Individual Creator-Brand Affinity algorithm and the Creator Communities feature for unified creator marketing workflow management.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Dashboard Business Intelligence dashboard providing live streaming analytics with tools for creator discovery, industry trend analysis, and comprehensive data visualization across multiple platforms including Twitch, YouTube, TikTok, Kick, and others.
- Custom Reports Custom reporting solutions from Stream Hatchet's data analyst team focusing on influencer marketing campaign measurement, esports match/team reporting, and video game launch competitive analysis.
- API + Data Integrations Flexible interface enabling businesses to integrate real-time Stream Hatchet data into internal reporting mechanisms and existing tool sets, targeting enterprise clients needing programmatic access to streaming analytics data.
- Market Intelligence Reports Industry-leading research reports providing in-depth analysis of live streaming trends, esports data, and creator economy insights available for download, including quarterly Live Streaming Trends Reports, YouTube Gaming Trends Reports, and Esports Reports.
- Creator Communities Unified workflow solution for brands to manage creator communities, find creators, onboard them, activate campaigns, and generate reports using data from over 55 million creators. Expands Stream Hatchet's services beyond analytics into workflow and campaign management for creator marketing.
- AI-Powered Closed-Loop Data Ecosystem Major platform evolution featuring an AI-powered closed-loop data ecosystem with the proprietary Individual Creator-Brand Affinity algorithm. Analyzes over 100 billion daily data points and seven years of historical engagement to match brands with high-converting creators. Integrates data across 16 major live-streaming and social platforms.
Quantifiable outcome
- YouTube Gaming reached 8.8B hours watched in 2025, 12% YoY increase
- +3 more outcomes
Companies that use Stream Hatchet
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles4 records
Stream Hatchet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
Stream Hatchet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GameSquare HoldingscoreGameSquare Holdings (NASDAQ:GAME) is the parent company of Stream Hatchet. GameSquare announced the next evolution of Stream Hatchet's analytics platform with AI-powered closed-loop data ecosystem as part of their unified creator marketing platform strategy.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Stream Hatchet competitors and assessment
Company assessmentDirect peers
- Grin: Grin is an influencer marketing platform focused on creator relationship management and campaign workflows. As Stream Hatchet expands into Creator Communities, it increasingly overlaps with Grin in workflow tooling for brand and agency customers running creator campaigns.
- StreamElements: StreamElements provides creator tools, monetization, and analytics for live streamers primarily on Twitch and YouTube. It overlaps with Stream Hatchet's creator-side analytics and is a co-author of quarterly streaming reports, making it a directly comparable platform in the streaming intelligence ecosystem.
- Esports Charts: Esports Charts provides viewership and audience analytics for esports tournaments and broadcasts across major streaming platforms. It competes directly with Stream Hatchet's Esports Measurement product for tournament organizers, teams, and brand sponsors seeking competitive gaming analytics.
- Gamesight: Gamesight is a gaming-focused marketing analytics and attribution platform measuring the impact of influencer and content marketing on game sales. It directly competes with Stream Hatchet in the video game publisher analytics space, including creator campaign measurement and ROI tracking.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform offering creator discovery, campaign management, and analytics. It now competes directly with Stream Hatchet's Creator Communities product, especially for brand-side creator marketing workflows beyond gaming.
- Tubular Labs: Tubular Labs provides cross-platform video and creator analytics for brands and agencies, with strong coverage of YouTube and social video. It overlaps with Stream Hatchet's video intelligence and creator measurement capabilities, particularly for brand marketers measuring influencer campaigns.
Broad incumbents
- Sensor Tower: Sensor Tower is a leading mobile and digital intelligence platform with growing gaming vertical coverage. It competes with Stream Hatchet for publisher marketing analytics budgets, particularly around mobile game marketing and creator-driven user acquisition.
- Newzoo: Newzoo is an established games market research firm producing global games and esports market reports. While it focuses more on market sizing and consumer surveys than real-time streaming analytics, it competes with Stream Hatchet's market intelligence reports and publisher insights.
Emerging players
- Esports Insider: Esports Insider produces industry intelligence, research reports, and data on the esports business. It overlaps with Stream Hatchet's esports measurement and industry reports offering, though with a more media/editorial orientation than analytics platform.
- Tagger by Sprout Social: Tagger (acquired by Sprout Social) is an influencer marketing and social listening platform with creator discovery and audience analytics. It competes with Stream Hatchet's creator discovery and audience insight features for brands running cross-platform creator campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stream Hatchet social profiles
Digital presenceStream Hatchet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stream Hatchet leadership team
Management profileNumber of profiles
Profiles4 records
Stream Hatchet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stream Hatchet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stream Hatchet
What does Stream Hatchet do?
Stream Hatchet provides a business intelligence platform for the live streaming, esports, and gaming industries, aggregating data from 16 major platforms including Twitch, YouTube, TikTok, and Kick. Its core products include a web dashboard with live streaming viewership, esports measurement, audience insights, and creator discovery tools, supplemented by custom analyst-built reports, API/data integrations, and downloadable market intelligence reports. The platform serves video game publishers, brands, influencer marketers, and esports teams with AI-powered creator-brand matching and campaign measurement.
Is Stream Hatchet a public or private company?
Stream Hatchet is a private company. It is classified as corporate owned and is currently operating.
When was Stream Hatchet founded?
Stream Hatchet was founded in 2015. It employs 11 to 50 people.
Where is Stream Hatchet based?
Stream Hatchet is headquartered in Barcelona, Spain, in the Europe region.
How does Stream Hatchet make money?
Three revenue lines are on record. Web Platform Subscriptions are the primary driver. The others are custom Reporting Solutions and API/Data Integration.
Who are Stream Hatchet's main competitors?
Direct peers on record are Grin, StreamElements, Esports Charts, Gamesight, CreatorIQ and Tubular Labs. Broad incumbents are Sensor Tower and Newzoo. Emerging players are Esports Insider and Tagger by Sprout Social.
Does Stream Hatchet have an API?
Yes. API and Data Integration service providing a flexible interface for businesses to integrate real-time data into internal reporting mechanisms. The API allows access to Stream Hatchet's live streaming analytics data for integration with existing business tools and dashboards. Developer documentation is at streamhatchet.com/products/api-data-integrations.
What industry is Stream Hatchet in?
Stream Hatchet's product category is Gaming and Esports Analytics Software. Its primary akta.pro industry code is MPAFAEAI, Analytics, Attribution & Measurement (Creator Performance, Audience Insights), with a secondary code of MPAFAEAA, Creator & Streamer Platforms (Live & VOD for Game Content). Its NAICS code is 5162 and its SIC code is 7990.