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StayWell Company

Full company profile

uuid00086nd

Namestring
StayWell Company
Websiteurl
staywell.com
Company typeenum
Private
Founded yearint
1978
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersYardley, United States
HQ citystring
Yardley
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
healthcare engagement software, patient education content, population health analytics, care management solutions, healthcare marketing platform
Industry2 codes
1Patient Engagement, Education & Messaging Platforms (portal/CRM integrated)
CodeHLALABAJPrimaryYes
2Adherence, Reminders & Engagement Automation (Medication/Follow-up)
CodeHLACAEAJPrimaryNo
NAICS code1 code
  • Computer Systems Design and Related Services54151
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Healthcare Engagement & Patient Education Software
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Health Insurance Advisory Services
TypeSubscription Recurring
Description

Staywell.Health appears to be a health insurance advisory service that provides guidance on health insurance coverage, helping individuals evaluate coverage adequacy and make informed decisions about health insurance policies.

ndtv.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

StayWell Company delivers the WebMD Ignite platform, an integrated suite of healthcare engagement, patient and member education, population health analytics, and care management solutions. Its offerings combine validated clinical content, marketing technology, and data-driven insights to help healthcare organizations attract, engage, and activate consumers and members across the care continuum.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Rising healthcare costs in India driven by medical inflation, advanced treatments, and hospital expenses making adequate health insurance increasingly essential
Product overview1 text field

WebMD Ignite operates as a platform-plus-modules architecture serving as the premier growth partner for healthcare organizations. The portfolio is organized around two core areas: Activation (marketing solutions) and Education (clinical/content solutions). The Ignite Growth Platform serves as the core data and analytics foundation, with marketing solutions including Pulse, Agency Services, Edge Activation, Care Finder, Programmatic, Medscape Media, HealthHub, HealthAdvisor, BrandAlert 360, and Referral Growth Targeting. Clinical solutions include Coach, HealthInteractive, Ignite on FHIR, Ignite On-Demand, Integrated for CRM, Integrated for EHR, and Direct to Patient Automated Education. The platform targets health systems, health plans, health associations, government, healthcare organizations, and health marketing agencies.

Product and service5 records
1WebMD Ignite Engagement Platform
CategoryHealthcare engagement software platform
Description

An enterprise healthcare engagement platform combining consumer and member engagement technology, patient and member education, population health analytics, and care management capabilities, sold to health systems, health plans, employers, and government clients.

2Patient and Member Health Education Content
CategoryHealth education content and programs
Description

A library of clinically validated health education content and programs that healthcare organizations license to inform and activate patients and members across conditions and care journeys.

3Population Health Analytics
CategoryHealthcare analytics
Description

Analytics capabilities within WebMD Ignite that identify and segment populations, predict risk, and measure engagement and outcomes to support population health and value-based care programs.

4Care Management Solutions
CategoryCare management software
Description

Care management tools that support health plans and providers in coordinating care, closing care gaps, and activating members and patients across the continuum.

5Healthcare Marketing Solutions
CategoryHealthcare marketing technology
Description

Marketing technology and services that enable health systems, health plans, and other healthcare organizations to acquire, retain, and engage consumers through digital channels.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1PatientPoint
TypeDirect peer
Description

PatientPoint delivers patient education and engagement content at the point of care across physician offices and health systems, overlapping directly with StayWell/WebMD Ignite's HealthHub, HealthClips, and clinical workflow delivery products.

2GetWellNetwork
TypeDirect peer
Description

GetWellNetwork provides patient engagement, education, and care pathway software to hospitals and health systems — closely matching StayWell's Ignite On-Demand, Direct to Patient Automated Education, and clinical EHR-integrated engagement offerings.

3Healthwise
TypeDirect peer
Description

Healthwise is a nonprofit patient education content vendor integrated into EHRs and patient portals — directly comparable to StayWell's HealthHub, HealthPrints, and clinically reviewed content library spanning 20 therapeutic areas.

4Phreesia
TypeDirect peer
Description

Phreesia is a patient intake, engagement, and activation platform for health systems — overlapping with StayWell's Care Finder, Direct to Patient Automated Education, and EHR-integrated engagement workflows.

5Luma Health
TypeEmerging player
Description

Luma Health offers a patient engagement platform for SMS/text outreach, reminders, and access workflows — a narrower but functional overlap with StayWell's Direct to Patient Automated Education and HealthInteractive AI assistant products.

6Press Ganey
TypeBroad incumbent
Description

Press Ganey is a large healthcare experience, patient engagement, and analytics incumbent serving health systems nationwide — competing for the same marketing and clinical leader budgets that StayWell targets with Ignite Growth Platform and Referral Growth Analytics.

7Krames (Staywell legacy brand)
TypeDirect peer
Description

Krames is StayWell's own patient education print and digital content brand — relevant as a historical benchmark and as a direct competitor-style reference for the content library comparison.

8IBM watsonx (Merative)
TypeBroad incumbent
Description

Merative (formerly IBM Watson Health) provides healthcare analytics, population health, and clinical decision support — a broad incumbent whose data-driven insights overlap with StayWell's Ignite Growth Platform and Referral Growth Analytics.

9Doceree
TypeEmerging player
Description

Doceree operates programmatic and HCP-targeted media in healthcare — overlapping with StayWell's Programmatic, Medscape Media, and BrandAlert 360 marketing solutions.

10Definitive Healthcare
TypeOthers
Description

Definitive Healthcare provides healthcare commercial intelligence and analytics — adjacent to StayWell's Referral Growth Analytics and Ignite Growth Platform as a data and targeting infrastructure peer.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI capability8 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

StayWell Company

Healthcare Engagement & Patient Education Softwarestaywell.com

StayWell Company firmographics

Firmographics
Name
StayWell Company
Website
https://staywell.com
Company type
Private
Founded year
1978
Operating status
Operating
Headcount range
501–1,000 employees
Ownership category
akta.pro rank

StayWell Company industry classification

Industry
Product category
Healthcare Engagement & Patient Education Software
NAICS
Computer Systems Design and Related Services (54151)
SIC
Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
akta.pro secondary industry
Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

Keywords

  • Healthcare engagement software
  • Patient education content
  • Population health analytics
  • Care management solutions
  • Healthcare marketing platform

Where StayWell Company is headquartered

Location

Headquarters

HQ city
Yardley
HQ country
United States
HQ region
North America

Markets served

StayWell Company business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

  1. Health Insurance Advisory Services: Staywell.Health appears to be a health insurance advisory service that provides guidance on health insurance coverage, helping individuals evaluate coverage adequacy and make informed decisions about health insurance policies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

StayWell Company product offering

Product offering

Core offering

StayWell Company delivers the WebMD Ignite platform, an integrated suite of healthcare engagement, patient and member education, population health analytics, and care management solutions. Its offerings combine validated clinical content, marketing technology, and data-driven insights to help healthcare organizations attract, engage, and activate consumers and members across the care continuum.

Product overview

WebMD Ignite operates as a platform-plus-modules architecture serving as the premier growth partner for healthcare organizations. The portfolio is organized around two core areas: Activation (marketing solutions) and Education (clinical/content solutions). The Ignite Growth Platform serves as the core data and analytics foundation, with marketing solutions including Pulse, Agency Services, Edge Activation, Care Finder, Programmatic, Medscape Media, HealthHub, HealthAdvisor, BrandAlert 360, and Referral Growth Targeting. Clinical solutions include Coach, HealthInteractive, Ignite on FHIR, Ignite On-Demand, Integrated for CRM, Integrated for EHR, and Direct to Patient Automated Education. The platform targets health systems, health plans, health associations, government, healthcare organizations, and health marketing agencies.

Differentiator

Problem solved

Functional benefit

Products and services

  • WebMD Ignite Engagement Platform An enterprise healthcare engagement platform combining consumer and member engagement technology, patient and member education, population health analytics, and care management capabilities, sold to health systems, health plans, employers, and government clients.
  • Patient and Member Health Education Content A library of clinically validated health education content and programs that healthcare organizations license to inform and activate patients and members across conditions and care journeys.
  • Population Health Analytics Analytics capabilities within WebMD Ignite that identify and segment populations, predict risk, and measure engagement and outcomes to support population health and value-based care programs.
  • Care Management Solutions Care management tools that support health plans and providers in coordinating care, closing care gaps, and activating members and patients across the continuum.
  • Healthcare Marketing Solutions Marketing technology and services that enable health systems, health plans, and other healthcare organizations to acquire, retain, and engage consumers through digital channels.

Quantifiable outcome

  • Rising healthcare costs in India driven by medical inflation, advanced treatments, and hospital expenses making adequate health insurance increasingly essential

Companies that use StayWell Company

Customer profile

Segments3 records

Ideal customer profiles3 records

StayWell Company technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

StayWell Company partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights5 records

StayWell Company competitors and assessment

Company assessment

Direct peers

  • PatientPoint: PatientPoint delivers patient education and engagement content at the point of care across physician offices and health systems, overlapping directly with StayWell/WebMD Ignite's HealthHub, HealthClips, and clinical workflow delivery products.
  • GetWellNetwork: GetWellNetwork provides patient engagement, education, and care pathway software to hospitals and health systems — closely matching StayWell's Ignite On-Demand, Direct to Patient Automated Education, and clinical EHR-integrated engagement offerings.
  • Healthwise: Healthwise is a nonprofit patient education content vendor integrated into EHRs and patient portals — directly comparable to StayWell's HealthHub, HealthPrints, and clinically reviewed content library spanning 20 therapeutic areas.
  • Phreesia: Phreesia is a patient intake, engagement, and activation platform for health systems — overlapping with StayWell's Care Finder, Direct to Patient Automated Education, and EHR-integrated engagement workflows.
  • Krames (Staywell legacy brand): Krames is StayWell's own patient education print and digital content brand — relevant as a historical benchmark and as a direct competitor-style reference for the content library comparison.

Emerging players

  • Luma Health: Luma Health offers a patient engagement platform for SMS/text outreach, reminders, and access workflows — a narrower but functional overlap with StayWell's Direct to Patient Automated Education and HealthInteractive AI assistant products.
  • Doceree: Doceree operates programmatic and HCP-targeted media in healthcare — overlapping with StayWell's Programmatic, Medscape Media, and BrandAlert 360 marketing solutions.

Broad incumbents

  • Press Ganey: Press Ganey is a large healthcare experience, patient engagement, and analytics incumbent serving health systems nationwide — competing for the same marketing and clinical leader budgets that StayWell targets with Ignite Growth Platform and Referral Growth Analytics.
  • IBM watsonx (Merative): Merative (formerly IBM Watson Health) provides healthcare analytics, population health, and clinical decision support — a broad incumbent whose data-driven insights overlap with StayWell's Ignite Growth Platform and Referral Growth Analytics.

Others

  • Definitive Healthcare: Definitive Healthcare provides healthcare commercial intelligence and analytics — adjacent to StayWell's Referral Growth Analytics and Ignite Growth Platform as a data and targeting infrastructure peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

StayWell Company social profiles

Digital presence

StayWell Company financial estimates

Financial estimate

Revenue estimate

Valuation estimate

StayWell Company leadership team

Management profile

Number of profiles

Profiles3 records

StayWell Company funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

StayWell Company M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StayWell Company

What does StayWell Company do?

StayWell Company delivers the WebMD Ignite platform, an integrated suite of healthcare engagement, patient and member education, population health analytics, and care management solutions. Its offerings combine validated clinical content, marketing technology, and data-driven insights to help healthcare organizations attract, engage, and activate consumers and members across the care continuum.

When was StayWell Company founded?

StayWell Company was founded in 1978. It employs 501 to 1,000 people.

Where is StayWell Company based?

StayWell Company is headquartered in Yardley, United States, in the North America region.

How does StayWell Company make money?

One revenue line is on record: health Insurance Advisory Services.

Who are StayWell Company's main competitors?

Direct peers on record are PatientPoint, GetWellNetwork, Healthwise, Phreesia and Krames (Staywell legacy brand). Emerging players are Luma Health and Doceree. Broad incumbents are Press Ganey and IBM watsonx (Merative). Definitive Healthcare is listed as an others.

Does StayWell Company have an API?

No public API is recorded for StayWell Company.

What industry is StayWell Company in?

StayWell Company's product category is Healthcare Engagement & Patient Education Software. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated), with a secondary code of HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up). Its NAICS code is 54151 and its SIC code is 7370.

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Live signals
PR NewswireStayWell to Launch Advanced Provider Solutions, Updates at HIMSSStayWell, a health empowerment company majority-owned by Merck & Co., announced it will showcase its latest health management solutions at the 2020 HIMSS Global Health Conference & Exhibition in Orlando from March 9-13. The company will premiere updates to its Krames On FHIR platform and preview new digital coaching experiences, following a record-setting year in 2019 with over 100,000 active users on its platform. StayWell is planning major updates and launches throughout 2020 to support growth in patient-provider communications and interoperability.PR NewswireStayWell Achieves ISO-27001 Certification for Information Security ManagementStayWell, a health empowerment company, announced that its My StayWell Platform, Krames On FHIR product, and Krames On-Demand product received ISO 27001:2013 certification for their Information Security Management System from A-LIGN, an independent certification body. The certification demonstrates that StayWell has met rigorous international standards for ensuring confidentiality, integrity, and availability of health data contained within its platforms. StayWell is majority-owned by Healthcare Services & Solutions, LLC, a wholly owned subsidiary of Merck & Co., Inc.PR NewswireNew Wellness Study Finds Improved Health When Employers Drive ParticipationA study authored by StayWell indicates that higher participation in employer-sponsored health and well-being programs correlates with sustained improvements in employee health risk status over three years. The research, published in the American Journal of Health Promotion, analyzed data from 38,789 participants to create a new participation index for measuring program effectiveness.PR NewswireStayWell To Sponsor HERO Forum19StayWell announced it has signed on as an official sponsor of HEROForum19, an annual health and well-being industry conference taking place September 10-12, 2019 in Portland, Oregon. The forum, hosted by the Health Enhancement Research Organization (HERO), expects over 500 employers, wellness providers, and industry professionals to attend to discuss workplace well-being strategies and collaboration across organizations. StayWell, a workplace wellness company majority-owned by Merck & Co., highlighted its commitment to advancing employee health and well-being solutions through the sponsorship.PR NewswireStayWell Earns Top Honors in Health Care Content from Hermes Creative AwardsStayWell announced it has received 10 Platinum and Gold Hermes Creative Awards for its health and wellness content. The company, which produces custom health engagement campaigns and educational materials for healthcare providers and associations across the U.S., was recognized for its work with clients such as Lehigh Valley Health Network and Blue Cross Complete of Michigan. This recognition highlights StayWell's internal creative capabilities in delivering accessible patient education content.PR NewswireStayWell Supports Employee Well-Being with New Parental Leave PolicyStayWell, a health empowerment company, has launched a gender-neutral paid parental leave program offering three weeks of fully paid leave to all employees regardless of full-time or part-time status, covering biological births, surrogacy, foster placements, and adoptions, effective August 1, 2019 with retroactive application to January 1, 2019. The company stated this policy reinforces its commitment to employee well-being and inclusion as part of its comprehensive compensation and benefits package.PR NewswireStayWell Maintains URAC Accreditation as a Health Content ProviderStayWell, a health empowerment company headquartered in Yardley, Pennsylvania, announced the maintenance of its URAC accreditation as a Health Content Provider. The accreditation validates that StayWell's Krames educational content meets rigorous quality standards, including review against more than 150 standards bodies and updates every 24 months through a four-tier medical review cycle. StayWell, majority-owned by Healthcare Services & Solutions (a subsidiary of Merck & Co., Inc.), distributes content through multiple channels including FHIR apps, EHR integration, and digital platforms.PR NewswireLaunch of Care Connector by StayWell Strengthens Member Experience and Streamlines Workflow for Payer OrganizationsStayWell, a health empowerment company, announced the launch of Care Connector, a personalized member education application designed for payer organizations that integrates directly into member management systems. The application enables care managers to deliver timely, trusted patient education content including wellness and disease management topics, and also offers workflow efficiency features such as folders and favorites. StayWell simultaneously launched an easier-to-understand collection of health education content written at no greater than a fifth-grade reading level to address health literacy concerns, building on its existing Krames health education library.PR NewswireAGA Launches New Patient App to Aid in Inflammatory Bowel Disease (IBD) Monitoring and EducationThe American Gastroenterological Association (AGA) launched My IBD Manager, a digital patient resource for monitoring and educating those with inflammatory bowel disease, alongside Ask AGA: IBD, an online clinical platform powered by IBM Watson. Developed in collaboration with @Point of Care and StayWell, the tools are designed to enhance the relationship between patients and physicians through shared data and AI-driven insights. Janssen Biotech provided exclusive sponsorship for the initiative.PR NewswireWellbe Expands its CarePlus Solutions ProgramMadison-based health tech company Wellbe Inc. has expanded its CarePlus Solutions Program by adding two new partners—Physiotec and StayWell—to its cloud-based Connected Care platform for healthcare providers. Physiotec brings online rehabilitation programs with exercise videos across 20+ specialties, while StayWell provides guidelines-based health education content. The partnerships aim to help hospitals and clinics meet payer and consumer expectations for value-driven care by offering interoperable tools from these industry innovators.