New Generation
New Generation builds Kepler, an AI-native commerce platform that turns retailer websites into conversational, agent-ready storefronts via structured product APIs, and sells API access plus enterprise deals through Visa and agency channels to brands and AI agents.
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What New Generation does
New Generation (legal entity Internet Forest Corporation) is a San Francisco-based, seed-stage software company founded in 2024 that builds AI-native commerce infrastructure for brands and retailers. Its flagship product, the Kepler platform, transforms static e-commerce websites into AI-ready experiences through three integrated modules: Conversational Storefronts (natural-language shopping dialogue), Agent Storefronts (structured, machine-readable product catalogs for autonomous AI shopping agents), and AI Insights (real-time analytics on human and agent search behavior). The platform is supplemented by a Product API (vector similarity search with LLM reranking) and Agent Score, an AI-readiness benchmarking tool co-developed with Visa and embedded in Visa's Intelligent Commerce platform.
Underlying technology combines natural language processing, vector search, LLM reranking, and generative content assembly over structured product catalog data, with dedicated AI subdomains (e.g., ai.brand.com) that serve AI-referred and AI-agent traffic. Reported capabilities span text and image modalities, autonomous agents for agentic checkout, and knowledge retrieval across merchant catalogs.
The business model is API-first subscription access to the Kepler platform and Product API (currently in private beta), supplemented by enterprise sales motion via demo requests and two flagship distribution channels: a co-development partnership with Visa and a GTM partnership with the Barbarian agency. Customers include 150 early-adopter brands, with named references including Quince and Samsung (live demos) and Citizen Watch America (delivered via Barbarian). The company has raised $4.5M in seed funding led by South Park Commons, has 1–10 employees, and discloses no revenue.
New Generation firmographics
Firmographics- Name
- New Generation
- Legal name
- Internet Forest Corporation
- Website
- https://new-gen.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Generation builds Kepler, an AI-native commerce platform that turns retailer websites into conversational, agent-ready storefronts via structured product APIs, and sells API access plus enterprise deals through Visa and agency channels to brands and AI agents.
- Ownership category
- akta.pro rank
New Generation industry classification
Industry- Product category
- AI-Native Commerce Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
- akta.pro secondary industry
- Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)
Keywords
Where New Generation is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Generation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- Platform Subscription / API Access: The company provides access to its Kepler platform and Product API on a subscription basis. The API is currently in private beta, with access provided via API keys. Brands pay for access to AI-native commerce capabilities including Conversational Storefronts, Agent Storefronts, and AI Insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private Beta Access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
New Generation product offering
Product offeringCore offering
New Generation provides an AI-native commerce platform (Kepler) that transforms traditional e-commerce websites into agent-ready and conversational storefronts. It converts product catalogs into structured, machine-readable data, enables natural-language product discovery for shoppers, supports programmatic agentic checkout, and offers a Product API plus an Agent Score benchmarking tool (built with Visa) to evaluate website readiness for agentic commerce.
Product overview
New Generation is an AI-native commerce technology company offering a modular platform architecture centered on the Kepler platform. Kepler provides three integrated modules: Conversational Storefronts (natural language shopping dialogue), Agent Storefronts (AI-readable product catalogs for agentic commerce), and AI Insights (real-time analytics on customer and agent behavior). The portfolio also includes Agent Score (built with Visa) for evaluating website AI-readiness, and a Product API providing programmatic access to product data. The platform helps brands transform static websites into AI-native commerce experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Kepler: Agentic platform for e-commerce that helps brands deliver AI-native customer experiences, convert AI-referred and AI Agent traffic, and monetize the AI user journey. Includes Conversational Storefronts, Agent Storefronts, and AI Insights capabilities.
Products and services
- Kepler Platform Agentic commerce platform that makes e-commerce websites AI-ready, enabling structured product data and natural-language interactions for both humans and AI agents.
- Agent Score AI benchmarking tool built with Visa that evaluates and scores website readiness for agentic commerce interactions.
- New Generation Product API Private beta API providing endpoints for product search (vector similarity + LLM reranking), product retrieval by ID, and product filtering by PDP URL, with API key authentication.
Quantifiable outcome
- 30% higher conversion rates compared to traditional channels for agentic commerce
- +1 more outcomes
Companies that use New Generation
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
New Generation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
New Generation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- BarbariancoreBarbarian, a New York-based creative and innovation agency, partnered with New Generation to integrate its Kepler intelligence platform into Barbarian's new Adaptive Brand Solutions practice. This partnership enables Barbarian to offer agentic commerce capabilities to brand clients including Citizen Watch America.
- VisaflagshipVisa partnered with New Generation to develop Agent Score, a tool for benchmarking website readiness for agentic commerce. Agent Score is part of Visa's Intelligent Commerce platform. This is a flagship strategic partnership that integrates New Generation's technology directly into Visa's global payments network, reaching Visa's network of banks, merchants, and fintechs worldwide.
- OpenAIflagshipVisa announced a strategic collaboration with OpenAI to enable secure payments within agentic commerce. While this is a Visa partnership, it positions the broader agentic commerce ecosystem that New Generation operates within, as OpenAI's AI agents can interact with New Generation-powered merchant sites.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
New Generation competitors and assessment
Company assessmentBroad incumbents
- Shopify: Dominant e-commerce platform serving the same SMB and enterprise merchants as New Generation. Shopify is actively shipping AI features (Shopify Magic, Sidekick, AI storefronts) that overlap directly with Kepler's agentic and conversational capabilities.
- Salesforce Commerce Cloud: Enterprise commerce platform with deep retail relationships and embedded AI (Einstein). Competes for the same enterprise brand budgets New Generation targets with Kepler and Agent Storefronts.
- Adobe Commerce (Magento): Enterprise commerce platform with deep retail footprint and Adobe Sensei AI capabilities. Represents the incumbent stack that Kepler must integrate alongside or displace in brand customers.
Direct peers
- Algolia: API-first search and discovery platform for e-commerce with AI-powered ranking and personalization. Directly comparable to New Generation's Product API in delivery model and target customer base.
- Constructor.io: AI-first product discovery and search platform for retailers, using clickstream and behavioral signals to personalize results. Closely comparable to Kepler's vector + LLM reranking approach to product discovery.
- Bloomreach: Commerce experience platform combining search, merchandising, and content with AI. Competes for the same enterprise brand budget and offers overlapping search and personalization functionality.
- Klevu: AI-powered on-site search, merchandising, and product recommendations platform for e-commerce. Similar API-first delivery model and focus on natural language product discovery.
- Coveo: Enterprise AI search and recommendations platform with strong commerce vertical offering. Comparable in API architecture, enterprise GTM, and use of AI to improve product discovery.
Emerging players
- Syte: Visual AI and product discovery platform for retail, focused on image-based search and personalization. Comparable emerging AI commerce infrastructure play, though with a visual-first rather than agent-first angle.
- Lily AI: AI platform for retail focused on product attribution and demand prediction, helping brands structure their catalogs for AI. Overlaps with Kepler's structured product data thesis from a merchandising rather than agent angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
New Generation social profiles
Digital presenceNew Generation financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Generation leadership team
Management profileNumber of profiles
Profiles3 records
New Generation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Generation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Generation
What does New Generation do?
New Generation provides an AI-native commerce platform (Kepler) that transforms traditional e-commerce websites into agent-ready and conversational storefronts. It converts product catalogs into structured, machine-readable data, enables natural-language product discovery for shoppers, supports programmatic agentic checkout, and offers a Product API plus an Agent Score benchmarking tool (built with Visa) to evaluate website readiness for agentic commerce.
Is New Generation a public or private company?
New Generation is a private company. It is classified as venture growth investor backed and is currently operating.
When was New Generation founded?
New Generation was founded in 2024. It employs 1 to 10 people.
Where is New Generation based?
New Generation is headquartered in San Francisco, United States, in the North America region.
How does New Generation make money?
One revenue line is on record: platform Subscription / API Access.
Who are New Generation's main competitors?
Broad incumbents on record are Shopify, Salesforce Commerce Cloud and Adobe Commerce (Magento). Direct peers are Algolia, Constructor.io, Bloomreach, Klevu and Coveo. Emerging players are Syte and Lily AI.
Does New Generation have an API?
Yes. New Generation Product API in private beta that provides endpoints for accessing high-quality, direct product data from merchants. Capabilities include: product search using vector similarity and LLM reranking techniques (search by brand or across brands); product retrieval by ID; and filtering products by brand PDP URL. API endpoints: /api/v1/products/search, /api/v1/products/:id, /api/v1/products?url={url}, and /health. Authentication via API key in Authorization header. Developer documentation is at docs.new-gen.ai.
What industry is New Generation in?
New Generation's product category is AI-Native Commerce Software. Its primary akta.pro industry code is HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals), with a secondary code of BPAEAFAG, Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization). Its NAICS code is 5132 and its SIC code is 7372.