Mercado Bitcoin

What Mercado Bitcoin does

Mercado Bitcoin, founded in 2013, is Brazil's first and largest cryptocurrency exchange, operating as a regulated digital-asset investment platform under Banco Central do Brasil (BCB Resolutions 520 and 521) and within the 2TM Group conglomerate. The platform offers trading in 330+ cryptocurrencies alongside fixed-income digital products, staking (Renda Passiva), crypto-backed credit (CriptoCrédito), tokenization of real-world assets (MB Securitização), NFTs, and digital account services (MB Pay), with a 24/7 self-serve interface accessible via web, iOS, Android, and a public REST API. It serves more than 4 million active retail customers and has processed over R$215 billion in cumulative transaction volume, with dedicated sub-brands covering high-net-worth (MB One, MB Ultra), corporate (MB Corporate), institutional (MB Prime Services), and B2B infrastructure (MB Cloud) segments.

The business model is primarily transaction-based: commission fees on executed buy/sell orders, plus withdrawal fees (BRL processed via Mercado Bitcoin Instituição de Pagamentos; crypto via network miner/validator fees), supplemented by subscription-style advisory for HNW clients (MB One), professional services for tokenization and treasury management (MB Corporate, MB Asset), and managed services for investment funds (MB Prime). Distribution combines product-led growth through a regulated retail platform with enterprise field sales for B2B and institutional segments, supported by Pix instant-payment integration, influencer marketing (Thiago Nigro/Grupo Primo), an educational earn-and-learn program, and the Blockchain Academy.

Mercado Bitcoin is pursuing aggressive expansion in 2025-2026, including a €50 million investment in Portugal with a Lisbon regional headquarters, the launch of MB One Internacional for cross-border HNW accounts, integration of Ripple's RLUSD stablecoin and Polygon-issued BRL1, and real-world asset tokenization via the Adianta Jus partnership (PREC01 token). Compliance depth — KPMG and EY audits, COAF reporting since 2018, LGPD compliance, and Fintech Segura certification — combined with a multi-entity prudential conglomerate structure positions the firm as the most institutionally credible crypto venue in Brazil.

Name

Mercado Bitcoin

Legal name

Mercado Bitcoin Serviços Digitais Ltda.

Website

https://mercadobitcoin.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mercado Bitcoin is Brazil's largest regulated cryptocurrency exchange, serving 4+ million retail and institutional customers with 330+ digital assets, tokenization, staking, and crypto-backed credit under Banco Central do Brasil oversight.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Commercial Banking (522110), Sales Financing (52222)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Miscellaneous Business Credit Institution (6159), Finance Services (6199), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

akta.pro secondary industries

Crypto-Backed Consumer Loans (Secured) (FSADAFAG), Crypto-Backed Business / SME Loans (Secured) (FSADAFAH), Crypto Merchant Acquirers & PSPs (Payment Service Providers) (FSADAIAB), Invoice, Billing & Subscription Payments (Crypto) (FSADAIAG)

Keywords

• Cryptocurrency exchange
• Digital asset platform
• Asset tokenization
• Crypto brokerage
• Crypto lending

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Trading Commissions: Commission fees charged on executed buy and sell orders for cryptocurrencies. Publishing orders is free; fees apply upon execution.
2. Withdrawal Fees: Fees charged on BRL and cryptocurrency withdrawals. BRL withdrawals processed via Mercado Bitcoin Instituição de Pagamentos. Crypto withdrawals include network miner/validator fees.
3. MB One Premium Advisory: Exclusive personalized advisory service for high-net-worth clients with premium features and dedicated support.
4. MB Corporate Services: Enterprise services for corporate clients including capital market access, tokenization services, and treasury management solutions.
5. MB Prime Services: Services for investment funds including custody, trading infrastructure, and institutional-grade solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mercado Bitcoin operates a regulated cryptocurrency exchange and digital asset investment platform headquartered in São Paulo, Brazil, allowing retail and institutional clients to buy, sell, store and earn yield on 330+ cryptocurrencies and tokenized assets. Beyond core trading, it offers crypto-backed lending (CriptoCrédito), passive income via staking (Renda Passiva), digital fixed-income products, real-world asset tokenization (precatórios), an NFT marketplace, B2B white-label infrastructure (MB Cloud), prime services for funds (MB Prime Services) and HNW advisory (MB One/MB Ultra).

Product overview

Mercado Bitcoin is a comprehensive digital assets investment platform operating as a platform-plus-modules architecture. The core exchange offers trading of over 330 cryptocurrencies alongside fixed-income (Renda Fixa Digital), variable-income (Renda Variavel Digital), NFTs, and staking services (Renda Passiva). The product suite is organized into retail-facing offerings (CriptoCredito, Compre com Pix, MB Traders, MB One/MB Ultra), B2B solutions (MB Corporate, MB Cloud, MB Prime Services, MB Startups, MB Antecipa), and cross-border services (MB One Internacional). The company also operates MB Asset for wealth management and MB Securitizacao for tokenization of real-world assets, collectively handling over R$215 billion in transaction volume across 4+ million clients.

Differentiator

Problem solved

Functional benefit

Brands

• MB One: Exclusive wealth management advisory service for high-net-worth clients offering personalized service and access to both Brazilian and Portuguese accounts.
• MB One Internacional
• MB Ultra
• MB Cloud
• MB Corporate
• MB Prime Services
• MB Startups
• MB Antecipa
• MB Asset
• MB Pay
• MB Securitização
• CriptoCrédito
• Renda Passiva

Products and services

• Mercado Bitcoin Core Exchange Platform Self-serve digital asset trading platform listed on mercadobitcoin.com.br and available on iOS/Android, offering 24/7 buy/sell/swap of 330+ cryptocurrencies with Pix on-ramp and audited custody under Brazilian regulation.
• CriptoCrédito Credit product enabling users to use crypto holdings as collateral to obtain same-day BRL funds without selling their digital assets.
• Renda Passiva (Staking) Passive-income service where users delegate cryptocurrencies to blockchain networks and earn staking rewards without leaving the Mercado Bitcoin platform.
• MB One Exclusive, advisor-led wealth management service for high-net-worth clients with personalized portfolio strategies for digital assets.
• MB One Internacional International wealth service from Mercado Bitcoin's Portugal operations providing HNW clients with dual Brazil-Portugal accounts and cross-border Pix/euro transfers.
• MB Ultra Premium service tier for high-income clients offering advanced features and exclusive investment access within the Mercado Bitcoin ecosystem.
• MB Corporate B2B offering enabling companies to access capital markets more efficiently through blockchain-based tokenization and corporate treasury services.
• MB Cloud White-label infrastructure service that lets other companies offer digital-asset products to their customers using Mercado Bitcoin's technology and regulated backend.
• MB Prime Services Prime brokerage, clearing and institutional-grade custody service for investment funds operating in the digital-asset space.
• MB Startups Investment-ecosystem service connecting startups, accelerators and venture capital funds through club deals and structured investment offerings on the platform.
• MB Antecipa Working-capital product for merchants that converts point-of-sale machine sales into immediate credit using the Mercado Bitcoin digital-asset infrastructure.
• MB Asset Wealth planning and asset-management service offering comprehensive digital-asset portfolio management and strategic investment planning.
• MB Pay (Conta Digital) Fully digital bank account integrated with the Mercado Bitcoin platform, offering Pix deposits/withdrawals and payment capabilities for crypto trading.
• MB Traders Advanced trading platform with professional-grade tools, liquidity products and a secure trading panel aimed at active and professional crypto traders.
• MB Securitização Securitization service issuing blockchain-based tokens for real-world assets such as court judgments (precatórios) and other receivables, anchored by the PREC01 token issuance and over $200M+ in tokenized assets.
• NFT Marketplace Marketplace within the Mercado Bitcoin platform for buying and selling non-fungible tokens (NFTs), including digital collectibles and art.
• Renda Fixa Digital Digital fixed-income product offering stability, predictable returns and high-yield options for users seeking lower-risk digital-asset investments on the platform.

Quantifiable outcome

• R$ 215 billion+ in total transaction volume
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• RipplecoreTechnology or Integration · 17 March 2026Ripple expanded operations in Brazil with cross-border payments, digital asset custody, and institutional finance services. Mercado Bitcoin adopted Ripple's USD-backed stablecoin RLUSD (reaching $1.5B market cap), enabling new payment services for Brazilian customers.
• Adianta JuscoreStrategic or Co-development Partner · 13 March 2026Strategic partnership to bridge precatório (court judgment) creditors with capital market investors using blockchain tokenization. First public offering represented by token PREC01 was fully sold in less than a week with R$2 million cap. Partnership expects to launch additional tokens reaching R$15 million total collection in 2026.
• 2TM GroupflagshipOthers2TM Group is the holding company controlling Mercado Bitcoin. The group expanded into Europe with €50 million Portugal investment and acquired fund manager ParMais and significant minority stake in FIDD (DTVM) to integrate cryptocurrencies with traditional financial market.
• Thiago Nigro (Grupo Primo)coreGTM or Marketing PartnerStrategic partnership with Brazil's largest finance influencer to promote crypto investment opportunities. Thiago Nigro, from Grupo Primo, partnered with Mercado Bitcoin to help investors explore the best opportunities in crypto assets through content and co-branded initiatives.
• KPMGcoreOthersKPMG conducts annual independent audits of Mercado Bitcoin's financial statements, accounting practices, operational procedures, and custody operations since 2018.
• EY (Ernst & Young)coreOthersEY has conducted independent audits since 2022, one of the global leaders in auditing, providing financial statement reviews, accounting procedures, and custody verification services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bitso: Bitso is the leading crypto exchange in Latin America, operating across Mexico, Argentina, and Brazil. Most directly comparable to Mercado Bitcoin as a regionally-focused CeFi platform with similar retail, corporate, and cross-border payment products (Bitso Business, Bitso Transfer).
• Foxbit: Foxbit is a major Brazilian cryptocurrency exchange. Directly comparable as a Brazil-based CeFi platform with similar trading and B2B services; notably a co-launch partner with Mercado Bitcoin for Ripple's RLUSD stablecoin distribution in Brazil.
• NovaDAX: NovaDAX is a Brazilian cryptocurrency exchange offering spot trading, staking, and tokenization services. Directly comparable as a domestically regulated CeFi competitor serving retail and B2B clients in Brazil.

Broad incumbents

• Coinbase: Coinbase is a US-headquartered, publicly-traded crypto exchange and the largest regulated exchange in the US. Comparable as a broad CeFi incumbent with retail, institutional (Coinbase Prime), and staking products, though its primary market is North America.
• Binance: Binance is the world's largest crypto exchange by volume. Functions as the dominant global incumbent competing with Mercado Bitcoin in Brazil and across LatAm, with substantially deeper liquidity and broader product offerings.
• Kraken: Kraken is a US-headquartered global crypto exchange. Comparable as an established CeFi incumbent serving retail and institutional clients with staking, custody, and trading, though without a specific LatAm concentration.
• OKX: OKX is a top-5 global crypto exchange by volume. Comparable as a CeFi incumbent with broad product portfolio (spot, derivatives, staking, wallet, OKX Cloud) and growing presence in LatAm markets.

Others

• Bitfarms / Riot (mining-adjacent CeFi): Listed crypto miners/exchanges that operate complementary CeFi and custody businesses. Relevant as public-market comparables for valuing a private CeFi platform's revenue multiples and for benchmarking institutional capital markets access for tokenization products.
• Mercado Libre (Mercado Pago): Mercado Libre is the dominant LatAm e-commerce and fintech platform whose Mercado Pago unit is exploring crypto and stablecoin payments. Comparable as a Brazilian/LatAm fintech super-app incumbent that could enter crypto trading more aggressively, representing an adjacent competitive threat.

Regional players

• Ripio: Ripio is an Argentine-founded crypto and fintech platform serving Argentina, Brazil, and other LatAm markets. Comparable as a regional CeFi player with retail trading, B2B, and tokenization products, with strong overlap in the Brazilian market via Ripio Brasil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MercadoBitcoin
• YouTubeyoutube.com/channel/UCiciruB9iiUmKT8C6qk8T4w
• Facebookfacebook.com/MercadoBitcoin
• LinkedInlinkedin.com/company/mercado-bitcoin
• Instagraminstagram.com/mercadobitcoin

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds5 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercado Bitcoin