What All Things Butter does

All Things Butter is a UK-based premium dairy brand founded in 2023 by chef Thomas Straker and Toby Hopkinson. The company produces and sells a portfolio of British butters (Organic Salted, Organic Unsalted, Garlic & Herb, Cinnamon Bun, Chocolate, Truffle, and Salted Spreadable varieties) manufactured by Brue Valley Farm in Somerset using a traditional twice-churned process on a heritage family farm near Glastonbury Tor. Products are sold through major UK supermarket chains including Sainsbury's, ASDA, Morrisons, Waitrose, Ocado, and Booths, with a planned Tesco listing, alongside direct-to-consumer e-commerce at allthingsbutter.co.uk. The brand has extended into cottage cheese via a production partnership with Yester Farm Dairies in Scotland (December 2025), targeting macro consumer trends in protein, gut health, and clean-label eating, and has signaled US and broader Middle East expansion with a planned September 2026 US launch.

The business model is primarily wholesale-to-retail packaged goods, supplemented by DTC e-commerce and branded merchandise (e.g., tea towels at £8). Revenue is generated through one-time product sales at premium price points within the £1.6 billion UK butter category. Go-to-market leans heavily on co-founder Thomas Straker's viral social media content (over 500 million views), recipe-driven content marketing, and chef-led product positioning to drive pull-through demand. The company has raised approximately £6.3 million across three funding rounds (pre-seed, seed in May 2024 led by Access Industries, and a £3.6 million round in April 2026 led by The Equity Studio), with plans including 11,000+ UK store retail expansion, vertical integration via equity investment into Yester Farm Dairies, and US market entry. Target customer segments are modern foodies and home cooks seeking premium, chef-quality ingredients, and ethically-minded consumers attracted by the 1% of revenue donation to the RABI farming charity.

Name

All Things Butter

Legal name

All Things Butter

Website

https://allthingsbutter.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

All Things Butter is a UK premium dairy brand founded in 2023, selling British twice-churned butters and cottage cheese through major supermarkets and DTC, targeting modern home cooks and ethically-minded consumers with planned US expansion in 2026.

Ownership category

akta.pro rank

Product category

Premium Butter and Dairy Products

NAICS

Creamery Butter Manufacturing (311512), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Salted & Unsalted Butter Manufacturing (Retail/Consumer Packs) (AFAHACAC)

akta.pro secondary industries

Sweet Cream Butter Manufacturing (AFAHACAA), Butter & Cultured Dairy (Yogurt, Sour Cream, Kefir) Wholesale (AFAIAEAB)

Keywords

• Premium butter products
• British dairy
• Flavoured butter
• Organic cottage cheese
• Twice-churned butter

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Butter and Dairy Product Sales: Direct product sales through retail grocery chains and online platforms, with premium flavoured butter products commanding higher price points than commodity butter.
2. Merchandise: Branded merchandise including tea towels and apparel sold through the company's e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

All Things Butter manufactures and sells premium flavoured and conventional butters made from British cream using traditional twice-churned methods, alongside natural cottage cheese and branded merchandise. The butter range includes Organic Salted, Organic Unsalted, Garlic & Herb, Cinnamon Bun, Chocolate, Truffle, and Salted Spreadable varieties, distributed through major UK supermarket chains and the company's own online store.

Product overview

All Things Butter is a British dairy brand offering a portfolio of premium butters and cottage cheese products. The core offering consists of flavored and conventional butters (Organic Salted, Organic Unsalted, Garlic & Herb, Cinnamon Bun, Chocolate, Truffle, and Spreadable varieties) made from British cream using traditional twice-churned methods. The brand has expanded into cottage cheese under the All Things umbrella, targeting health-conscious consumers interested in protein and gut health. The company also sells merchandise (tea towels) and leverages viral social media content from co-founder chef Thomas Straker to drive brand awareness.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Salted Butter Premium organic butter made from British cream using traditional twice-churned methods at Brue Valley Farm in Somerset. Stocked across major UK retailers including Sainsbury's, ASDA, and Waitrose; received a two-star Great Taste Award from the Guild of Fine Food in 2025.
• Organic Unsalted Butter Premium organic unsalted butter made from British cream using traditional twice-churned methods. Available at Booths and other UK retailers for baking and cooking applications.
• Garlic & Herb Butter Flavoured compound butter with garlic and herbs, developed by chef Thomas Straker. One of the brand's most popular flavour variants for cooking and finishing dishes.
• Cinnamon Bun Butter Sweet flavoured butter with cinnamon designed for baking, toast, and breakfast applications. Received a one-star Great Taste Award from the Guild of Fine Food in 2025.
• Chocolate Butter Chocolate butter product made from British cream and cocoa powder, positioned as a premium offering distributed through high-end retailers including Waitrose. Received a one-star Great Taste Award from the Guild of Fine Food in 2025.
• Truffle Butter Truffle butter made with British cream in Somerset, part of the brand's premium flavoured butter range launched in fall 2025.
• Salted Spreadable Butter Spreadable butter with only four ingredients, no palm oil, and one of the lowest oil percentages available in the UK spreadable butter market. Launched exclusively through Ocado in July 2025.
• Non-Organic Salted and Unsalted Butter Conventional (non-organic) salted and unsalted butter SKUs launched on Ocado to broaden the brand's reach across different price points.
• Natural Cottage Cheese Cottage cheese launched under the All Things brand umbrella, targeting macro trends in gut health, protein, and clean-label consumption. Produced by Yester Farm Dairies in Scotland from December 2025.
• Tea Towel Merchandise White 169gsm premium cotton tea towel with green 'Needs More Butter' print featuring a cheffing cow presenting a cloche plate. Sold at £8 through the company's direct-to-consumer e-commerce store.

Quantifiable outcome

• Sold nearly 250,000 blocks in first 6 months
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Yester Farm DairiescoreStrategic or Co-development Partner · 28 April 2026Scottish dairy producing cottage cheese for All Things since December 2025. All Things announced equity investment to fund machinery upgrades and increase production capacity.
• Freddie's FlowersminorGTM or Marketing Partner · 1 July 2025Collaborative marketing event partnership featuring butter-yellow floral arrangements paired with butter products.
• Acre (Restaurant)minorGTM or Marketing Partner · 1 June 2025Event partnership hosting collaborative dining experiences showcasing All Things Butter products.
• Brue Valley FarmcoreStrategic or Co-development Partner · 1 November 2023Somerset-based farm manufacturer producing All Things Butter products using traditional batch churning methods near Glastonbury Tor.
• RABI (Royal Agricultural Benevolent Institution)coreOthersAll Things Butter donates 1% of revenue to this farming charity. This is a core brand commitment supporting British farmers.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Lurpak: Premium butter brand owned by Arla Foods, dominant in UK and European butter markets. Directly comparable as a premium-positioned butter brand sold across major UK supermarkets, though Lurpak operates at significantly larger scale with broader product range.
• Kerrygold: Irish premium butter brand sold globally with strong storytelling around Irish grass-fed dairy heritage. Most direct comparable to All Things Butter in terms of premium butter positioning, provenance-led marketing, and chef-appealing positioning.
• Président Butter: French premium butter brand from Lactalis sold across UK and European retailers. Comparable as a premium-positioned butter with similar retail distribution through major UK grocers and similar chef-appealing positioning.
• Isigny Sainte-Mère: Premium French AOP butter from Normandy with strong terroir and provenance story. Comparable to All Things Butter in its premium positioning, terroir-driven marketing, and appeal to quality-conscious foodies.
• Vital Farms: US pasture-raised butter and egg brand with strong ethical farming story and premium positioning. Highly comparable as a values-led premium butter brand selling through major US grocery channels with provenance as core differentiation.
• Vermont Creamery: Artisan cultured butter and dairy brand sold across US specialty and premium retailers. Comparable in its small-batch premium butter positioning, chef-customer appeal, and use of traditional production methods.
• Plugrá Butter: Premium European-style butter sold across US grocery channels targeting bakers and home cooks. Comparable in its premium butter positioning and appeal to chef-quality home cooking use cases.

Broad incumbents

• Anchor Butter: Mass-market butter brand owned by Arla Foods with broad UK grocery distribution. Comparable as a UK butter incumbent competing for the same shelf space, though positioned at mainstream rather than premium price points.
• Arla Foods: Global dairy cooperative owning Lurpak and Anchor, with extensive UK and European butter, dairy, and cottage cheese portfolios. Relevant as the dominant incumbent whose product lines compete head-to-head across every retailer shelf All Things targets.

Emerging players

• Good Culture: Premium cottage cheese brand sold across US grocery channels with clean-label positioning. Increasingly relevant peer given All Things Butter's 2025 expansion into cottage cheese targeting protein and gut health trends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLxo_-uqga2_DMifSrOZ2u1gYbIu-kKDa9
• Facebookfacebook.com/people/All-Things-Butter
• Instagraminstagram.com/allthingsbutter__
• TikToktiktok.com/@allthingsbutter__

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Things Butter