Pebl

Employer of Record Serviceshellopebl.com

Pebl is an AI-first global employment platform providing Employer of Record, payroll, benefits, immigration, and talent sourcing services to enterprises and growth companies hiring across 185+ countries, with proprietary AI assistant Alfie automating HR and compliance workflows.

Company typePrivate
Founded2015
HeadquartersPalo Alto, United States
Headcount501–1,000
GTM typeB2B
OfferingServices

What Pebl does

Pebl (legal entity Velocity Global, LLC d/b/a Pebl, parent Velocity Global Holdings, LLC) is a US-headquartered, AI-first global employment platform operating across 185+ countries. The company provides Employer of Record (EOR) services in which Pebl becomes the legal employer of a client's workforce — handling contracts, payroll, benefits, tax filings, statutory leave, onboarding, and offboarding — alongside integrated modules for global payroll, benefits administration, immigration support, talent sourcing, equity programs, and international pensions. The underlying architecture is a unified "Global Work Platform" delivered through a self-serve signup flow and a cloud portal, with a public API for partner integrations. Its proprietary AI assistant, Alfie, was built on more than a decade of in-house EOR data and has expanded from answering compliance questions to executing HR tasks directly in the platform, with a reported 83.5% support ticket deflection rate.

The technology stack emphasizes compliance and security: ISO/IEC 27001:2022 certified, SOC 2 Type 2 compliant, GDPR and CCPA aligned, AES-256 encryption, multifactor authentication, and APEC Cross-Border Privacy Rules adherence. Pebl pairs this with a formal partnership with Baker McKenzie (#1 global employment law firm) and 200+ in-house local legal experts, which underpins its #1 compliance ranking on G2 and its ability to operate across 185+ jurisdictions. Native integrations with Greenhouse, ADP Workforce Now, JazzHR, Oracle, and BambooHR embed the platform inside enterprise HR/ATS stacks.

Pebl makes money primarily through a flat-rate per-employee monthly subscription for EOR services, plus module-based managed services, professional services for immigration and talent sourcing, and subscription/managed fees for global payroll and benefits. Pricing is quote-based and not publicly disclosed, with the company emphasizing cost transparency versus the $200,000+ typically required to set up a local entity. Go-to-market is hybrid: a self-serve e-commerce-style signup targets SMB and tech-forward buyers, while a direct enterprise sales motion with dedicated account managers serves Fortune 500 and mid-market clients. Localization in English, German, French, Spanish, and Portuguese, multi-channel content marketing (including a 2025 Global Hiring Report), and an AI chat assistant on the website drive top-of-funnel demand. The company was founded in 2014 as Velocity Global, rebranded to Pebl in September 2025, and is led by CEO Francoise Brougher, appointed August 2024.

Pebl firmographics

Firmographics

Name: Pebl
Legal name: Velocity Global, LLC
Website: https://hellopebl.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Pebl is an AI-first global employment platform providing Employer of Record, payroll, benefits, immigration, and talent sourcing services to enterprises and growth companies hiring across 185+ countries, with proprietary AI assistant Alfie automating HR and compliance workflows.
Ownership category
akta.pro rank

Pebl industry classification

Industry

Product category: Employer of Record Services
NAICS: Professional Employer Organizations (56133), Payroll Services (541214)
SIC: Services-Employment Agencies (7361)
akta.pro primary industry: Global Employer of Record (EOR) Services (BPACAHAA)
akta.pro secondary industries: Workforce Compliance & Employment Law Risk Management (Local Labor Law, Tax, Statutory) (BPACAHAH), Global Employment Cost Management & Workforce Analytics (BPACAHAK), Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB), Agent of Record (AOR) for Staffing & Payrolling (BPACAHAF), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE)

Keywords

Employer of Record services
Global payroll processing
Workforce compliance management
International hiring platform
Global benefits administration

Where Pebl is headquartered

Location

Headquarters

HQ city: Palo Alto
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Pebl business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

EOR Subscription (Employer of Record): Flat-rate predictable monthly fee per employee covering EOR services, in-country compliance, payroll, onboarding, expense and leave management, and 24/7 support. Recurring subscription model.
Global Payroll: Single-solution global payroll across 185+ countries, paying employees in local currency with compliance and transparent costs in one invoice.
Global Benefits Administration: Locally competitive benefits packages, including international pensions and global equity programs, administered by Pebl.
Global Immigration Services: Work visa and relocation management services with expert handling of approvals, compliance, and relocations.
Global Talent Sourcing: Talent search services across 100+ countries to help find qualified candidates.

Pricing tiers

Model	Billing	Price
Per seat	Monthly	Flat-rate monthly fee per employee, single predictable fee covering EOR services, compliance, payroll, onboarding, expense/leave management, and 24/7 support.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Pebl product offering

Product offering

Core offering

Pebl provides Employer of Record (EOR) services that enable companies to hire, pay, and manage employees in 185+ countries without establishing local legal entities. The company handles onboarding, employment contracts, payroll, benefits administration, tax filings, immigration support, and ongoing compliance through its AI-powered Global Work Platform, supported by 200+ local legal experts and the Alfie AI assistant. Pebl also offers integrated modules for global payroll, benefits, equity, pensions, immigration, and talent sourcing, accessible via self-serve signup or dedicated account management.

Product overview

Pebl (formerly Velocity Global, now operating as Velocity Global, LLC d/b/a Pebl) offers a single AI-powered Global Work Platform™ that combines its core Employer of Record (EOR) service with a suite of integrated modules: Global Payroll, Global Benefits Administration, Global Immigration Support, Global Talent Sourcing, Global Equity Program, International Pensions, and the Alfie AI Assistant. The architecture is platform-plus-modules: the unified Global Work Platform (accessed via cloud.hellopebl.com and signup.hellopebl.com) hosts the EOR employment backbone, while individual modules such as Global Payroll, Benefits, Immigration, Talent Sourcing, Equity, Pensions, and the Alfie AI Assistant plug in to address specific employment lifecycle needs across 185+ countries. A public API into the Platform is also offered to enable partner integrations.

Differentiator

Problem solved

Functional benefit

Brands

Alfie: AI assistant and workforce agent embedded in the Pebl platform that answers HR/compliance questions and executes HR tasks such as time-off management, reporting, and global employment workflows.

Products and services

Employer of Record (EOR) Pebl becomes the legal employer of record for a client's workforce in 185+ countries, handling contracts, payroll, benefits, tax filings, statutory leave, onboarding, and offboarding compliantly so clients can hire without setting up local entities.
Global Payroll

Quantifiable outcome

90% faster market entry compared to setting up a local entity
+8 more outcomes

Companies that use Pebl

Customer profile

Named customers21 records

Segments10 records

Ideal customer profiles4 records

Pebl technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature5 records

Pebl partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered minor and core.

FT PartnersminorImplementation/ SI/ Consulting Partner · 18 May 2022FT Partners served as financial advisor to Velocity Global (now Pebl) on the $400 million Series B funding round.
Baker McKenziecoreStrategic or Co-development PartnerBacks Pebl as its global employment law partner. Described as the #1 global employment law firm, providing legal expertise to support EOR engagements and compliance monitoring across 185+ countries. A major reason Pebl is rated #1 for compliance on G2.
GreenhousecoreTechnology or IntegrationIntegration partner connecting Pebl's EOR platform with Greenhouse's applicant tracking and recruiting system for streamlined global hiring workflows.
ADP Workforce NowcoreTechnology or IntegrationIntegration with ADP Workforce Now, allowing customers to connect their existing HR/payroll systems with Pebl's global EOR platform.
JazzHRcoreTechnology or IntegrationIntegration partner connecting JazzHR's recruiting software with Pebl's global employment platform.
OraclecoreTechnology or IntegrationIntegration with Oracle's enterprise HR systems to support large multinational customers on Pebl's EOR platform.
Abacus.AIcoreTechnology or IntegrationThird-party AI service provider that processes chat interactions for the AI-powered chat assistant (Alfie) on Pebl's website, under strict security and privacy controls.
Abacus.AIcoreTechnology or IntegrationSupports Pebl's AI infrastructure for new specialized AI agents and faster onboarding process for international hiring, including the expanded Alfie workforce agent.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Pebl competitors and assessment

Company assessment

Direct peers

Oyster HR: Global employment platform offering EOR, contractor management, and global payroll with a strong SaaS-style user experience. Competes with Pebl for distributed tech companies hiring internationally.
Deel: Largest direct competitor in the global EOR and payroll space, offering Employer of Record, contractor management, and global payroll across 150+ countries. Competes head-to-head with Pebl for the same mid-market and enterprise customers, with a comparable self-serve plus sales-led GTM motion.
Remote: Direct EOR peer operating in 80+ countries with a strong self-serve PLG motion and own-entity infrastructure model. Competes directly with Pebl's global employment, payroll, and contractor offerings for technology and SMB customers.
Globalization Partners: Long-standing enterprise-focused EOR provider covering 180+ countries with owned-entity infrastructure. Direct competitor to Pebl in the mid-market and enterprise segment with similar international employment lifecycle capabilities.
Papaya Global: Cloud-based global payroll and EOR platform serving 160+ countries, positioned similarly to Pebl with workforce management, payments, and compliance automation. Direct peer across the global employment stack.
Multiplier: EOR and global payroll provider operating in 150+ countries with self-serve onboarding and AI-driven compliance features, directly comparable to Pebl's Alfie-led self-serve experience.

Broad incumbents

Rippling: Broader HR, IT, and finance platform that includes EOR capabilities alongside core HRIS, payroll, and device management. Competes with Pebl in the US-domestic-plus-international HR buyer persona but spans a much wider product surface.
ADP: Incumbent global payroll and HCM leader with multinational payroll and (via ADP TotalSource) PEO/EOR-adjacent services. Competes with Pebl in large-enterprise multi-country payroll and has a formal integration partnership with Pebl for customers that want both.
Workday: Enterprise HCM and financial management platform used by large multinationals; overlaps with Pebl's global workforce management and payroll aspirations and competes for the same enterprise buyer, albeit with a much broader suite.

Emerging players

Atlas HXM: Global Employer of Record and immigration platform focused on mid-market companies expanding internationally, with overlapping EOR, payroll, and visa services versus Pebl's Global Work Platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Pebl compliance and trust

Trust signal

Compliance5 records

Pebl financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pebl leadership team

Management profile

Number of profiles

Profiles12 records

Pebl subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Pebl funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pebl M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pebl

What does Pebl do?

Is Pebl a public or private company?

Pebl is a private company. It is classified as venture growth investor backed and is currently operating.

When was Pebl founded?

Pebl was founded in 2015. It employs 501 to 1,000 people.

Where is Pebl based?

Pebl is headquartered in Palo Alto, United States, in the North America region.

How does Pebl make money?

Five revenue lines are on record. EOR Subscription (Employer of Record) is the primary driver. The others are global Payroll, global Benefits Administration, global Immigration Services and global Talent Sourcing.

Who are Pebl's main competitors?

Direct peers on record are Oyster HR, Deel, Remote, Globalization Partners, Papaya Global and Multiplier. Broad incumbents are Rippling, ADP and Workday. Atlas HXM is listed as an emerging player.

Does Pebl have an API?

Yes. Pebl offers a public Application Provider Interface (API) into the Platform. The API is governed by Section 16 of the Terms of Use, which grants users a limited, non-exclusive, non-transferable, royalty-free right to access and use the API. Pebl may place usage limits set forth in the API Documentation; users must not make excessive or nuisance calls and may not share API tokens/credentials. Pebl reserves the right to suspend API access for excessive use, modify, update, change, or discontinue the API at any time, and may impose access limitations. The API and API Documentation are provided "as is."

What industry is Pebl in?

Pebl's product category is Employer of Record Services. Its primary akta.pro industry code is BPACAHAA, Global Employer of Record (EOR) Services, with a secondary code of BPACAHAH, Workforce Compliance & Employment Law Risk Management (Local Labor Law, Tax, Statutory). Its NAICS code is 56133 and its SIC code is 7361.